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市場調査レポート

中国におけるeコマース決済のトレンド

e-Commerce Payment Trends in China: 2015

発行 Maverick China Research 商品コード 305196
出版日 ページ情報 英文 47 Pages
納期: 即日から翌営業日
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中国におけるeコマース決済のトレンド e-Commerce Payment Trends in China: 2015
出版日: 2015年11月01日 ページ情報: 英文 47 Pages
概要

当レポートは、中国におけるオンライン購入と決済のトレンドを継続的に調査し、毎月の消費性向を年齢別、収入別、性別、都市別に分析するとともに、中国市場で利用可能な各種決済チャンネルの利用状況や消費者の態度を明らかにしたもので、シリーズ第4版となる本書では、同国のオンライン決済およびeコマース市場における重要なトレンドの新たな特徴などを明らかにします。

第1章 エグゼクティブサマリー

第2章 調査方法とサンプル抽出法

  • 地理的な区分
  • 年齢別の区分
  • 世帯収入別の区分

第3章 中国におけるeコマースのトレンド

  • オンライン購入の頻度
    • 都市等級別のオンライン購入頻度
    • 年齢別のオンライン購入頻度
    • 地域別のオンライン購入頻度
    • 収入別のオンライン購入頻度
  • オンラインショッピングの月間支出額
    • 都市等級別の月間支出額
    • 年齢別の月間支出額
    • 地域別の月間支出額
    • 収入別の月間支出額
  • オンライン決済デバイスの分析
    • 都市等級別のオンライン購入頻度
    • 年齢別のオンライン購入頻度
    • 地域別のオンライン購入頻度

第4章 主なeコマースサイト

第5章 オンライン決済のトレンド ▼決済行動の分析 サードパーティの決済サービスプロバイダーを利用 デビットカードを利用 クレジットカードを利用 代金引換を利用 モバイルPOSを利用 プリペイドカードを利用 ▼決済サービスプロバイダーの認知度 ▼決済口座 ▼主なサードパーティ決済サービスプロバイダー

第6章 結論

図表リスト

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目次

‘E-Commerce Payment Trends in China’ is a recurring study of online purchasing and payment trends in China.

E-Commerce Payment Trends in China: 2015 examines monthly spending habits, including analysis by age, income, gender, and city, followed by an in-depth look at usage of and attitudes regarding the variety of payment channels available in the Chinese market. The report is the fourth in a series of updates aimed at tracking and highlighting key market trends in China online payment and e-commerce markets.

Key Findings

  • 1. Number and value of monthly online purchases
  • 2. Payment channel preferences and frequency of use
  • 3. Third-party payment provider recognition
  • 4. Credit, debit, and third-party payment accounts held Analysis of key customer segments
  • 5. Up-to-date comparisons of 2012, 2013, 2014, 2015 trends and data

Table of Contents

1. Executive Summary

2. Methodology and Sampling

  • 2.1. Geographical Segmentation
  • 2.2. Segmentation by Age
  • 2.3. Segmentation by Household Income

3. China E-Commerce Trends

  • 3.1. Frequency of Online Purchases
    • 3.1.1. Frequency of Online Purchases by City Tier
    • 3.1.2. Frequency of Online Purchases by Age
    • 3.1.3. Frequency of Online Purchases by Region
    • 3.1.4. Frequency of Online Purchases by Income Level
  • 3.2. Monthly Online Spending
    • 3.2.1. Monthly Online Spending by City Tier
    • 3.2.2. Monthly Online Spending by Age
    • 3.2.3. Monthly Online Spending by Region
    • 3.2.4. Monthly Online Spending by Income Level
  • 3.3. Online Payment Device Analysis
    • 3.3.1. Frequency of Online Purchases by City Tier
    • 3.3.2. Frequency of Online Purchases by Age
    • 3.3.3. Frequency of Online Purchases by Region

4. Leading e-Commerce Sites

5. E-Commerce Payment Trends

  • 5.1. Payment Behavior Analysis
    • 5.1.1. Use of Third-party Payment Providers
    • 5.1.2. Use of Debit Cards
    • 5.1.3. Use of Credit Cards
    • 5.1.4. Use of Cash-on-delivery
    • 5.1.5. Use of Mobile POS
    • 5.1.6. Use of Prepaid Cards
  • 5.3. Payment Provider Recognition
  • 5.4. Payment Accounts Held
  • 5.5. Leading Third-Party Payment Providers

6. Conclusions

List of Figures

  • Figure 1: Accounts Held by Online Shoppers, 2015 (%)
  • Figure 2: Total Use of Debit, Credit, and COD Within the Last Six Months, 2015
  • Figure 3: Most Recent Use Online Payment Device, 2015
  • Figure 4: Sample by Traditional Regional Division
  • Figure 5: Sample by City Tier
  • Figure 6: Age Distribution of Individuals Surveyed
  • Figure 7: Monthly Household Income of Individuals Surveyed (RMB)
  • Figure 8: Last Online Purchase, 2012-2015
  • Figure 9: Last Online Purchase by City Tier, 2015
  • Figure 10: Last Online Purchase by Age Group, 2015
  • Figure 11: Last Online Purchase by Region, 2015
  • Figure 12: Last Online Purchase by Region, 2015
  • Figure 13: Total Monthly Online Spending, 2012-2015 (RMB)
  • Figure 14: Number of Monthly Online Purchases, 2012-2015 (#)
  • Figure 15: Tier 1 and Tier 2&3 Monthly Online Spending, 2015 (RMB)
  • Figure 16: Monthly Online Spending by Age, 2015 (RMB)
  • Figure 17: Monthly Online Spending by Region, 2015 (RMB)
  • Figure 18: Monthly Online Spending by Region, 2015 (RMB)
  • Figure 19: Most Recent Use Online Payment Device, 2015
  • Figure 20: Most Recent Use Online Payment Device in Tier 1 Cities, 2015
  • Figure 21: Most Recent Use Online Payment Device in Tier 2&3 Cities, 2015
  • Figure 22: Most Recent Use Online Payment Device by 20-29 Age Group, 2015
  • Figure 23: Most Recent Use Online Payment Device by 30-39 Age Group, 2015
  • Figure 24: Most Recent Use Online Payment Device by 40-49 Age Group, 2015
  • Figure 25: Most Recent Use Online Payment Device in East China, 2015
  • Figure 26: Most Recent Use Online Payment Device in North China, 2015
  • Figure 27: Most Recent Use Online Payment Device in Northeast China, 2015
  • Figure 28: Most Recent Use Online Payment Device in Northwest China, 2015
  • Figure 29: Most Recent Use Online Payment Device in South Central China, 2015
  • Figure 30: Most Recent Use Online Payment Device in Southwest China, 2015
  • Figure 31: Most Recent Use of e-Commerce Market Places, 2015
  • Figure 32: Most Recent Use of Payment Channel, 2015
  • Figure 33: Most Recent Use of Third-Party Payment Provider, 2015
  • Figure 34: Most Recent Use of Debit Card, 2015
  • Figure 35: Most Recent Use of Credit Card, 2015
  • Figure 36: Most Recent Use of Cash on Delivery, 2015
  • Figure 37: Most Recent Use of Mobile POS, 2015
  • Figure 38: Most Recent Use of Prepaid Card, 2015
  • Figure 39: Payment Provider Recognition, 2015 (%)
  • Figure 40: Payment Accounts Held, 2015 (%)
  • Figure 41: Most Recent Use of Payment Provider, 2015
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