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1259747

ハードセルツァーの世界市場、予測（～2030年）

Global Hard Seltzers Market Research Report Forecast to 2030
出版日: | 発行: Market Research Future | ページ情報: 英文 100 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.53円
ハードセルツァーの世界市場、予測（～2030年）
出版日: 2023年04月12日
発行: Market Research Future
ページ情報: 英文 100 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のハードセルツァー市場は、2022年～2030年の予測期間に、大幅な成長が予測されています。可処分所得の増加やライフスタイルの変化、急速な都市化、若い世代を中心としたアルコール飲料の需要の増加により、フレーバー付きのアルコール飲料に対する消費者の選好が高まっています。

当レポートでは、世界のハードセルツァー市場について調査分析し、市場力学、セグメント分析、地域分析、企業プロファイルなどを提供しています。

目次

第1章 エグゼクティブサマリー

第2章 市場のイントロダクション

第3章 調査手法

第4章 市場の考察

第5章 市場力学

  • イントロダクション
  • 促進要因
    • ハードセルツァーと利便性の関連の向上
    • アルコール度数を抑えた炭酸飲料に対する消費者の選好
    • 健康志向のアルコール飲料に対する高い需要
    • 促進要因の影響の分析
  • 抑制要因
    • ノンアルコール飲料の需要の急増
    • 抑制要因影響の分析
  • 機会
    • 製品の革新
    • 組織化された小売部門の成長
    • 革新的なマーケティング戦略

第6章 市場要因の分析

  • バリューチェーン分析
    • 原材料の調達
    • 加工
    • 包装
  • サプライチェーン分析
  • ポーターのファイブフォースモデル
  • 世界のハードセルツァー市場に対するCOVID-19発生の影響

第7章 世界のハードセルツァー市場：フレーバー別

  • 概要
  • ライム
  • ベリー
  • パイナップル
  • グレープフルーツ
  • オレンジ
  • ブレンド
  • その他

第8章 世界のハードセルツァー市場：包装タイプ別

  • 概要
  • ボトル
  • 缶

第9章 世界のハードセルツァー市場：流通チャネル別

  • 概要
  • 店舗ベース
  • 非店舗ベース

第10章 世界のハードセルツァー市場：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • スペイン
    • イタリア
    • その他の欧州
  • アジア太平洋
    • 中国
    • 日本
    • 韓国
    • オーストラリア・ニュージーランド
    • その他のアジア太平洋
  • その他の地域
    • 南米
    • 中東
    • アフリカ

第11章 競合情勢

  • イントロダクション
    • 市場戦略の分析
  • 競合ベンチマーキング
  • 主な発展と成長戦略
    • 新製品の開発/発売
    • 投資
    • 買収

第12章 企業プロファイル

  • MARK ANTHONY BRANDS
  • ANHEUSER-BUSCH COMPANIES, LLC
  • MOLSON COORS BEVERAGE COMPANY
  • CONSTELLATION BRANDS, INC.
  • BOSTON BEER CO.
  • POLAR BEVERAGES
  • BLITZ-WEINHARD BREWING CO.
  • CRAFT COCKTAIL COMPANY
  • OSKAR BLUES
  • DIAGEO PLC
  • NATRL DRINKS

第13章 参考文献

図表

LIST OF TABLES

  • TABLE 1 PRIMARY INTERVIEWS 22
  • TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 26
  • TABLE 3 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2018-2030 (USD MILLION) 43
  • TABLE 4 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 43
  • TABLE 5 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 44
  • TABLE 6 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 45
  • TABLE 7 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 45
  • TABLE 8 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 46
  • TABLE 9 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 47
  • TABLE 10 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 47
  • TABLE 11 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 49
  • TABLE 12 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 49
  • TABLE 13 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 50
  • TABLE 14 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 52
  • TABLE 15 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 52
  • TABLE 16 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 53
  • TABLE 17 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 55
  • TABLE 18 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2030 (USD MILLION) 56
  • TABLE 19 NORTH AMERICA: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 57
  • TABLE 20 NORTH AMERICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 57
  • TABLE 21 NORTH AMERICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 58
  • TABLE 22 US: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 58
  • TABLE 23 US: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 59
  • TABLE 24 US: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 59
  • TABLE 25 CANADA: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 60
  • TABLE 26 CANADA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 60
  • TABLE 27 CANADA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 61
  • TABLE 28 MEXICO: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 61
  • TABLE 29 MEXICO: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 62
  • TABLE 30 MEXICO: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 62
  • TABLE 31 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2030 (USD MILLION) 63
  • TABLE 32 EUROPE: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 64
  • TABLE 33 EUROPE: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 64
  • TABLE 34 EUROPE: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 65
  • TABLE 35 GERMANY: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 65
  • TABLE 36 GERMANY: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 66
  • TABLE 37 GERMANY: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 66
  • TABLE 38 UK: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 67
  • TABLE 39 UK: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 67
  • TABLE 40 UK: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 68
  • TABLE 41 SPAIN: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 68
  • TABLE 42 SPAIN: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 69
  • TABLE 43 SPAIN: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 69
  • TABLE 44 ITALY: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 70
  • TABLE 45 ITALY: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 70
  • TABLE 46 ITALY: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 71
  • TABLE 47 REST OF EUROPE: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 71
  • TABLE 48 REST OF EUROPE: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 72
  • TABLE 49 REST OF EUROPE: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 72
  • TABLE 50 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2030 (USD MILLION) 73
  • TABLE 51 ASIA-PACIFIC: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 75
  • TABLE 52 ASIA-PACIFIC: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 75
  • TABLE 53 ASIA-PACIFIC: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 76
  • TABLE 54 CHINA: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 76
  • TABLE 55 CHINA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 77
  • TABLE 56 CHINA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 77
  • TABLE 57 JAPAN: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 78
  • TABLE 58 JAPAN: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 78
  • TABLE 59 JAPAN: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 79
  • TABLE 60 SOUTH KOREA: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 79
  • TABLE 61 SOUTH KOREA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 80
  • TABLE 62 SOUTH KOREA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 80
  • TABLE 63 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 81
  • TABLE 64 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 81
  • TABLE 65 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 82
  • TABLE 66 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 82
  • TABLE 67 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 83
  • TABLE 68 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 83
  • TABLE 69 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 (USD MILLION) 84
  • TABLE 70 REST OF THE WORLD: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 85
  • TABLE 71 REST OF THE WORLD: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 85
  • TABLE 72 REST OF THE WORLD: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 86
  • TABLE 73 SOUTH AMERICA: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 86
  • TABLE 74 SOUTH AMERICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 87
  • TABLE 75 SOUTH AMERICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 87
  • TABLE 76 MIDDLE EAST: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 88
  • TABLE 77 MIDDLE EAST: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 88
  • TABLE 78 MIDDLE EAST: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 89
  • TABLE 79 AFRICA: HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 89
  • TABLE 80 AFRICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 90
  • TABLE 81 AFRICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 90
  • TABLE 82 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93
  • TABLE 83 INVESTMENTS 93
  • TABLE 84 ACQUISITION 93
  • TABLE 85 MARK ANTHONY BRANDS: PRODUCTS OFFERED 94
  • TABLE 86 MARK ANTHONY BRANDS: KEY DEVELOPMENTS 95
  • TABLE 87 ANHEUSER-BUSCH COMPANIES, LLC: PRODUCTS OFFERED 97
  • TABLE 88 ANHEUSER-BUSCH COMPANIES, LLC: KEY DEVELOPMENTS 97
  • TABLE 89 MOLSON COORS BEVERAGE COMPANY: PRODUCTS OFFERED 99
  • TABLE 90 MOLSON COORS BEVERAGE COMPANY: KEY DEVELOPMENTS 100
  • TABLE 91 CONSTELLATION BRANDS, INC.: PRODUCTS OFFERED 102
  • TABLE 92 CONSTELLATION BRANDS, INC.: KEY DEVELOPMENTS 102
  • TABLE 93 BOSTON BEER CO.: PRODUCTS OFFERED 105
  • TABLE 94 BOSTON BEER CO.: KEY DEVELOPMENTS 105
  • TABLE 95 POLAR BEVERAGES: PRODUCTS OFFERED 107
  • TABLE 96 BLITZ-WEINHARD BREWING CO.: PRODUCTS OFFERED 109
  • TABLE 97 CRAFT COCKTAIL COMPANY: PRODUCTS OFFERED 110
  • TABLE 98 CRAFT COCKTAIL COMPANY: KEY DEVELOPMENTS 110
  • TABLE 99 OSKAR BLUES: PRODUCTS OFFERED 111
  • TABLE 100 OSKAR BLUES: KEY DEVELOPMENTS 111
  • TABLE 101 DIAGEO PLC: PRODUCTS OFFERED 113
  • TABLE 102 NATRL DRINKS: PRODUCTS OFFERED 114

LIST OF FIGURES

  • FIGURE 1 MARKET SYNOPSIS 14
  • FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL HARD SELTZERS MARKET, (2018) 15
  • FIGURE 3 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY FLAVOR, (2018) 15
  • FIGURE 4 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY PACKAGING TYPE, (2018) 16
  • FIGURE 5 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL 17
  • FIGURE 6 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY REGION, 2018 18
  • FIGURE 7 GLOBAL HARD SELTZERS MARKET: STRUCTURE 20
  • FIGURE 8 KEY BUYING CRITERIA FOR HARD SELTZERS 20
  • FIGURE 9 RESEARCH PROCESS 21
  • FIGURE 10 TOP-DOWN AND BOTTOM-UP APPROACHES 24
  • FIGURE 11 NORTH AMERICA: HARD SELTZERS MARKET SIZE, BY COUNTRY (2018 VS. 2030) 27
  • FIGURE 12 EUROPE: HARD SELTZERS MARKET SIZE, BY COUNTRY (2018 VS. 2030) 27
  • FIGURE 13 ASIA-PACIFIC: HARD SELTZERS MARKET SIZE, BY COUNTRY (2018 VS. 2030) 28
  • FIGURE 14 REST OF THE WORLD: HARD SELTZERS MARKET SIZE, BY REGION (2018 VS. 2030) 28
  • FIGURE 15 MARKET DYNAMICS OVERVIEW 29
  • FIGURE 16 DRIVERS IMPACT ANALYSIS: GLOBAL HARD SELTZERS MARKET 32
  • FIGURE 17 RESTRAINT IMPACT ANALYSIS: GLOBAL HARD SELTZERS MARKET 33
  • FIGURE 18 VALUE CHAIN: GLOBAL HARD SELTZERS MARKET 36
  • FIGURE 19 GLOBAL HARD SELTZERS MARKET: SUPPLY CHAIN ANALYSIS 37
  • FIGURE 20 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL HARD SELTZERS MARKET 38
  • FIGURE 21 GLOBAL HARD SELTZERS MARKET, BY FLAVOR, 2018 (% SHARE) 42
  • FIGURE 22 GLOBAL HARD SELTZERS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 42
  • FIGURE 23 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018 (% SHARE) 48
  • FIGURE 24 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018-2030 (USD MILLION) 48
  • FIGURE 25 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018 (% SHARE) 51
  • FIGURE 26 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 51
  • FIGURE 27 GLOBAL HARD SELTZERS MARKET, BY REGION, 2018-2030 (USD MILLION) 54
  • FIGURE 28 GLOBAL HARD SELTZERS MARKET, BY REGION, 2018 (% SHARE) 54
  • FIGURE 29 NORTH AMERICA: HARD SELTZERS MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 56
  • FIGURE 30 EUROPE: HARD SELTZERS MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 63
  • FIGURE 31 ASIA-PACIFIC: HARD SELTZERS MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 73
  • FIGURE 32 REST OF THE WORLD: HARD SELTZERS MARKET SHARE, BY REGION, 2018 (% SHARE) 84
  • FIGURE 33 BENCHMARKING OF MAJOR COMPETITORS 92
  • FIGURE 34 MARK ANTHONY BRANDS: SWOT ANALYSIS 95
  • FIGURE 35 ANHEUSER-BUSCH COMPANIES, LLC: FINANCIAL OVERVIEW SNAPSHOT 96
  • FIGURE 36 ANHEUSER-BUSCH COMPANIES, LLC: SWOT ANALYSIS 98
  • FIGURE 37 MOLSON COORS BEVERAGE COMPANY: FINANCIAL OVERVIEW SNAPSHOT 99
  • FIGURE 38 MOLSON COORS BEVERAGE COMPANY: SWOT ANALYSIS 100
  • FIGURE 39 CONSTELLATION BRANDS, INC.: FINANCIAL OVERVIEW SNAPSHOT 101
  • FIGURE 40 CONSTELLATION BRANDS, INC.: SWOT ANALYSIS 103
  • FIGURE 41 BOSTON BEER CO.: FINANCIAL OVERVIEW SNAPSHOT 104
  • FIGURE 42 BOSTON BEER CO.: SWOT ANALYSIS 106
  • FIGURE 43 DIAGEO PLC: FINANCIAL OVERVIEW SNAPSHOT 112
目次
Product Code: MRFR/F-B & N/8624-CR

Hard Seltzers Market Forecast till 2030

Market Overview

The global market for hard seltzers is expected to increase at a substantial rate over the forecast period of 2022-2030. The global hard seltzer market is experiencing a growth in consumer preference for flavor-fused alcoholic beverages as a result of rising disposable income, shifting lifestyles, rapid urbanisation, and rising demand for alcoholic beverages, particularly among younger generations. This is largely attributable to the creation of sour and fruity flavours, the blending of sugar with novel components, and the adoption of new fermentation techniques by a number of businesses. Hard seltzer is even more well-liked because it has fewer calories and carbs than standard alcoholic beverages.

The travel and tourist sectors, as well as the expansion of the global economy, have all contributed to the market for hard seltzer's recent significant increase. Alcohol, coffee, and bar shop sales online have all aided in this expansion. Furthermore, both older and younger generations are now drinking more hard seltzer due to rising disposable income, evolving consumer preferences, and peer pressure. The global sparkling water market has expanded as a result of the availability of hard carbonated beverages with improved flavour and a greater selection of health-conscious options.

Segment Overview

The flavour, packaging type, distribution channel, and regional segments have been used to divide the market for global hard seltzers market. The global market has been divided into pineapple, grapefruit, lime, berries, orange, blends and others based on the type of hard seltzers. Lime segment is likely to grow significantly over the forecast period.

The packaging type segment has been bifurcated into bottles and cans. Also, the distribution channel segment has been bifurcated into store-based and non-store-based categories.

Regional Analysis

The global hard seltzer market is divided into seven regions: Americas, Africa, Middle East, Asia, and Europe. North America is expected to stand out in the Hard Seltzer market. The Middle East and African region has seen enhanced growth in the caustic soda market, while Latin America region has seen a gradual growth in its market share.

The market growth in the European region is anticipated to propel in the foreseeable future. Mode Seltzer, an Australian-based company, is set to join the competitive hard seltzer industry in Australia in October 2022. The company has promised to create four unique hard seltzers by fusing premium vodka and local ingredients in an artisanal manner, in order to offer consumers a wider range of products in Australia..

Major Players

Vizzy Hard Selter, Oscar Blues, Smirnoff, Nauti Seltzer, Pikita Seltzer, and White Claw are some of the affluent contenders holding sizeable hard seltzers market share.

COVID 19 Impacts

The COVID-19 pandemic has had a detrimental effect on the hard seltzer market, with supply chain disruptions and significant production losses resulting from the closure of main assembly points. Major producers have put a halt to the launch of their products and production in developing and emerging nations, including the India and other East Asian countries. Despite this, the hard seltzer sector presents lucrative and dynamic possibilities for new entrants into the alcohol industry. Nevertheless, lockdown measures imposed by governments in an attempt to contain the virus remain an obstacle for companies looking to expand their operations.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

  • 1.1 MARKET ATTRACTIVENESS ANALYSIS 15
    • 1.1.1 GLOBAL HARD SELTZERS MARKET, BY FLAVOR 15
    • 1.1.2 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE 16
    • 1.1.3 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL 17
    • 1.1.4 GLOBAL HARD SELTZERS MARKET, BY REGION 18

2 MARKET INTRODUCTION

  • 2.1 DEFINITION 19
  • 2.2 SCOPE OF THE STUDY 19
  • 2.3 RESEARCH OBJECTIVE 19
  • 2.4 MARKET STRUCTURE 20
  • 2.5 KEY BUYING CRITERIA 20

3 RESEARCH METHODOLOGY

  • 3.1 RESEARCH PROCESS 21
  • 3.2 PRIMARY RESEARCH 22
  • 3.3 SECONDARY RESEARCH 23
  • 3.4 MARKET SIZE ESTIMATION 24
  • 3.5 FORECAST MODEL 25
  • 3.6 LIST OF ASSUMPTIONS & LIMITATIONS 26

4 MARKET INSIGHTS

5 MARKET DYNAMICS

  • 5.1 INTRODUCTION 29
  • 5.2 DRIVERS 30
    • 5.2.1 RISING ASSOCIATION OF HARD SELTZERS WITH CONVENIENCE 30
    • 5.2.2 CONSUMER PREFERENCE FOR CARBONATED BEVERAGES WITH REDUCED ALCOHOL CONTENT 30
    • 5.2.3 HIGH DEMAND FOR HEALTH HALO ALCOHOLIC BEVERAGES 30
    • 5.2.4 DRIVERS IMPACT ANALYSIS 32
  • 5.3 RESTRAINT 32
    • 5.3.1 SURGING DEMAND FOR NON-ALCOHOLIC BEVERAGES 32
    • 5.3.2 RESTRAINT IMPACT ANALYSIS 33
  • 5.4 OPPORTUNITIES 33
    • 5.4.1 PRODUCT INNOVATION 33
    • 5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR 34
    • 5.4.3 INNOVATIVE MARKETING STRATEGIES 34

6 MARKET FACTOR ANALYSIS

  • 6.1 VALUE CHAIN ANALYSIS 35
    • 6.1.1 RAW MATERIAL PROCUREMENT 36
    • 6.1.2 PROCESSING 37
    • 6.1.3 PACKAGING 37
  • 6.2 SUPPLY CHAIN ANALYSIS 37
  • 6.3 PORTER'S FIVE FORCES MODEL 38
    • 6.3.1 THREAT OF NEW ENTRANTS 39
    • 6.3.2 BARGAINING POWER OF SUPPLIERS 39
    • 6.3.3 THREAT OF SUBSTITUTES 39
    • 6.3.4 BARGAINING POWER OF BUYERS 39
    • 6.3.5 INTENSITY OF RIVALRY 39
  • 6.4 IMPACT OF COVID-19 OUTBREAK ON THE GLOBAL HARD SELTZERS MARKET 40

7 GLOBAL HARD SELTZERS MARKET, BY FLAVOR

  • 7.1 OVERVIEW 42
    • 7.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2018-2030 43
  • 7.2 LIME 43
    • 7.2.1 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 43
  • 7.3 BERRIES 44
    • 7.3.1 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 44
  • 7.4 PINEAPPLE 44
    • 7.4.1 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 45
  • 7.5 GRAPEFRUIT 45
    • 7.5.1 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 45
  • 7.6 ORANGE 46
    • 7.6.1 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 46
  • 7.7 BLENDS 46
    • 7.7.1 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 47
  • 7.8 OTHERS 47
    • 7.8.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 47

8 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE

  • 8.1 OVERVIEW 48
    • 8.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2018-2030 49
  • 8.2 BOTTLES 49
    • 8.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 49
  • 8.3 CANS 50
    • 8.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 50

9 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL

  • 9.1 OVERVIEW 51
    • 9.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 52
  • 9.2 STORE-BASED 52
    • 9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 52
  • 9.3 NON-STORE-BASED 53
    • 9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 53

10 GLOBAL HARD SELTZERS MARKET, BY REGION

  • 10.1 OVERVIEW 54
  • 10.2 NORTH AMERICA 56
    • 10.2.1 US 58
    • 10.2.2 CANADA 60
    • 10.2.3 MEXICO 61
  • 10.3 EUROPE 63
    • 10.3.1 GERMANY 65
    • 10.3.2 UK 67
    • 10.3.3 SPAIN 68
    • 10.3.4 ITALY 70
    • 10.3.5 REST OF EUROPE 71
  • 10.4 ASIA-PACIFIC 73
    • 10.4.1 CHINA 76
    • 10.4.2 JAPAN 78
    • 10.4.3 SOUTH KOREA 79
    • 10.4.4 AUSTRALIA & NEW ZEALAND 81
    • 10.4.5 REST OF ASIA-PACIFIC 82
  • 10.5 REST OF THE WORLD 84
    • 10.5.1 SOUTH AMERICA 86
    • 10.5.2 MIDDLE EAST 88
    • 10.5.3 AFRICA 89

11 COMPETITIVE LANDSCAPE

  • 11.1 INTRODUCTION 91
    • 11.1.1 MARKET STRATEGY ANALYSIS 91
  • 11.2 COMPETITIVE BENCHMARKING 92
  • 11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 93
    • 11.3.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93
    • 11.3.2 INVESTMENTS 93
    • 11.3.3 ACQUISITION 93

12 COMPANY PROFILES

  • 12.1 MARK ANTHONY BRANDS 94
    • 12.1.1 COMPANY OVERVIEW 94
    • 12.1.2 FINANCIAL OVERVIEW 94
    • 12.1.3 PRODUCTS OFFERED 94
    • 12.1.4 KEY DEVELOPMENTS 95
    • 12.1.5 SWOT ANALYSIS 95
    • 12.1.6 KEY STRATEGIES 95
  • 12.2 ANHEUSER-BUSCH COMPANIES, LLC 96
    • 12.2.1 COMPANY OVERVIEW 96
    • 12.2.2 FINANCIAL OVERVIEW 96
    • 12.2.3 PRODUCTS OFFERED 97
    • 12.2.4 KEY DEVELOPMENTS 97
    • 12.2.5 SWOT ANALYSIS 98
    • 12.2.6 KEY STRATEGIES 98
  • 12.3 MOLSON COORS BEVERAGE COMPANY 99
    • 12.3.1 COMPANY OVERVIEW 99
    • 12.3.2 FINANCIAL OVERVIEW 99
    • 12.3.3 PRODUCTS OFFERED 99
    • 12.3.4 KEY DEVELOPMENTS 100
    • 12.3.5 SWOT ANALYSIS 100
    • 12.3.6 KEY STRATEGIES 100
  • 12.4 CONSTELLATION BRANDS, INC. 101
    • 12.4.1 COMPANY OVERVIEW 101
    • 12.4.2 FINANCIAL OVERVIEW 101
    • 12.4.3 PRODUCTS OFFERED 102
    • 12.4.4 KEY DEVELOPMENTS 102
    • 12.4.5 SWOT ANALYSIS 103
    • 12.4.6 KEY STRATEGIES 103
  • 12.5 BOSTON BEER CO. 104
    • 12.5.1 COMPANY OVERVIEW 104
    • 12.5.2 FINANCIAL OVERVIEW 104
    • 12.5.3 PRODUCTS OFFERED 105
    • 12.5.4 KEY DEVELOPMENTS 105
    • 12.5.5 SWOT ANALYSIS 106
    • 12.5.6 KEY STRATEGIES 106
  • 12.6 POLAR BEVERAGES 107
    • 12.6.1 COMPANY OVERVIEW 107
    • 12.6.2 FINANCIAL OVERVIEW 107
    • 12.6.3 PRODUCTS OFFERED 107
    • 12.6.4 KEY DEVELOPMENTS 108
    • 12.6.5 KEY STRATEGIES 108
  • 12.7 BLITZ-WEINHARD BREWING CO. 109
    • 12.7.1 COMPANY OVERVIEW 109
    • 12.7.2 FINANCIAL OVERVIEW 109
    • 12.7.3 PRODUCTS OFFERED 109
    • 12.7.4 KEY DEVELOPMENTS 109
    • 12.7.5 KEY STRATEGIES 109
  • 12.8 CRAFT COCKTAIL COMPANY 110
    • 12.8.1 COMPANY OVERVIEW 110
    • 12.8.2 FINANCIAL OVERVIEW 110
    • 12.8.3 PRODUCTS OFFERED 110
    • 12.8.4 KEY DEVELOPMENTS 110
    • 12.8.5 KEY STRATEGIES 110
  • 12.9 OSKAR BLUES 111
    • 12.9.1 COMPANY OVERVIEW 111
    • 12.9.2 FINANCIAL OVERVIEW 111
    • 12.9.3 PRODUCTS OFFERED 111
    • 12.9.4 KEY DEVELOPMENTS 111
    • 12.9.5 KEY STRATEGIES 111
  • 12.10 DIAGEO PLC 112
    • 12.10.1 COMPANY OVERVIEW 112
    • 12.10.2 FINANCIAL OVERVIEW 112
    • 12.10.3 PRODUCTS OFFERED 113
    • 12.10.4 KEY DEVELOPMENTS 113
    • 12.10.5 KEY STRATEGIES 113
  • 12.11 NATRL DRINKS 114
    • 12.11.1 COMPANY OVERVIEW 114
    • 12.11.2 FINANCIAL OVERVIEW 114
    • 12.11.3 PRODUCTS OFFERED 114
    • 12.11.4 KEY DEVELOPMENTS 114
    • 12.11.5 KEY STRATEGIES 114

13 REFERENCES