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表紙:ゲーミフィケーションの世界市場 ~2025年:ソリューション・サービス
市場調査レポート
商品コード
930114

ゲーミフィケーションの世界市場 ~2025年:ソリューション・サービス

Gamification Market by Component (Solution and Services), Deployment (Cloud and On-premises), Organization Size (SMEs and Large Enterprises), Application, End-User (Enterprise-Driven and Consumer-Driven), Vertical, and Region - Global Forecast to 2025

出版日: | 発行: MarketsandMarkets | ページ情報: 英文 135 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=109.72円
ゲーミフィケーションの世界市場 ~2025年:ソリューション・サービス
出版日: 2020年03月25日
発行: MarketsandMarkets
ページ情報: 英文 135 Pages
納期: 即納可能 即納可能とは
担当者のコメント
ゲーミフィケーションは効果的な教育・学習ツールとしての導入が進んでおります。当レポートでは、ゲーミフィケーションの市場を業界別・用途別に詳細に分析しております。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ゲーミフィケーションの市場は予測期間中27.4%のCAGRで推移し、2020年の91億米ドルから、2025年には307億米ドルの規模に成長すると予測されています。従業員のエンゲージメント改善、顧客・消費者への魅力的なオファーの提供、より高いRoIの獲得などの動機が同市場の成長を推進しています。業界別で見ると、教育部門が予測期間中最大のシェアを示す見通しです。教育部門は学習管理システム・学習コンテンツ管理システム (LMS・LCMS)、学生情報システム (SIS)、テスト・評価、コラボレーション、Eコンテンツなどに向け、高度な技術の実装を進めており、効果的な教育・学習のため幅広くゲーミフィケーション技術が導入されています。また企業規模別では、安価なクラウドソリューションが利用可能であることから、中小企業の部門が大規模企業に勝るシェアを記録する見通しです。

当レポートでは、世界のゲーミフィケーションの市場を調査し、市場の定義と概要、市場成長への各種影響因子および市場機会の分析、コンポーネント・導入区分・組織規模・業界・地域/主要国など各種区分別の動向と市場規模の推移と予測、競合環境、主要企業のプロファイルなどをまとめています。

930114_4.2 ASIA PACIFIC GAMIFICATION MARKET, BY COMPONENT AND COUNTRY_FIGURE 9

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要

  • イントロダクション
  • 市場力学
    • 促進要因
    • 機会
    • 課題
  • 利用事例

第6章 ゲーミフィケーション市場の分析・予測:コンポーネント別

  • イントロダクション
  • ソリューション
  • サービス

第7章ゲーミフィケーション市場の分析・予測:導入区分別

  • イントロダクション
  • クラウド
  • オンプレミス

第8章 ゲーミフィケーション市場の分析・予測:組織規模別

  • イントロダクション
  • 中小規模の企業
  • 大企業

第9章 ゲーミフィケーション市場の分析・予測:業界別

  • イントロダクション
  • 教育
  • ヘルスケア
  • 銀行・金融サービス・保険
  • 小売
  • 製造
  • メディア・エンターテインメント
  • 通信
  • IT・ITES
  • ホスピタリティ
  • その他

第10章 ゲーミフィケーション市場の分析・予測:エンドユーザー別

  • イントロダクション
  • 企業主導
  • 消費者主導

第11章 ゲーミフィケーション市場の分析・予測:用途別

  • イントロダクション
  • マーケティング
  • 販売
  • サポート
  • 製品開発
  • 人事
  • その他

第12章 ゲーミフィケーション市場の分析・予測:地域・主要国別

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • ラテンアメリカ

第13章 競合情勢

  • 競合リーダーシップマッピング
  • 製品ポートフォリオの強み
  • 事業戦略の優秀性

第14章 企業プロファイル

  • イントロダクション
  • MICROSOFT
  • SAP
  • BI WORLDWIDE (BUNCHBALL)
  • VERINT
  • AON (CUT-E GMBH)
  • HOOPLA
  • CENTRICAL
  • MAMBO.IO
  • MPS INTERACTIVE SYSTEMS
  • INFLUITIVE
  • LEVELELEVEN
  • AMBITION
  • AXONIFY
  • GAMIFIER
  • IACTIONABLE
  • KHOROS
  • SCRIMMAGE
  • XOXODAY
  • TANGO CARD
  • NIIT

第15章 付録

図表

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2016-2019
  • TABLE 2: FACTOR ANALYSIS
  • TABLE 3: GLOBAL GAMIFICATION MARKET SIZE, 2018-2025 (USD MILLION)
  • TABLE 4: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 5: SOLUTION: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 6: SERVICES: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 7: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 8: CLOUD: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 9: ON-PREMISES: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 10: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 11: SMALL AND MEDIUM-SIZED ENTERPRISES: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 12: LARGE ENTERPRISES: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 13: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 14: EDUCATION: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 15: HEALTHCARE: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 16: BANKING, FINANCIAL SERVICES, AND INSURANCE: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 17: RETAIL: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 18: MANUFACTURING: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 19: MEDIA AND ENTERTAINMENT: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 20: TELECOM: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 21: IT AND ITES: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 22: HOSPITALITY: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 23: OTHERS: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 24: GAMIFICATION MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 25: NORTH AMERICA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 26: NORTH AMERICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 27: NORTH AMERICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 28: NORTH AMERICA: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 29: NORTH AMERICA: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 30: NORTH AMERICA: HEALTHCARE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 31: NORTH AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 32: NORTH AMERICA: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 33: NORTH AMERICA: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 34: NORTH AMERICA: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 35: UNITED STATES: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 36: UNITED STATES: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 37: UNITED STATES: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 38: CANADA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 39: CANADA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 40: CANADA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 41: EUROPE: GAMIFICATION MARKET SZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 42: EUROPE: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 43: EUROPE: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 44: EUROPE: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 45: EUROPE: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 46: EUROPE: HEALTHCARE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 47: EUROPE: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 48: EUROPE: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 49: EUROPE: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 50: EUROPE: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 51: UNITED KINGDOM: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 52: UNITED KINGDOM: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 53: UNITED KINGDOM: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 54: GERMANY: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 55: GERMANY: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 56: GERMANY: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 57: ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 58: ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 59: ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 60: ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 61: ASIA PACIFIC: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 62: ASIA PACIFIC: HEALTHCARE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 63: ASIA PACIFIC: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 64: ASIA PACIFIC: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 65: ASIA PACIFIC: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 66: ASIA PACIFIC: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 67: CHINA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 68: CHINA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 69: CHINA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 70: JAPAN: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 71: JAPAN: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 72: JAPAN: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 73: MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 74: MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 75: MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 76: MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 77: MIDDLE EAST AND AFRICA: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 78: MIDDLE EAST AND AFRICA: HEALTHCARE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 79: MIDDLE EAST AND AFRICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 80: MIDDLE EAST AND AFRICA: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 81: MIDDLE EAST AND AFRICA: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 82: MIDDLE EAST AND AFRICA: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 83: UNITED ARAB EMIRATES: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 84: UNITED ARAB EMIRATES: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 85: UNITED ARAB EMIRATES: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 86: SOUTH AFRICA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 87: SOUTH AFRICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 88: SOUTH AFRICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 89: LATIN AMERICA: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 90: LATIN AMERICA: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 91: LATIN AMERICA: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 92: LATIN AMERICA: GAMIFICATION MARKET SIZE, BY VERTICAL, 2018-2025 (USD MILLION)
  • TABLE 93: LATIN AMERICA: EDUCATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 94: LATIN AMERICA: HEALTHCARE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 95: LATIN AMERICA: BANKING, FINANCIAL SERVICES, AND INSURANCE MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 96: LATIN AMERICA: RETAIL MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 97: LATIN AMERICA: MANUFACTURING MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 98: LATIN AMERICA: GAMIFICATION MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 99: BRAZIL: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 100: BRAZIL: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 101: BRAZIL: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
  • TABLE 102: MEXICO: GAMIFICATION MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
  • TABLE 103: MEXICO: GAMIFICATION MARKET SIZE, BY DEPLOYMENT, 2018-2025 (USD MILLION)
  • TABLE 104: MEXICO: GAMIFICATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: GAMIFICATION MARKET: RESEARCH DESIGN
  • FIGURE 2: MARKET SIZE ESTIMATION METHODOLOGY -(SUPPLY SIDE): REVENUE OF SOLUTION AND SERVICES OF THE GAMIFICATION MARKET
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY -BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS AND SERVICES OF THE GAMIFICATION MARKET
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY -TOP-DOWN (DEMAND SIDE): SHARE OF THE GAMIFICATION MARKET
  • FIGURE 5: SOLUTION SEGMENT TO HOLD A LARGER MARKET SIZE IN 2020
  • FIGURE 6: CLOUD DEPLOYMENT TO HOLD A HIGHER MARKET SHARE IN 2020
  • FIGURE 7: LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE IN 2020
  • FIGURE 8: NEED FOR INCREASED EMPLOYEE AND CUSTOMER ENGAGEMENT TO DRIVE THE GAMIFICATION MARKET GROWTH
  • FIGURE 9: SOLUTION SEGMENT AND CHINA TO ACCOUNT FOR HIGH MARKET SHARES IN ASIA PACIFIC IN 2020
  • FIGURE 10: AUSTRALIA AND NEW ZEALAND TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 11: DRIVERS, OPPORTUNITIES, AND CHALLENGES: GAMIFICATION MARKET
  • FIGURE 12: SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 13: CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 14: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO WITNESS A HIGHER GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 15: TELECOM SEGMENT TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 16: NORTH AMERICA TO EXHIBIT THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 17: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 18: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 19: GAMIFICATION MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2020
  • FIGURE 20: PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN THE GLOBAL GAMIFICATION MARKET
  • FIGURE 21: BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN THE GLOBAL GAMIFICATION MARKET
  • FIGURE 22: MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 23: MICROSOFT: SWOT ANALYSIS
  • FIGURE 24: SAP: COMPANY SNAPSHOT
  • FIGURE 25: SAP: SWOT ANALYSIS
  • FIGURE 26: BI WORLDWIDE (BUNCHBALL): SWOT ANALYSIS
  • FIGURE 27: VERINT: COMPANY SNAPSHOT
  • FIGURE 28: VERINT: SWOT ANALYSIS
  • FIGURE 29: AON (CUT-E GMBH): COMPANY SNAPSHOT
  • FIGURE 30: AON (CUT-E GMBH): SWOT ANALYSIS
目次
Product Code: TC 1445

"The growing need to drive employee engagement via offering rewards and recognition drives the market"

Gamification is acting as an increasing trend of employee engagement that helps employees reach specific goals and objectives. The employee plays a game that offers points, status, and rewards with improving the skills and achieving goals or objectives of the company. Gamification provides rewards and recognition to the employees in the organization, makes them visible in the organization network, and boosts their confidence. The gamification market size is projected to grow from USD 9.1 billion in 2020 to USD 30.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 27.4% during the forecast period. The major factors driving the growth of the gamification market include rewards and recognition to employees over performance to boost employee engagement, provision of lucrative offers to the customers and consumers, and gamification yielding higher Return on Investment (RoI).

Education segment to hold the largest market share during the forecast period

Based on vertical, the education segment of the gamification market is projected to hold the largest market share during the forecast period. The education sector is becoming one of the fastest technology adopting industries and has shown wide adoption of gamification solutions in learning. This sector is implementing advanced technologies to provide better facilities in Learning Management System/Learning Content Management System (LMS/LCMS), Student Information System (SIS), test and assessment, collaboration, and eContent. This sector is substantially adopting gamification techniques to make education and learning more effective. Gamified solutions are used to motivate and improve the productivity of trainers as well as of students excitingly and innovatively by providing leader boards, earned badges, point collections, and milestone achievement, among others. Gamification helps people have fun-loving training sessions that can be provided for academic education as well as for corporate training in organizations. Organizations can use gamification to boost their employee onboarding process and their learning and development throughout their career.

SMEs segment to record a higher market share in 2020

The rising usage of cloud for the deployment of gamification solutions has led to the increasing adoption of these solutions among Small and Medium-sized Enterprises (SMEs). The gamification solutions are high in cost and are involved in nature. However, the availability of these solutions on the cloud has reduced this problem of cost as cloud-based solutions are less expensive compared to the on-premises solutions. SMEs have to focus on their budget constraints; so, they prefer cloud-based solutions available in the market. The SME criteria may also be based upon various metrics such as revenue generated and ownership structure. These organizations have one or more full-time employees dedicated to managing their data and IT infrastructure. Cloud-based solutions are developed, keeping in mind the limited budget of SMEs.

Cloud segment to hold more significant market share during the forecast period

The increasing usage of the internet, along with the high adoption of innovative technologies such as web, mobile, and social media, has supplemented the growth of cloud-based gamification techniques. Organizations are demanding enterprise- and consumer-based gamification solutions to encourage employees and strengthen their marketing endeavors. However, these solutions are high in cost and offer limited scalability. This helps companies to adopt cloud-based gamification solutions. These cloud-based solutions deliver all the benefits at a condensed price as it does not involve a high upfront cost. Moreover, these cloud-based services include reduced licensing costs, the ability to cut out unnecessary Information Technology (IT) staff, focus on maintenance, and flexibility in the expansion of businesses. However, to implement cloud model deployment, enterprises need to analyze the benefits of their existing set-up as well as those that a cloud-based service can give them.

North America to record the highest market share in the gamification market in 2020

The North America region has been a predominately receptive market toward the adoption of gamification solutions. There has been an extensive usage of the internet to connect with various channel partners and clients among enterprises. The high adoption of customer-based solutions and enterprise-based solutions are driving the gamification market in North America. Moreover, in this region, countries such as the US and Canada are adopting gamification solutions to enrich their marketing activities with better advertising, customer interaction, and branding and selling. Furthermore, the rising demand for cloud-based gamified solutions among enterprises due to its low implementation cost has helped the gamification market to grow at a significant pace. Presently, the gamification market in North America is contributing a large portion of revenue as compared to the other regions.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the gamification market.

  • By Company Type: Tier 1 - 35%, Tier 2 - 40%, and Tier 3 - 25%
  • By Designation: C-level - 45%, Directors - 30%, and Others - 25%
  • By Region: North America - 40%, Europe - 30%, APAC - 20%, and RoW- 10%

Key market players profiled in this report include: Microsoft (US), SAP (Germany), BI WORLDWIDE (US), Verint (US) Aon (UK), Hoopla (US), Centrical (US), Mambo.IO (UK), MPS Interactive Systems (India), Influitive (Canada), LevelEleven (US), Ambition (US), Axonify Inc. (Canada), Gamifier (Latin America), IActionable (US), Khoros (US), Scrimmage (US), Xoxoday (India), Tango Card (US), and NIIT (US). These players have adopted various growth strategies, such as partnerships and new service launches, to expand their presence further in the gamification market and broaden their customer base.

Research Coverage:

The market study covers the gamification market across different segments. It aims at estimating the market size and the growth potential of this market across by component (solution and services), deployment (cloud and on-premises), organization size (SMEs and large enterprises), application, end-user (enterprise-driven and consumer-driven), vertical, and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall gamification market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 YEARS CONSIDERED FOR THE STUDY
  • 1.4 CURRENCY CONSIDERED
  • 1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primary profiles
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
  • 2.4 MARKET FORECAST
  • 2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS
    • 2.5.1 ASSUMPTIONS FOR THE STUDY
    • 2.5.2 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN THE GAMIFICATION MARKET
  • 4.2 ASIA PACIFIC GAMIFICATION MARKET, BY COMPONENT AND COUNTRY
  • 4.3 GAMIFICATION MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Rewards and recognition to employees over performance to boost the employee engagement
      • 5.2.1.2 Providing lucrative offers to the customers and consumers
      • 5.2.1.3 Gamification yields higher RoI
    • 5.2.2 OPPORTUNITIES
      • 5.2.2.1 AI used for processing and showing personalized results
      • 5.2.2.2 Digitization of businesses creating new business avenues for gamification
    • 5.2.3 CHALLENGES
      • 5.2.3.1 Complexities in developing gamification application
      • 5.2.3.2 Gamification is for short time
  • 5.3 USE CASES
    • 5.3.1 USE CASE 1: BUNCHBALL
    • 5.3.2 USE CASE 2: BUNCHBALL
    • 5.3.3 USE CASE 3: AXONIFY
    • 5.3.4 USE CASE 4: OCTALYSIS GROUP
    • 5.3.5 USE CASE 5: CENTRICAL

6 GAMIFICATION MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • 6.1.1 COMPONENT: GAMIFICATION MARKET DRIVERS
  • 6.2 SOLUTION
  • 6.3 SERVICES

7 GAMIFICATION MARKET, BY DEPLOYMENT

  • 7.1 INTRODUCTION
    • 7.1.1 DEPLOYMENT: GAMIFICATION MARKET DRIVERS
  • 7.2 CLOUD
  • 7.3 ON-PREMISES

8 GAMIFICATION MARKET, BY ORGANIZATION SIZE

  • 8.1 INTRODUCTION
    • 8.1.1 ORGANIZATION SIZE: GAMIFICATION MARKET DRIVERS
  • 8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
  • 8.3 LARGE ENTERPRISES

9 GAMIFICATION MARKET, BY VERTICAL

  • 9.1 INTRODUCTION
    • 9.1.1 VERTICAL: GAMIFICATION MARKET DRIVERS
  • 9.2 EDUCATION
  • 9.3 HEALTHCARE
  • 9.4 BANKING, FINANCIAL SERVICES, AND INSURANCE
  • 9.5 RETAIL
  • 9.6 MANUFACTURING
  • 9.7 MEDIA AND ENTERTAINMENT
  • 9.8 TELECOM
  • 9.9 IT AND ITES
  • 9.10 HOSPITALITY
  • 9.11 OTHERS

10 GAMIFICATION MARKET, BY END-USER

  • 10.1 INTRODUCTION
  • 10.2 ENTERPRISE-DRIVEN
  • 10.3 CONSUMER-DRIVEN

11 GAMIFICATION MARKET, BY APPLICATION

  • 11.1 INTRODUCTION
  • 11.2 MARKETING
  • 11.3 SALES
  • 11.4 SUPPORT
  • 11.5 PRODUCT DEVELOPMENT
  • 11.6 HUMAN RESOURCES
  • 11.7 OTHER APPLICATIONS

12 GAMIFICATION MARKET, BY REGION

  • 12.1 INTRODUCTION
    • 12.1.1 REGION: GAMIFICATION MARKET DRIVERS
  • 12.2 NORTH AMERICA
    • 12.2.1 UNITED STATES
    • 12.2.2 CANADA
  • 12.3 EUROPE
    • 12.3.1 UNITED KINGDOM
    • 12.3.2 GERMANY
    • 12.3.3 FRANCE
    • 12.3.4 REST OF EUROPE
  • 12.4 ASIA PACIFIC
    • 12.4.1 CHINA
    • 12.4.2 JAPAN
    • 12.4.3 AUSTRALIA AND NEW ZEALAND
    • 12.4.4 REST OF ASIA PACIFIC
  • 12.5 MIDDLE EAST AND AFRICA
    • 12.5.1 UNITED ARAB EMIRATES
    • 12.5.2 SOUTH AFRICA
    • 12.5.3 KINGDOM OF SAUDI ARABIA
    • 12.5.4 REST OF MIDDLE EAST AND AFRICA
  • 12.6 LATIN AMERICA
    • 12.6.1 BRAZIL
    • 12.6.2 MEXICO
    • 12.6.3 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE

  • 13.1 COMPETITIVE LEADERSHIP MAPPING
    • 13.1.1 VISIONARY LEADERS
    • 13.1.2 INNOVATORS
    • 13.1.3 DYNAMIC DIFFERENTIATORS
    • 13.1.4 EMERGING COMPANIES
  • 13.2 STRENGTH OF PRODUCT PORTFOLIO
  • 13.3 BUSINESS STRATEGY EXCELLENCE

14 COMPANY PROFILES

  • 14.1 INTRODUCTION
  • 14.2 MICROSOFT

(Business overview, Solutions offered, Recent developments, and SWOT analysis)*

  • 14.3 SAP
  • 14.4 BI WORLDWIDE (BUNCHBALL)
  • 14.5 VERINT
  • 14.6 AON (CUT-E GMBH)
  • 14.7 HOOPLA
  • 14.8 CENTRICAL
  • 14.9 MAMBO.IO
  • 14.10 MPS INTERACTIVE SYSTEMS
  • 14.11 INFLUITIVE
  • 14.12 LEVELELEVEN
  • 14.13 AMBITION
  • 14.14 AXONIFY
  • 14.15 GAMIFIER
  • 14.16 IACTIONABLE
  • 14.17 KHOROS
  • 14.18 SCRIMMAGE
  • 14.19 XOXODAY
  • 14.20 TANGO CARD
  • 14.21 NIIT

Details on Business overview, Solutions offered, Recent developments, and SWOT analysis might not be captured in case of unlisted companies.

  • 14.22 RIGHT-TO-WIN

15 APPENDIX

  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.3 AVAILABLE CUSTOMIZATION
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS
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