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市場調査レポート

中国のペイメント市場:レポートセット

Payments in China: Report Bundle

発行 Maverick China Research 商品コード 251422
出版日 ページ情報 英文
納期: 即日から翌営業日
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中国のペイメント市場:レポートセット Payments in China: Report Bundle
出版日: 2012年09月26日 ページ情報: 英文
概要

当レポートは、中国におけるオンライン・モバイルペイメント市場の包括的概要と評価を提供する最新のレポートをセットにしたもので、中国におけるオンラインペイメントとEコマース、モバイルペイメント、および消費者ペイメント動向のレポートに、2020年までのモバイルペイメント市場の見通しを分析したレポートを加え、概略下記の構成で取り上げております。

中国の消費者ペイメント動向:オンライン購入

第1章 エグゼクティブサマリー

第2章 イントロダクション

第3章 市場概要

  • 購入概要
  • オンライン購入の区分
    • 都市別
    • 性別
    • 年齢別
    • 所得別

第4章 オンラインペイメントチャネル

  • ペイメント態度分析
  • ペイメント嗜好分析
    • 都市ティア別
    • 年齢別
    • 所得別

第5章 サードパーティーペイメントへの注目

  • ペイメントプロバイダーの認識
  • 所有アカウント
    • 都市ティア別
    • 性別
    • 年齢別
    • 所得別
  • 使用頻度

第6章 オンライン購入の動機付け

  • 動機の分析

第7章 結論

  • サマリー
  • 分析

図表

中国のオンラインペイメントおよびEコマース

第1章 エグゼクティブサマリー

第2章 中国におけるEコマースの発展を形成する5つの主要因子

  • 電子ペイメントの遅いスタート
  • バンクカードの発行枚数:28億枚
  • 消費者は依然として現金支払いが圧倒的
  • インターネットユーザー:5億1300万人
  • TaobaoとAlibaba Groupの独占

第3章 市場調査:中国のオンラインマーチャント

  • 調査手法
  • オンラインマーチャント:部門別
  • 利用される販売チャネル:中国のオンラインマーチャント別

第4章 市場調査:中国のオンラインマーチャントが利用するペイメントチャネル

  • オンラインペイメント
  • 代金引換払い(COD)
  • キャッシュピックアップ
  • 郵便送金
  • プリペイドカード
  • モバイルPOS

第5章 市場調査:オンラインペイメントプロバイダーのマーチャントレビュー

  • ペイメントプロバイダーの認識
  • ペイメントプロバイダーの販売領域
  • ペイメントプロバイダーの提携数
  • ペイメントプロバイダーの満足度
  • 過去のペイメントプロバイダーの提携

第6章 主なオンラインペイメントプロバイダーのプロファイル

  • Alipay
  • Tenpay
  • 99Bill
  • YeePay
  • ChinaBank Payment
  • IPS
  • PayEase

第7章 結論および将来の動向

  • ペイメント概要
  • サードパーティーペイメント
  • 予測

図表リスト

中国のモバイルペイメント市場

エグゼクティブサマリー

第1章 イントロダクション

第2章 中国のMペイメント技術とビジネスモデル

  • SMS対応決済
  • モバイルインターネット決済
  • NFC/非接触モバイル決済
  • モバイル直接課金(アプリストア)
  • Mペイメント方式の比較

第3章 サードパーティMペイメントプロバイダー企業プロファイル

  • 47Pay
  • 99Bill
  • Alipay
  • Chinabank Payments
  • China UnionPay (ChinaPay)
  • IPS
  • Lianlian Pay
  • MoBo
  • Qiandai
  • SandPay
  • Shanghai FFT
  • Smartpay
  • Tenpay
  • UMPay
  • YeePay
  • Yinsheng E-Pay

第4章 その他のMペイメント産業の主要企業

  • 銀行
  • モバイルオペレーター
  • 中国における外国企業とMペイメント

第5章 中国で利用可能なMペイメントサービス

  • モバイルトップアップ(プリペイド)
  • モバイルチケット
  • モバイルバンキング
  • P2Pモバイル送金
  • モバイルギャンブルと宝くじ
  • 公共料金の支払
  • Mコマース小売ショッピング

第6章 結論と予測

  • 楽観の理由
  • 悲観の理由
  • 中国のMペイメント市場の予測
  • 将来の注目動向

図表

中国白書:中国におけるモバイルペイメントの将来

第1章 イントロダクション

第2章 中国のモバイルオペレーター:主唱者?

第3章 モバイル市場におけるサードパーティーペイメント

第4章 中国におけるモバイルペイメントの将来

目次

This collection of our recent payments publications offers a comprehensive overview and assessment of the online and mobile payment markets in China. This package collects the latest editions of Maverick's Online Payment and e-Commerce in China, Mobile Payment in China reports and our recent survey of Chinese Consumers Payment Trends. Gathering the perspectives of hundreds of merchants, consumers, and industry experts, these three reports represent the most up to date and comprehensive research on online and mobile payment in China available today.

The Payments in China: Report Bundle consists of 3 reports from our Payment and e-Commerce Reports.

Reports Included

  • 1. Consumer Payment Trends in China 2012: Online Purchasing Q1 2012
  • 2. Online Payment and E-Commerce in China 2012 Edition
  • 3. Mobile Payment in China 2011-2012 Edition
  • 4. China 2020 Whitepapers: The Future of Mobile Payment in China


‘Consumer Payment Trends in China: Online Purchasing Q1 2012’ highlights the payment habits and preferences of Chinese consumers. It serves as a comprehensive guide, providing business owners analysis of online payment methods. A variety of payment options are offered by China's online merchants today, ranging from online payment to mobile point of sale.


‘Online Payment and E-Commerce in China 2012’ provides the reader with a deeper understanding of e-commerce and online payment in China today while simultaneously displaying the trends that help shape future developments in the market. The data is developed from our systematic and rigourous methodology, where we carried out 100 in-depth interviews with leading online merchants across a variety of sectors.


‘Mobile Payment in China 2011-2012 Edition’ is the fifth and latest edition of our most popular report. In it we examine the key issues affecting the market heading into 2012 and forecast growth and major changes through 2015. This year's report focuses on the long-awaited m-payment licenses issued in 2011 -- including profiles of all companies to receive them and what effect they're having on the industry.

‘China 2020 Whitepapers: The Future of Mobile Payment in China’ examines China's mobile payment market through in-depth interviews with 20 industry leaders, including executives at leading payment providers, telecom operators, technology companies, and card issuers. We provide our readers with useful data and insightful projections regarding the future of mobile payments in China.

Table of Contents

Consumer Payment Trends in China: Online Purchasing Q1 2012

1. Executive Summary

2. Introduction

  • 2.1. Methodology
    • 2.1.1. Sampling
    • 2.1.2. Segmentation

3. Market Overview

  • 3.1. Purchases Overview
  • 3.2. Online Purchasing Segmentation
    • 3.2.1. Analysis by City
    • 3.2.2. Analysis by Gender
    • 3.2.3. Analysis by Age
    • 3.2.4. Analysis by Income

4. Online Payment Channels

  • 4.1. Payment Behavior Analysis
  • 4.2. Payment Preferences Analysis
    • 4.2.1. Preferences by City Tier
    • 4.2.2. Preferences by Age
    • 4.2.3. Preferences by Income

5. Third-Party Payment Focus

  • 5.1. Payment Provider Recognition
  • 5.2. Accounts Held
    • 5.2.1. Breakdown by City Tier
    • 5.2.2. Breakdown by Gender
    • 5.2.3. Breakdown by Age
    • 5.2.4. Breakdown by Income
  • 5.3. Frequency of Use

6. Motivating Online Purchases

  • 6.1.1. Analysis of Motivators

7. Conclusion

  • 7.1. Summary
  • 7.2. Analysis

List of Figures

  • Figure 1: Preferences Regarding Cash on Delivery
  • Figure 2: Accounts Held by Online Shoppers
  • Figure 3: Sample by City Tier
  • Figure 4: China Online User Income Distribution, 2011 (RMB per Month)
  • Figure 5: Total Monthly Online Spending (RMB)
  • Figure 6: Monthly Online Purchases (Number of Purchases)
  • Figure 7: Total Monthly Spending City Tier Breakdown (Survey Participants)
  • Figure 8: Population Spending Over RMB 400 by City
  • Figure 9: Total Monthly Spending by Gender
  • Figure 10: Total Monthly Purchases by Age
  • Figure 11: Individuals Spending Over RMB 400 by Income
  • Figure 12: Most Recent Use of Payment Channel (Individuals Surveyed)
  • Figure 13: Average Amount Spent By Users of Each Channel (RMB)
  • Figure 14: Preferred Payment Channels
  • Figure 15: Channel Preferences by City Tier
  • Figure 16: Channel Preferences by Age
  • Figure 17: Channel Preferences by Income
  • Figure 18: Payment Provider Recognition
  • Figure 19: Payment Provider Recognition by City Tier
  • Figure 20: Accounts Held
  • Figure 21: Accounts Held by City Tier
  • Figure 22: Accounts Held by Gender
  • Figure 23: Accounts Held by Age
  • Figure 24: Accounts Held by Income
  • Figure 25: Most Recent Use of Payment Provider (Individuals Surveyed)
  • Figure 26: Factors that Would Increase Online Shopping
  • Figure 27: Factors that Would Increase Online Shopping by City Tier
  • Figure 28: Factors that Would Increase Online Shopping by Gender
  • Figure 29: Share of Total Transactions, Change 2009-2012 (%)

Online Payment and E-Commerce in China 2012

1. Executive Summary

2. Five Key Factors Shaping the Development of e-Commerce in China

  • 2.1. A Late Start to Electronic Payments
  • 2.2. Bankcards Issued: 2.8 billion
  • 2.3. Consumers Still Predominantly Paying with Cash
  • 2.4. Internet Users: 513 million
  • 2.5. Taobao and the Dominance of the Alibaba Group

3. Market Survey: China's Online Merchants

  • 3.1. Methodology
  • 3.2. Online Merchants by Sector
    • 3.2.1. Online Marketplaces
    • 3.2.2. Consumer Electronics
    • 3.2.3. Jewelry and Luxury Goods
    • 3.2.4. Home Furnishings
    • 3.2.5. Virtual Items: Online games, Top-up Cards, Software, and Digital Downloads
    • 3.2.6. Clothing, Sporting Goods, and Accessories
    • 3.2.7. Travel Services (Airlines, Hotels, Tour services, etc.)
    • 3.2.8. Group Buying Sites
  • 3.3. Sales Channels Used by Online Merchants in China

4. Market Survey: Payment Channels Used by Online Merchants in China

  • 4.1. Online Payment
    • 4.1.1. Online Payment through Third Party Payment Provider
    • 4.1.2. Online Payment by Debit Card
    • 4.1.3. Online Payment by Credit Card
  • 4.2. Cash on Delivery
  • 4.3. Cash Pickup
  • 4.4. Postal Remittance
  • 4.5. Prepaid Cards
  • 4.6. Mobile POS

5. Market Survey: Merchant Review of Online Payment Providers

  • 5.1. Payment Provider Recognition
  • 5.2. Payment Provider Sales Reach
  • 5.3. Number of Payment Provider Partnerships
  • 5.4. Current Payment Provider Partnerships
  • 5.5. Payment Provider Satisfaction
  • 5.6. Past Payment Provider Partnerships

6. Leading Online Payment Provider Profiles

  • 6.1. Alipay
  • 6.2. Tenpay
  • 6.3. 99Bill
  • 6.4. YeePay
  • 6.5. ChinaBank Payment
  • 6.6. IPS
  • 6.7. PayEase

7. Conclusions and Future Trends

  • 7.1. Payments Overview
  • 7.2. Third Party Payment
    • 7.2.1. China's Leading Payment Providers
    • 7.2.2. Market Share Breakdown
    • 7.2.3. Pressures
  • 7.3. Forecasts

List of Figures

  • Figure 1: Average Online Sales Revenue by Sector (%)
  • Figure 2: China's Third Party Payment Providers by Market Share
  • Figure 3: China's Late Start: Banking and e-Commerce Milestones 1950-2011
  • Figure 4: China's Bankcard Circulation, 2002-2011 (M)
  • Figure 5: China's Credit Card Circulation, 2006-2011 (M)
  • Figure 6: Cash Payments in China (%)
  • Figure 7: Internet Users in China, 2001-2011 (M)
  • Figure 8: China Online User Income Distribution, 2011 (RMB per Month)
  • Figure 9: Alibaba Group Structure
  • Figure 10: Online Merchants Interviewed by Sector
  • Figure 11: Sales Channels Used by Online Merchants in China (%)
  • Figure 12: Average Online Sales Revenue by Sector (%)
  • Figure 13: Online Sales Revenue Share by Sector (%)
  • Figure 14: Payment Options Offered by Online Merchants in China (%)
  • Figure 15: Average Transaction Volume by Payment Channel (%)
  • Figure 16: Transaction Volume Breakdown by Payment Channel (%)
  • Figure 17: Average Online Payment Transaction Volume by Sector (%)
  • Figure 18: Online Payment Transaction Volume Breakdown by Sector (%)
  • Figure 19: Average Third Party Payment Provider Transaction Volume by Sector (%)
  • Figure 20: Breakdown of Third Party Payment Provider Transaction Volume by Sector (%)
  • Figure 21: Average Online Payment by Debit Card Transaction Volume by Sector (%)
  • Figure 22: Online Payment by Debit Card Transaction Volume Breakdown by Sector (%)
  • Figure 23: Average Online Payment by Credit Card Transaction Volume by Sector (%)
  • Figure 24: Online Payment by Credit Card Transaction Volume Breakdown by Sector (%)
  • Figure 25: Average Cash on Delivery Transaction Volume by Sector (%)
  • Figure 26: Cash on Delivery Transaction Volume Breakdown by Sector (%)
  • Figure 27: Average Cash Pickup Transaction Volume by Sector (%)
  • Figure 28: Cash Pickup Transaction Volume Breakdown by Sector (%)
  • Figure 29: Average Postal Remittance Transaction Volume by Sector (%)
  • Figure 30: Average Prepaid Card Transaction Volume by Sector (%)
  • Figure 31: Prepaid Card Transaction Volume Breakdown by Sector (%)
  • Figure 32: Average Mobile POS Transaction Volume by Sector (%)
  • Figure 33: Mobile POS Transaction Volume Breakdown by Sector (%)
  • Figure 34: Payment Providers by Market Share (%)
  • Figure 35: Payment Provider Recognition (%)
  • Figure 36: Online Merchants Contacted by Payment Provider Sales Teams (%)
  • Figure 37: Number of Payment Providers Used by Online Merchants (%)
  • Figure 38: Payment Provider Merchant Partners (%)
  • Figure 39: Payment Provider Average Satisfaction Score
  • Figure 40: Payment Provider Satisfaction Breakdown
  • Figure 41: Past Partnerships with Payment Providers (%)
  • Figure 42: Alipay Recognition and Partnerships (%)
  • Figure 43: Merchants Contacted by Alipay (%)
  • Figure 44: Alipay Merchant Satisfaction
  • Figure 45: Tenpay Recognition and Partnerships
  • Figure 46: Merchants Contacted by Tenpay (%)
  • Figure 47: Tenpay Merchant Satisfaction
  • Figure 48: 99Bill Recognition and Partnerships
  • Figure 49: Merchants Contacted by 99Bill (%)
  • Figure 50: 99Bill Merchant Satisfaction
  • Figure 51: YeePay Recognition and Partnerships
  • Figure 52: Merchants Contacted by Yeepay (%)
  • Figure 53: YeePay Merchant Satisfaction
  • Figure 54: ChinaBank Payment Recognition and Partnerships
  • Figure 55: Merchants Contacted by ChinaBank (%)
  • Figure 56: ChinaBank Payment Merchant Satisfaction
  • Figure 57: IPS Recognition and Partnerships
  • Figure 58: Merchants Contacted by IPS (%)
  • Figure 59: IPS Merchant Satisfaction
  • Figure 60: PayEase Recognition and Partnerships
  • Figure 61: Merchants Contacted by PayEase (%)
  • Figure 62: PayEase Merchant Satisfaction
  • Figure 63: Payment Options Offered by Merchants (%)
  • Figure 64: Payment Options Total Transaction Volumes (%)
  • Figure 65: Online Payment Transaction Volume Breakdown (%)
  • Figure 66: China's Third Party Payment Providers by Tier
  • Figure 67: China Third Party Payment Provider Market Share Breakdown (%)
  • Figure 68: China Third Party Payment Provider Users (M)
  • Figure 69: Factors Decreasing Profits for Tier II and Tier III Payment Providers
  • Figure 70: China E-Commerce Payment Channel Usage Forecast, 2009-2015

Mobile Payment in China 2011-2012 Edition

Executive Summary

1. Introduction to Mobile Payment in China

  • 1.1. Mobile payment definitions
  • 1.2. Background on China's payment industry
  • 1.3. Debit and credit cards
  • 1.4. Mobile telephone and internet usage statistics
  • 1.5. Government regulations and third-party payment licenses in China

2. M-payment Technologies and Business Models in China

  • 2.1. SMS-based payment
  • 2.2. Mobile internet payment
  • 2.3. NFC and contactless mobile payment
  • 2.4. Direct mobile billing (app stores)
  • 2.5. Comparison of m-payment methods

3. Third-Party M-Payment Provider Company Profiles

  • 3.1. 47Pay
  • 3.2. 99Bill
  • 3.3. Alipay
  • 3.4. Chinabank Payments
  • 3.5. China UnionPay (ChinaPay)
  • 3.6. IPS
  • 3.7. Lianlian Pay
  • 3.8. MoBo
  • 3.9. Qiandai
  • 3.10. SandPay
  • 3.11. Shanghai FFT
  • 3.12. Smartpay
  • 3.13. Tenpay
  • 3.14. UMPay
  • 3.15. YeePay
  • 3.16. Yinsheng E-Pay

4. Other Key M-payment Industry Players

  • 4.1. Banks
  • 4.2. Mobile operators
  • 4.3. Foreign companies and m-payment in China

5. M-payment Services Available in China

  • 5.1. Mobile top-up
  • 5.2. Mobile ticketing
  • 5.3. Mobile banking
  • 5.4. Peer-to-peer (P2P) mobile remittances
  • 5.5. Mobile gambling and lotteries
  • 5.6. Utilities payment
  • 5.7. M-commerce retail shopping

6. Conclusions and Forecasts

  • 6.1. Reasons for Optimism
  • 6.2. Reasons for Pessimism
  • 6.3. China m-payment market forecasts
  • 6.4. Future trends to watch

List of Figures

  • Figure 1: China's late start: Banking and e-commerce milestones, 1950-2011
  • Figure 2: Bank cards in circulation in China, 2006-3Q 2011 (B)
  • Image 3: Sample co-branded debit cards
  • Figure 4: Debit cards in circulation in China, 2006-3Q 2011 (B)
  • Image 5: Sample Chinese credit cards
  • Figure 6: Credit cards in circulation in China, 2006-3Q 2011 (M)
  • Figure 7: Mobile subscribers in China, 2006 - November 2011 (M)
  • Figure 8: Internet users in China, 2006-1H 2011 (M)
  • Figure 9: Mobile internet users in China, 2006-1H 2011 (M)
  • Figure 10: Third-party payment provider license requirements
  • Image 11: Beijing's "Yikatong" contactless smartcard for public transit
  • Figure 12: Operator-run mobile app stores in China
  • Figure 13: Comparison of merchant and user fees for various m-payment methods in China
  • Figure 14: Typical product price comparison for various m-payment methods in China
  • Figure 15: Mobile operator overall and 3G user market share, November 2011
  • Figure 16: China mobile user forecast, 2011-2015 (M)
  • Figure 17: China 3G user forecast, 2011-2015 (M)
  • Figure 18: China mobile payment market penetration forecast, 2011-2015

China 2020 Whitepapers: The Future of Mobile Payment in China

1. Introduction

2. China's Mobile Operators - the Standard-Bearers?

3. Third-Party Payment in the Mobile Space

4. The Future of Mobile Payment in China

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