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市場調査レポート

モバイル通信分析の世界市場 〜2020年:種類 (モバイル広告・マーケティング分析、アプリ内行動分析、アプリ性能分析)・導入方式・産業・地域の予測

Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

発行 MarketsandMarkets 商品コード 342073
出版日 ページ情報 英文 115 Pages
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本日の銀行送金レート: 1USD=115.18円で換算しております。
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モバイル通信分析の世界市場 〜2020年:種類 (モバイル広告・マーケティング分析、アプリ内行動分析、アプリ性能分析)・導入方式・産業・地域の予測 Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020
出版日: 2015年10月13日 ページ情報: 英文 115 Pages
概要

この5年間に、モバイルアプリの利用件数やモバイルデータの消費量は飛躍的に拡大しました。また、モバイル動画コンテンツの登場により、モバイル通信革命の動きが加速化しています。モバイル通信分析とは、こうした市場動向に関するデータを収集・提供して、ユーザーが十分な情報を得て適確な意思決定ができるようにすることを指します。様々な産業で、投資収益率 (ROI) の増大やモバイルアプリの性能向上を目的に、モバイル通信分析ソリューションの導入が進めれています。一方で、個人データのプライバシーに関する不安感・不信感も根強く残っています。世界のモバイル分析ソリューションの市場規模は、2015年の13億6000万米ドルから、2020年には41億2000万米ドルと、24.73%もの年平均成長率 (CAGR) で成長する見通しです。

当レポートでは、世界のモバイル通信解析 (分析、アナリティクス) の市場について分析し、市場の基本的構造や最新動向、主な市場促進・阻害要因、市場規模の動向見通し (今後6年間分)、業種別・地域別の詳細動向、市場競争の状態、今後の技術開発・市場発展の方向性、主要企業のプロファイルなどを調査・考察しております。

第1章 イントロダクション

第2章 分析手法

第3章 エグゼクティブ・サマリー

第4章 重要考察

第5章 市場概要

  • イントロダクション
  • 市場の進化
  • 市場の内訳
  • 市場のダイナミクス
    • 促進要因
      • スマートフォンの普及とモバイルアプリの増加
      • モバイル広告用アプリの利用増加
    • 抑制要因
      • プライバシー面での懸念の増大
    • 市場機会
      • クラウドベースのモバイル
      • モバイル/Web/ソーシャル分析機能の一体化
    • 課題
      • 分散化・蛸壺化したデータと複雑な技術
      • 認知度のレベルの低さ
  • 規制の影響

第6章 産業動向

  • イントロダクション
  • バリューチェーン分析
  • 戦略的ベンチマーキング

第7章 モバイル通信分析市場:種類別

  • イントロダクション
  • モバイル広告/マーケティング分析
    • キャンペーン分析
    • 広告属性分析
    • コンバージョン効果 (見込み客転換) 分析
  • アプリ内行動分析
    • タッチヒートマップ
    • イベント追跡
    • ユーザーのプロファイリング/人口動向
  • アプリ性能分析
    • クロスプラットフォーム分析
    • モバイルA/B試験
  • その他

第8章 モバイル通信分析市場:導入方式別

  • イントロダクション
  • オンプレミス
  • クラウド

第9章 モバイル通信分析市場:産業別

  • イントロダクション
  • 小売業/eコマース
  • 銀行・金融サービス・保険 (BFSI)
  • 通信・IT
  • ゲーム
  • 政府
  • メディア・エンタテインメント
  • 医療・生命科学
  • 旅行・ホスピタリティ
  • 製造業
  • 輸送・ロジスティクス
  • その他

第10章 地域分析

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • ラテンアメリカ

第11章 競争環境

  • 概要
  • 競争状況と動向
    • 新製品の発売
    • 契約・事業提携・事業協力・合弁事業
    • 企業合併・買収 (M&A)
    • 事業拡張

第12章 企業プロファイル

  • ADOBE SYSTEMS INCORPORATED
  • GOOGLE INC
  • INTERNATIONAL BUSINESS MACHINES CORPORATION
  • LOCALYTICS
  • MICROSOFT CORPORATION
  • WEBTRENDS
  • AMAZON WEB SERVICES, INC.
  • MIXPANEL, INC.
  • FLURRY, INC.
  • COMSCORE, INC.

第13章 付録

図表一覧

目次
Product Code: TC 3812

The mobile analytics solutions are being widely adopted by businesses across various verticals, such as Banking, Financial Services and Insurance (BFSI), manufacturing, retail and e-Commerce, telecommunication and IT, media and entertainment, government, healthcare and life sciences, transportation and logistics, travel and hospitality, gaming, and others. The companies are adopting mobile analytics solution to increase their ROI and enhance mobile performance campaigns.

The explosive growth in the mobile apps in Google Play and iOS App Store is combining mobile and big data together. Mobile app usage and mobile data consumption has continued to grow exponentially over the last 5 years. Mobile video content has accentuated the prevalent mobile revolution. The mobile analytics helps to derive meaningful insights from this data and make well-informed and intelligent decision making. North America is contributing the maximum to the growth of mobile analytics market. However, emerging economies of APAC are expected to have immense growth potential during the forecast period. Still, the challenges related to the privacy are hindering the mobile analytics growth globally.

The complete mobile analytics market is segmented on the basis of types, deployment models, verticals, and regions. The overall market size is devised by adding up the individual market sizes of all the types including mobile advertising and marketing analytics, in-app behavioral analytic, application performance analytics, and others.

The mobile analytics solution and services are currently being offered by numerous vendors, such as IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Micrososft, and Mixpanel. These vendors are selling variations of mobile analytics solutions to give detailed knowledge about ranking, review, and rating of the mobile application.

The major issue restraining the growth of the mobile analytics market is the privacy concern. Mobile phones generate enormous amount of personal data, therefore as the market flourishes, security of that data is becoming a growing concern. Thus, mobile analytics vendors as well as systems integrators are working together to ensure that maximum features are provided considering the regulation.

The report would help the market leaders or new entrants in this market in better understanding of the competitors and gain more insights to improve one's position in the business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals have also been provided to put one ahead of the competitors.

The global mobile analytics market is expected to grow from USD 1.36 billion in 2015 to USD 4.12 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data taken from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data taken from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primaries
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES
  • 4.2. MOBILE ANALYTICS MARKET: TOP THREE END USERS
  • 4.3. KEY APPLICATIONS AND REGIONS IN THE MOBILE ANALYTICS MARKET
  • 4.4. LIFE CYCLE ANALYSIS, BY REGION

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. EVOLUTION OF THE MOBILE ANALYTICS MARKET
  • 5.3. MARKET SEGMENTATION
    • 5.3.1. BY TYPE
    • 5.3.2. BY DEPLOYMENT TYPE
    • 5.3.3. BY VERTICAL
    • 5.3.4. BY REGION
  • 5.4. MARKET DYNAMICS
    • 5.4.1. DRIVERS
      • 5.4.1.1. Smartphone penetration and increased number of mobile apps
      • 5.4.1.2. Increasing usage of apps for mobile advertising
    • 5.4.2. RESTRAINTS
      • 5.4.2.1. Increasing privacy concerns
    • 5.4.3. OPPORTUNITIES
      • 5.4.3.1. Cloud-based mobile analytics
      • 5.4.3.2. Convergence of mobile, web, and social analytics
    • 5.4.4. CHALLENGES
      • 5.4.4.1. Scattered data silos and complex technology
      • 5.4.4.2. Low level of awareness
  • 5.5. REGULATORY IMPLICATIONS

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. STRATEGIC BENCHMARKING

7. MOBILE ANALYTICS MARKET, BY TYPE

  • 7.1. INTRODUCTION
  • 7.2. MOBILE ADVERTISING AND MARKETING ANALYTICS
    • 7.2.1. CAMPAIGN ANALYTICS
    • 7.2.2. AD ATTRIBUTION ANALYSIS
    • 7.2.3. CONVERSION FUNNEL ANALYSIS
  • 7.3. IN-APP BEHAVIORAL ANALYTICS
    • 7.3.1. TOUCH HEATMAPS
    • 7.3.2. EVENT TRACKING
    • 7.3.3. USER PROFILING AND DEMOGRAPHICS
  • 7.4. APPLICATION PERFORMANCE ANALYTICS
    • 7.4.1. CROSS PLATFORM ANALYSIS
    • 7.4.2. MOBILE A/B TESTING
  • 7.5. OTHERS

8. MOBILE ANALYTICS MARKET, BY DEPLOYMENT

  • 8.1. INTRODUCTION
  • 8.2. ON-PREMISE
  • 8.3. CLOUD

9. MOBILE ANALYTICS MARKET ANALYSIS, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. RETAIL AND E-COMMERCE
  • 9.3. BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
  • 9.4. TELECOMMUNICATIONS AND IT
  • 9.5. GAMING
  • 9.6. GOVERNMENT
  • 9.7. MEDIA AND ENTERTAINMENT
  • 9.8. HEALTHCARE AND LIFE SCIENCES
  • 9.9. TRAVEL AND HOSPITALITY
  • 9.10. MANUFACTURING
  • 9.11. TRANSPORTATION AND LOGISTICS
  • 9.12. OTHERS

10. GEOGRAPHIC ANALYSIS

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
  • 10.3. EUROPE
  • 10.4. ASIA-PACIFIC
  • 10.5. MIDDLE EAST AND AFRICA
  • 10.6. LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
  • 11.2. COMPETITIVE SITUATION AND TRENDS
    • 11.2.1. NEW PRODUCT LAUNCHES
    • 11.2.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
    • 11.2.3. MERGERS & ACQUISITIONS
    • 11.2.4. EXPANSIONS

12. COMPANY PROFILE

  • 12.1. ADOBE SYSTEMS INCORPORATED
  • 12.2. GOOGLE INC
  • 12.3. INTERNATIONAL BUSINESS MACHINES CORPORATION
  • 12.4. LOCALYTICS
  • 12.5. MICROSOFT CORPORATION
  • 12.6. WEBTRENDS
  • 12.7. AMAZON WEB SERVICES, INC.
  • 12.8. MIXPANEL, INC.
  • 12.9. FLURRY, INC.
  • 12.10. COMSCORE, INC.

13. APPENDIX

  • 13.1. INSIGHTS FROM INDUSTRY EXPERTS
  • 13.2. DISCUSSION GUIDE
  • 13.3. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 13.4. AVAILABLE CUSTOMIZATIONS
  • 13.5. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: ASSUMPTIONS
  • TABLE 2: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 3: MOBILE ADVERTISING AND MARKETING ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 4: MOBILE ADVERTISING AND MARKETING ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 5: IN-APP BEHAVIORAL ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 6: IN-APP BEHAVIORAL ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 7: APPLICATION PERFORMANCE ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 8: APPLICATION PERFORMANCE ANALYTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 9: OTHERS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 10: OTHERS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 11: GLOBAL MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 12: ON-PREMISE: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 13: CLOUD: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 14: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 15: RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 16: RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 17: RETAIL AND E-COMMERCE: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 18: BFSI: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 19: BFSI: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 20: BFSI: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 21: TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 22: TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 23: TELECOMMUNICATIONS AND IT: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 24: GAMING: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 25: GAMING: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 26: GAMING: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 27: GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 28: GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 29: GOVERNMENT: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 30: MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 31: MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 32: MEDIA AND ENTERTAINMENT: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 33: HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 34: HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 35: HEALTHCARE AND LIFE SCIENCES: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 36: TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 37: TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 38: TRAVEL AND HOSPITALITY: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 39: MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 40: MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 41: MANUFACTURING: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 42: TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 43: TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 44: TRANSPORTATION AND LOGISTICS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 45: OTHERS: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 46: OTHERS: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 47: OTHERS: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 48: MOBILE ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 49: NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 50: NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 51: NORTH AMERICA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 52: EUROPE: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 53: EUROPE: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 54: EUROPE: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 55: APAC: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 56: APAC: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 57: APAC: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 58: MEA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 59: MEA: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 60: MEA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 61: LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 62: LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 63: LATIN AMERICA: MOBILE ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2013-2020 (USD MILLION)
  • TABLE 64: NEW PRODUCT LAUNCHES, 2012-2015
  • TABLE 65: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012-2015
  • TABLE 66: MERGERS & ACQUISITIONS, 2012-2015
  • TABLE 67: EXPANSIONS AND OTHERS, 2013-2015

LIST OF FIGURES

  • FIGURE 1: MOBILE ANALYTICS MARKET
  • FIGURE 2: MOBILE ANALYTICS MARKET: RESEARCH DESIGN
  • FIGURE 3: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 5: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 6: DATA TRIANGULATION
  • FIGURE 7: GLOBAL MOBILE ANALYTICS MARKET SIZE, BY VERTICALS ( 2015 VS 2020): RETAIL AND ECOMMERCE SEGMENT TO LEAD THE MARKET
  • FIGURE 8: CLOUD-BASED MOBILE ANALYTICS SOLUTION TO GAIN HIGHEST TRACTION DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 9: BASED ON TYPE, MOBILE ADVERTISING AND MARKETING ANALYTICS IS EXPECTED TO LEAD THE MOBILE ANALYTICS MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 10: ASIA-PACIFIC IS EXPECTED TO GAIN THE HIGHEST TRACTION FOR MOBILE ANALYTICS SOLUTIONS DURING THE FORECAST PERIOD
  • FIGURE 11: LUCRATIVE GROWTH PROSPECTS IN THE MOBILE ANALYTICS MARKET
  • FIGURE 12: MANUFACTURING VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE MOBILE ANALYTICS MARKET
  • FIGURE 13: MOBILE ANALYTICS MARKET: MARKET GROWTH RATE OF THE TOP THREE TYPES AND REGIONS (2015-2020)
  • FIGURE 14: ASIA-PACIFIC IS EXPECTED TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD
  • FIGURE 15: MARKET EVOLUTION OF MOBILE ANALYTICS MARKET
  • FIGURE 16: MOBILE ANALYTICS MARKET SEGMENTATION: BY TYPE
  • FIGURE 17: MOBILE ANALYTICS MARKET SEGMENTATION: BY DEPLOYMENT TYPE
  • FIGURE 18: MOBILE ANALYTICS MARKET SEGMENTATION: BY VERTICAL
  • FIGURE 19: MOBILE ANALYTICS MARKET SEGMENTATION: BY REGION
  • FIGURE 20: MOBILE ANALYTICS: MARKET DYNAMICS
  • FIGURE 21: MOBILE ANALYTICS: VALUE CHAIN ANALYSIS
  • FIGURE 22: MOBILE ANALYTICS: STRATEGIC BENCHMARKING
  • FIGURE 23: IN-APP BEHAVIOURAL ANALYTICS MARKET IS EXPECTED TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 24: CLOUD DEPLOYMENT WILL GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 25: RETAIL AND E-COMMERCE, GAMING, AND MEDIA AND ENTERTAINMENT WILL CONTINUE TO DOMINATE THE MOBILE ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 26: NORTH AMERICA WILL CONTINUE TO LEAD THE MOBILE ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 27: MOBILE ANALYTICS MARKET IN ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: NORTH AMERICA: REGIONAL MARKET SNAPSHOT
  • FIGURE 29: ASIA-PACIFIC: REGIONAL MARKET SNAPSHOT
  • FIGURE 30: COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN 2012 AND 2014
  • FIGURE 31: MARKET EVALUATION FRAMEWORK
  • FIGURE 32: BATTLE FOR MARKET SHARE: THE KEY STRATEGY ADOPTED WAS NEW PRODUCT LAUNCHES
  • FIGURE 33: ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
  • FIGURE 34: ADOBE SYSTEMS INCORPORATED: SWOT ANALYSIS
  • FIGURE 35: GOOGLE INC: COMPANY SNAPSHOT
  • FIGURE 36: GOOGLE INC.: SWOT ANALYSIS
  • FIGURE 37: INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
  • FIGURE 38: INTERNATIONAL BUSINESS MACHINES CORPORATION: SWOT ANALYSIS
  • FIGURE 39: LOCALYTICS: SWOT ANALYSIS
  • FIGURE 40: MICROSOFT CORPORATION: COMPANY SNAPSHOT
  • FIGURE 41: MICROSOFT CORPORATION: SWOT ANALYSIS
  • FIGURE 42: COMSCORE, INC.: COMPANY SNAPSHOT
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