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665459

アプリ解析の世界市場 ~2023年:コンポーネント (ソフトウェア/サービス)・種類・用途 (ユーザー分析、収益分析、広告モニタリング/マーケティング分析、アプリ性能分析/運用)・産業・地域別の予測

App Analytics Market by Component (Software and Services), Type, Application (User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics, and App Performance Analytics & Operations), Vertical, and Region - Global Forecast to 2023

出版日: | 発行: MarketsandMarkets | ページ情報: 英文 123 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=105.15円
アプリ解析の世界市場 ~2023年:コンポーネント (ソフトウェア/サービス)・種類・用途 (ユーザー分析、収益分析、広告モニタリング/マーケティング分析、アプリ性能分析/運用)・産業・地域別の予測
出版日: 2018年07月17日
発行: MarketsandMarkets
ページ情報: 英文 123 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のアプリケーション解析市場は、2018年には10億5000万米ドル、2023年には28億5000万米ドルと、22.1%のCAGR (複合年間成長率) で成長する見通しです。市場成長の主な要因として、モバイルアプリやWebアプリの需要増大、スマートフォン向け広告の利用増加、デジタル転換戦略の浸透、解析技術への投資拡大などが挙げられます。

当レポートでは、世界のアプリ解析の市場について分析し、市場の基本構造や最新情勢、主な市場促進・阻害要因、市場動向の見通し (過去2年間・今後6年間分)、コンポーネント別・種類別・用途別・産業別・地域別の詳細動向、市場競争の状態、主要企業のプロファイルなどを調査しております。

4.1 THE GLOBAL APP ANALYTICS MARKET

第1章 イントロダクション

第2章 分析手法

第3章 エグゼクティブ・サマリー

第4章 重要考察

第5章 市場概要

  • イントロダクション
  • 市場のダイナミクス
    • 促進要因
      • モバイル広告用アプリの利用増加
      • デジタル転換戦略の実施
      • スマートフォン普及率の上昇と、モバイル/Webアプリの件数増加
    • 抑制要因
      • データのセキュリティに関するユーザー側の懐疑
      • オープンソースの代替的アプリの入手し易さが、商用ソリューション需要を抑制
    • 市場機会
      • カスタマー体験の強化に向けた努力の増大
      • RoI (投資収益率) 引き上げへの関心
    • 課題
      • モバイルアプリのプライバシー/データ保護に対する不安感
      • データの不均一性
      • 熟練人材の不足

第6章 アプリ解析市場:コンポーネント別

  • イントロダクション
  • ソフトウェア
  • サービス

第7章 アプリ解析市場:種類別

  • イントロダクション
  • モバイルアプリ解析
  • Webアプリ解析

第8章 アプリ解析市場:用途別

  • イントロダクション
  • 収益分析
  • アプリ性能分析/運用
    • APIレイテンシー、反応時間
    • クラッシュ分析
    • クロスプラットフォーム分析
  • ユーザー分析
    • アプリ内行動分析
    • タッチヒートマップ
  • 広告モニタリング/マーケティング分析
    • キャンペーン分析
    • 広告属性分析
    • コンバージョン・ファンネル分析

第9章 アプリ解析市場:産業別

  • イントロダクション
  • 銀行・金融サービス・保険 (BFSI)
  • 小売業
  • メディア・エンタテインメント
  • ロジスティクス・旅行業・交通機関・ホスピタリティ
  • 通信・IT
  • その他

第10章 アプリ解析市場:地域別

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • ラテンアメリカ

第11章 競争環境

  • イントロダクション
  • 競争シナリオ
    • 新製品の投入
    • 企業合併・買収 (M&A)
    • 事業提携、合意
    • 市場ランキング

第12章 企業プロファイル

  • GOOGLE
  • YAHOO
  • AMAZON
  • ADOBE
  • IBM
  • COUNTLY
  • LOCALYTICS
  • SWRVE
  • APPSEE
  • AMPLITUDE
  • APPSCATTER
  • APPDYNAMICS
  • APPSFLYER
  • HEAP
  • ADJUST
  • CLEVERTAP
  • SEGMENT
  • TUNE
  • CONTENTSQUARE
  • MIXPANEL
  • MOENGAGE
  • APP ANNIE
  • APPTENTIVE
  • KOCHAVA
  • TAPLYTICS

第13章 付録

図表

LIST OF TABLES

  • TABLE 1: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2023 (USD MILLION)
  • TABLE 2: APP ANALYTICS SOFTWARE MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 3: APP ANALYTICS SERVICES MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 4: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 5: MOBILE ANALYTICS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 6: WEB ANALYTICS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 7: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 8: REVENUE ANALYTICS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 9: APP PERFORMANCE ANALYTICS AND OPERATIONS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 10: USER ANALYTICS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 11: AD MONITORING AND MARKETING ANALYTICS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 12: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 13: BANKING, FINANCIAL SERVICES, AND INSURANCE: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 14: RETAIL: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 15: MEDIA AND ENTERTAINMENT: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 16: LOGISTICS, TRAVEL, TRANSPORTATION, AND HOSPITALITY: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 17: TELECOM AND IT: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 18: OTHERS: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 19: APP ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • TABLE 20: NORTH AMERICA: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 21: NORTH AMERICA: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 22: NORTH AMERICA: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 23: NORTH AMERICA: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 24: NORTH AMERICA: APP ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 25: EUROPE: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 26: EUROPE: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 27: EUROPE: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 28: EUROPE: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 29: EUROPE: APP ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 30: ASIA PACIFIC: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 31: ASIA PACIFIC: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 32: ASIA PACIFIC: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 33: ASIA PACIFIC: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 34: ASIA PACIFIC: APP ANALYTICS MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
  • TABLE 35: MIDDLE EAST AND AFRICA: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 36: MIDDLE EAST AND AFRICA: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 37: MIDDLE EAST AND AFRICA: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 38: MIDDLE EAST AND AFRICA: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 39: LATIN AMERICA: APP ANALYTICS MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION)
  • TABLE 40: LATIN AMERICA: APP ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
  • TABLE 41: LATIN AMERICA: APP ANALYTICS MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION)
  • TABLE 42: LATIN AMERICA: APP ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
  • TABLE 43: NEW PRODUCT LAUNCHES, 2015-2018
  • TABLE 44: MERGERS AND ACQUISITIONS, 2016-2018
  • TABLE 45: PARTNERSHIPS AND AGREEMENTS, 2017-2018

LIST OF FIGURES

  • FIGURE 1: GLOBAL APP ANALYTICS MARKET SEGMENTATION
  • FIGURE 2: GLOBAL APP ANALYTICS MARKET: RESEARCH DESIGN
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: SEGMENTS ESTIMATED TO DOMINATE THE GLOBAL APP ANALYTICS MARKET IN 2018
  • FIGURE 7: SOFTWARE SEGMENT IS EXPECTED TO HOLD LARGER MARKET SHARE IN 2018
  • FIGURE 8: NORTH AMERICA ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2018
  • FIGURE 9: INCREASING USE OF APPS FOR MOBILE ADVERTISING AND DIGITAL TRANSFORMATION ARE DRIVING THE GLOBAL APP ANALYTICS MARKET
  • FIGURE 10: BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL, AND NORTH AMERICA ARE ESTIMATED TO HOLD THE LARGEST MARKET SHARES IN THE GLOBAL APP ANALYTICS MARKET IN 2018
  • FIGURE 11: ASIA PACIFIC IS PROJECTED TO BE THE BEST REGION TO INVEST DURING 2018-2023
  • FIGURE 12: APP ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 13: MOBILE OVERTAKES DESKTOP IN DIGITAL ADVERTISING
  • FIGURE 14: SOFTWARE SEGMENT IS EXPECTED TO DOMINATE THE APP ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 15: NORTH AMERICA IS EXPECTED TO DOMINATE THE APP ANALYTICS SOFTWARE MARKET DURING THE FORECAST PERIOD
  • FIGURE 16: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE IN THE APP ANALYTICS SERVICES MARKET DURING THE FORECAST PERIOD
  • FIGURE 17: MOBILE ANALYTICS SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 18: AD MONITORING AND MARKETING ANALYTICS APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 19: EUROPE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 20: BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS ESTIMATED TO HOLD THE LARGEST MARKET SIZE IN 2018
  • FIGURE 21: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 22: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE IN THE TELECOM AND IT APP ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 23: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 24: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 25: AD MONITORING AND MARKETING APPLICATION IS EXPECTED TO EXHIBIT THE HIGHEST CAGR IN NORTH AMERICA DURING THE FORECAST PERIOD
  • FIGURE 26: TELECOM AND IT VERTICAL IN NORTH AMERICA IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 27: AD MONITORING AND MARKETING APPLICATION IN EUROPE IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: TELECOM AND IT VERTICAL IN EUROPE IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 29: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 30: AD MONITORING AND MARKETING APPLICATION IS EXPECTED TO EXHIBIT THE HIGHEST CAGR IN ASIA PACIFIC DURING THE FORECAST PERIOD
  • FIGURE 31: TELECOM AND IT VERTICAL IS EXPECTED TO EXHIBIT THE HIGHEST CAGR IN ASIA PACIFIC DURING THE FORECAST PERIOD
  • FIGURE 32: KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE APP ANALYTICS MARKET DURING 2015-2018
  • FIGURE 33: GOOGLE: COMPANY SNAPSHOT
  • FIGURE 34: GOOGLE: SWOT ANALYSIS
  • FIGURE 35: YAHOO: COMPANY SNAPSHOT
  • FIGURE 36: YAHOO: SWOT ANALYSIS
  • FIGURE 37: AMAZON: COMPANY SNAPSHOT
  • FIGURE 38: AMAZON: SWOT ANALYSIS
  • FIGURE 39: ADOBE: COMPANY SNAPSHOT
  • FIGURE 40: ADOBE: SWOT ANALYSIS
  • FIGURE 41: IBM: COMPANY SNAPSHOT
  • FIGURE 42: IBM: SWOT ANALYSIS
目次
Product Code: TC 6459

"The app analytics market is expected to grow at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period"

The global app analytics market size is expected to grow from USD 1.05 billion in 2018 to USD 2.85 billion by 2023, at a CAGR of 22.1% during the forecast period. The major factors that are expected to drive the growth of the app analytics market include the growing demand of mobile and web apps, increasing use of smartphones for advertisements, and rising implementation of digital transformation strategies. In addition to this, the increasing investment in the analytics technology is one of the most important factors expected to increase the market growth. However, the lack of skilled professionals and non-uniformity of data may hamper the market growth.

Among verticals, the Banking, Financial Services, and Insurance (BFSI) vertical is expected to have the largest market share during the forecast period

App analytics vendors offer app analytics software to manage financial products, investment options, and transaction details. The app analytics software helps organizations detect fraudulent transactions. Further, it assists banks in identifying business segments and offering customized solutions to build a long-term mobile payments strategy. The mobile and desktop-centric user platform has given rise to several mobile applications in the BFSI vertical. App analytics solutions in the BFSI vertical enable developers to gain a better understanding of their customers' usage data. Various financial entities are using the app analytics solutions to boost the visibility of their apps, thereby increasing the overall customer experience. For instance, Banco Bilbao Vizcaya Argentaria (BBVA) S.A., a multinational banking group based in Spain, offers a complete banking experience to its customers on mobile phones.

Under components, the service segment is expected to grow at a higher CAGR during the forecast period

Services work as a backbone of any organization, because they help deploy and integrate different IT solutions in an enterprise ecosystem. They play a vital role in the app analytics market, as they focus on fulfilling clients' requirements, such as reduced cost and improved app performance. Additionally, they offer real-time data and assist employees in understanding the optimal use of technologies. IT industry experts offer consultation services and suggest solutions that would assist companies in enhancing the performance of their businesses. Moreover IT services are outsourced to third-party vendors who focus on the pre and post implementation queries of enterprises.

In regions, Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period. This growth in the APAC region is attributed to the fact that it is witnessing a dynamic change in the adoption of analytics solutions and services across multiple verticals. The demand for the analytics solutions and services is growing across the region, due to the increasing volume of data and growing use of digital technologies, Internet of Things (IoT), and connected devices. APAC governments are actively investing in analytics solutions and services, for instance, the Australian government has launched the Commonwealth Initiative, Data Integration Partnership for Australia (DIPA), for building data analytics teams to deliver enhanced, evidence-based programs, and policies. This is expected to boost the confidence of APAC enterprises to adopt analytics technologies.

In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profiles of the primary participants is as follows:

  • By Company: Tier 1 - 30 %, Tier 2 - 40%, and Tier 3 - 30%
  • By Designation: C-Level - 72%, Director Level - 14%, and Others - 14%
  • By Region: North America - 57%, Europe - 14%, and APAC - 29%

The app analytics market includes various major vendors, such as Google (US), Yahoo (US), AMAZON (US), ADOBE (US), IBM (US), Segment (US), TUNE (US), Appsee (US), ContentSquare (France), Countly (UK), Swrve (US), Amplitude (US), Localytics (US), appScatter (UK), AppDynamics (US), AppsFlyer (US), Heap (US), Mixpanel (US), Kochava (US), adjust (Germany), MOENGAGE (US), App Annie (US), Apptentive (US), Taplytics (US), and CleverTap (US).

Research Coverage:

The report includes an in-depth competitive analysis of the key players in the app analytics market and their company profiles, recent developments, and key market strategies. It segments the app analytics market by component (software and service), application, type, vertical, and region.

Reasons to Buy the Report:

The app analytics market is segmented on the basis of types, components, applications, verticals, and regions.

The report would help the market leaders/new entrants in the app analytics market in the following ways:

  • 1. The app analytics market's revenue stream has been estimated based on the revenues (excluding hardware) of vendors who offer analytics solutions and their associated services. The report provides the closest approximations of the revenue numbers for the overall market and its segments.
  • 2. The report helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
  • 3. The report would assist stakeholders in understanding their competitors and gaining more insights to improve their market positions. The competitive landscape section includes competitor ecosystems, new product developments, partnerships, and mergers and acquisitions.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key industry insights
      • 2.1.2.2. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN THE GLOBAL APP ANALYTICS MARKET
  • 4.2. APP ANALYTICS MARKET, BY VERTICAL AND REGION, 2018
  • 4.3. BEST MARKET TO INVEST (2018-2023)

5. MARKET OVERVIEW

  • 5.1. OVERVIEW
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Increasing use of apps for mobile advertising
      • 5.2.1.2. Implementation of digital transformation strategies
      • 5.2.1.3. Deeper smartphone penetration and increasing number of mobile and web apps
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Users' skepticism about data security
      • 5.2.2.2. Availability of open source alternatives hampering the demand for commercial solutions
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Increasing efforts on enhancing customer experience
      • 5.2.3.2. Focus on higher RoI
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Concerns over privacy and data protection in mobile apps
      • 5.2.4.2. Non-uniformity of data
      • 5.2.4.3. Lack of skilled professionals

6. APP ANALYTICS MARKET, BY COMPONENT

  • 6.1. INTRODUCTION
  • 6.2. SOFTWARE
  • 6.3. SERVICES

7. APP ANALYTICS MARKET, BY TYPE

  • 7.1. INTRODUCTION
  • 7.2. MOBILE ANALYTICS
  • 7.3. WEB ANALYTICS

8. APP ANALYTICS MARKET, BY APPLICATION

  • 8.1. INTRODUCTION
  • 8.2. REVENUE ANALYTICS
  • 8.3. APP PERFORMANCE ANALYTICS AND OPERATIONS
    • 8.3.1. API LATENCY AND RESPONSE TIME
    • 8.3.2. CRASH ANALYTICS
    • 8.3.3. CROSS PLATFORM ANALYSIS
  • 8.4. USER ANALYTICS
    • 8.4.1. IN-BEHAVIORAL ANALYTICS
    • 8.4.2. TOUCH HEATMAPS
  • 8.5. AD MONITORING AND MARKETING ANALYTICS
    • 8.5.1. CAMPAIGN ANALYTICS
    • 8.5.2. AD ATTRIBUTION ANALYSIS
    • 8.5.3. CONVERSION FUNNEL ANALYSIS

9. APP ANALYTICS MARKET, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. BANKING, FINANCIAL SERVICES, AND INSURANCE
  • 9.3. RETAIL
  • 9.4. MEDIA AND ENTERTAINMENT
  • 9.5. LOGISTICS, TRAVEL, TRANSPORTATION, AND HOSPITALITY
  • 9.6. TELECOM AND IT
  • 9.7. OTHERS

10. APP ANALYTICS MARKET, BY REGION

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
  • 10.3. EUROPE
  • 10.4. ASIA PACIFIC
  • 10.5. MIDDLE EAST AND AFRICA
  • 10.6. LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
  • 11.2. COMPETITIVE SCENARIO
    • 11.2.1. NEW PRODUCT LAUNCHES
    • 11.2.2. MERGERS AND ACQUISITIONS
    • 11.2.3. PARTNERSHIPS AND AGREEMENTS
    • 11.2.4. MARKET RANKING FOR THE APP ANALYTICS MARKET, 2018

12. COMPANY PROFILES (Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View)*

  • 12.1. GOOGLE
  • 12.2. YAHOO
  • 12.3. AMAZON
  • 12.4. ADOBE
  • 12.5. IBM
  • 12.6. COUNTLY
  • 12.7. LOCALYTICS
  • 12.8. SWRVE
  • 12.9. APPSEE
  • 12.10. AMPLITUDE
  • 12.11. APPSCATTER
  • 12.12. APPDYNAMICS
  • 12.13. APPSFLYER
  • 12.14. HEAP
  • 12.15. ADJUST
  • 12.16. CLEVERTAP
  • 12.17. SEGMENT
  • 12.18. TUNE
  • 12.19. CONTENTSQUARE
  • 12.20. MIXPANEL
  • 12.21. MOENGAGE
  • 12.22. APP ANNIE
  • 12.23. APPTENTIVE
  • 12.24. KOCHAVA
  • 12.25. TAPLYTICS

*Details on Business Overview, Products & Services, Recent Developments, SWOT Analysis and MNM View might not be captured in case of unlisted companies.

13. APPENDIX

  • 13.1. INDUSTRY EXCERPTS
  • 13.2. DISCUSSION GUIDE
  • 13.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 13.5. RELATED REPORTS
  • 13.6. AUTHOR DETAILS
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