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マルチタッチマーケティングアトリビュ―ションソフトウェアの世界市場 - 2023年までの予測:ソリューション、サービス (統合・実行サービス、顧問サービス、サポート・メンテナンスサービス

Multi-Touch Marketing Attribution Software Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type (Cloud and On-Premises), Vertical, and Region - Global Forecast to 2023

発行 MarketsandMarkets 商品コード 806177
出版日 ページ情報 英文 122 Pages
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マルチタッチマーケティングアトリビュ―ションソフトウェアの世界市場 - 2023年までの予測:ソリューション、サービス (統合・実行サービス、顧問サービス、サポート・メンテナンスサービス Multi-Touch Marketing Attribution Software Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type (Cloud and On-Premises), Vertical, and Region - Global Forecast to 2023
出版日: 2019年03月11日 ページ情報: 英文 122 Pages
概要

世界のマルチタッチマーケティングアトリビュ―ションソフトウェア市場は、2018年の8億1,620万米ドルから、2023年までに16億3,430万米ドルへと、14.9%のCAGR (年間複合成長率) で拡大する見込みです。同市場の主要な成長促進要因は、最終顧客に到達するためのマーケティングチャネル数の増加、および企業によるマーケティング支出の最適化への注目の高まりです。しかし、矛盾する履歴データフォーマットおよび世界中で絶えず変化する規制環境は、マルチタッチマーケティングアトリビューションソフトウェアの導入拡大を妨げる可能性があります。

当レポートでは、世界のマルチタッチマーケティングアトリビュ―ションソフトウェア市場について調査分析し、市場概要、産業動向、セグメント別の市場分析、競合情勢、主要企業などについて、体系的な情報を提供しています。

FIGURE 6 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

  • マルチタッチマーケティングアトリビュ―ションソフトウェア市場における魅力的な機会
  • 北米におけるマルチタッチマーケティングアトリビュ―ションソフトウェア市場:垂直産業・国別
  • マルチタッチマーケティングアトリビュ―ションソフトウェア市場:主要国別

第5章 市場概要・産業動向

  • イントロダクション
  • 市場ダイナミクス
    • 促進要因
    • 抑制要因
    • 機会
    • 課題
  • 産業動向
    • 利用例1:FOSPHA
    • 利用例2:EQUIFAX
    • 利用例3:OPTIMINE

第6章 マルチタッチマーケティングアトリビュ―ションソフトウェア市場:コンポーネント別

  • イントロダクション
  • ソリューション
  • サービス
    • 統合・実行サービス
    • 顧問サービス
    • サポート・メンテナンスサービス

第7章 マルチタッチマーケティングアトリビュ―ションソフトウェア市場:展開タイプ別

  • イントロダクション
  • オンプレミス
  • クラウド

第8章 マルチタッチマーケティングアトリビュ―ションソフトウェア市場:組織規模別

  • イントロダクション
  • 中小企業
  • 大企業

第9章 マルチタッチマーケティングアトリビュ―ションソフトウェア市場:垂直産業別

  • イントロダクション
  • 小売り
  • FMCG (日用消費財)・CPG (消費財)
  • 通信・IT
  • 銀行、金融サービスおよび保険
  • メディア・エンターテインメント
  • ヘルスケア
  • 旅行・ホスピタリティ
  • その他

第10章 マルチタッチマーケティングアトリビュ―ションソフトウェア市場:地域別

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • ラテンアメリカ

第11章 競合情勢

  • 概要
  • 競合シナリオ
  • 競合リーダーシップマッピング

第12章 企業プロファイル

  • ADOBE
  • SAP
  • ORACLE
  • MERKLE
  • VISUAL IQ
  • LEANDATA
  • NEUSTAR
  • ROIVENUE
  • C3 METRICS
  • APPSFLYER
  • LEADSRX
  • EQUIFAX
  • WINDSOR.AI
  • MANTHAN
  • ORIBI

第13章 付録

図表

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017 17
  • TABLE 2: FACTOR ANALYSIS 24
  • TABLE 3: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 37
  • TABLE 4: SOLUTION: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 38
  • TABLE 5: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION) 39
  • TABLE 6: SERVICES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 39
  • TABLE 7: INTEGRATION AND IMPLEMENTATION SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 40
  • TABLE 8: ADVISORY SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 40
  • TABLE 9: SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 41
  • TABLE 10: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 43
  • TABLE 11: ON-PREMISES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 44
  • TABLE 12: CLOUD: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 45
  • TABLE 13: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 47
  • TABLE 14: SMALL AND MEDIUM-SIZED ENTERPRISES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 48
  • TABLE 15: LARGE ENTERPRISES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 49
  • TABLE 16: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 52
  • TABLE 17: RETAIL: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 53
  • TABLE 18: FAST MOVING CONSUMER GOODS AND CONSUMER PACKAGED GOODS: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 53
  • TABLE 19: COMPUTING PRODUCTS AND CONSUMER ELECTRONICS: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 54
  • TABLE 20: TELECOM AND IT: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 55
  • TABLE 21: BANKING, FINANCIAL SERVICES, AND INSURANCE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 56
  • TABLE 22: MEDIA AND ENTERTAINMENT: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 57
  • TABLE 23: HEALTHCARE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 58
  • TABLE 24: TRAVEL AND HOSPITALITY: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 59
  • TABLE 25: OTHERS: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 59
  • TABLE 26: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 62
  • TABLE 27: NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 64
  • TABLE 28: NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION) 64
  • TABLE 29: NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 64
  • TABLE 30: NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 65
  • TABLE 31: NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 65
  • TABLE 32: NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 66
  • TABLE 33: EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 67
  • TABLE 34: EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION) 67
  • TABLE 35: EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 68
  • TABLE 36: EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 68
  • TABLE 37: EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 68
  • TABLE 38: EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 69
  • TABLE 39: ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 72
  • TABLE 40: ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION) 72
  • TABLE 41: ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 72
  • TABLE 42: ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 73
  • TABLE 43: ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 73
  • TABLE 44: ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 74
  • TABLE 45: MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 75
  • TABLE 46: MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION) 75
  • TABLE 47: MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 76
  • TABLE 48: MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 76
  • TABLE 49: MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 77
  • TABLE 50: MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 77
  • TABLE 51: LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 79
  • TABLE 52: LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION) 79
  • TABLE 53: LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 80
  • TABLE 54: LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 80
  • TABLE 55: LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 80
  • TABLE 56: LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 81
  • TABLE 57: PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS, 2017-2018 84
  • TABLE 58: BUSINESS EXPANSIONS, 2018 86
  • TABLE 59: ACQUISITIONS, 2017-2018 86
  • TABLE 60: PARTNERSHIPS, AGREEMENT, COLLABORATIONS, 2017-2018 87
  • TABLE 61: EVALUATION CRITERIA 88

LIST OF FIGURES

  • FIGURE 1: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET: RESEARCH DESIGN 19
  • FIGURE 2: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 23
  • FIGURE 3: ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 27
  • FIGURE 4: TELECOM AND IT VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2018 28
  • FIGURE 5: SUPPORT AND MAINTENANCE SERVICES SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2018 28
  • FIGURE 6: INCREASING NEED TO JUSTIFY MARKETING SPEND TO DRIVE THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET DURING THE FORECAST PERIOD 29
  • FIGURE 7: TELECOM AND IT, AND UNITED STATES TO DOMINATE THE NORTH AMERICAN MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET IN 2018 30
  • FIGURE 8: INDIA TO GROW AT THE HIGHEST CAGR IN THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET DURING THE FORECAST PERIOD 30
  • FIGURE 9: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET 32
  • FIGURE 10: SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 37
  • FIGURE 11: CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 43
  • FIGURE 12: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 47
  • FIGURE 13: MEDIA AND ENTERTAINMENT VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
  • FIGURE 14: NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2018 61
  • FIGURE 15: ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 62
  • FIGURE 16: NORTH AMERICA: MARKET SNAPSHOT 63
  • FIGURE 17: ASIA PACIFIC: MARKET SNAPSHOT 71
  • FIGURE 18: KEY DEVELOPMENTS IN THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, 2016-2018 83
  • FIGURE 19: MARKET EVALUATION FRAMEWORK 84
  • FIGURE 20: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018 89
  • FIGURE 21: ADOBE: COMPANY SNAPSHOT 90
  • FIGURE 22: SWOT ANALYSIS: ADOBE 92
  • FIGURE 23: SAP: COMPANY SNAPSHOT 93
  • FIGURE 24: SWOT ANALYSIS: SAP 95
  • FIGURE 25: ORACLE: COMPANY SNAPSHOT 96
  • FIGURE 26: SWOT ANALYSIS: ORACLE 98
  • FIGURE 27: SWOT ANALYSIS: MERKLE 100
  • FIGURE 28: SWOT ANALYSIS: VISUAL IQ 102
目次
Product Code: TC 6965

"Growing number of marketing channels to reach end customers to drive the multi-touch marketing attribution software market"

The global multi-touch marketing attribution software market size is expected to grow from USD 816.2 million in 2018 to USD 1,634.3 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The multi-touch marketing attribution software market's major growth factors are rising number of marketing channels to reach end customers and increasing focus of enterprises to optimize marketing spend. However, inconsistent historical data formats and constantly changing regulatory environment across the world may hinder the growth of the multi-touch marketing attribution software adoption.

Solution segment is expected to hold the larger market size during the forecast period

Marketers use the multi-touch marketing attribution solution for measuring the effectiveness of their marketing campaigns. Multi-touch marketing attribution enables marketers to gain a comprehensive understanding of the customer journey across touchpoints. The vendors in the market offer the multi-touch marketing attribution solution as a standalone software or integrated with comprehensive marketing solutions to provide an advanced feature. The solution helps enterprises find effective possible marketing channels and better engage with their audience.

The cloud deployment type segment is expected to grow at a higher CAGR during the forecast period

In the multi-touch marketing attribution software market, the cloud deployment type segment is expected to grow at a higher CAGR during the forecast period. The cloud-based deployment type segment permits users to access the software from anywhere or any device, such as personal computers, laptops, and mobiles. The cloud deployment type offers easy deployment options, minimum costs, easy upgradeability and accessibility, and no initial capital outlay for purchasing the software. Furthermore, it reduces IT budgets, lowers financial risks, and increases flexibility. Scalability and cost-effectiveness of cloud-based multi-touch marketing attribution solutions are factors that are likely to drive the adoption during the forecast period.

Asia Pacific (APAC) to record the highest growth rate during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period due to the increasing demand for multi-touch marketing attribution software and services. Major APAC economies, such as China, Australia, New Zealand, and India, provide huge opportunities for vendors of multi-touch marketing attribution software and services in the region. Meanwhile, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the multi-touch marketing attribution software marketplace.

  • By company type: Tier 1 - 38%, Tier 2 - 42%, and Tier 3 - 20%
  • By designation: C-level - 40%, D-level - 35%, and Others - 25%
  • By region: North America - 35%, Europe - 27%, APAC - 23%, MEA - 10%, and Latin America - 5%

Major vendors offering multi-touch marketing attribution software and services across the globe include: Adobe (US), SAP (Germany), Visual IQ (US), Oracle (US), Neustar (US), LeadsRx (US), LeanData (US), Merkle (US), Roivenue (Czech Republic), C3 Metrics (US), AppsFlyer (US), Equifax (US), Windsor.ai (Switzerland), Manthan (India), and Oribi (Israel).

The study includes an in-depth competitive analysis of these key players in the multi-touch marketing attribution software market, with their company profiles, recent developments, and key market strategies.

Research Coverage:

The market study covers the multi-touch marketing attribution software market size across segments. It aims at estimating the market size and the growth potential of this market across segments, such as component, organization size, deployment type, vertical, and regions. The study also includes an in-depth competitive analysis of the key players in the market along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall multi-touch marketing attribution software market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKET SEGMENTATION
    • 1.3.2. REGIONS COVERED
  • 1.4. YEARS CONSIDERED FOR THE STUDY
  • 1.5. CURRENCY CONSIDERED
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Breakup of primary profiles
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3. MARKET SIZE ESTIMATION
    • 2.3.1. TOP-DOWN APPROACH
    • 2.3.2. BOTTOM-UP APPROACH
  • 2.4. MARKET FORECAST
  • 2.5. ASSUMPTIONS FOR THE STUDY
  • 2.6. LIMITATIONS OF THE STUDY

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET
  • 4.2. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET IN NORTH AMERICA, BY VERTICAL AND COUNTRY
  • 4.3. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET: MAJOR COUNTRIES

5. MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Growing number of marketing channels to reach end customers
      • 5.2.1.2. Increasing focus of enterprises to optimize marketing spend
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Inconsistent historic data format makes data processing laborious
      • 5.2.2.2. Constantly changing regulatory environment across the world
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Proliferation of big data and analytics
      • 5.2.3.2. Growing demand for B2B marketing attribution solutions
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Selection of a relevant multi-touch marketing attribution model and vendor
  • 5.3. INDUSTRY TRENDS
    • 5.3.1. USE CASE 1: FOSPHA
    • 5.3.2. USE CASE 2: EQUIFAX
    • 5.3.3. USE CASE 3: OPTIMINE

6. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT

  • 6.1. INTRODUCTION
  • 6.2. SOLUTION
    • 6.2.1. INCREASED NEED AMONG ORGANIZATIONS TO MEASURE EFFECTIVENESS OF THEIR EXISTING MARKETING CAMPAIGNS ACROSS TOUCHPOINTS TO DRIVE THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG ENTERPRISES
  • 6.3. SERVICES
    • 6.3.1. INTEGRATION AND IMPLEMENTATION SERVICES
      • 6.3.1.1. Need to adopt industry ready multi-touch marketing attribution solution for marketing activities for competitive edge in the market to drive the adoption of integration and implementation services
    • 6.3.2. ADVISORY SERVICES
      • 6.3.2.1. Growing need to adopt the best multi-touch marketing attribution model to boost the adoption of advisory services among enterprises
    • 6.3.3. SUPPORT AND MAINTENANCE SERVICES
      • 6.3.3.1. Focus on continuous technical assistance and upgrading existing technology with the pace of technological advancements to drive the growth of support and maintenance services

7. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT TYPE

  • 7.1. INTRODUCTION
  • 7.2. ON-PREMISES
    • 7.2.1. SECURITY CONCERNS AMONG LARGE ENTERPRISES TO DRIVE THE ADOPTION OF ON-PREMISES MULTI-TOUCH MARKETING ATTRIBUTION SOLUTIONS
  • 7.3. CLOUD
    • 7.3.1. SCALABILITY AND COST-EFFECTIVENESS OF CLOUD-BASED MULTI-TOUCH MARKETING ATTRIBUTION SOLUTIONS TO DRIVE THEIR ADOPTION DURING THE FORECAST PERIOD

8. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE

  • 8.1. INTRODUCTION
  • 8.2. SMALL AND MEDIUM-SIZED ENTERPRISES
    • 8.2.1. NEED FOR COST-EFFECTIVE ATTRIBUTION SOLUTIONS TO GAIN COMPETITIVE EDGE IN HIGHLY DYNAMIC MARKET TO BOOST THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG SMES
  • 8.3. LARGE ENTERPRISES
    • 8.3.1. FIERCE COMPETITION AMONG ENTERPRISES IN THE MARKET TO DRIVE THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET AMONG LARGE ENTERPRISES

9. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. RETAIL
    • 9.2.1. HEAVY INTERNET PENETRATION ACROSS MAJOR ECONOMIES AND CUSTOMER RELIANCE ON ONLINE PLATFORMS TO FUEL THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG ENTERPRISES IN THE RETAIL VERTICAL
  • 9.3. FAST MOVING CONSUMER GOODS AND CONSUMER PACKAGED GOODS
    • 9.3.1. INCREASING USE OF ONLINE CHANNELS BY CONSUMER TO DRIVE THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG ENTERPRISES IN THE AREA OF FMCG AND CPG
  • 9.4. COMPUTING PRODUCTS AND CONSUMER ELECTRONICS
    • 9.4.1. HIGH COMPETITION AND DYNAMIC CUSTOMER REQUIREMENTS DURING PURCHASE OF GOODS TO PROPEL THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG ENTERPRISES
  • 9.5. TELECOM AND IT
    • 9.5.1. SIGNIFICANT INCREASE IN INTERNET PENETRATION, DYNAMIC CUSTOMER NEEDS, AND FIERCE COMPETITION TO DRIVE THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG TELECOM AND IT COMPANIES
  • 9.6. BANKING, FINANCIAL SERVICES AND INSURANCE
    • 9.6.1. AGGRESSIVE SHIFT OF BFSI ENTERPRISES TOWARD DIGITAL MEDIUM TO PROPEL THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION
  • 9.7. MEDIA AND ENTERTAINMENT
    • 9.7.1. INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE AND MEASURE EFFECTIVENESS OF MARKETING CHANNELS AMIDST HIGH COMPETITION TO DRIVE THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET
  • 9.8. HEALTHCARE
    • 9.8.1. NEED TO MANAGE MARKETING SPENDS AND IDENTIFY EFFECTIVE DIGITAL CHANNELS FOR MARKETING ACTIVITIES TO DRIVE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG ENTERPRISES
  • 9.9. TRAVEL AND HOSPITALITY
    • 9.9.1. NEED TO HAVE COMPETITIVE ADVANTAGE AND EFFECTIVELY CARRY OUT MARKETING CAMPAIGNS TO REACH OUT TO PROSPECTIVE CUSTOMERS TO DRIVE THE GROWTH OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET
  • 9.10. OTHERS

10. MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
    • 10.2.1. UNITED STATES
      • 10.2.1.1. Increasing digital channel effectiveness to drive the multi-touch marketing attribution software market in the US
    • 10.2.2. CANADA
      • 10.2.2.1. Need for measuring and analyzing marketing performance to increase the adoption of the multi-touch marketing attribution solution among organizations in Canada
  • 10.3. EUROPE
    • 10.3.1. UNITED KINGDOM
      • 10.3.1.1. Growing need to analyze performance metrics of marketing campaigns to drive the adoption of the multi-touch marketing attribution solution
    • 10.3.2. GERMANY
      • 10.3.2.1. Increase in need for multi-channel marketing and rise of data volume in the arena of marketing to propel the growth of the multi-touch marketing attribution software market
    • 10.3.3. FRANCE
      • 10.3.3.1. Increased awareness among enterprises to understand how digital channels work together to drive the growth of the multi-touch marketing attribution software market
    • 10.3.4. REST OF EUROPE
  • 10.4. ASIA PACIFIC
    • 10.4.1. AUSTRALIA AND NEW ZEALAND
      • 10.4.1.1. Need to effectively analyze complex marketing data to fuel the adoption of the multi-touch marketing attribution solution
    • 10.4.2. CHINA
      • 10.4.2.1. Demand for consistent data-driven marketing solutions among clients to drive the multi-touch marketing attribution software market
    • 10.4.3. INDIA
      • 10.4.3.1. Increased awareness among enterprises to smoothen their marketing activities to propel the adoption of the multi-touch marketing attribution solution
    • 10.4.4. REST OF ASIA PACIFIC
  • 10.5. MIDDLE EAST AND AFRICA
    • 10.5.1. KINGDOM OF SAUDI ARABIA
      • 10.5.1.1. Increased need to quantify the relative impact of marketing revenue to propel the multi-touch marketing attribution software market in KSA
    • 10.5.2. UNITED ARAB EMIRATES
      • 10.5.2.1. On-the-go marketing fostered by mobile gadgets across marketing channels to boost the need to adopt the multi-touch marketing attribution solution among enterprises in the UAE
    • 10.5.3. SOUTH AFRICA
      • 10.5.3.1. Increasing pressure on marketing teams to improve RoI on marketing spends to boost the adoption of the multi-touch marketing attribution solution in South Africa
    • 10.5.4. REST OF MIDDLE EAST AND AFRICA
  • 10.6. LATIN AMERICA
    • 10.6.1. BRAZIL
      • 10.6.1.1. Need to attribute cross-device measurement among enterprises for smart spending and high returns to boost the growth of the multi-touch marketing attribution software market
    • 10.6.2. MEXICO
      • 10.6.2.1. Improving customer experience throughout buying journey and identifying effective marketing channels to propel the adoption of the multi-touch marketing attribution solution
    • 10.6.3. REST OF LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
  • 11.2. COMPETITIVE SCENARIO
    • 11.2.1. PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS
    • 11.2.2. BUSINESS EXPANSIONS
    • 11.2.3. ACQUISITIONS
    • 11.2.4. PARTNERSHIPS, AGREEMENT, AND COLLABORATIONS
  • 11.3. COMPETITIVE LEADERSHIP MAPPING
    • 11.3.1. VISIONARY LEADERS
    • 11.3.2. DYNAMIC DIFFERENTIATORS
    • 11.3.3. INNOVATORS
    • 11.3.4. EMERGING COMPANIES

12. COMPANY PROFILES (Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View)*

  • 12.1. ADOBE
  • 12.2. SAP
  • 12.3. ORACLE
  • 12.4. MERKLE
  • 12.5. VISUAL IQ
  • 12.6. LEANDATA
  • 12.7. NEUSTAR
  • 12.8. ROIVENUE
  • 12.9. C3 METRICS
  • 12.10. APPSFLYER
  • 12.11. LEADSRX
  • 12.12. EQUIFAX
  • 12.13. WINDSOR.AI
  • 12.14. MANTHAN
  • 12.15. ORIBI

*Details on Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.

13. APPENDIX

  • 13.1. DISCUSSION GUIDE
  • 13.2. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3. AVAILABLE CUSTOMIZATIONS
  • 13.4. RELATED REPORTS
  • 13.5. AUTHOR DETAILS
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