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市場調査レポート

中国の消費者ペイメント動向

Consumer Payment Trends in China: 2013

発行 Maverick China Research 商品コード 248115
出版日 ページ情報 英文 52 Pages
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中国の消費者ペイメント動向 Consumer Payment Trends in China: 2013
出版日: 2013年04月30日 ページ情報: 英文 52 Pages
概要

当レポートでは、中国における消費者のペイメント習慣および嗜好について調査し、1ヶ月あたりのオンライン購入数・額、ペイメントチャネルの嗜好と利用頻度、チャネル別の平均購入額、サードパーティーペイメントプロバイダーの認識、保有するクレジット、デビットおよびサードパーティーペイメントアカウント数、主な顧客セグメントの分析などをまとめ、概略下記の構成で取り上げております。

第1章 エグゼクティブサマリー

第2章 イントロダクション

  • 調査手法

第3章 市場概要

  • 購入の概要
  • オンライン購入セグメントの分析
    • 都市別
    • 性別
    • 年齢別
    • 所得別

第4章 オンラインペイメントチャネル

  • ペイメント態度の分析
  • ペイメント嗜好の分析
    • 都市層別
    • 年齢別
    • 所得別

第5章 サードパーティーペイメントへのフォーカス

  • ペイメントプロバイダーの認識
  • 保有アカウント
    • 都市別
    • 性別
    • 年齢別
    • 所得別
  • 使用頻度

第6章 オンライン購入の動機

  • 動機分析

第7章 結論

  • サマリー
  • 分析

図表

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目次

‘Consumer Payment Trends in China: 2013’ is our latest study of the payment habits and preferences of Chinese consumers. It complements Maverick's studies of merchant channel offerings and payment partnerships, and is the second in a series of reports, tracking market trends.

Description

‘Consumer Payment Trends in China 2013’ is a recurring study of online purchasing and payment of 500 consumers in China. The report examines monthly spending habits, including analysis by age, income, gender, and city, followed by an in-depth look at usage of and attitudes regarding the variety of payment channels available in the Chinese market. The report is the third in a series of updates aimed at tracking and highlighting key market trends in China online payment and e-commerce markets.

Key Findings Include

  • Number and value of monthly online purchases
  • Payment channel preferences and frequency of use
  • Third-party payment provider recognition
  • Credit, debit, and third-party payment accounts held
  • Analysis of key customer segments
  • Up-to-date comparisons of 2012 and 2013 trends and data

Table of Contents

1. Executive Summary

2. Introduction

  • 2.1. Methodology and Sampling
    • 2.1.1. Geographical Segmentation
    • 2.1.2. Segmentation by Age
    • 2.1.3. Segmentation by Income
    • 2.1.4. Segmentation by Household Income

3. Market Overview

  • 3.1. Purchases Overview
  • 3.2. Online Purchasing Segmentation
    • 3.2.1. Analysis by City Tier
    • 3.2.2. Analysis by Age

4. Online Payment Channels

  • 4.1. Payment Behavior Analysis
  • 4.2. Payment Preferences Analysis
    • 4.2.1. Preferences by Age

5. Third-Party Payment Focus

  • 5.1. Payment Provider Recognition
  • 5.2. Accounts Held
    • 5.2.1. Breakdown by City Tier
  • 5.3. Frequency of Use

6. Motivating Online Purchases

  • 6.1. Analysis of Motivators

7. Conclusions

List of Figures

  • Figure 1: Accounts Held by Online Shoppers
  • Figure 2: Total Use of Debit, Credit, and COD Within the Last Six Months
  • Figure 3: Factors that Would Increase Online Shopping 2012-2013
  • Figure 4: Sample by Traditional Regional Division
  • Figure 5: Sample by City Tier
  • Figure 6: Age Distribution of Individuals Surveyed (Years Old)
  • Figure 7: Income Levels of Individuals Surveyed (RMB per Month)
  • Figure 8: Household Income Levels of Individuals Surveyed (RMB per Month)
  • Figure 9: China Online User Income Distribution, 2012 (RMB per Month)
  • Figure 10: China Online User vs. Purchaser Income Distribution, 2012 (RMB per Month)
  • Figure 11: Total Monthly Online Spending (RMB)
  • Figure 12: Monthly Online Purchases (Number of Purchases)
  • Figure 13: Total Monthly Online Purchases Comparison 2012-2013 (RMB)
  • Figure 14: Tier 1 and Tier 2&3 Total Monthly Spending
  • Figure 15: Tier 1 Total Monthly Spending
  • Figure 16: Tier 1 Total Monthly Spending Comparison 2012-2013
  • Figure 17: Tier 2 Total Monthly Spending
  • Figure 18: Tier 2&3 Total Monthly Spending Comparison 2012-2013
  • Figure 19: Total Monthly Spending, City Tier Breakdown
  • Figure 20: Total Amount Spent Monthly by Age
  • Figure 21: Last Online Purchase Comparison 2012-2013
  • Figure 22: Most Recent Use of Payment Channel
  • Figure 23: Most Recent Use of Third-Party Payment Provider
  • Figure 24: Most Recent Use of Debit Card
  • Figure 25: Most Recent Use of Credit Card
  • Figure 26: Most Recent Use of Cash on Delivery
  • Figure 27: Most Recent Use of Mobile POS
  • Figure 28: Most Recent Use of Prepaid Card
  • Figure 29: Most Recent Use of Postal Remittance
  • Figure 30: Preferred Payment Channels
  • Figure 31: Channel Preferences by Age
  • Figure 32: Payment Provider Recognition Comparison 2012-2013
  • Figure 33: Payment Provider Recognition by City Tier
  • Figure 34: Accounts Held Comparison 2012-2013
  • Figure 35: Accounts Held by City Tier
  • Figure 36: Most Recent Use of Payment Provider 2013 Q1
  • Figure 37: Factors that Would Increase Online Shopping
  • Figure 38: Factors that Would Increase Online Shopping by City Tier (Tier 1)
  • Figure 39: Factors that Would Increase Online Shopping by City Tier (Tier 2&3)
  • Figure 40: Factors that Would Increase Online Shopping by Gender
  • Figure 41: Factors that Would Increase Online Shopping by Monthly Spending
  • Figure 42: Reasons for using third party payment provider rather than credit/debit
  • Figure 43: Last Online Purchase Comparison 2012-2013
  • Figure 44: Payment Provider Recognition Comparison 2012-2013
  • Figure 45: Most Recent Use of Mobile POS
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