株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

自動車向け拡張現実 (AR) の世界市場予測 2025年:AR HUD ナビゲーション・AR HUD ACC・HUD LDW・先進AR HUD

Augmented Reality Automotive Market by Function (AR HUD Navigation, AR HUD ACC, AR HUD LDW & Advanced AR HUD), Sensor Technology, Display Technology, Level of Autonomous Driving, Electric Vehicle, Vehicle Type, and Region - Global Forecast to 2025

発行 MarketsandMarkets 商品コード 557719
出版日 ページ情報 英文 186 Pages
即納可能
価格
本日の銀行送金レート: 1USD=113.97円で換算しております。
Back to Top
自動車向け拡張現実 (AR) の世界市場予測 2025年:AR HUD ナビゲーション・AR HUD ACC・HUD LDW・先進AR HUD Augmented Reality Automotive Market by Function (AR HUD Navigation, AR HUD ACC, AR HUD LDW & Advanced AR HUD), Sensor Technology, Display Technology, Level of Autonomous Driving, Electric Vehicle, Vehicle Type, and Region - Global Forecast to 2025
出版日: 2017年09月19日 ページ情報: 英文 186 Pages
概要

世界の自動車向け拡張現実 (AR) 市場規模は、予測期間中に30.31%の (年間複合成長率) で推移するとみられ、2025年までに79億8,000万米ドルに達すると予測されています。この非常に進歩した技術は、2018年から2019年に市販される予定の高級車・プレミアムカーの分野で開始される見込みです。

当レポートでは、世界の自動車向け拡張現実 (AR) 市場について調査し、市場概要、機能・センサー技術・ディスプレイ技術・電気自動車・自動運転レベル・車両タイプ・地域別の市場分析と予測、競合環境の分析、および主要企業のプロファイルなどを提供しています。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

  • 世界の自動車向け拡張現実 (AR) 市場における魅力的な機会

第5章 市場概要

  • イントロダクション
  • 市場ダイナミクス
    • 促進要因
    • 抑制要因
    • 機会
    • 課題
  • ポーターのファイブフォース分析

第6章 技術概要

  • イントロダクション
  • ヘッドアップディスプレイの進化
  • ARヘッドアップディスプレイの現在の機能
  • 将来の技術進歩

第7章 自動車向け拡張現実 (AR) 市場:機能別

  • イントロダクション
  • ナビゲーション付きAR HUD
  • アダプティブクルーズコントロール (ACC) 付きAR HUD
  • 標準機能付きAR HUD
  • 車線逸脱警報 (LDW) 付きAR HUD
  • HUD付き先進AR

第8章 自動車向け拡張現実 (AR) 市場:センサー技術別

  • イントロダクション
  • LIDAR
  • レーダー
  • センサー機能
  • CCD/CMOS画像センサー

第9章 自動車向け拡張現実 (AR) 市場:ディスプレイ技術別

  • イントロダクション
  • TFT-LCD
  • その他の先進技術

第10章 自動車向け拡張現実 (AR) 市場:電気自動車

  • イントロダクション
  • バッテリー式電動輸送機器 (BEV)
  • その他 (ハイブリッド)

第11章 自動車向け拡張現実 (AR) 市場:自動運転レベル別

  • イントロダクション
  • 標準レベル
  • 半自動レベル

第12章 自動車向け拡張現実 (AR) 市場:車両タイプ・地域別

  • アジア太平洋
  • 欧州
  • 北米
  • その他 (RoW)

第13章 競合環境

  • 市場ランキング

第14章 企業プロファイル

  • ROBERT BOSCH GMBH
  • パナソニック
  • CONTINENTAL AG
  • デンソー
  • VISTEON CORPORATION
  • 日本精機
  • パイオニア
  • ヤザキ
  • HARMAN INTERNATIONAL INDUSTRIES INC.
  • GARMIN LTD.
  • TEXAS INSTRUMENTS INC.
  • MICROVISION, INC.

第15章 付録

目次
Product Code: AT 5586

"Rapid technological advancement and increasing consumer demand for advanced safety functions are expected to fuel the demand for the augmented reality automotive market"

The augmented reality automotive market is projected to grow at a CAGR of 30.31% during the forecast period, to reach a market size of USD 7.98 billion by 2025. This highly advanced technology is expected to be launched in luxury and premium range of vehicles once it becomes commercially available in 2018-2019. The luxury car segment is one of the larger contributors to the global luxury goods market. This car segment is primarily led by the demand for technologically advanced cars in developed countries such as U.S., Germany, U.K. and emerging markets such as China and Brazil that have an increasing number of affluent buyers. With growing demand for in-vehicle safety functions and advanced technology, OEMs are increasingly combining connectivity and safety functions to maintain brand differentiation and attract consumers. The growth of such combinations could escalate the role for augmented reality head-up displays (AR HUD), which would integrate real-time advanced driver assistance systems with the safety functions of AR HUD.

"Passenger car is the fastest growing segment of the augmented reality automotive market"

Passenger cars are estimated to account for the largest share of the augmented reality automotive market. The market growth in the segment can be attributed to the growing demand for advanced technology in passenger cars. The need to monitor multiple in-vehicle displays can be a cause of distraction for the driver, triggering potential dangerous situations on the road. The AR HUD will enhance safety by displaying all the information required by the driver on the windshield of a vehicle in the driver's line of sight. The AR HUD, when integrated with active and passive systems, will assist a driver in avoiding crashes. The demand for such advanced technology is expected to increase in developing and developed countries such as the U.S., Germany, U.K., China, and Japan, where there is high adoption of advanced in-vehicle safety technologies.

"Semi-autonomous is the fastest growing segment of the augmented reality automotive market, by level of autonomous driving"

With the increase in demand for semi-autonomous functions, the penetration of semi-autonomous vehicles is expected to rise in the coming years. The demand for semi-autonomous vehicles is driven by the need for a more comfortable and safe driving experience that will provide enhanced safety, even in potentially dangerous driving circumstances. In addition, technologically driven companies and OEMs are collaborating to make semi-autonomous vehicles a safe mode of transportation, thereby engaging consumer curiosity. Semi-autonomous driving capabilities, which use adaptive cruise control and advanced sensor technologies, can help the vehicle to provide in-depth information to the driver on vehicle data and external environment. The semi-autonomous functions will not only alert the driver of potential dangers but will also have advanced control capabilities, reducing the stress of driving for the driver. Since the AR HUD will make this information available in the driver's field of view, it will enhance the safety of the vehicle and the passengers.

"OLED, AMOLED: Fastest growing display technology of the augmented reality automotive market"

The other advanced display technologies including OLED, AMOLED, etc. are widely used in consumer electronics applications such as television displays, smartphones, and others. These advanced display technologies allow flexibility in design and color and provide an enhanced visual appeal. They offer superior quality images and brighter displays as compared to LCD and TFT-LCD display panels. However, these display technologies are not frequently used in automotive applications due to low-temperature resistance and durability of these panels for automotive functions. The demand for visually appealing and legible augmented reality imagery will grow with increasing integration of advanced driver assistance systems in AR HUD. The semi-autonomous and autonomous passenger cars and electric vehicles are expected to be equipped with advanced AR HUD. This is expected to drive the demand for advanced display technology panels at a fast rate.

BREAKDOWN OF PRIMARIES:

The study contains insights provided by various industry experts, ranging from equipment suppliers to Tier-1 companies and OEMs. The break-up of the primaries is as follows:

  • By Company Type: Tier-1-45%, Tier-2-32%, and OEM-23%
  • By Designation: C level-35%, D level-25%, Others-40%
  • By Region: North America-35%, Europe-35%, Asia-Oceania-25%, RoW-5%

The report provides detailed profiles of the following companies:

  • Continental AG
  • Denso Corporation
  • DigiLens Inc.
  • Garmin Limited
  • General Motors
  • Harman International Industries Inc.
  • Hyundai Motor Company
  • LG Business Solutions
  • MicroVision, Inc.
  • Nippon Seiki Co, Ltd
  • Panasonic Corporation
  • Pioneer Corporation
  • Robert Bosch GmbH
  • Texas Instruments Inc.
  • Visteon Corporation
  • Volkswagen AG
  • WayRay SA
  • Yazaki Corporation

Research Coverage:

The augmented reality automotive market has been segmented by function (standard augmented reality head-up display (AR HUD), AR HUD navigation, AR HUD adaptive cruise control, and AR HUD lane departure warning), sensor technology (radar, Lidar, image, and sensor fusion), display technology (TFT-LCD and other advanced technologies), electric vehicle (battery electric vehicle and other (hybrid electric vehicles)), level of autonomous driving (conventional and semi-autonomous), vehicle type (passenger cars and commercial vehicles) and region (Asia-Oceania, Europe, North America, and Rest of the World). The market has been projected in terms of volume ('000 units) and value (USD million/billion).

Reasons to Buy the Report:

This report contains various levels of analysis, including industry analysis (factor analysis and Porter's Five Forces) and company profiles and competitive leadership analysis, which together comprise and discuss the basic views on the emerging and high-growth segments of the augmented reality automotive market, competitive landscape, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.

The report enables new entrants/smaller firms as well as established firms to understand the market better to help them acquire a larger market share. Firms purchasing the report could use any one or a combination of the below-mentioned four strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.

The report provides insights with reference to the following points:

  • Market Development: The report provides comprehensive information about lucrative emerging markets. The report analyzes the augmented reality automotive market for all vehicle types across regions.
  • Product Development/Innovation: The report offers detailed insights about R&D activities, upcoming technologies, and new product launches in the augmented reality automotive market across all regions.
  • Market Diversification: The report provides detailed information about untapped markets, investments, new products, and recent developments in the augmented reality automotive market.
  • Competitive Assessment: The report offers an in-depth assessment of strategies, products, and manufacturing capabilities of leading players in the augmented reality automotive market.
  • Vendor DIVE Analysis: The report provides company-level mapping of net sales, growth rate of a company's net sales, overall regional presence, company's presence/plans in emerging countries, mapping of inorganic and organic developments, manufacturing plants, company's presence in the OE and aftermarket segments, product offerings (breadth and depth), new product developments in recent years, and R&D expenditure, among others.
  • Company-wise product and business strategy scorecards: The report offers company level analysis and evaluation of product offering category including the breadth of offering, product innovation, and market presence (OEM and aftermarket) and company level analysis and evaluation of business strategies including company's reach (based on regional presence), revenue growth, infrastructure and clientele, inorganic growth (on the basis of partnerships, collaborations, and acquisitions) and organic growth (on the basis of geographic expansion and new product development).

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED IN THE STUDY
  • 1.4. CURRENCY
  • 1.5. UNITS CONSIDERED
  • 1.6. LIMITATIONS
  • 1.7. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
  • 2.2. SECONDARY DATA
    • 2.2.1. KEY SECONDARY SOURCES
    • 2.2.2. KEY DATA FROM SECONDARY SOURCES
    • 2.2.3. PRIMARY DATA
    • 2.2.4. SAMPLING TECHNIQUES & DATA COLLECTION METHODS
    • 2.2.5. PRIMARY PARTICIPANTS
  • 2.3. FACTOR ANALYSIS
    • 2.3.1. INTRODUCTION
    • 2.3.2. DEMAND SIDE ANALYSIS
      • 2.3.2.1. Increased demand for luxury vehicles
      • 2.3.2.2. Increased adoption of in-vehicle advanced driver assistance systems
    • 2.3.3. SUPPLY SIDE ANALYSIS
      • 2.3.3.1. Significant focus by OEMs focus on convenience and comfort systems in vehicles
      • 2.3.3.2. Technological advancements in vehicle safety and security
  • 2.4. MARKET SIZE ESTIMATION
  • 2.5. DATA TRIANGULATION
  • 2.6. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN THE GLOBAL AUGMENTED REALITY AUTOMOTIVE MARKET

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Increasing demand for connected vehicles
      • 5.2.1.2. Increase in awareness about road safety
      • 5.2.1.3. Rising investments in the augmented reality market
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. High dependence on internet connectivity
      • 5.2.2.2. Continuous development in digital network
      • 5.2.2.3. Cyber security threats due to increasing vehicle telematics
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Advent of semi-autonomous and electric vehicles in the automotive industry
      • 5.2.3.2. Increasing digital content in automotive cockpits
      • 5.2.3.3. New heads-up display functions due to reducing dashboard electronics
    • 5.2.4. CHALLENGES
      • 5.2.4.1. High cost of augmented reality heads-up display systems
      • 5.2.4.2. Requirement of greater space in the automotive cockpit
      • 5.2.4.3. Integration of several ADAS functions in AR HUD could potentially increase driver distraction
  • 5.3. PORTER'S FIVE FORCES ANALYSIS
    • 5.3.1. AUGMENTED REALITY AUTOMOTIVE MARKET
    • 5.3.2. THREAT OF NEW ENTRANTS
    • 5.3.3. THREAT OF SUBSTITUTES
    • 5.3.4. BARGAINING POWER OF SUPPLIERS
    • 5.3.5. BARGAINING POWER OF BUYERS
    • 5.3.6. INTENSITY OF COMPETITIVE RIVALRY

6. TECHNOLOGICAL OVERVIEW

  • 6.1. INTRODUCTION
  • 6.2. HEAD-UP DISPLAY EVOLUTION - FIELD OF VIEW
  • 6.3. CURRENT FUNCTIONS OF AUGMENTED REALITY HEAD-UP DISPLAY
    • 6.3.1. INSTRUMENT CLUSTER FUNCTION
    • 6.3.2. NAVIGATION FUNCTION
    • 6.3.3. ADAPTIVE CRUISE CONTROL FUNCTION
    • 6.3.4. LANE DEPARTURE WARNING
  • 6.4. TECHNOLOGICAL ADVANCEMENT IN THE FUTURE

7. AUGMENTED REALITY AUTOMOTIVE MARKET, BY FUNCTION

  • 7.1. INTRODUCTION
  • 7.2. AR HUD WITH NAVIGATION
  • 7.3. AR HUD WITH ADAPTIVE CRUISE CONTROL (ACC)
  • 7.4. AR HUD WITH STANDARD FUNCTIONS
  • 7.5. AR HUD WITH LANE DEPARTURE WARNING (LDW)
  • 7.6. ADVANCED AR HUD

8. AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY

  • 8.1. INTRODUCTION
  • 8.2. LIDAR
  • 8.3. RADAR
  • 8.4. SENSOR FUSION
  • 8.5. CCD/CMOS IMAGE SENSORS

9. AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY

  • 9.1. INTRODUCTION
  • 9.2. TFT-LCD
  • 9.3. OTHER ADVANCED TECHNOLOGIES

10. AUGMENTED REALITY AUTOMOTIVE MARKET, BY ELECTRIC VEHICLE

  • 10.1. INTRODUCTION
  • 10.2. BATTERY ELECTRIC VEHICLE (BEV)
  • 10.3. OTHERS (HYBRID)

11. AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING

  • 11.1. INTRODUCTION
  • 11.2. CONVENTIONAL LEVEL OF DRIVING
  • 11.3. SEMI-AUTONOMOUS LEVEL OF DRIVING

12. AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE & REGION

  • 12.2. ASIA-OCEANIA
    • 12.2.1. CHINA
    • 12.2.2. INDIA
    • 12.2.3. JAPAN
    • 12.2.4. SOUTH KOREA
    • 12.2.5. REST OF ASIA-OCEANIA
  • 12.3. EUROPE
    • 12.3.1. FRANCE
    • 12.3.2. GERMANY
    • 12.3.3. ITALY
    • 12.3.4. U.K.
    • 12.3.5. REST OF EUROPE
  • 12.4. NORTH AMERICA
    • 12.4.1. CANADA
    • 12.4.2. MEXICO
    • 12.4.3. U.S.
  • 12.5. REST OF THE WORLD
    • 12.5.1. BRAZIL
    • 12.5.2. RUSSIA
    • 12.5.3. SOUTH AFRICA

13. COMPETITIVE LANDSCAPE

  • 13.1. AUGMENTED REALITY AUTOMOTIVE MARKET: MARKET RANKING

14. COMPANY PROFILES (Company overview, Strength of product portfolio, Product offerings, Business strategy excellence, Recent developments)*

  • 14.1. ROBERT BOSCH GMBH
  • 14.2. PANASONIC CORPORATION
  • 14.3. CONTINENTAL AG
  • 14.4. DENSO CORPORATION
  • 14.5. VISTEON CORPORATION
  • 14.6. NIPPON SEIKI CO., LTD.
  • 14.7. PIONEER CORPORATION
  • 14.8. YAZAKI CORPORATION
  • 14.9. HARMAN INTERNATIONAL INDUSTRIES INC.
  • 14.10. GARMIN LTD.
  • 14.11. TEXAS INSTRUMENTS INC.
  • 14.12. MICROVISION, INC.

*Details on Company overview, Strength of product portfolio, Product offerings, Business strategy excellence, Recent developments might not be captured in case of unlisted companies.

15. APPENDIX

  • 15.1. INSIGHTS OF INDUSTRY EXPERTS
  • 15.2. DISCUSSION GUIDE
  • 15.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.4. INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
  • 15.5. AVAILABLE CUSTOMIZATIONS
    • 15.5.1. AUGMENTED REALITY AUTOMOTIVE MARKET, BY COMPONENTS AND REGION (VOLUME & VALUE)
    • 15.5.2. COMPANY INFORMATION
      • 15.5.2.1. Detailed analysis and profiling of additional market players (up to 5)
    • 15.5.3. MARKET RANKING
  • 15.6. RELATED REPORTS
  • 15.7. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: US DOLLAR EXCHANGE RATES (W.R.T USD)
  • TABLE 2: PORTER'S FIVE FORCES ANALYSIS
  • TABLE 3: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2025 ('000 UNITS)
  • TABLE 4: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY FUNCTION, 2018-2025 (USD MILLION)
  • TABLE 5: AR HUD WITH NAVIGATION: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 6: AR HUD WITH NAVIGATION: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 7: AR HUD WITH ADAPTIVE CRUISE CONTROL (ACC): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 8: AR HUD WITH ADAPTIVE CRUISE CONTROL (ACC): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 9: AR HUD WITH STANDARD FUNCTIONS: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 10: AR HUD WITH STANDARD FUNCTIONS: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 11: AR HUD WITH LANE DEPARTURE WARNING (LDW): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 12: AR HUD WITH LANE DEPARTURE WARNING (LDW): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, 2018-2025 (USD MILLION)
  • TABLE 13: ADVANCED AR HUD: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 14: ADVANCED AR HUD: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 15: AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY, 2018-2025 ('000 UNITS)
  • TABLE 16: AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY, 2018-2025 (USD MILLION)
  • TABLE 17: LIDAR: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 18: LIDAR: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 19: RADAR: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 20: RADAR: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 21: SENSOR FUSION: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 22: SENSOR FUSION: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 23: CCD/CMOS IMAGE SENSORS: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 24: CCD/CMOS IMAGE SENSORS: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 25: IDEAL OPERATING CONDITIONS FOR AUTOMOTIVE DISPLAY PANELS
  • TABLE 26: AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY, 2018-2025 ('000 UNITS)
  • TABLE 27: AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY, 2018-2025 (USD MILLION)
  • TABLE 28: TFT-LCD: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 29: TFT-LCD: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 30: OTHER ADVANCED TECHNOLOGIES: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 31: OTHER ADVANCED TECHNOLOGIES: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 32: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY ELECTRIC VEHICLE, 2018-2025 ('000 UNITS)
  • TABLE 33: AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY ELECTRIC VEHICLE, 2018-2025 (USD MILLION)
  • TABLE 34: BATTERY ELECTRIC VEHICLE (BEV): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 35: BATTERY ELECTRIC VEHICLE (BEV): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 36: OTHERS (HYBRID): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 37: OTHERS (HYBRID): AUGMENTED REALITY AUTOMOTIVE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 38: AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING, 2018-2025 ('000 UNITS)
  • TABLE 39: AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING, 2018-2025 (USD MILLION)
  • TABLE 40: CONVENTIONAL LEVEL OF DRIVING: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 41: CONVENTIONAL LEVEL OF DRIVING: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 42: SEMI-AUTONOMOUS LEVEL OF DRIVING: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 43: SEMI-AUTONOMOUS LEVEL OF DRIVING: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 44: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 45: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 46: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 ('000 UNITS)
  • TABLE 47: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2018-2025 (USD MILLION)
  • TABLE 48: ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2018-2025 ('000 UNITS)
  • TABLE 49: ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 50: ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (000' UNITS)
  • TABLE 51: ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 52: CHINA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 53: CHINA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 54: INDIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 55: INDIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 56: JAPAN: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 57: JAPAN: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 58: SOUTH KOREA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 59: SOUTH KOREA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 60: REST OF ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 61: REST OF ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 62: EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2018-2025 ('000 UNITS)
  • TABLE 63: EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 64: EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (000' UNITS)
  • TABLE 65: EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 66: FRANCE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 67: FRANCE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 68: GERMANY: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 69: GERMANY: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 70: ITALY: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 71: ITALY: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 72: U.K.: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 73: U.K.: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 74: REST OF EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 75: REST OF EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 76: NORTH AMERICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2018-2025 ('000 UNITS)
  • TABLE 77: NORTH AMERICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 78: NORTH AMERICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 79: NORTH AMERICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 80: CANADA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 81: CANADA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 82: MEXICO: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 83: MEXICO: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 84: U.S.: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 85: U.S.: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)
  • TABLE 86: ROW: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2018-2025 ('000 UNITS)
  • TABLE 87: ROW: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2018-2025 (USD MILLION)
  • TABLE 88: ROW: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 89: ROW: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025(USD MILLION)
  • TABLE 90: BRAZIL: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025('000 UNITS)
  • TABLE 91: BRAZIL: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025(USD MILLION)
  • TABLE 92: RUSSIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025('000 UNITS)
  • TABLE 93: RUSSIA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025(USD MILLION)
  • TABLE 94: SOUTH AFRICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 ('000 UNITS)
  • TABLE 95: SOUTH AFRICA: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2018-2025 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: AUGMENTED REALITY AUTOMOTIVE MARKET: RESEARCH DESIGN
  • FIGURE 2: RESEARCH METHODOLOGY MODEL
  • FIGURE 3: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION
  • FIGURE 4: GLOBAL LUXURY VEHICLE SALES 2015 VS 2016
  • FIGURE 5: AUGMENTED REALITY AUTOMOTIVE MARKET: BOTTOM-UP APPROACH
  • FIGURE 6: AUGMENTED REALITY AUTOMOTIVE MARKET: TOP DOWN APPROACH
  • FIGURE 7: DATA TRIANGULATION
  • FIGURE 8: AUGMENTED REALITY AUTOMOTIVE MARKET, BY FUNCTION, 2018-2025 (VALUE)
  • FIGURE 9: AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY, 2020 VS 2025 (VALUE)
  • FIGURE 10: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2020-2025
  • FIGURE 11: AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGIES, 2018-2025 (VALUE)
  • FIGURE 12: AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING, 2020 (VALUE)
  • FIGURE 13: AUGMENTED REALITY AUTOMOTIVE MARKET, BY ELECTRIC VEHICLE, 2020 VS 2025 (VALUE)
  • FIGURE 14: AUGMENTED REALITY AUTOMOTIVE MARKET, BY VEHICLE TYPE, 2020 (VALUE)
  • FIGURE 15: ADVANCED AR HUD ESTIMATED TO ACCOUNT FOR THE LARGEST SHARE OF THE AUGMENTED REALITY AUTOMOTIVE MARKET IN 2020
  • FIGURE 16: SENSOR FUSION IS ESTIMATED TO BE THE LARGEST MARKET, IN TERMS OF VALUE, 2020
  • FIGURE 17: NORTH AMERICA ESTIMATED TO BE THE LARGEST AND FASTEST GROWING MARKET DURING THE FORECAST PERIOD
  • FIGURE 18: TFT-LCD IS PROJECTED TO BE THE LARGEST DISPLAY TECHNOLOGY SEGMENT, 2020 VS 2025
  • FIGURE 19: BEV SEGMENT IS PROJECTED TO WITNESS THE HIGHEST GROWTH DURING THE FORECAST PERIOD 2020 VS 2025
  • FIGURE 20: SEMI-AUTONOMOUS VEHICLES SEGMENT PROJECTED TO WITNESS THE HIGHEST GROWTH DURING THE FORECAST PERIOD, 2020 VS 2025
  • FIGURE 21: PASSENGER CAR IS PROJECTED TO BE THE LARGEST SEGMENT OF THE MARKET, 2020
  • FIGURE 22: AUGMENTED REALITY AUTOMOTIVE MARKET: MARKET DYNAMICS
  • FIGURE 23: GLOBAL CONNECTED CAR MARKET, 2016 & 2021 (USD BILLION)
  • FIGURE 24: PROJECTED INCREASING DEMAND FOR CONNECTED CARS, 2015, 2020 & 2025 (PERCENTAGE OF CARS SOLD)
  • FIGURE 25: RECENT INVESTMENTS IN THE AUGMENTED REALITY INDUSTRY - AUTOMOTIVE AND OTHERS
  • FIGURE 26: CONNECTED CAR - ADVANCED AUTOMOTIVE FUNCTIONS
  • FIGURE 27: GLOBAL VEHICLE TELEMATICS MARKET, 2016 - 2022 (USD BILLION)
  • FIGURE 29: INTEGRATION OF SEVERAL ADAS FUNCTIONS IN AR HUD
  • FIGURE 30: AUGMENTED REALITY AUTOMOTIVE MARKET: PORTER'S FIVE FORCES ANALYSIS
  • FIGURE 31: PORTER'S FIVE FORCES ANALYSIS: PRESENCE OF ESTABLISHED GLOBAL PLAYERS INCREASES THE DEGREE OF COMPETITION
  • FIGURE 32: THREAT OF NEW ENTRANTS IS CONSIDERED MEDIUM DUE TO HIGH R&D COST AND CAPITAL INVESTMENT
  • FIGURE 33: THREAT OF SUBSTITUTES IN THE AUTOMOTIVE AUGMENTED REALITY MARKET IS CONSIDERED LOW DUE TO LOW AVAILABILITY OF SUBSTITUTES
  • FIGURE 34: BARGAINING POWER OF SUPPLIERS IN AUGMENTED REALITY AUTOMOTIVE MARKET IS CONSIDERED MEDIUM
  • FIGURE 35: BARGAINING POWER OF BUYERS IN AUGMENTED REALITY AUTOMOTIVE MARKET IS CONSIDERED LOW
  • FIGURE 36: INTENSITY OF COMPETITIVE RIVALRY TO HAVE A MEDIUM IMPACT ON THE AUGMENTED REALITY AUTOMOTIVE MARKET
  • FIGURE 37: MARKET GROWTH PROSPECTIVE: AUGMENTED REALITY AUTOMOTIVE MARKET (2018-2025)
  • FIGURE 38: AUGMENTED REALITY AUTOMOTIVE MARKET, BY FUNCTION, 2020 VS. 2025 (USD MILLION)
  • FIGURE 39: AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY
  • FIGURE 40: AUGMENTED REALITY AUTOMOTIVE MARKET, BY SENSOR TECHNOLOGY, 2020 VS 2025 (USD MILLION)
  • FIGURE 41: AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY
  • FIGURE 42: AUGMENTED REALITY AUTOMOTIVE MARKET, BY DISPLAY TECHNOLOGY, 2020 VS 2025 ('000 UNITS)
  • FIGURE 43: AUGMENTED REALITY AUTOMOTIVE MARKET, BY ELECTRIC VEHICLE, 2020 VS. 2025 ('000 UNITS)
  • FIGURE 44: AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING
  • FIGURE 45: AUGMENTED REALITY AUTOMOTIVE MARKET, BY LEVEL OF AUTONOMOUS DRIVING, 2020 VS 2025 ('000 UNITS)
  • FIGURE 46: AUGMENTED REALITY AUTOMOTIVE MARKET, BY REGION, 2020 VS 2025
  • FIGURE 47: ASIA-OCEANIA: AUGMENTED REALITY AUTOMOTIVE MARKET SNAPSHOT
  • FIGURE 48: EUROPE: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2020 VS 2025 ('000 UNITS)
  • FIGURE 49: NORTH AMERICA: AUGMENTED REALITY AUTOMOTIVE MARKET SNAPSHOT
  • FIGURE 50: ROW: AUGMENTED REALITY AUTOMOTIVE MARKET, BY COUNTRY, 2020 VS 2025 ('000 UNITS)
  • FIGURE 51: ROBERT BOSCH GMBH: COMPANY SNAPSHOT
  • FIGURE 52: PANASONIC CORPORATION: COMPANY SNAPSHOT
  • FIGURE 53: CONTINENTAL AG: COMPANY SNAPSHOT
  • FIGURE 54: DENSO CORPORATION: COMPANY SNAPSHOT
  • FIGURE 55: VISTEON CORPORATION: COMPANY SNAPSHOT
  • FIGURE 56: NIPPON SEIKI CO., LTD.: COMPANY SNAPSHOT
  • FIGURE 57: PIONEER CORPORATION: COMPANY SNAPSHOT
  • FIGURE 58: YAZAKI CORPORATION: COMPANY SNAPSHOT
  • FIGURE 59: HARMAN INTERNATIONAL INDUSTRIES INC.: COMPANY SNAPSHOT
  • FIGURE 60: GARMIN LTD.: COMPANY SNAPSHOT
  • FIGURE 61: TEXAS INSTRUMENTS INC.: COMPANY SNAPSHOT
  • FIGURE 62: MICROVISION, INC.: COMPANY SNAPSHOT
Back to Top