市場調査レポート
商品コード
952546

リッチコミュニケーションサービス(RCS)の世界市場 (~2025年):広告キャンペーン・コンテンツ配信・統合ソリューション

Rich Communication Services (RCS) Market by Application (Advertising Campaign, Content Delivery, and Integrated Solutions), End-User (Consumers and Enterprises), Enterprise Size, Enterprise Vertical, and Region - Global Forecast to 2025

出版日: | 発行: MarketsandMarkets | ページ情報: 英文 232 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=136.22円
リッチコミュニケーションサービス(RCS)の世界市場 (~2025年):広告キャンペーン・コンテンツ配信・統合ソリューション
出版日: 2020年07月23日
発行: MarketsandMarkets
ページ情報: 英文 232 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

世界のリッチコミュニケーションサービス (RCS) の市場は予測期間中17.6%のCAGRで推移し、2020年の52億米ドルから、2025年には117億米ドルの規模に成長すると予測されています。企業によるデジタルマーケティングへの投資の拡大などの要因が同市場の成長を推進しています。地域別で見ると、アジア太平洋地域が予測期間中、最大のCAGRを示すと予測されています。人口の増加、スマートフォン接続数の増加、モバイル決済の拡大、小売業の成長、マーケティングおよび顧客関係管理のための高度なSMSシステムの利用などの要因が同地域の成長を推進しています。

当レポートでは、世界のリッチコミュニケーションサービス (RCS) の市場を調査し、市場の定義と概要、COVID-19およびその他の市場影響因子の分析、利用事例、実現技術、市場規模の推移・予測、用途・エンドユーザー・企業規模・地域/主要国など各種区分別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要

  • 市場力学
    • 促進要因
    • 抑制要因
    • 市場機会
    • 課題
  • 累積成長分析
  • 利用事例
  • 実現技術
    • AI
    • IoT

第6章 市場分析・予測:用途別

  • COVID-19の影響
  • 広告キャンペーン
  • コンテンツ配信
  • 統合ソリューション
  • その他

第7章 市場分析・予測:エンドユーザー別

  • COVID-19の影響
  • 消費者
  • 企業

第8章 市場分析・予測:企業規模別

  • COVID-19の影響
  • 中小規模企業
  • 大規模企業

第9章 市場分析・予測:産業別

  • COVID-19の影響
  • 銀行・金融サービス・保険
  • 通信・IT
  • メディア・エンターテインメント
  • 観光・物流
  • 小売・Eコマース
  • ヘルスケア
  • その他

第10章 市場分析・予測:地域・主要国別

  • COVID-19の影響
  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • ラテンアメリカ

第11章 競合情勢

  • 概要
  • 競合シナリオ

第12章 企業プロファイル

  • イントロダクション
  • AT&T
  • VODAFONE
  • DEUTSCHE TELEKOM
  • GOOGLE
  • VERIZON
  • TELEFONICA
  • ORANGE BUSINESS
  • CHINA MOBILE
  • KDDI
  • SLOVAK TELEKOM
  • TELIT
  • SK TELECOM
  • TELSTRA
  • LG U+
  • CELCOM
  • FREEDOM MOBILE
  • ROGERS
  • T-MOBILE
  • O2
  • TELIA COMPANY
  • MAGYAR TELEKOM
  • CLARO
  • SWISSCOM
  • RELIANCE JIO

第13章 隣接市場・関連市場

第14章 付録

目次
Product Code: TC 2679

"Increasing number of advertising and marketing companies to drivethe Rich Communication Services(RCS) market growth"

The global RCS market size is projected to grow from USD 5.2 billion in 2020 to USD 11.7 billion by 2025, at a CAGR of 17.6% during 2020-2025. Major growth factors for the market include Increasing investments on digital marketing across the enterprise verticals.

The COVID-19 outbreak has significantly impacted several communication service providers across the globe. Major countries from North America, Europe, APAC, MEA, and Latin America are badly affected in the pandemic and industry giants from several regions are taking initiatives to enable consumers with best quality communication services and stay connected with their network of employees and customers .

Byapplication, advertising campaignsegment to account for ahighermarket share duringthe forecast period

Advertising campaigns via digital marketing is the prominent approach adopted by enterprises to attract customers. Sharing rich media contents have enabled end-users to engage significantly with the enterprises to take benefits of the services. Advertising campaigns may vary from vertical to vertical; for instance, media and entertainment vertical would share advertisings, teasers, or some trailers of upcoming shows. Likewise, BFSI vertical would share interactive media content to advertise funds and policies. Advertising campaigns are mainly followed through SMS protocol and are expected to be significantly offloaded on RCS protocol to enable enhanced messaging service through an interactive platform.

Byend-user,enterprisessegment toholda largermarket sizeduring the forecast period

By end-users global RCS market is segregated into enterprises and consumers. The enterprises throughout verticals are expected to have a significant dependency on SMS for digital marketing. Deployment of RCS messaging platforms to share media-rich content amongst the end-users is expected to bring growing instances of customer engagements. Apart from digital marketing, RCS can be widely deployed by enterprises to share the relevant information to their customers, which would include tickets, passes, policy details, wealth performance stats, logistics details, product information, service reminders, and others.

Amongregions,Asia Pacificto grow at the highest CAGR during the forecast period

APAC is expected to have the highest growth rate in the RCS market among all areas. The high rate of adoption of digital technologies, especially in countries, such as China,India, and Japan has made APAC a lucrative market in the IT industry. The growing development in these countries is expected to provide several new opportunities in the APAC RCS market. The growth driver for RCS in this region is increasing population, rising smartphone connections, increasing the mobile payments, growing the retail industry, and the use of advanced SMS systems for marketing and customer relationship management. Many mobile engagement and communications providers in this region have partnered with various telecom operators to provide rich, personalized multimedia content to their customers. For instance, Karix Mobile had partnered with Google and Reliance JioInfocomm to support RCS. With RCS, the company helps its clients in providing a more in-depth and richer engagement experience.

Breakdown of Primaries:

In-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Marketing Officers (CMO), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the RCS market.

The breakup of the profiles of the primary participants is given below:

  • By Company Type: Tier 1 - 34%, Tier 2 - 43%, and Tier 3 - 23%
  • By Designation: C-Level - 50%, Director Level - 30%, and others- 20%
  • By Region: North America - 25%, Europe - 30%, APAC- 30%, MEA- 10% and Latin America- 5%

Research Coverage:

The RCSmarket is segmented by application (advertising campaign, content delivery, and integrated solutions), end-user (consumers and enterprises), enterprise size, enterprise vertical, and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews, services; key strategies; new service launches, partnerships, agreements, and collaborations; and competitive landscape associated with the RCS market.

Key benefits of the report:

The report would help the market leaders and new entrants in the following ways:

  • It comprehensively segments the rich communication servicesmarket and provides the closest approximations of the revenue numbers for the overall market and itssubsegments across different regions.
  • It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
  • It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and acquisitions.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 INTRODUCTION TO COVID-19
  • 1.2 COVID-19 HEALTH ASSESSMENT
    • FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
    • FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
  • 1.3 COVID-19 ECONOMIC ASSESSMENT
    • FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
    • 1.3.1 COVID-19 ECONOMIC IMPACT-SCENARIO ASSESSMENT
    • FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
    • FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
  • 1.4 OBJECTIVES OF THE STUDY
  • 1.5 MARKET DEFINITION
    • 1.5.1 INCLUSIONS AND EXCLUSIONS
  • 1.6 MARKET SCOPE
    • 1.6.1 MARKET SEGMENTATION
    • 1.6.2 REGIONS COVERED
    • 1.6.3 YEARS CONSIDERED FOR THE STUDY
  • 1.7 CURRENCY CONSIDERED
    • TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016-2019
  • 1.8 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 6 GLOBAL RICH COMMUNICATION SERVICES MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Key industry insights
      • 2.1.2.2 Breakup of primary profiles
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 7 DATA TRIANGULATION
  • 2.3 GLOBAL RCS MARKET SIZE ESTIMATION METHODOLOGY AND KEY ASSUMPTIONS
    • FIGURE 8 METHOD 1: TOP-DOWN APPROACH (BASED ON THE COMPANIES' REVENUE GENERATION FROM A2P MESSAGING SERVICES FOR DIGITAL MARKETING AND ADVERTISING)
    • FIGURE 9 METHOD 2: BOTTOM-UP APPROACH (ENTERPRISE VERTICAL-LEVEL)
  • 2.4 MARKET FORECAST
    • TABLE 2 FACTOR ANALYSIS
  • 2.5 ASSUMPTIONS FOR THE STUDY
  • 2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

    • FIGURE 10 RICH COMMUNICATION SERVICES FOR ADVERTISING CAMPAIGN TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    • FIGURE 11 ENTERPRISES END USER TO ACCOUNT FOR A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
    • FIGURE 12 RETAIL AND ECOMMERCE ENTERPRISE VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    • FIGURE 13 LARGE ENTERPRISES SEGMENT TO RECORD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
    • FIGURE 14 ASIA PACIFIC TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL RICH COMMUNICATION SERVICES MARKET
    • FIGURE 15 GROWING NUMBER OF PARTNERSHIPS TO SUPPORT RICH COMMUNICATION SERVICES MARKET GROWTH
  • 4.2 RICH COMMUNICATION SERVICES MARKET, COVID-IMPACT ANALYSIS
    • FIGURE 16 COVID-19 IS EXPECTED TO HAMPER THE GROWTH OF MARKET SIZE DURING THE FORECAST PERIOD
  • 4.3 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2020
    • FIGURE 17 ADVERTISING CAMPAIGN SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2020
  • 4.4 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE AND END USER, 2020
    • FIGURE 18 LARGE ENTERPRISES SEGMENT AND ENTERPRISES END USER TO RECORD HIGH MARKET SHARES IN NORTH AMERICA IN 2020
  • 4.5 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE AND END USER, 2020
    • FIGURE 19 LARGE ENTERPRISES SEGMENT AND ENTERPRISES END USER TO RECORD HIGH MARKET SHARES IN ASIA PACIFIC IN 2020

5 MARKET OVERVIEW

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 20 RICH COMMUNICATION SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing number of advertising and marketing companies
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Limited capability to offer end-to-end encryption
      • 5.2.2.2 Lack of interoperability between OEMs and carrier networks
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Strict regulations for OTT messaging services to boost the adoption of RCS
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Difficulty to cope with OTT service providers
      • 5.2.4.2 Lower user base due to proliferation of messaging apps
  • 5.3 CUMULATIVE GROWTH ANALYSIS
  • 5.4 USE CASES
  • 5.5 ENABLING TECHNOLOGIES
    • 5.5.1 ARTIFICIAL INTELLIGENCE
    • 5.5.2 INTERNET OF THINGS

6 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION

  • 6.1 INTRODUCTION
    • 6.1.1 APPLICATION: COVID-19 IMPACT
    • FIGURE 21 CONTENT DELIVERY SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
    • TABLE 3 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 4 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
  • 6.2 ADVERTISING CAMPAIGN
    • 6.2.1 STRONG MARKETING ACTIVITIES ON DIGITAL PLATFORMS TO BOOST RCS ADOPTION FOR ADVERTISING CAMPAIGNS
    • TABLE 5 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 6 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 7 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 8 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 9 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 10 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 11 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 12 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 13 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 14 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 15 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 16 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)
  • 6.3 CONTENT DELIVERY
    • 6.3.1 GROWING INFLUENCE OF SOCIAL MEDIA ACROSS MULTITUDES TO SUPPORT GROWTH FOR CONTENT DELIVERY
    • TABLE 17 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 18 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 19 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 20 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 21 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 22 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 23 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 24 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 25 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 26 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 27 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 28 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)
  • 6.4 INTEGRATED SOLUTIONS
    • 6.4.1 EASE OF MULTICHANNEL COMMUNICATION ACROSS THE GLOBE TO BE THE MAJOR MARKET DRIVER FOR INTEGRATED SOLUTIONS
    • TABLE 29 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 30 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 31 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 32 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 33 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 34 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 35 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 36 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 37 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 38 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 39 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 40 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)
  • 6.5 OTHER APPLICATIONS
    • TABLE 41 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 42 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 43 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 44 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 45 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 46 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 47 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY APAC COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 48 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY APAC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 49 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 50 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 51 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 52 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)

7 RICH COMMUNICATION SERVICES MARKET, BY END USER

  • 7.1 INTRODUCTION
    • 7.1.1 END USER: COVID-19 IMPACT
    • FIGURE 22 CONSUMERS SEGMENT TO RECORD A HIGHER GROWTH RATE DURING THE FORECAST PERIOD
    • TABLE 53 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 54 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
  • 7.2 CONSUMERS
    • 7.2.1 GROWING INTERNET PENETRATION AND CONSEQUENT DEMAND FOR RICH MEDIA DELIVERY PLATFORMS WITHIN P2P TO SUPPORT THE FAVORABLE GROWTH OF RCS AMONG CONSUMERS
    • TABLE 55 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 56 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 57 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 58 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 59 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 60 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 61 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 62 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 63 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 64 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 65 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 66 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)
  • 7.3 ENTERPRISES
    • 7.3.1 GROWING PROLIFERATION OF DIGITAL CONTENT DELIVERY THROUGH A2P MESSAGING SERVICES TO SUPPORT ADOPTION AMONG ENTERPRISES
    • TABLE 67 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 68 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 69 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 70 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 71 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 72 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 73 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 74 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 75 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 76 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 77 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 78 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)

8 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE

  • 8.1 INTRODUCTION
    • 8.1.1 ENTERPRISE SIZE: COVID-19 IMPACT
    • FIGURE 23 LARGE ENTERPRISES SEGMENT TO RECORD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    • TABLE 79 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 80 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • 8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
    • 8.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES TO BE SIGNIFICANT REVENUE CONTRIBUTORS FOR RICH COMMUNICATION SERVICE VENDORS IN THE NEAR FUTURE
    • TABLE 81 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 82 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 83 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 84 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 85 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 86 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 87 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 88 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 89 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 90 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 91 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 92 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)
  • 8.3 LARGE ENTERPRISES
    • 8.3.1 EASY AVAILABILITY OF RESOURCES AND FUNDS TO DRIVE THE ADOPTION OF RCS AMONG LARGE ENTERPRISES
    • TABLE 93 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 94 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 95 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 96 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 97 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 98 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 99 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 100 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 101 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 102 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 103 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 104 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)

9 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL

  • 9.1 INTRODUCTION
    • 9.1.1 ENTERPRISE VERTICAL: COVID-19 IMPACT
    • FIGURE 24 HEALTHCARE ENTERPRISE VERTICAL TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
    • TABLE 105 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 106 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
  • 9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 9.2.1 AUTHENTICATIONS, SERVICE REMINDERS, POLICY DELIVERIES, AND OTHER USE CASES FOR CUSTOMER ENGAGEMENT TO SUPPORT STRONG ADOPTION OF RCS
    • TABLE 107 BANKING, FINANCIAL SERVICES, AND INSURANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 108 BANKING, FINANCIAL SERVICES, AND INSURANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • 9.3 TELECOM AND IT
    • 9.3.1 GROWING NUMBER OF TELECOM USERS AND INCREASING NUMBER OF IT-ENABLED SUBCRIBERS TO DRIVE THE MARKET GROWTH IN TELECOM AND IT INDUSTRY
    • TABLE 109 TELECOM AND IT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 110 TELECOM AND IT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • 9.4 MEDIA AND ENTERTAINMENT
    • 9.4.1 RISING PROLIFERATION OF OTT MEDIA PLAYERS TO SUPPORT THE RCS MARKET GROWTH IN MEDIA AND ENTERTAINMENT INDUSTRY
    • TABLE 111 MEDIA AND ENTERTAINMENT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 112 MEDIA AND ENTERTAINMENT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • 9.5 TOURISM AND LOGISTICS
    • 9.5.1 PROMINENT USE CASES, SUCH AS TICKETING, REAL-TIME LOCATION STATUS, AND DELIVERY UPDATES, TO SUPPORT RCS ADOPTION IN TOURISM AND LOGISTICS INDUSTRY
    • TABLE 113 TOURISM AND LOGISTICS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 114 TOURISM AND LOGISTICS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • 9.6 RETAIL AND ECOMMERCE
    • 9.6.1 DIGITAL MARKETING PERTAINING TO CONSUMER GOODS AND ONLINE PLATFORMS TO SUPPORT THE RCS DEPLOYMENT IN RETAIL AND ECOMMERCE INDUSTRY
    • TABLE 115 RETAIL AND ECOMMERCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 116 RETAIL AND ECOMMERCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • 9.7 HEALTHCARE
    • 9.7.1 REAL-TIME DECISION-MAKING FOR PATIENT ENGAGEMENT SOLUTIONS TO DRIVE THE NEED FOR RCS IN HEALTHCARE INDUSTRY
    • TABLE 117 HEALTHCARE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 118 HEALTHCARE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • 9.8 OTHER ENTERPRISE VERTICALS
    • TABLE 119 OTHER ENTERPRISE VERTICALS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 120 OTHER ENTERPRISE VERTICALS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)

10 RICH COMMUNICATION SERVICES MARKET, BY REGION

  • 10.1 INTRODUCTION
    • 10.1.1 REGION: COVID-19 IMPACT
    • FIGURE 25 NORTH AMERICA TO HAVE THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
    • FIGURE 26 ASIA PACIFIC TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 121 RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 122 RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
  • 10.2 NORTH AMERICA
    • 10.2.1 NORTH AMERICA: COVID-19 IMPACT
    • FIGURE 27 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 123 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 124 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 125 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 126 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 127 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 128 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • TABLE 129 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 130 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
    • TABLE 131 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 132 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • 10.2.2 UNITED STATES
      • 10.2.2.1 Increasing number of mobile users and RCS-enabled devices to drive the RCS market in the US
    • TABLE 133 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 134 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 135 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 136 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 137 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 138 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.2.3 CANADA
      • 10.2.3.1 Increasing number of RCS users on MNOs' network to boost the RCS market in Canada
    • TABLE 139 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 140 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 141 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 142 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 143 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 144 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • 10.3 EUROPE
    • 10.3.1 EUROPE: COVID-19 IMPACT
    • TABLE 145 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 146 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 147 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 148 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 149 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 150 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • TABLE 151 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 152 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
    • TABLE 153 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 154 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • 10.3.2 UNITED KINGDOM
      • 10.3.2.1 Increasing number of partnerships to propel the RCS market in the UK
    • TABLE 155 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 156 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 157 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 158 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 159 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 160 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.3.3 GERMANY
      • 10.3.3.1 Increasing number of mergers and acquisitions by market players to propel the RCS market in Germany
    • TABLE 161 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 162 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 163 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 164 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 165 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 166 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.3.4 FRANCE
      • 10.3.4.1 Need for enhancing customer experience to drive the RCS market in France
    • TABLE 167 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 168 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 169 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 170 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 171 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 172 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.3.5 REST OF EUROPE 129
  • 10.4 ASIA PACIFIC
    • 10.4.1 ASIA PACIFIC: COVID-19 IMPACT
    • FIGURE 28 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 173 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 174 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 175 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 176 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 177 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 178 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • TABLE 179 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 180 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
    • TABLE 181 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 182 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • 10.4.2 CHINA
      • 10.4.2.1 High investments by MNOs in their networks for excellent services to boost the RCS market in China
    • TABLE 183 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 184 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 185 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 186 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 187 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 188 CHINA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.4.3 INDIA
      • 10.4.3.1 Increase in investments among startups and push from the government to boost the growth of RCS market in India
    • TABLE 189 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 190 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 191 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 192 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 193 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 194 INDIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.4.4 JAPAN
      • 10.4.4.1 An increasing number of service launches and partnerships to drive the growth of the RCS market in Japan
    • TABLE 195 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 196 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 197 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 198 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 199 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 200 JAPAN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.4.5 REST OF ASIA PACIFIC
    • TABLE 201 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 202 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 203 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 204 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 205 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 206 REST OF APAC: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • 10.5 MIDDLE EAST AND AFRICA
    • 10.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
    • TABLE 207 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 208 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 209 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 210 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 211 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 212 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • TABLE 213 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 214 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
    • TABLE 215 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 216 MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • 10.5.2 KINGDOM OF SAUDI ARABIA
      • 10.5.2.1 High penetration rate of smartphones to boost the RCS market in the KSA
    • TABLE 217 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 218 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 219 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 220 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 221 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 222 KINGDOM OF SAUDI ARABIA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.5.3 SOUTH AFRICA
      • 10.5.3.1 Growing demand by marketers and brands to access RCS to enhance customer experience in South Africa
    • TABLE 223 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 224 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 225 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 226 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 227 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 228 SOUTH AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.5.4 REST OF MIDDLE EAST AND AFRICA
    • TABLE 229 REST OF MIDDLE EAST AND AFRICA : RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 230 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 231 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 232 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 233 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 234 REST OF MIDDLE EAST AND AFRICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
  • 10.6 LATIN AMERICA
    • 10.6.1 LATIN AMERICA: COVID-19 IMPACT
    • TABLE 235 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 236 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 237 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 238 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 239 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 240 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • TABLE 241 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 242 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
    • TABLE 243 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION)
    • TABLE 244 LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • 10.6.2 BRAZIL
      • 10.6.2.1 Need to combat the OTT threat to drive the adoption of RCS in Brazil
    • TABLE 245 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 246 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 247 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 248 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 249 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 250 BRAZIL: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.6.3 MEXICO
      • 10.6.3.1 Increasing IT investments and the presence of leading players to drive the growth of the RCS market in Mexico
    • TABLE 251 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 252 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 253 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 254 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 255 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 256 MEXICO: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • 10.6.4 REST OF LATIN AMERICA
    • TABLE 257 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 258 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 259 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 260 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 261 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 262 REST OF LATIN AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)

11 COMPETITIVE LANDSCAPE

  • 11.1 OVERVIEW
    • FIGURE 29 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE RICH COMMUNICATION SERVICES MARKET, 2018-2019
  • 11.2 COMPETITIVE SCENARIO
    • 11.2.1 NEW SERVICE LAUNCHES AND SERVICE ENHANCEMENTS
    • TABLE 263 NEW SERVICE LAUNCHES AND SERVICE ENHANCEMENTS, 2018-2019
    • 11.2.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
    • TABLE 264 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2019-2020

12 COMPANY PROFILES

  • 12.1 INTRODUCTION
    • FIGURE 30 GEOGRAPHIC REVENUE MIX OF THE TOP MARKET PLAYERS

(Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)**

  • 12.2 AT&T
    • FIGURE 31 AT&T: COMPANY SNAPSHOT
  • 12.3 VODAFONE
    • FIGURE 32 VODAFONE: COMPANY SNAPSHOT
  • 12.4 DEUTSCHE TELEKOM
    • FIGURE 33 DEUTSCHE TELEKOM: COMPANY SNAPSHOT
  • 12.5 GOOGLE
    • FIGURE 34 GOOGLE: COMPANY SNAPSHOT
  • 12.6 VERIZON
    • FIGURE 35 VERIZON: COMPANY SNAPSHOT
  • 12.7 TELEFONICA
    • FIGURE 36 TELEFONICA: COMPANY SNAPSHOT
  • 12.8 ORANGE BUSINESS
    • FIGURE 37 ORANGE S.A.: COMPANY SNAPSHOT
  • 12.9 CHINA MOBILE
    • FIGURE 38 CHINA MOBILE: COMPANY SNAPSHOT
  • 12.10 KDDI
    • FIGURE 39 KDDI: COMPANY SNAPSHOT
  • 12.11 SLOVAK TELEKOM
    • FIGURE 40 SLOVAK TELEKOM: COMPANY SNAPSHOT
  • 12.12 TELIT
    • FIGURE 41 TELIT: COMPANY SNAPSHOT
  • 12.13 SK TELECOM
    • FIGURE 42 SK TELECOM: COMPANY SNAPSHOT
  • 12.14 TELSTRA
    • FIGURE 43 TELSTRA: COMPANY SNAPSHOT
  • 12.15 LG U+

*Details on Business Overview, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

  • 12.16 CELCOM
  • 12.17 FREEDOM MOBILE
  • 12.18 ROGERS
  • 12.19 T-MOBILE
  • 12.20 O2
  • 12.21 TELIA COMPANY
  • 12.22 MAGYAR TELEKOM
  • 12.23 CLARO
  • 12.24 SWISSCOM
  • 12.25 RELIANCE JIO

13 ADJACENT AND RELATED MARKET

  • 13.1 INTRODUCTION
    • 13.1.1 RELATED MARKETS
    • 13.1.2 LIMITATION
  • 13.2 UNIFIED COMMUNICATION AS A SERVICE MARKET
    • 13.2.1 MARKET DEFINITION
    • 13.2.2 MARKET OVERVIEW
    • FIGURE 44 UNIFIED COMMUNICATIONS AS A SERVICE MARKET HOLISTIC VIEW
  • 13.3 UNIFIED COMMUNICATION AS A SERVICE MARKET, BY ENTERPRISE VERTICAL
    • 13.3.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 13.3.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
    • TABLE 265 BANKING, FINANCIAL SERVICES, AND INSURANCE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 266 NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 267 EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 268 ASIA PACIFIC: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • 13.4 TELECOM AND IT
    • 13.4.1 TELECOM AND IT: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
    • TABLE 269 TELECOM AND IT: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 270 NORTH AMERICA: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 271 EUROPE: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 272 ASIA PACIFIC: TELECOM AND IT MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • 13.5 CONSUMER GOODS AND RETAIL
    • 13.5.1 CONSUMER GOODS AND RETAIL: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
    • TABLE 273 CONSUMER GOODS AND RETAIL: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 274 NORTH AMERICA: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 275 EUROPE: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 276 ASIA PACIFIC: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • 13.6 HEALTHCARE
    • 13.6.1 HEALTHCARE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
    • TABLE 277 HEALTHCARE: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 278 NORTH AMERICA: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 279 EUROPE: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 280 ASIA PACIFIC: HEALTHCARE MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • 13.7 PUBLIC SECTOR AND UTILITIES
    • 13.7.1 PUBLIC SECTOR AND UTILITIES: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
    • TABLE 281 PUBLIC SECTOR AND UTILITIES: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 282 NORTH AMERICA: PUBLIC SECTOR AND UTILITIES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 283 EUROPE: PUBLIC SECTOR AND UTILITIES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 284 ASIA PACIFIC: PUBLIC SECTOR AND UTILITIES MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • 13.8 LOGISTICS AND TRANSPORTATION
    • 13.8.1 LOGISTICS AND TRANSPORTATION: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
    • TABLE 285 LOGISTICS AND TRANSPORTATION: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 286 NORTH AMERICA: LOGISTICS AND TRANSPORTATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 287 EUROPE: LOGISTICS AND TRANSPORTATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 288 ASIA PACIFIC: LOGISTICS AND TRANSPORTATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • 13.9 TRAVEL AND HOSPITALITY
    • 13.9.1 TRAVEL AND HOSPITALITY: UNIFIED COMMUNICATIONS AS A SERVICE MARKET DRIVERS
    • TABLE 289 TRAVEL AND HOSPITALITY: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 290 NORTH AMERICA: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 291 EUROPE: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 292 ASIA PACIFIC: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • 13.10 OTHER VERTICALS
    • TABLE 293 OTHER VERTICALS: UNIFIED COMMUNICATIONS AS A SERVICE MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 294 NORTH AMERICA: OTHER VERTICALS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 295 EUROPE: OTHER VERTICALS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
    • TABLE 296 ASIA PACIFIC: OTHER VERTICALS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • 13.11 CHATBOT MARKET
    • 13.11.1 MARKET DEFINITION
    • 13.11.2 MARKET OVERVIEW
    • TABLE 297 GLOBAL CHATBOT MARKET SIZE AND GROWTH RATE, 2017-2024 (USD MILLION AND Y-O-Y %)
  • 13.12 CHATBOT MARKET, BY VERTICAL
    • 13.12.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
      • 13.12.1.1 Technologies such as ai and ml to provide banking and financial industry a platform for extended customer engagement
    • TABLE 298 BANKING, FINANCIAL SERVICES, AND INSURANCE: CHATBOT MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 13.12.2 RETAIL AND ECOMMERCE
      • 13.12.2.1 Chatbots' growing use for retaining customers, collecting feedback, and driving sales to drive their adoption in retail and ecommerce vertical
    • TABLE 299 RETAIL AND ECOMMERCE: CHATBOT MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 13.12.3 HEALTHCARE
      • 13.12.3.1 Chatbots enable medical professionals to manage patient data and medication, help during emergencies, and provide first aid
    • TABLE 300 HEALTHCARE: CHATBOT MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 13.12.4 TRAVEL AND HOSPITALITY
      • 13.12.4.1 Chatbots enable enhanced guest or passenger services in travel and hospitality vertical
    • TABLE 301 TRAVEL AND HOSPITALITY: CHATBOT MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 13.12.5 MEDIA AND ENTERTAINMENT
      • 13.12.5.1 Multiple industry-driven chatbot initiatives of governments to drive adoption of chatbot solutions in media and entertainment vertical
    • TABLE 302 MEDIA AND ENTERTAINMENT: CHATBOT MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 13.12.6 TELECOMMUNICATIONS
      • 13.12.6.1 AI-enabled chatbots would help improve contact center effectiveness and increase ROI in the telecommunications vertical
    • TABLE 303 COMMUNICATIONS: CHATBOT MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 13.12.7 OTHER VERTICALS
    • TABLE 304 OTHER VERTICALS: CHATBOT MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)

14 APPENDIX

  • 14.1 DISCUSSION GUIDE
  • 14.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.3 AVAILABLE CUSTOMIZATIONS
  • 14.4 RELATED REPORTS
  • 14.5 AUTHOR DETAILS 230