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市場調査レポート

保険用テレマティクスの世界市場:導入方式別・エンドユーザー別 (中小企業、大企業)・地域別の予測と分析 (2020年)

Insurance Telematics Market by Deployment Type, End User (Small and Medium Enterprises, and Large Enterprises), and by Region (North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America) - Global Forecast and Analysis to 2020

発行 MarketsandMarkets 商品コード 351231
出版日 ページ情報 英文 107 Pages
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保険用テレマティクスの世界市場:導入方式別・エンドユーザー別 (中小企業、大企業)・地域別の予測と分析 (2020年) Insurance Telematics Market by Deployment Type, End User (Small and Medium Enterprises, and Large Enterprises), and by Region (North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America) - Global Forecast and Analysis to 2020
出版日: 2015年12月14日 ページ情報: 英文 107 Pages
概要

世界の保険用テレマティクスの市場規模は、2015年の8億5720万米ドルから、2020年の22億1000万米ドルまで、20.9%の年平均成長率 (CAGR) で成長する、と推計されています。消費者の間での車載コネクティビティ・ブームや、スマートフォンの普及、各国政府による関連規制の強化などが、この市場の主な成長促進要因となっています。さらに、IoT (モノのインターネット) の普及や、保険業・自動車産業の双方におけるテレマティクス・ソリューション需要の拡大なども、今後の市場機会の拡大につながる、と期待されています。導入方式別に見ると、クラウド方式が今後急速な成長を遂げる一方、オンプレミス方式も一定以上の市場規模を維持する見通しです。また地域別では、北米が世界最大の市場規模を維持する一方、市場成長率はアジア太平洋地域が最大となる見通しです。

当レポートでは、世界の保険用テレマティクスの市場について分析し、技術の概要や市場の基本的構造・最新動向、主な市場促進・阻害要因、市場動向と今後の見通し (過去2年間・今後6年間分)、導入方式別 (クラウド/オンプレミス)・エンドユーザー別・地域別の詳細動向、市場競争の状態、今後の技術開発・市場発展の方向性、主要企業のプロファイルなどを調査・考察しております。

第1章 イントロダクション

第2章 分析手法

第3章 エグゼクティブ・サマリー

第4章 重要考察

  • 目下の課題
  • 市場シェア分析

第5章 市場概要

  • イントロダクション
  • 市場のダイナミクス
    • 促進要因
      • 消費者の間での車載コネクティビティ人気
      • スマートフォン普及率の上昇
      • コネクティビティ・ソリューションの価格低下
      • 規制遵守の強化と規制の改定
      • リスク評価・管理の利用拡大
    • 抑制要因
      • 個人データのプライバシーに関する懸念
      • 標準化されたシステムの欠如
    • 市場機会
      • IoT (モノのインターネット) の急速な普及
      • 保険業・自動車産業の双方でのテレマティクス保険の需要拡大
    • 課題
      • テレマティクス保険に関する消費者への教育
      • クラウド/モバイル技術に関するセキュリティ上の課題

第6章 産業動向

  • イントロダクション
  • バリューチェーン分析
  • ポーターのファイブフォース分析

第7章 保険用テレマティクス市場の分析:導入方式別

  • イントロダクション
  • クラウド
  • オンプレミス

第8章 保険用テレマティクス市場の分析:エンドユーザー別

  • イントロダクション
  • 中小企業 (SME)
  • 大企業

第9章 地域分析

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • ラテンアメリカ

第10章 競争環境

  • 概要
  • 競争状況と動向
    • 新製品の発売
    • 事業提携・合意・事業協力
    • 企業合併・買収 (M&A)
    • 新規契約

第11章 企業プロファイル (事業概要、製品・サービス、主な考察、近年の動向、SWOT分析、MnMの見解)

  • イントロダクション
  • VERIZON ENTERPRISE SOLUTIONS
  • TOMTOM TELEMATICS (TOMTOM)
  • TRIMBLE NAVIGATION
  • MIX TELEMATICS
  • SIERRA WIRELESS
  • TELOGIS
  • MASTERNAUT LIMITED
  • AGERO INC.
  • APLICOM OY
  • OCTO TELEMATICS

第12章 付録

図表一覧

目次
Product Code: TC 3964

Smartphone penetration and consumer's enthusiasm for in-car connectivity to drive the insurance telematics market

The insurance telematics market size is expected to grow from USD 857.2 million in 2015 to USD 2.21 billion in 2020, at a Compound Annual Growth Rate (CAGR) of 20.9%. Consumer's enthusiasm for in-car connectivity and growth of smartphone penetration in insurance and automobile sector are among the factors driving the insurance telematics market. The other factor driving the growth of the insurance telematics market is the increase in regulatory compliances and regulations. Furthermore, the market is expected to be driven by opportunities such as the growth in IoT and increased demand for telematics solutions in insurance and automotive sector.

Large enterprises are estimated to contribute the largest market share duing the forecast period

Owing to the emergence of digital channels and evolution of technological advancement in cloud and mobile business operations, data infringement issues, and operational risks, large enterprises are investing heavily in these solutions to simplify their insurance process and sustain competitive advantage. Insurance telematics cloud deployment is expected to grow with the highest rate from 2015 to 2020. However, on-premises deployment is expected to contribute the largest market share during the forecast period.

Asia-Pacific (APAC) is expected to be the fastest growing market in the insurnace telematics market

In terms of regions, the insurance telematics market is segmented into five major regional segments, namely, North America, APAC, Europe, Latin America, and Middle East and Africa (MEA). Out of the five major regions, APAC is likely to lead the market in terms of market growth, followed by Latin America. Whereas, North America will continue to have the largest market share during the forecast period. However, the increased need to introduce innovative insurance plans such as UBI, PAYDAYS, and PHYD and induce control and visibility mechanisms has led to a wider demand among insurance and automotive enterprises for insurance telematics applications in the APAC region.

Breakdown of Primaries:

In the process of determining and verifying the market size for several segments and sub-segments gathered using secondary research, extensive primary interviews were conducted. Various key people in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The interviews were conducted with CEOs, CIOs, vice presidents, marketing directors, insurance telematics technologists, and other innovation and technology directors and executives from various key organizations operating in the insurance telematics marketplace. Primary interviews were conducted worldwide covering North America, Europe, APAC, MEA, and Latin America.

Distribution of primary interviews is as follows

  • By Company Type: Tier 1- 55%, Tier2-20%, and Tier 3-25%
  • By Designation: C-Level-60%, Director Level-25%, and Others*-15%
  • By Region: North America-10%, Europe-20%, Asia-Pacific-40%, and RoW-30%

Note: *Others include sales managers, marketing managers, and product managers

The tier of the companies is defined on the basis of their total revenue, as of 2013: Tier 1 ≥USD 10 billion, Tier 2 = USD 1 billion to USD 10 billion and Tier 3 ≤USD 1 billion

Various key insurance telematics vendors and service providers profiled in the report are as follows:

  • 1. Octo Telematics
  • 2. Sierra Wireless, Inc.
  • 3. Agero Inc.
  • 4. Telogis
  • 5. TomTom Telematics.
  • 6. Trimble Navigation
  • 7. Verizon Enterprise Solutions
  • 8. Aplicom
  • 9. MiX Telematics
  • 10. Masternaut Limited

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the insurance telematics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across different verticals and regions.
  • 2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
  • 3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, mergers and acquisitions.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEAR CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. STAKEHOLDERS
  • 1.6. LIMITATION

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN INSURANCE TELEMATICS MARKET
  • 4.2. INSURANCE TELEMATICS MARKET, 2015-2020
  • 4.3. INSURANCE TELEMATICS MARKET, BY DEPLOYMENT TYPE AND BY REGION, 2015
  • 4.4. LIFECYCLE ANALYSIS, BY REGION, 2015

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
    • 5.1.1. BY DEPLOYMENT TYPE
    • 5.1.2. BY END USER
    • 5.1.3. BY REGION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Consumer's enthusiasm for in-car connectivity
      • 5.2.1.2. Growth of smartphone penetration
      • 5.2.1.3. Decreasing cost of connectivity solutions
      • 5.2.1.4. Increase in regulatory compliance and regulations
      • 5.2.1.5. Increased traction for risk assessment and management
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Privacy concerns associated with private data of individuals
      • 5.2.2.2. Lack of standardized system
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Growing impetus to IoT
      • 5.2.3.2. Increased demand of insurance telematics across the insurance and automotive sector
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Educating consumers about insurance telematics
      • 5.2.4.2. Security issues associated with cloud and mobile technologies

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. PORTER'S FIVE FORCES ANALYSIS
    • 6.3.1. THREAT OF NEW ENTRANTS
    • 6.3.2. THREAT OF SUBSTITUTES
    • 6.3.3. BARGAINING POWER OF SUPPLIERS
    • 6.3.4. BARGAINING POWER OF BUYERS
    • 6.3.5. INTENSITY OF COMPETITIVE RIVALRY

7. INSURANCE TELEMATICS MARKET ANALYSIS, BY DEPLOYMENT TYPE

  • 7.1. INTRODUCTION
  • 7.2. CLOUD
  • 7.3. ON-PREMISES

8. INSURANCE TELEMATICS MARKET ANALYSIS, BY END USER

  • 8.1. INTRODUCTION
  • 8.2. SME
  • 8.3. LARGE ENTERPRISES

9. GEOGRAPHIC ANALYSIS

  • 9.1. INTRODUCTION
  • 9.2. NORTH AMERICA
  • 9.3. EUROPE
  • 9.4. ASIA-PACIFIC
  • 9.5. MIDDLE EAST AND AFRICA
  • 9.6. LATIN AMERICA

10. COMPETITIVE LANDSCAPE

  • 10.1. OVERVIEW
  • 10.2. COMPETITIVE SITUATION AND TRENDS
    • 10.2.1. NEW PRODUCT LAUNCHES
    • 10.2.2. PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
    • 10.2.3. MERGERS AND ACQUISITIONS
    • 10.2.4. NEW CONTRACTS

11. COMPANY PROFILES (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 11.1. INTRODUCTION
  • 11.2. VERIZON ENTERPRISE SOLUTIONS
  • 11.3. TOMTOM TELEMATICS (TOMTOM)
  • 11.4. TRIMBLE NAVIGATION
  • 11.5. MIX TELEMATICS
  • 11.6. SIERRA WIRELESS
  • 11.7. TELOGIS
  • 11.8. MASTERNAUT LIMITED
  • 11.9. AGERO INC.
  • 11.10. APLICOM OY
  • 11.11. OCTO TELEMATICS

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

12. APPENDIX

  • 12.1. INDUSTRY EXCERPTS
  • 12.2. MORE DEVELOPMENTS
    • 12.2.1. NEW PRODUCT DEVELOPMENTS
    • 12.2.2. PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS
  • 12.3. DISCUSSION GUIDE
  • 12.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 12.5. AVAILABLE CUSTOMIZATIONS
  • 12.6. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: INSURANCE TELEMATICS MARKET, 2013-2020 (USD MILLION, Y-O-Y %)
  • TABLE 2: DRIVERS: IMPACT ANALYSIS
  • TABLE 3: RESTRAINTS: IMPACT ANALYSIS
  • TABLE 4: OPPORTUNITIES: IMPACT ANALYSIS
  • TABLE 5: CHALLENGES: IMPACT ANALYSIS
  • TABLE 6: INSURANCE TELEMATICS MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 7: CLOUD: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 8: CLOUD: INSURANCE TELEMATICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 9: ON-PREMISES: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 10: ON-PREMISES: INSURANCE TELEMATICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 11: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 12: SME: INSURANCE TELEMATICS MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 13: SME: INSURANCE TELEMATICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 14: LARGE ENTERPRISE: INSURANCE TELEMATICS MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 15: LARGE ENTERPRISE: INSURANCE TELEMATICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 16: INSURANCE TELEMATICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 17: NORTH AMERICA: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 18: NORTH AMERICA: INSURANCE TELEMATICS MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 19: NORTH AMERICA: INSURANCE TELEMATICS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
  • TABLE 20: UNITED STATES: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 21: CANADA: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 22: EUROPE: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 23: EUROPE: INSURANCE TELEMATICS MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 24: EUROPE: INSURANCE TELEMATICS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
  • TABLE 25: UNITED KINGDOM: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 26: GERMANY: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 27: OTHERS: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 28: ASIA-PACIFIC: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 29: ASIA-PACIFIC: INSURANCE TELEMATICS MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 30: ASIA-PACIFIC: INSURANCE TELEMATICS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
  • TABLE 31: CHINA: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 32: JAPAN: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 33: OTHERS: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 34: MIDDLE EAST AND AFRICA: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 35: MIDDLE EAST AND AFRICA: INSURANCE TELEMATICS MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 36: LATIN AMERICA: INSURANCE TELEMATICS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 37: LATIN AMERICA: INSURANCE TELEMATICS MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 38: NEW PRODUCT DEVELOPMENTS, 2013-2015
  • TABLE 39: PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2013-2015
  • TABLE 40: MERGERS AND ACQUISITIONS, 2013-2015
  • TABLE 41: NEW CONTRACTS, 2013-2015
  • TABLE 42: NEW PRODUCT DEVELOPMENTS, 2012-2014
  • TABLE 43: PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS, 2012-2014

LIST OF FIGURES

  • FIGURE 1: GLOBAL INSURANCE TELEMATICS MARKET: RESEARCH DESIGN
  • FIGURE 2: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 4: MARKET BREAKDOWN AND DATA TRIANGULATION APPROACH
  • FIGURE 5: INSURANCE TELEMATICS MARKET: ASSUMPTIONS
  • FIGURE 6: INSURANCE TELEMATICS MARKET SIZE, BY DEPLOYMENT TYPE (2015 VS. 2020): ON-PREMISES IS EXPECTED TO LEAD THE INSURANCE TELEMATICS MARKET
  • FIGURE 7: INSURANCE TELEMATICS MARKET SIZE, BY END USER (2015 VS. 2020): LARGE ENTERPRISES WILL CONTINUE DOMINATING THE MARKET
  • FIGURE 8: NORTH AMERICA DOMINATES THE INSURANCE TELEMATICS MARKET WHILE ASIA-PACIFIC AND LATIN AMERICA PROJECTING POTENTIAL GROWTH, 2015
  • FIGURE 9: GROWING IMPETUS OF IOT IS EXPECTED TO ACT AS AN ATTRACTIVE MARKET OPPORTUNITY
  • FIGURE 10: LARGE ENTERPRISES ARE EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SHARE IN THE INSURANCE TELEMATICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 11: NORTH AMERICA IS EXPECTED TO DOMINATE THE INSURANCE TELEMATICS MARKET
  • FIGURE 12: ASIA-PACIFC IS EXPECTED TO BE IN THE HIGH GROWTH PHASE IN THE COMING YEARS
  • FIGURE 13: INSURANCE TELEMATICS MARKET SEGMENTATION: BY DEPLOYMENT TYPE
  • FIGURE 14: INSURANCE TELEMATICS MARKET SEGMENTATION: BY END USER
  • FIGURE 15: INSURANCE TELEMATICS MARKET SEGMENTATION: BY REGION
  • FIGURE 16: INSURANCE TELEMATICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 17: VALUE CHAIN ANALYSIS
  • FIGURE 18: PORTER'S FIVE FORCES ANALYSIS: INSURANCE TELEMATICS MARKET
  • FIGURE 19: CLOUD DEPLOYMENT MARKET SIZE IS EXPECTED TO GROW SIGNIFICANTLY DURING THE FORECAST PERIOD
  • FIGURE 20: SME SEGMENT IS EXPECTED TO EXHIBIT HIGHER GROWTH RATE IN THE INSURANCE TELEMATICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 21: ASIA-PACIFIC IS EMERGING AS A NEW HOTSPOT IN THE INSURANCE TELEMATICS MARKET
  • FIGURE 22: GEOGRAPHIC SNAPSHOT: NORTH AMERICA IS EXPECTED TO CONTINUE TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 23: ASIA-PACIFIC IS THE FASTEST GROWING MARKET IN THE INSURANCE TELEMATICS MARKET, BY END USER
  • FIGURE 24: NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 25: ASIA-PACIFIC MARKET SNAPSHOT
  • FIGURE 26: COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS AS THE KEY GROWTH STRATEGIES FROM 2013 TO 2015
  • FIGURE 27: MARKET EVALUATION FRAMEWORK
  • FIGURE 28: BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY ADOPTED BY PLAYERS
  • FIGURE 29: GEOGRAPHIC REVENUE MIX OF MAJOR PLAYERS
  • FIGURE 30: VERIZON ENTERPRISE SOLUTIONS: COMPANY SNAPSHOT
  • FIGURE 31: VERIZON ENTERPRISE SOLUTIONS: SWOT ANALYSIS
  • FIGURE 32: TOMTOM TELEMATICS: COMPANY SNAPSHOT
  • FIGURE 33: TOMTOM TELEMATICS: SWOT ANALYSIS
  • FIGURE 34: TRIMBLE NAVIGATION: COMPANY SNAPSHOT
  • FIGURE 35: TRIMBLE NAVIGATION: SWOT ANALYSIS
  • FIGURE 36: MIX TELEMATICS: COMPANY SNAPSHOT
  • FIGURE 37: MIX TELEMATICS: SWOT ANALYSIS
  • FIGURE 38: SIERRA WIRELESS: COMPANY SNAPSHOT
  • FIGURE 39: SIERRA WIRELESS: SWOT ANALYSIS
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