株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

ソーシャルメディア管理の世界市場 - 2023年までの予測:販売・マーケティング管理、カスタマーエクスペリエンス管理、競合インテリジェンス、リスク管理

Social Media Management Market by Component, Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management), Organization Size, Industry Vertical, Deployment Model, Region - Global Forecast to 2023

発行 MarketsandMarkets 商品コード 792776
出版日 ページ情報 英文 169 Pages
即納可能
価格
本日の銀行送金レート: 1USD=109.74円で換算しております。
Back to Top
ソーシャルメディア管理の世界市場 - 2023年までの予測:販売・マーケティング管理、カスタマーエクスペリエンス管理、競合インテリジェンス、リスク管理 Social Media Management Market by Component, Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management), Organization Size, Industry Vertical, Deployment Model, Region - Global Forecast to 2023
出版日: 2019年02月18日 ページ情報: 英文 169 Pages
概要

世界のソーシャルメディア管理市場は、2018年の92億米ドルから、2023年までに177億米ドルまで拡大すると見られています。市場は、2018年~2023年のCAGR (複合年間成長率) で、14.1%の成長が予測されています。

当レポートでは、世界のソーシャルメディア管理市場について調査分析し、市場概要、産業動向、セグメント別の市場分析、競合情勢、主要企業などについて、体系的な情報を提供しています。

FIGURE 13 SOCIAL MEDIA MANAGEMENT MARKET

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

  • ソーシャルメディア管理市場の魅力的な機会
  • ソーシャルメディア管理市場 - 市場シェア:地域別
  • ソーシャルメディア管理市場:展開モデル別
  • 欧州・中東・アフリカのソーシャルメディア管理市場:3大ソリューション・国別

第5章 市場概要と産業動向

  • イントロダクション
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会
    • 課題
  • 産業動向

第6章 ソーシャルメディア管理の世界市場:コンポーネント別

  • イントロダクション
  • ソリューション
  • サービス

第7章 ソーシャルメディア管理の世界市場:用途別

  • イントロダクション
  • 販売・マーケティング管理
  • カスタマーエクスペリエンス管理
  • 競合インテリジェンス
  • リスク管理・不正検出
  • その他

第8章 ソーシャルメディア管理の世界市場:組織規模別

  • イントロダクション
  • 小企業
  • 中企業
  • 大企業

第9章 ソーシャルメディア管理の世界市場:展開モデル別

  • イントロダクション
  • オンプレミス
  • クラウド

第10章 ソーシャルメディア管理の世界市場:産業分野別

  • イントロダクション
  • BFSI
  • 小売・Eコマース
  • 政府・公共部門
  • 医療・ライフサイエンス
  • 通信・IT
  • メディア・エンターテインメント
  • 製造
  • 旅行・ホスピタリティ
  • その他

第11章 ソーシャルメディア管理の世界市場:地域別

  • イントロダクション
  • 北米
  • 欧州・中東・アフリカ
  • アジア太平洋地域
  • ラテンアメリカ

第12章 競合情勢

  • 競合リーダーシップマッピング
  • 製品ポートフォリオの強み
  • 事業戦略の優秀性

第13章 企業プロファイル

  • ADOBE
  • IBM
  • GOOGLE
  • ORACLE
  • SALESFORCE
  • SPROUT SOCIAL
  • HOOTSUITE
  • SYSOMOS
  • SPRINKLR
  • DIGIMIND
  • CLARABRIDGE
  • SPREADFAST
  • FALCON.IO
  • ZOHO
  • LITHIUM TECHNOLOGIES

第14章 付録

図表

LIST OF TABLES

  • TABLE 1: EVALUATION CRITERIA
  • TABLE 2: FACTOR ANALYSIS
  • TABLE 3: SOCIAL MEDIA MANAGEMENT MARKET SIZE AND GROWTH RATE, 2016-2023 (USD MILLION, Y-O-Y %)
  • TABLE 4: SOCIAL MEDIA USAGE IN AN INTERNET MINUTE, JUNE 2018
  • TABLE 5: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 6: SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 7: SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 8: SOCIAL MEDIA MARKETING SOLUTION MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 9: SOCIAL MEDIA MARKETING SOLUTION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 10: SOCIAL MEDIA MARKETING SOLUTION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 11: SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS SOLUTION MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 12: SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS SOLUTION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 13: SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS SOLUTION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 14: SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT SOLUTION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 15: SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT SOLUTION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 16: SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT SOLUTION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 17: SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT SOLUTION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 18: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 19: SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 20: PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 21: PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 22: IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 23: TRAINING AND SUPPORT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 24: MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 25: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 26: SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 27: SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 28: CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 29: CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 30: CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 31: COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 32: COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 33: RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 34: RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 35: OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 36: OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 37: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 38: ORGANIZATION SIZE: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 39: SMALL ORGANIZATIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 40: MEDIUM ORGANIZATIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 41: LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 42: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
  • TABLE 43: ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 44: CLOUD: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 45: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 46: BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 47: RETAIL AND ECOMMERCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 48: GOVERNMENT AND PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 49: HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 50: TELECOM AND IT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 51: MEDIA AND ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 52: MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 53: TRAVEL AND HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 54: OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 55: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 56: NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 57: NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2016-2023 (USD MILLION)
  • TABLE 58: NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 59: NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
  • TABLE 60: NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
  • TABLE 61: NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 62: NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 63: NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 64: NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 65: EUROPE, MIDDLE EAST AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 66: EUROPE, MIDDLE EAST AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2016-2023 (USD MILLION)
  • TABLE 67: EUROPE, MIDDLE EAST AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 68: EUROPE, MIDDLE EAST AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
  • TABLE 69: EUROPE, MIDDLE EAST AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
  • TABLE 70: EUROPE, MIDDLE EAST AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 71: EUROPE, MIDDLE EAST AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 72: EUROPE, MIDDLE EAST AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 73: EUROPE, MIDDLE EAST AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 74: ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 75: ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2016-2023 (USD MILLION)
  • TABLE 76: ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 77: ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
  • TABLE 78: ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
  • TABLE 79: ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 80: ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 81: ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 82: ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 83: LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 84: LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION TYPE, 2016-2023 (USD MILLION)
  • TABLE 85: LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 86: LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2023 (USD MILLION)
  • TABLE 87: LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION)
  • TABLE 88: LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 89: LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 90: LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 91: LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: GLOBAL SOCIAL MEDIA MANAGEMENT MARKET: RESEARCH DESIGN
  • FIGURE 2: SOCIAL MEDIA MANAGEMENT MARKET: BOTTOM-UP APPROACH
  • FIGURE 3: SOCIAL MEDIA MANAGEMENT MARKET: TOP-DOWN APPROACH
  • FIGURE 4: SOCIAL MEDIA MANAGEMENT MARKET SNAPSHOT, BY REGION, 2018 VS. 2023
  • FIGURE 5: SOCIAL MEDIA MANAGEMENT MARKET SNAPSHOT, BY COMPONENT, 2018 VS. 2023
  • FIGURE 6: SOCIAL MEDIA MANAGEMENT MARKET SNAPSHOT, BY SOLUTION, 2018 VS. 2023
  • FIGURE 7: SOCIAL MEDIA MANAGEMENT MARKET SNAPSHOT, BY SERVICE, 2018 VS. 2023
  • FIGURE 8: SOCIAL MEDIA MANAGEMENT MARKET SNAPSHOT, BY PROFESSIONAL SERVICE, 2018 VS. 2023
  • FIGURE 9: SOCIAL MEDIA MANAGEMENT MARKET SNAPSHOT, BY ORGANIZATION SIZE, 2018 VS. 2023
  • FIGURE 10: SOCIAL MEDIA MANAGEMENT MARKET SNAPSHOT, BY DEPLOYMENT MODEL, 2018 VS. 2023
  • FIGURE 11: SOCIAL MEDIA MANAGEMENT MARKET SNAPSHOT, BY APPLICATION, 2018 VS. 2023
  • FIGURE 12: SOCIAL MEDIA MANAGEMENT MARKET SNAPSHOT, BY INDUSTRY VERTICAL, 2018-2023
  • FIGURE 13: NEED FOR SOCIAL MEDIA MEASUREMENT TO ASSESS CUSTOMER EXPERIENCE TO DRIVE THE SOCIAL MEDIA MANAGEMENT MARKET
  • FIGURE 14: NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2018
  • FIGURE 15: CLOUD DEPLOYMENT MODEL TO DOMINATE THE MARKET IN 2018
  • FIGURE 16: SOCIAL MEDIA MARKETING SOLUTION AND UK & IRELAND TO HOLD THE HIGHEST MARKET SHARES IN 2018
  • FIGURE 17: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: SOCIAL MEDIA MANAGEMENT MARKET
  • FIGURE 18: SOCIAL MEDIA PENETRATION, BY COUNTRY, 2018
  • FIGURE 19: IMPACT OF NEGATIVE ONLINE EXPERIENCE (%)
  • FIGURE 20: NUMBER OF SOCIAL MEDIA USERS, WORLDWIDE (2010-2016)
  • FIGURE 21: IMPACT OF CUSTOMER REVIEWS ON PURCHASE DECISION
  • FIGURE 22: SOLUTIONS SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 23: SOCIAL MEDIA MARKETING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 24: PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 25: SALES AND MARKETING MANAGEMENT SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 26: MEDIUM ORGANIZATIONS SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 27: CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 28: BANKING, FINANCIAL SERVICES AND INSURANCE TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 29: NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 30: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 31: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 32: SOCIAL MEDIA MANAGEMENT (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2018
  • FIGURE 33: RANKING OF KEY PLAYERS IN THE SOCIAL MEDIA MANAGEMENT MARKET, 2018
  • FIGURE 34: ADOBE: COMPANY SNAPSHOT
  • FIGURE 35: SWOT ANALYSIS: ADOBE
  • FIGURE 36: IBM: COMPANY SNAPSHOT
  • FIGURE 37: SWOT ANALYSIS: IBM
  • FIGURE 38: GOOGLE: COMPANY SNAPSHOT
  • FIGURE 39: SWOT ANALYSIS: GOOGLE
  • FIGURE 40: ORACLE: COMPANY SNAPSHOT
  • FIGURE 41: SWOT ANALYSIS: ORACLE
  • FIGURE 42: SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 43: SWOT ANALYSIS: SALESFORCE
  • FIGURE 44: SWOT ANALYSIS: SPROUT SOCIAL
目次
Product Code: TC 6916

"Increasing need for enhancing the customer experience through social media measurement to drive the global social media management market"

MarketsandMarkets expects the global social media management market size to grow from USD 9.2 billion in 2018 to USD 17.7 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 14.1% during the forecast period. The key factors driving the social media management market include need to increase RoI on social media strategy, growing focus on the market and competitive intelligence, and need for social media measurement to enhance the customer experience.

Medium organizations segment to grow at the highest CAGR during the forecast period

The medium organizations segment witnesses increasing digitalization. They have been majorly dependent on the proliferation of mobile devices, Internet of Things (IoT), and social media user growth, which demands the need for managing these digital assets. Medium organizations have been increasingly investing in social media advertising, and marketing and selling activities to promote their products and services, as social marketing is gaining significant traction. It, in turn, has created the need for integrated social media management tools to share, collaborate, and manage enterprise content over social media for revenue generation.

Cloud deployment mode to grow at a higher CAGR during the forecast period

Rapid implementation, reduced setup, operational, and maintenance costs, and ease of use are major growth drivers for the cloud deployment mode in the social media management market. Although the cloud-based services help in saving costs, the initial value lies in the empowering business transformation. Pricing for the cloud-based solution may vary with the asset and storage requirements, number of users, add-ons, and Application Programming Interface (API) connectors required. The flexibility to customize solutions as per an organization's dynamic requirements and scalability are major drivers for the adoption of the cloud deployment mode.

Asia Pacific (APAC) to record the highest growth rate during the forecast period

Growing cloud adoption and vendor expansion are expected to drive the APAC social media management market during the forecast period. The high rate of internet usage and increased adoption of smartphones in APAC facilitate companies to adopt advanced solutions and forge strong connections with a wide range of target audiences. In addition, APAC is witnessing an increasing demand for cloud-driven social media management solutions, resulting in increasing investments and technological advancements across the retail and eCommerce industry vertical.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the social media management market.

  • By Company - Tier 1 - 22%, Tier 2 - 30%, and Tier 3 - 48%
  • By Designation - C-Level - 25%, Director Level - 30%, and Others - 45%
  • By Region - North America - 12%, Europe - 42%, APAC - 26%, and RoW - 20%

Major vendors in the global social media management market include: IBM Corporation (US), Oracle Corporation (US), Salesforce (US), Adobe Systems (US), Hootsuite Inc. (Canada), Sprout Social, Inc. (US), Google, Inc. (US), Sysomos (Canada), Sprinklr, Inc. (US), Digimind (France), Clarabridge (US), Spreadfast (US), Falcon.io (Denmark), Zoho Corporation, (India), and Lithium Technologies, LLC (US). The study includes in-depth competitive analysis of these key players in the social media management market with their company profiles, recent developments, and key market strategies.

Research Coverage:

The social media management market revenue is primarily classified into revenues from solutions, tools, and platforms. The revenue is associated with software and platform offerings associated with support and maintenance, training and education in addition to the consulting services. Other segmentation comprises application, deployment model, organization size, industry vertical, and region.

Key Benefits of Buying the Report:

The report would help the market leaders/new entrants in the market with the information on the closest approximations of the revenue numbers for the overall social media management market and the subsegments. The report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with the information on the key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKET SEGMENTATION
  • 1.4. REGIONS COVERED
  • 1.5. YEARS CONSIDERED FOR THE STUDY
  • 1.6. CURRENCY CONSIDERED
  • 1.7. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Breakup of primaries
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3. MARKET SIZE ESTIMATION
    • 2.3.1. BOTTOM-UP APPROACH
    • 2.3.2. TOP-DOWN APPROACH
  • 2.4. MICROQUADRANT RESEARCH METHODOLOGY
    • 2.4.1. VENDOR INCLUSION CRITERIA
  • 2.5. MARKET FORECAST
  • 2.6. RESEARCH ASSUMPTIONS
  • 2.7. LIMITATIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA MANAGEMENT MARKET
  • 4.2. SOCIAL MEDIA MANAGEMENT MARKET: MARKET SHARE, BY REGION
  • 4.3. SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODEL
  • 4.4. SOCIAL MEDIA MANAGEMENT MARKET IN EMEA: TOP 3 SOLUTIONS AND COUNTRIES

5. MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Need to increase RoI on social media strategy
      • 5.2.1.2. Increased focus on the market and competitive intelligence
      • 5.2.1.3. Need for social media measurement to enhance the customer experience
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Regulatory and compliance constraints
      • 5.2.2.2. Lack of common standards and laws
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Voluminous data generation through social media platforms
      • 5.2.3.2. Increased cloud adoption
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Lack of a single solution to manage diverse data sets captured from social media platforms
  • 5.3. INDUSTRY TRENDS
    • 5.3.1. KEY TRENDS IN THE SOCIAL MEDIA MANAGEMENT MARKET
      • 5.3.1.1. Social media monitoring and listening solutions to witness a higher growth with the rise in user-generated content on social media
      • 5.3.1.2. Crowdsourcing on social media
      • 5.3.1.3. AI technology to be integrated with social media for personalized advertising and understanding the market trends
      • 5.3.1.4. Augmented reality and social media
    • 5.3.2. SOCIAL MEDIA MANAGEMENT MARKET: USE CASES
      • 5.3.2.1. Simplify360: Providing advanced social customer experience
      • 5.3.2.2. Crowdfire: Delivering exceptional customer care on social media in real time
      • 5.3.2.3. IBM and Influential: Assessment of campaign effectiveness through social intelligence
      • 5.3.2.4. Quantzig: Understanding the target customer base and developing an adequate go-to-market strategy
      • 5.3.2.5. Crimson Hexagon: Gathering customer responses for a new product launch through social media listening
      • 5.3.2.6. Crowdfire: Helping marketers discover and share relevant and high-quality content on their social media platforms
      • 5.3.2.7. Degordian: Creating a social media strategy for Franck- Croatia's market leader in the coffee and tea categories

6. SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT

  • 6.1. INTRODUCTION
  • 6.2. SOLUTIONS
    • 6.2.1. SOCIAL MEDIA MARKETING
      • 6.2.1.1. Social media marketing to become a vital tool for marketers to easily and quickly reach their targeted audience
    • 6.2.2. SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS
      • 6.2.2.1. Need to understand customers, their perception, and brand awareness to be the primary factor to drive the adoption of social media listening, monitoring, and analytics solution
    • 6.2.3. SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT
      • 6.2.3.1. Need to develop and optimize social media content to drive the adoption of social media asset and content management
    • 6.2.4. SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT
      • 6.2.4.1. Need to mitigate risks associated with social media platforms in terms of data integrity and security to be the primary factor to drive the adoption of social media risk and compliance management solution
  • 6.3. SERVICES
    • 6.3.1. PROFESSIONAL SERVICES
      • 6.3.1.1. Implementation and consulting
        • 6.3.1.1.1. Need for effective deployment and strategic outlook to drive the growth of the implementation and consulting segment
      • 6.3.1.2. Training and support
        • 6.3.1.2.1. Complexity of operations and need for regular assistance during the software cycle to foster the growth of the training and support segment
    • 6.3.2. MANAGED SERVICES
      • 6.3.2.1. Requirement of customized solutions and need to focus on core operations to drive the growth of the managed services segment

7. SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION

  • 7.1. INTRODUCTION
  • 7.2. SALES AND MARKETING MANAGEMENT
    • 7.2.1. NEED TO DIRECTLY ENGAGE TARGET AUDIENCE THROUGH SOCIAL MEDIA NETWORKS TO DRIVE THE GROWTH OF THE SALES AND MARKETING MANAGEMENT SEGMENT
  • 7.3. CUSTOMER EXPERIENCE MANAGEMENT
    • 7.3.1. NEED TO IMPROVE AND OPTIMIZE CUSTOMER SERVICE EFFORTS TO DRIVE THE GROWTH OF THE CUSTOMER EXPERIENCE MANAGEMENT SEGMENT
  • 7.4. COMPETITIVE INTELLIGENCE
    • 7.4.1. NEED TO INCREASE MARKET INTELLIGENCE AND GAIN A COMPETITIVE EDGE TO DRIVE THE GROWTH OF THE COMPETITIVE INTELLIGENCE SEGMENT
  • 7.5. RISK MANAGEMENT AND FRAUD DETECTION
    • 7.5.1. NEED TO MITIGATE THE RISK ASSOCIATED WITH MISUSE OF CUSTOMER DATA AND STRICT REGULATIONS TO DRIVE THE GROWTH OF THE RISK MANAGEMENT AND FRAUD DETECTION SEGMENT
  • 7.6. OTHERS

8. SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE

  • 8.1. INTRODUCTION
  • 8.2. SMALL ORGANIZATIONS (REVENUE < USD 10 MILLION)
    • 8.2.1. INCREASING NUMBER OF SMALL ORGANIZATIONS IN HIGH GROWTH MARKETS AND NEED TO EXPAND THEIR REACH TO DRIVE THE GROWTH OF THE SMALL ORGANIZATIONS SEGMENT
  • 8.3. MEDIUM ORGANIZATIONS (REVENUE: USD 10 MILLION ~ USD 1 BILLION)
    • 8.3.1. NEED TO MANAGE INCREASING DIGITALIZATION OF ORGANIZATIONS AND DEPENDENCE ON ONLINE CHANNELS FOR REACHING TARGETED CUSTOMER BASE TO DRIVE THE GROWTH OF THE MEDIUM ORGANIZATIONS SEGMENT
  • 8.4. LARGE ENTERPRISES (REVENUE > USD 1 BILLION)
    • 8.4.1. INCREASING ADOPTION OF ADVANCED TECHNOLOGIES TO DRIVE THE GROWTH OF THE LARGE ENTERPRISES SEGMENT

9. SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODEL

  • 9.1. INTRODUCTION
  • 9.2. ON-PREMISES
    • 9.2.1. DATA SECURITY AND PRIVACY REQUIREMENTS IN HEAVILY REGULATED INDUSTRY VERTICALS TO BE THE MAJOR FACTORS DRIVING THE ADOPTION OF ON-PREMISES DEPLOYMENT
  • 9.3. CLOUD
    • 9.3.1. RAPID IMPLEMENTATION, REDUCED SETUP AND OPERATIONAL COST, LOW MAINTENANCE COST, 24×7 DATA ACCESSIBILITY, SCALABILITY, AND EASE OF USE TO DRIVE THE ADOPTION OF THE CLOUD DEPLOYMENT MODEL

10. SOCIAL MEDIA MANAGEMENT MARKET, BY INDUSTRY VERTICAL

  • 10.1. INTRODUCTION
  • 10.2. BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 10.2.1. INCREASING NEED TO IMPROVE CUSTOMER SERVICE AND GROWTH OF FINTECH TO HAVE A HUGE IMPACT ON THE BFSI INDUSTRY VERTICAL
  • 10.3. RETAIL AND ECOMMERCE
    • 10.3.1. INCREASING ADOPTION OF LATEST TECHNOLOGIES AND EMERGENCE OF VARIOUS ECOMMERCE WEBSITES TO FUEL THE GROWTH OF RETAIL AND ECOMMERCE INDUSTRY VERTICAL
  • 10.4. GOVERNMENT AND PUBLIC SECTOR
    • 10.4.1. REENGINEERED TRADITIONAL MODELS AND IMPROVEMENT IN REAL-TIME INTERACTIONS TO DRIVE SOCIAL MEDIA MANAGEMENT ADOPTION IN GOVERNMENT ORGANIZATIONS
  • 10.5. HEALTHCARE AND LIFE SCIENCES
    • 10.5.1. INCREASING NEED TO MONITOR AND CONTROL THE EFFECTIVENESS OF PUBLIC HEALTH MONITORING TO FACILITATE THE ADOPTION OF SOCIAL MEDIA MANAGEMENT IN HEALTHCARE
  • 10.6. TELECOM AND IT
    • 10.6.1. TO GAIN INSIGHTS FROM VOLUMINOUS CONTENT AND GROWTH IN DEMAND FOR DATA PERSISTENCE TO DRIVE THE ADOPTION OF THE SOCIAL MEDIA MANAGEMENT IN THE TELECOM AND IT INDUSTRY VERTICAL
  • 10.7. MEDIA AND ENTERTAINMENT
    • 10.7.1. NEED TO ATTRACT AND RETAIN CONSUMERS IN A HIGHLY COMPETITIVE AND MULTICHANNEL ENVIRONMENT LEADING TO THE DEPLOYMENT OF SOCIAL MEDIA MONITORING SOLUTIONS IN THE MEDIA AND ENTERTAINMENT INDUSTRY VERTICAL
  • 10.8. MANUFACTURING
    • 10.8.1. MANUFACTURING COMPANIES TO ADOPT SOCIAL MEDIA MANAGEMENT TOOLS TO UNDERSTAND AND IDENTIFY EARLY WARNING SIGNALS AND REDUCE THE OVERALL COST
  • 10.9. TRAVEL AND HOSPITALITY
    • 10.9.1. NEED TO IDENTIFY NEW PROSPECTS AND OFFER QUALITY SERVICES TO RETAIN EXISTING CUSTOMERS TO BOOST THE DEMAND FOR SOCIAL MEDIA MANAGEMENT TOOLS
  • 10.10. OTHERS

11. SOCIAL MEDIA MANAGEMENT MARKET, BY REGION

  • 11.1. INTRODUCTION
  • 11.2. NORTH AMERICA
    • 11.2.1. UNITED STATES
      • 11.2.1.1. Increasing penetration of social media users, and compliance and regulatory mandates across all industry verticals to drive the market growth
    • 11.2.2. CANADA
      • 11.2.2.1. Increasing penetration of SMEs in the country and the huge customer base to drive the market growth in Canada
  • 11.3. EUROPE, MIDDLE EAST, AND AFRICA
    • 11.3.1. UK AND IRELAND
      • 11.3.1.1. Increasing penetration of smartphones and rising number of social network user base to drive the adoption of social media management tools
    • 11.3.2. FRANCE
      • 11.3.2.1. Fastest internet penetration and varied patterns of social media platforms to assist market growth in France
    • 11.3.3. GERMANY
      • 11.3.3.1. Increasing impact of laws and enforcement and expansion strategies opted by vendors to create growth opportunities in Germany
    • 11.3.4. SPAIN
      • 11.3.4.1. Increasing adoption of social media platforms across multiple industry verticals to drive social media monitoring and analytics growth in Spain
    • 11.3.5. SAUDI ARABIA
      • 11.3.5.1. Increasing digitalization and growing adoption of cloud-based solutions to drive the growth of the social media management market
    • 11.3.6. REST OF EMEA
  • 11.4. ASIA PACIFIC
    • 11.4.1. CHINA
      • 11.4.1.1. Rapidly growing internet user base and increased focus on ad campaigns among organizations to boost social media monitoring adoption in China
    • 11.4.2. JAPAN
      • 11.4.2.1. Increasing need to maximize brand reach and engage with the right people to fuel the social media management tools adoption rate in Japan
    • 11.4.3. AUSTRALIA AND NEW ZEALAND
      • 11.4.3.1. Increasing focus on mid-sized organizations and increased smartphone penetration to drive the market growth
    • 11.4.4. INDIA
      • 11.4.4.1. Significant adoption of smartphones, high internet penetration, and increased focus on cloud-based solutions to drive the market growth
    • 11.4.5. REST OF APAC
  • 11.5. LATIN AMERICA
    • 11.5.1. MEXICO
      • 11.5.1.1. Increasing adoption of digital technologies and presence of the largest social media user base to drive the market growth
    • 11.5.2. COLOMBIA
      • 11.5.2.1. Need to optimize and gain maximum RoI on social media investments to fuel the market growth
    • 11.5.3. BRAZIL
      • 11.5.3.1. Wide adoption of digitalization and strong vendor presence to drive the market growth
    • 11.5.4. REST OF LATIN AMERICA

12. COMPETITIVE LANDSCAPE

  • 12.1. COMPETITIVE LEADERSHIP MAPPING
    • 12.1.1. VISIONARY LEADERS
    • 12.1.2. INNOVATORS
    • 12.1.3. DYNAMIC DIFFERENTIATORS
    • 12.1.4. EMERGING COMPANIES
  • 12.2. STRENGTH OF PRODUCT PORTFOLIO
  • 12.3. BUSINESS STRATEGY EXCELLENCE

13. COMPANY PROFILES (Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 13.1. ADOBE
  • 13.2. IBM
  • 13.3. GOOGLE
  • 13.4. ORACLE
  • 13.5. SALESFORCE
  • 13.6. SPROUT SOCIAL
  • 13.7. HOOTSUITE
  • 13.8. SYSOMOS
  • 13.9. SPRINKLR
  • 13.10. DIGIMIND
  • 13.11. CLARABRIDGE
  • 13.12. SPREADFAST
  • 13.13. FALCON.IO
  • 13.14. ZOHO
  • 13.15. LITHIUM TECHNOLOGIES

*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14. APPENDIX

  • 14.1. KEY INSIGHTS OF INDUSTRY EXPERTS
  • 14.2. DISCUSSION GUIDE
  • 14.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.4. AVAILABLE CUSTOMIZATION
  • 14.5. RELATED REPORTS
  • 14.6. AUTHOR DETAILS
Back to Top