LTE Broadcast means that mobile networks are no longer a purely one-to-one medium: they have the capacity to send content to many users simultaneously. Our new report considers how this will change the industry and the possible effects on traditional terrestrial broadcasting
Despite the failure of previous mobile broadcast technologies, LTE Broadcast is getting a warm reception in industry circles. This report considers whether that optimism is justified.
Services for sports venues are likely to be the first applications, but what others will follow? Can they generate new revenue streams? Do the business models stack up?
Taking a wider perspective, can LTE Broadcast help contain the explosion in video traffic threatening to overwhelm mobile networks? And what are the implications for traditional terrestrial broadcasting?
Our Prospects for LTE Broadcast report covers 54 companies using research, interviews with experts and a survey of industry professionals to answer these questions.
This 61 page independent analysis is written by Catherine Viola, Dr Jonathan Watson and Martin Sims. It will enable you to:
- Understand the technology behind LTE Broadcast
- Assess the possible applications
- Compare the plans of the major manufacturers and operators
- Assess the viability of the various business cases
- Identify the drivers for the takeoff of LTE broadcast
- Get an understanding of the developing LTE Broadcast ecosystem
- Decide whether LTE Broadcast could replace traditional TV broadcasting
- Gauge the wider social impact of LTE Broadcast
- Appreciate the likely timelines
Figure 7. Major operators trialling LTE Broadcast
Source: Global Mobile Suppliers Association (GSA).
Table of Contents
Chapter 1: Introduction
- Video is a key driver for LTE Broadcast
- Just another mobile TV technology?
- Report overview
Chapter 2: What is LTE Broadcast?
- Standardisation within 3GPP
- How LTE Broadcast works
- Single frequency network
- New hardware requirements
- Additional technologies used in end-to-end eMBMS solutions
- Backhaul implications
- End-user devices
Chapter 3: LTE Broadcast applications
- Venue casting
- Live coverage of major events
- Live TV programming
- News, sports and weather bulletins
- Digital radio broadcasting and music
- Cached popular content and off-peak media-delivery services
- Group information distribution
- Software updates
- Machine broadcast communications
Chapter 4: LTE broadcast ecosystem development
- Network solutions
- Chipsets, middleware and devices
- Sequans Communications
Chapter 5: Trials and deployments
- North America
- Middle East
- South Korea
- SK Telecom
Chapter 6: Business models
- Savings (offloading)
- Venue casting (live premium content)
- Survey results
Chapter 7: A future alternative to TV?
- Could LTE Broadcast replace traditional broadcasting?
- Logistical challenges
- Traditional broadcasting is here to stay - for now
- Broadcasting wins the lower UHF battle
Chapter 8: Conclusion
- The importance of handset availability
- Monetising mobile video content
- Can LTE Broadcast replace traditional TV?
- The strength of flexibility
Complete results from the PolicyTracker LTE Broadcast survey
Tables, charts and illustrations
- Figure 1. Ericsson's mobile data traffic forecast
- Figure 2. Cisco's mobile data traffic forecast
- Figure 3. Development of 3GPP standards for eMBMS
- Figure 4. Samsung's implementation of eMBMS
- Figure 5. Examples of potential LTE Broadcast applications
- Figure 6. Overview of Samsung's eMBMS solution
- Figure 7. Major operators trialling LTE Broadcast
- Figure 8. Operator LTE Broadcast deployment plans
- Figure 9. Survey question: will LTE Broadcast generate significant savings for mobile operators?
- Figure 10. Publicity material for KangarooTV (Right)
- Figure 11. Summary of possible business models
- Figure 12. Survey question: Can LTE Broadcast succeed where earlier mobile TV technologies have failed?
- Figure 13. Survey question: Will deploying LTE Broadcast bring significant business benefits for mobile operators?
- Figure 14. Survey question: Where will LTE Broadcast have a significant impact?
- Figure 15. Survey question: Could LTE Broadcast be a substitute for traditional TV broadcasting?
- Figure 16. Global smartphone vendor market share 2014
- Figure 17. Market share by operating system