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市場調査レポート

拡張分析 (Augmented Analytics) の世界市場 (〜2023年):ソフトウェア・サービス (トレーニング&コンサルティング・導入&統合・サポート&保守)

Augmented Analytics Market by Software, Service (Training and Consulting, Deployment and Integration, and Support and Maintenance), Organization Size (SMES and Large Enterprises), Deployment Type, Vertical, and Region - Global Forecast to 2023

発行 MarketsandMarkets 商品コード 790815
出版日 ページ情報 英文 122 Pages
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拡張分析 (Augmented Analytics) の世界市場 (〜2023年):ソフトウェア・サービス (トレーニング&コンサルティング・導入&統合・サポート&保守) Augmented Analytics Market by Software, Service (Training and Consulting, Deployment and Integration, and Support and Maintenance), Organization Size (SMES and Large Enterprises), Deployment Type, Vertical, and Region - Global Forecast to 2023
出版日: 2019年02月14日 ページ情報: 英文 122 Pages
概要

拡張分析 (Augmented Analytics) の市場は予測期間中30.6%のCAGR (年間複合成長率) で推移し、2018年の48億米ドルから、2023年には184億米ドルの規模に成長すると予測されています。先進ビジネスインテリジェンス (BI) およびアナリティクスツールの導入拡大などの要因が同市場の成長を推進しています。人の代替となる技術への不安が同市場のさらなる成長の障壁となっています。

当レポートでは、世界の拡張分析 (Augmented Analytics) の市場を調査し、市場および技術の概要、市場成長への各種影響因子および市場機会の分析、コンポーネント・組織規模・導入タイプ・産業・地域/主要国別の動向と市場規模の推移と予測、競合環境、主要企業のプロファイルなどをまとめています。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要

  • イントロダクション
  • 市場力学
    • 成長推進因子
    • 成長抑制因子
    • 市場機会
    • 課題
  • 産業動向
    • 市場の発展
    • 利用事例

第6章 拡張分析市場の分析・予測:コンポーネント別

  • イントロダクション
  • ソフトウェア
  • サービス
    • トレーニング・コンサルティングサービス
    • 導入・統合
    • サポート・保守

第7章 拡張分析市場の分析・予測:組織規模別

  • イントロダクション
  • 大規模エンタープライズ
  • 中小規模企業

第8章 拡張分析市場の分析・予測:導入タイプ別

  • イントロダクション
  • オンプレミス
  • クラウド

第9章 拡張分析市場の分析・予測:産業別

  • イントロダクション
  • 銀行・金融サービス・保険
  • 通信・IT
  • 小売・消費財
  • ヘルスケア・ライフサイエンス
  • 製造
  • 政府・防衛
  • エネルギー・ユーティリティ
  • 輸送・物流
  • メディア・エンターテインメント
  • その他

第10章 拡張分析市場の分析・予測:地域別

  • イントロダクション
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • その他
  • アジア太平洋
    • オーストラリア&ニュージーランド
    • 中国
    • 日本
    • その他
  • 中東・アフリカ
    • サウジアラビア
    • 南アフリカ
    • UAE
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他

第11章 競合環境

  • 概要
    • 製品およびソリューションの導入・強化
    • 事業拡張
    • 提携・合意・協力

第12章 企業プロファイル

  • イントロダクション
  • SALESFORCE
  • SAP
  • IBM
  • MICROSOFT
  • ORACLE
  • TABLEAU SOFTWARE
  • MICROSTRATEGY
  • SAS
  • QLIK
  • TIBCO SOFTWARE
  • SISENSE
  • INFORMATION BUILDERS
  • YELLOWFIN
  • THOUGHTSPOT
  • DOMO

第13章 付録

図表

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017
  • TABLE 2: FACTOR ANALYSIS
  • TABLE 3: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 4: SOFTWARE: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 5: SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 6: SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 7: TRAINING AND CONSULTING SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 8: DEPLOYMENT AND INTEGRATION SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 9: SUPPORT AND MAINTENANCE SERVICES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 10: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2023 (USD MILLION)
  • TABLE 11: LARGE ENTERPRISES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 12: SMALL AND MEDIUM-SIZED ENTERPRISES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 13: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 14: ON-PREMISES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 15: CLOUD: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 16: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 17: BANKING, FINANCIAL SERVICES, AND INSURANCE: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 18: TELECOM AND IT: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 19: RETAIL AND CONSUMER GOODS: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 20: HEALTHCARE AND LIFE SCIENCES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 21: MANUFACTURING: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 22: GOVERNMENT AND DEFENSE: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 23: ENERGY AND UTILITIES: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 24: TRANSPORTATION AND LOGISTICS: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 25: MEDIA AND ENTERTAINMENT: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 26: OTHERS: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 27: AUGMENTED ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 28: NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 29: NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 30: NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 31: NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 32: NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 33: NORTH AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 34: EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 35: EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 36: EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 37: EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 38: EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 39: EUROPE: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 40: ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 41: ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 42: ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 43: ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 44: ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 45: ASIA PACIFIC: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 46: MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 47: MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 48: MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 49: MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 50: MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 51: MIDDLE EAST AND AFRICA: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 52: LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 53: LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 54: LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION)
  • TABLE 55: LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
  • TABLE 56: LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
  • TABLE 57: LATIN AMERICA: AUGMENTED ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 58: PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2016-2018
  • TABLE 59: BUSINESS EXPANSIONS, 2018
  • TABLE 60: PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2018

LIST OF FIGURES

  • FIGURE 1: AUGMENTED ANALYTICS MARKET: RESEARCH DESIGN
  • FIGURE 2: AUGMENTED ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 3: SOFTWARE SEGMENT HELD THE HIGHEST MARKET SHARE IN THE AUGMENTED ANALYTICS MARKET IN 2018
  • FIGURE 4: BANKING, FINANCIAL SERVICES, AND INSURANCE DOMINATED THE MARKET IN 2018
  • FIGURE 5: NORTH AMERICA ACCOUNTED FOR THE HIGHEST SHARE OF THE AUGMENTED ANALYTICS MARKET IN 2018
  • FIGURE 6: INCREASING DEMAND FOR GATHERING INSIGHTS FROM BUSINESS DATA IS ONE OF THE FACTORS DRIVING THE AUGMENTED ANALYTICS MARKET
  • FIGURE 7: SOFTWARE AND UNITED STATES ACCOUNTED FOR THE HIGHEST SHARE IN NORTH AMERICA FOR THE AUGMENTED ANALYTICS MARKET IN 2018
  • FIGURE 8: AUSTRALIA AND NEW ZEALAND TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD
  • FIGURE 9: AUGMENTED ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 10: EVOLUTION OF AUGMENTED ANALYTICS
  • FIGURE 11: SERVICES SEGMENT TO HAVE A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 12: DEPLOYMENT AND INTEGRATION SERVICES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 13: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 14: CLOUD DEPLOYMENT MODEL TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 15: RETAIL AND CONSUMER GOODS VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 16: ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 17: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 18: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 19: KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE AUGMENTED ANALYTICS MARKET, 2018
  • FIGURE 20: GEOGRAPHIC REVENUE MIX OF THE TOP MARKET PLAYERS
  • FIGURE 21: SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 22: SWOT ANALYSIS: SALESFORCE
  • FIGURE 23: SAP: COMPANY SNAPSHOT
  • FIGURE 24: SWOT ANALYSIS: SAP
  • FIGURE 25: IBM: COMPANY SNAPSHOT
  • FIGURE 26: SWOT ANALYSIS: IBM
  • FIGURE 27: MICROSOFT: COMPANY SNAPSHOT
  • FIGURE 28: SWOT ANALYSIS: MICROSOFT
  • FIGURE 29: ORACLE: COMPANY SNAPSHOT
  • FIGURE 30: SWOT ANALYSIS: ORACLE
  • FIGURE 31: TABLEAU SOFTWARE: COMPANY SNAPSHOT
  • FIGURE 32: MICROSTRATEGY: COMPANY SNAPSHOT
  • FIGURE 33: SAS: COMPANY SNAPSHOT
目次
Product Code: TC 6913

"The increasing demand for gathering insights from business data is expected to drive the overall growth of the augmented analytics market"

The global augmented analytics market is expected to grow from USD 4.8 billion in 2018 to USD 18.4 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 30.6% during the forecast period. It is driven by various factors, including the growing adoption of advanced Business Intelligence (BI) and analytics tools to gather business insights. However, apprehensions about technologies replacing humans can hinder the market growth.

Among components, the services segment to grow at a higher CAGR during the forecast period

With the increasing adoption of augmented analytics solutions, the demand for supporting services is also growing among end users. Augmented analytics services include training and consulting, integration and deployment, and support and maintenance. Service providers concentrate on delivering dedicated services by understanding customers' demands and needs. Moreover, these services help implement augmented analytics solutions in a cost-efficient manner to accomplish business processes within the required time frame and budget effectively.

The Banking, Financial Services, Insurance vertical to hold the highest market share during the forecast period

Augmented analytics enables financial organizations to analyze a plethora of customer data for gaining banking insights, which can be used to improve products and services. The analysts in financial organizations can make the use of augmented analytics solutions to monitor sales performance and determine the efficiency of the sales team. Improving marketing strategies and customer retention policies, developing new investment strategies, and reducing risks are some of the factors responsible for the adoption of augmented analytics among the BFSI vertical.

Asia Pacific (APAC) to record the highest growth rate during the forecast period

APAC is expected to hold the highest growth rate during the forecast period, due to the increasing demand for cloud-based augmented analytics solutions. The growing economies of countries, such as China, Australia and New Zealand, and Japan, provide huge opportunities for augmented analytics solution and service vendors across industry verticals. North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the augmented analytics market.

  • By company type: Tier 1 - 38%, Tier 2 - 42%, and Tier 3 - 20%
  • By designation: C-level - 40%, Directors - 35%, and Others - 25%
  • By region: North America-35%, Europe-27%, APAC- 23%, and RoW- 15%

Major vendors offering augmented analytics software and services across the globe include Salesforce (US), SAP (Germany), IBM (US), Microsoft (US), Oracle (US), Tableau (US), MicroStrategy (US), SAS (US), Qlik (US), TIBCO Software (US), Sisense (US), Information Builders (US), Yellowfin (Australia), ThoughtSpot (US), and Domo (US). The study includes the in-depth competitive analysis of these key players, along with their company profiles, recent developments, and key market strategies, in the augmented analytics market

Research Coverage:

The market study covers the augmented analytics market across segments. The report aims at estimating the augmented analytics market size and future growth across segments, such as components, services, deployment types, organization size, verticals, and regions. Furthermore, it also includes an in-depth competitive analysis of the key players in the market, their strengths and weaknesses, recent developments, and key strategies.

Key Benefits of Buying the Report:

The report would provide the market leaders/new entrants in this market with information about the closest approximations of the revenue numbers of the overall augmented analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKET SEGMENTATION
  • 1.4. YEARS CONSIDERED FOR THE STUDY
  • 1.5. CURRENCY CONSIDERED
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Breakup of primary profiles
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3. MARKET SIZE ESTIMATION
    • 2.3.1. TOP-DOWN APPROACH
    • 2.3.2. BOTTOM-UP APPROACH
  • 2.4. MARKET FORECAST
  • 2.5. ASSUMPTIONS FOR THE STUDY
  • 2.6. LIMITATIONS OF THE STUDY

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN THE AUGMENTED ANALYTICS MARKET
  • 4.2. AUGMENTED ANALYTICS MARKET IN NORTH AMERICA, BY COMPONENT AND COUNTRY
  • 4.3. AUGMENTED ANALYTICS MARKET: MAJOR COUNTRIES

5. MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Increasing volume of complex business data
      • 5.2.1.2. Growing adoption of advanced business intelligence and analytics tools
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Apprehension about technologies replacing humans
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Increase in adoption of artificial intelligence, machine learning, and natural language processing technologies
      • 5.2.3.2. High adoption of augmented analytics solutions among SMEs
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Lack of skilled workforce
      • 5.2.4.2. Difficulty in managing data quality and safety
  • 5.3. INDUSTRY TRENDS
    • 5.3.1. MARKET EVOLUTION
    • 5.3.2. AUGMENTED ANALYTICS: USE CASES
      • 5.3.2.1. Use case #1: To identify marketing efforts for measuring business growth
      • 5.3.2.2. Use case #2: To improve decision process for increasing return on investment

6. AUGMENTED ANALYTICS MARKET, BY COMPONENT

  • 6.1. INTRODUCTION
  • 6.2. SOFTWARE
    • 6.2.1. INNOVATIONS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE TO DRIVE THE ADOPTION OF AUGMENTED ANALYTICS SOFTWARE FOR FORECASTING THE BUSINESS GROWTH
  • 6.3. SERVICES
    • 6.3.1. TRAINING AND CONSULTING SERVICES
      • 6.3.1.1. Focus on improving technical capabilities and increasing the demand for better strategic outlook of business to drive the growth of training and consulting services
    • 6.3.2. DEPLOYMENT AND INTEGRATION
      • 6.3.2.1. Rise in demand for integrating augmented analytics solutions with existing software to drive the growth of deployment and integration services
    • 6.3.3. SUPPORT AND MAINTENANCE
      • 6.3.3.1. Growing need for seamless performance of software to increase the demand for support and maintenance services

7. AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE

  • 7.1. INTRODUCTION
  • 7.2. LARGE ENTERPRISES
    • 7.2.1. NEED FOR ENHANCING BUSINESS FUNCTIONS AND MAINTAINING ITS POSITION IN THE COMPETITIVE WORLD TO DRIVE THE ADOPTION OF AUGMENTED ANALYTICS IN LARGE ENTERPRISES
  • 7.3. SMALL AND MEDIUM-SIZED ENTERPRISES
    • 7.3.1. NEED FOR COST-EFFECTIVE ANALYTICAL SOLUTION TO DRIVE THE DEMAND FOR AUGMENTED ANALYTICS SOLUTIONS IN SMALL AND MEDIUM-SIZED ENTERPRISES

8. AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT TYPE

  • 8.1. INTRODUCTION
  • 8.2. ON-PREMISES
    • 8.2.1. NEED FOR DATA SECURITY AMONG ENTERPRISES TO DRIVE THE ADOPTION OF ON-PREMISES AUGMENTED ANALYTICS SOLUTIONS
  • 8.3. CLOUD
    • 8.3.1. FACTORS, SUCH AS COST-EFFECTIVENESS, SCALABILITY, ACCESSIBILITY OF REAL TIME INFORMATION FROM REMOTE LOCATION TO BOOST THE ADOPTION RATE OF CLOUD-BASED AUGMENTED ANALYTICS SOLUTION

9. AUGMENTED ANALYTICS MARKET, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 9.2.1. INCREASING NEED FOR GENERATING ACTIONABLE INSIGHTS FOR SENSITIVE DATA TO POSITIVELY IMPACT THE DEMANDS FOR AUGMENTED ANALYTICS IN THE BFSI VERTICAL
  • 9.3. TELECOM AND IT
    • 9.3.1. RAPID TECHNOLOGICAL ADVANCEMENT TO DRIVE THE DEMAND FOR AUGMENTED ANALYTICS IN THE TELECOM AND IT VERTICAL
  • 9.4. RETAIL AND CONSUMER GOODS
    • 9.4.1. INCREASING NEED FOR ENHANCED USER EXPERIENCE AND BETTER UNDERSTANDING OF CONSUMER PURCHASING POWER TO DRIVE THE GROWTH OF AUGMENTED ANALYTICS IN THE RETAIL AND CONSUMER GOODS VERTICAL
  • 9.5. HEALTHCARE AND LIFE SCIENCES
    • 9.5.1. NEED FOR ENHANCING THE OPERATIONAL EFFICIENCY TO BOOST AUGMENTED ANALYTICS IN THE HEALTHCARE AND LIFE SCIENCES VERTICAL
  • 9.6. MANUFACTURING
    • 9.6.1. NEED FOR RESOURCE OPTIMIZATION AND ACHIEVING MAXIMUM PRODUCTIVITY WITH MINIMUM INVESTMENT TO DRIVE THE GROWTH OF AUGMENTED ANALYTICS IN THE MANUFACTURING VERTICAL
  • 9.7. GOVERNMENT AND DEFENSE
    • 9.7.1. ADOPTION OF DIGITALIZATION TO BOOST THE GROWTH OPPORTUNITIES OF AUGMENTED ANALYTICS IN THE GOVERNMENT AND DEFENSE VERTICAL
  • 9.8. ENERGY AND UTILITIES
    • 9.8.1. DEMAND FOR MINIMIZING THE OPERATIONAL COST TO DRIVE THE ADOPTION OF AUGMENTED ANALYTICS IN THE ENERGY AND UTILITIES VERTICAL
  • 9.9. TRANSPORTATION AND LOGISTICS
    • 9.9.1. NEED FOR EFFECTIVELY ANALYZING DATA RELATED TO GOODS AND RAW MATERIALS TO BOOST THE ADOPTION OF AUGMENTED ANALYTICS IN THE TRANSPORTATION AND LOGISTICS VERTICAL
  • 9.10. MEDIA AND ENTERTAINMENT
    • 9.10.1. INCREASING NEED FOR ANALYZING CUSTOMERS' MEDIA CONSUMPTION PREFERENCES TO DRIVE THE GROWTH OF AUGMENTED ANALYTICS IN THE MEDIA AND ENTERTAINMENT VERTICAL
  • 9.11. OTHERS

10. AUGMENTED ANALYTICS MARKET, BY REGION

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
    • 10.2.1. UNITED STATES
      • 10.2.1.1. Early adoption of technologies and high focus on innovations to boost the market growth in the United States
    • 10.2.2. CANADA
      • 10.2.2.1. Adoption of augmented analytics solutions across verticals to drive the market growth in Canada
  • 10.3. EUROPE
    • 10.3.1. UNITED KINGDOM
      • 10.3.1.1. Rise in demand of augmented analytics solution for analyzing the growth of business to drive the growth of market in the United Kingdom
    • 10.3.2. GERMANY
      • 10.3.2.1. Growth of the retail and consumer goods industry to drive the augmented analytics market in Germany
    • 10.3.3. FRANCE
      • 10.3.3.1. Increase in the number of technology stratups to drive the growth of augmented analytics market in France
    • 10.3.4. REST OF EUROPE
  • 10.4. ASIA PACIFIC
    • 10.4.1. AUSTRALIA AND NEW ZEALAND
      • 10.4.1.1. Increasing adoption of technologies in various industries to boost the demand for augmented analytics in Australia and New Zealand
    • 10.4.2. CHINA
      • 10.4.2.1. High investment in advanced analytics solutions to drive the augmented analytics market in China
    • 10.4.3. JAPAN
      • 10.4.3.1. Efficiency and indirect presence of augmented analytics vendors to drive the augmented analytics market in Japan
    • 10.4.4. REST OF ASIA PACIFIC
  • 10.5. MIDDLE EAST AND AFRICA
    • 10.5.1. KINGDOM OF SAUDI ARABIA
      • 10.5.1.1. Growing need for delivering actionable insights to drive the augmented analytics market in Kingdom of Saudi Arabia
    • 10.5.2. SOUTH AFRICA
      • 10.5.2.1. Increasing demand for enhanced operational efficiency to drive the growth of augmented analytics market in South Africa
    • 10.5.3. UNITED ARAB EMIRATES
      • 10.5.3.1. Increasing focus on digital transformation to drive the demand for augmented analytics market in United Arab Emirates
    • 10.5.4. REST OF MIDDLE EAST AND AFRICA
  • 10.6. LATIN AMERICA
    • 10.6.1. BRAZIL
      • 10.6.1.1. Rise in number of IT companies to drive the growth of augmented analytics market in Brazil
    • 10.6.2. MEXICO
      • 10.6.2.1. Increasing awareness of augmented analytical solution to drive the augmented analytics market in Mexico
    • 10.6.3. REST OF LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
    • 11.1.1. PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS
    • 11.1.2. BUSINESS EXPANSIONS
    • 11.1.3. PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS

12. COMPANY PROFILES (Business Overview, Products, Solutions, & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 12.1. INTRODUCTION
  • 12.2. SALESFORCE
  • 12.3. SAP
  • 12.4. IBM
  • 12.5. MICROSOFT
  • 12.6. ORACLE
  • 12.7. TABLEAU SOFTWARE
  • 12.8. MICROSTRATEGY
  • 12.9. SAS
  • 12.10. QLIK
  • 12.11. TIBCO SOFTWARE
  • 12.12. SISENSE
  • 12.13. INFORMATION BUILDERS
  • 12.14. YELLOWFIN
  • 12.15. THOUGHTSPOT
  • 12.16. DOMO

*Details on Business Overview, Products, Solutions, & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13. APPENDIX

  • 13.1. DISCUSSION GUIDE
  • 13.2. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3. AVAILABLE CUSTOMIZATIONS
  • 13.4. RELATED REPORTS
  • 13.5. AUTHOR DETAILS
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