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市場調査レポート

モバイル用アンチマルウェア製品の世界市場の予測 〜2020年:OS (Android・Apple・Window・Blackberry・その他)・組織規模・産業部門・地域別

Mobile Anti-Malware Market by Operating System (Android OS, Apple OS, Window OS, Blackberry OS, and Other), by Organization Size, by Vertical and by Region - Global Forecast to 2020

発行 MarketsandMarkets 商品コード 342010
出版日 ページ情報 英文 110 Pages
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モバイル用アンチマルウェア製品の世界市場の予測 〜2020年:OS (Android・Apple・Window・Blackberry・その他)・組織規模・産業部門・地域別 Mobile Anti-Malware Market by Operating System (Android OS, Apple OS, Window OS, Blackberry OS, and Other), by Organization Size, by Vertical and by Region - Global Forecast to 2020
出版日: 2015年10月12日 ページ情報: 英文 110 Pages
概要

モバイル用アンチマルウェア製品 (ソフトウェア) の市場は2015年から2020年にかけて18.0%のCAGRで推移し、2015年の24億9520万米ドルから、2020年には57億ドルの規模に成長すると予測されています。産業部門別で見ると、予測期間中、BFSI部門が最大の市場シェアを占めると予測されていますが、他にもいくつかの収益源があり、特に政府、通信・IT部門は高い成長率を記録すると予測されています。

当レポートでは、世界のモバイル用アンチマルウェア製品の市場について調査し、製品および市場の概要、対応OS・組織規模・エンドユーズ産業の区分、産業構造とバリューチェーン、主な市場動向と市場成長への各種影響因子の分析、各種区分および地域別の主要動向と市場規模の推移と予測、競合環境、主要企業のプロファイルなどをまとめています。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

  • 魅力的な市場機会
  • OS別市場
  • 産業部門・地域別市場
  • 市場の潜在性
  • ライフサイクル分析:地域別

第5章 市場概要

  • イントロダクション
  • 市場の発展の経緯
  • 市場区分
    • OS別
    • 組織規模別
    • 産業部門別
    • 地域別
  • 市場力学
    • 成長推進因子
    • 成長阻害因子
    • 市場機会
    • 課題

第6章 産業動向

  • イントロダクション
  • バリューチェーン分析
  • 戦略的ベンチマーキング

第7章 市場分析:OS別

  • イントロダクション
  • ANDROID OS
  • APPLE OS
  • WINDOWS OS
  • BLACKBERRY OS
  • その他

第8章 市場分析:組織規模別

  • イントロダクション
  • 中小規模企業
  • 大規模企業

第9章 市場分析:産業部門別

  • イントロダクション
  • 銀行・金融サービス・保険 (BFSI)
  • 医療
  • 小売
  • メディア・エンターテインメント
  • 公共/政府
  • 通信・IT
  • ユーティリティ
  • その他

第10章 地域分析

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • ラテンアメリカ

第11章 競合環境

  • 概要
  • 競合状況・動向
    • 新製品の投入
    • 新規提携・契約・協力・合意
    • M&A
    • 拡張
    • サプライヤーの概要

第12章 企業プロファイル

  • SYMANTEC CORPORATION
  • SOPHOS
  • MCAFEE
  • AVAST SOFTWARE S.R.O.
  • AVG TECHNOLOGIES
  • MALWAREBYTES CORPORATION
  • BITDEFENDER
  • ESET, SPOL. S.R.O.
  • LOOKOUT, INC.
  • KASPERSKY LAB
    • 概要
    • 財務動向
    • 製品・サービス
    • 戦略
    • 発展動向、など

第13章 付録

図表

目次
Product Code: TC 3811

The mobile anti-malware market is concerned with the prevention, detection, and mitigation of sophisticated threats such as zero-day vulnerabililties and other advanced threats. These advanced threats can easily evade traditional network security, leaving enterprise networks at huge risks to the theft of valuable intellectual properties. Hence, enterprises are rapidly adopting multi-layered advanced threat protection towards protecting their business information.

The main drivers of the mobile anti-malware market include a rise in the number of sophasticated malware attacks on the smartphones and increased BYOD adoption among the organizations. The mobile anti-malware market comprises key players such as Symantec, Sophos, Malwarebytes, McAfee, AVG Technologies, Avast Software, Bitdefender, and others. These players adopted key business strategies such as new product developments, global expansions, mergers, partnerships, and acquisitions to retain their market share and cater to the needs of the end users such as SMBs and larege enterprises.

MarketsandMarkets expects the mobile anti-malware market size to grow from USD 2,495.2 million in 2015 to USD 5,700.0 million by 2020, at a CAGR of 18.0% from 2015 to 2020. The BFSI sector is expected to account for the largest market share during the forecast period. However, there are a few revenue pockets, namely govrenment and telecom and IT, which are also expected to witness significant growth in this period.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the mobile anti-malware market into operating system, organization size, vertical, and region, covering the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market. The market numbers are further split across the different verticals and regions.
  • 2. This report will help stakeholders to better understand the competitor and gain more insights to better position their businesses. The competitive landscape section includes competitor ecosystem, partnerships, mergers and acquisitions. Besides this, there are company profiles of 10 top players in this market along with their key business strategies and recent developments in the market.
  • 3. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. LIMITATIONS
  • 1.5. CURRENCY
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE ANTI-MALWARE MARKET
  • 4.2. MOBILE ANTI-MALWARE MARKET, BY OPERATING SYSTEM
  • 4.3. MOBILE ANTI-MALWARE MARKET, BY VERTICAL AND REGION
  • 4.4. MOBILE ANTI-MALWARE MARKET POTENTIAL
  • 4.5. LIFE CYCLE ANALYSIS, BY REGION 2015

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. EVOLUTION OF MOBILE ANTI-MALWARE MARKET
  • 5.3. MARKET SEGMENTATION
    • 5.3.1. BY OPERATING SYSTEM
    • 5.3.2. BY ORGANIZATION SIZE
    • 5.3.3. BY VERTICAL
    • 5.3.4. BY REGION
  • 5.4. MARKET DYNAMICS
    • 5.4.1. DRIVERS
      • 5.4.1.1. Increasing adoption of BYOD policies among organizations
      • 5.4.1.2. Increasing malware attacks on smartphones
    • 5.4.2. RESTRAINTS
      • 5.4.2.1. Lack of awareness and training
      • 5.4.2.2. High level of encryption in new mobile applications
    • 5.4.3. OPPORTUNITIES
      • 5.4.3.1. Increasing smartphones market
    • 5.4.4. CHALLENGES
      • 5.4.4.1. Evolving mobile malware threats

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. STRATEGIC BENCHMARKING

7. MOBILE ANTI-MALWARE MARKET ANALYSIS, BY OPERATING SYSTEM

  • 7.1. INTRODUCTION
  • 7.2. ANDROID OS
  • 7.3. APPLE OS
  • 7.4. WINDOWS OS
  • 7.5. BLACKBERRY OS
  • 7.6. OTHERS

8. MOBILE ANTI-MALWARE MARKET ANALYSIS, BY ORGANIZATION SIZE

  • 8.1. INTRODUCTION
  • 8.2. SMB
  • 8.3. LARGE ENTERPRISE

9. MOBILE ANTI-MALWARE MARKET ANALYSIS, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
  • 9.3. HEALTHCARE
  • 9.4. RETAIL
  • 9.5. MEDIA AND ENTERTAINMENT
  • 9.6. PUBLIC/GOVERNMENT
  • 9.7. TELECOM AND IT
  • 9.8. UTILITIES
  • 9.9. OTHERS

10. GEOGRAPHIC ANALYSIS

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
  • 10.3. EUROPE
  • 10.4. ASIA-PACIFIC
  • 10.5. MIDDLE EAST AND AFRICA
  • 10.6. LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
  • 11.2. COMPETITIVE SITUATION AND TRENDS
    • 11.2.1. NEW PRODUCT LAUNCHES
    • 11.2.2. NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS
    • 11.2.3. MERGERS AND ACQUISITIONS
    • 11.2.4. EXPANSIONS
    • 11.2.5. SUPPLIER OVERVIEW

12. COMPANY PROFILES (Overview, Financial*, Products & Services, Strategy, and Developments)

  • 12.1. SYMANTEC CORPORATION
  • 12.2. SOPHOS
  • 12.3. MCAFEE
  • 12.4. AVAST SOFTWARE S.R.O.
  • 12.5. AVG TECHNOLOGIES
  • 12.6. MALWAREBYTES CORPORATION
  • 12.7. BITDEFENDER
  • 12.8. ESET, SPOL. S.R.O.
  • 12.9. LOOKOUT, INC.
  • 12.10. KASPERSKY LAB

*Details might not be captured in case of unlisted companies.

13. APPENDIX

  • 13.1. OTHER DEVELOPMENTS
  • 13.2. DISCUSSION GUIDE
  • 13.3. INSIGHTS OF INDUSTRY EXPERTS
  • 13.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 13.5. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: MOBILE ANTI-MALWARE MARKET SIZE AND GROWTH, 2013-2020 (USD MILLION, Y-O-Y %)
  • TABLE 2: MOBILE ANTI-MALWARE MARKET: ANALYSIS OF DRIVERS
  • TABLE 3: MOBILE ANTI-MALWARE MARKET: ANALYSIS OF RESTRAINTS
  • TABLE 4: MOBILE ANTI-MALWARE MARKET: ANALYSIS OF OPPORTUNITIES
  • TABLE 5: MOBILE ANTI-MALWARE MARKET: ANALYSIS OF CHALLENGES
  • TABLE 6: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 7: ANDROID OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 8: APPLE OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 9: WINDOWS OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 10: BLACKBERRY OS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 11: OTHERS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 12: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 13: SMB: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 14: LARGE ENTERPRISE: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 15: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 16: BFSI: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 17: HEALTHCARE: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 18: RETAIL: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 19: MEDIA AND ENTERTAINMANT: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 20: PUBLIC/GOVERNMENT: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 21: TELECOM AND IT: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 22: UTILITIES: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 23: OTHERS: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 24: MOBILE ANTI-MALWARE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 25: NORTH AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 26: NORTH AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 27: NORTH AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 28: EUROPE: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 29: EUROPE: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 30: EUROPE: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 31: ASIA-PACIFIC: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 32: ASIA-PACIFIC: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 33: ASIA-PACIFIC: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 34: MIDDLE EAST AND AFRICA: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 35: MIDDLE EAST AND AFRICA: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 36: MIDDLE EAST AND AFRICA: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 37: LATIN AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION)
  • TABLE 38: LATIN AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 39: LATIN AMERICA: MOBILE ANTI-MALWARE MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 40: NEW PRODUCT LAUNCHES, 2015
  • TABLE 41: NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS, 2015
  • TABLE 42: MERGERS AND ACQUISITIONS, 2014-2015
  • TABLE 43: EXPANSIONS, 2015
  • TABLE 44: NEW PRODUCT LAUNCHES, 2012-2015
  • TABLE 45: NEW ALLIANCES, CONTRACTS, PARTNERSHIPS, AND AGREEMENTS, 2012-2015
  • TABLE 46: MERGERS AND ACQUISITIONS, 2012-2015
  • TABLE 47: EXPANSIONS, 2012-2015

LIST OF FIGURES

  • FIGURE 1: RESEARCH DESIGN
  • FIGURE 2: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: ANDROID OS SEGMENT ESTIMATED TO HAVE THE LARGEST SHARE OF THE MOBILE ANTI-MALWARE MARKET DURING THE FORECAST PERIOD
  • FIGURE 7: LARGE ENTERPRISES SEGMENT IS EXPECTED TO LEAD THE MOBILE ANTI-MALWARE MARKET DURING THE FORECAST PERIOD
  • FIGURE 8: BFSI IS ESTIMATED TO BE THE MARKET LEADER FOR THE MOBILE ANTI-MALWARE MARKET THROUGHOUT THE FORECAST PERIOD
  • FIGURE 9: NORTH AMERICA IS EXPECTED TO LEAD THE MOBILE ANTI-MALWARE MARKET IN 2015
  • FIGURE 10: PROLIFERATION OF DIGITAL TECHNOLOGIES PROVIDES OPPORTUNITIES FOR MOBILE ANTI-MALWARE SOLUTION VENDORS
  • FIGURE 11: ANDROID OS ESTIMATED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 12: BFSI VERTICAL AND ASIA-PACIFIC ESTIMATED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020
  • FIGURE 13: ASIA-PACIFIC TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020
  • FIGURE 14: ASIA-PACIFIC TO WITNESS THE HIGHEST GROWTH FROM 2015 TO 2020
  • FIGURE 15: MOBILE ANTI-MALWARE MARKET EVOLUTION
  • FIGURE 16: MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY OPERATING SYSTEM
  • FIGURE 17: MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY ORGANIZATION SIZE
  • FIGURE 18: MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY VERTICAL
  • FIGURE 19: MOBILE ANTI-MALWARE MARKET SEGMENTATION: BY REGION
  • FIGURE 20: MOBILE ANTI-MALWARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 21: VALUE CHAIN: MOBILE ANTI-MALWARE MARKET
  • FIGURE 22: NEW PRODUCT LAUNCHES IS THE MOST POPULAR STRATEGY ADOPTED BY MAJOR PLAYERS OPERATING IN MOBILE ANTI-MALWARE MARKET
  • FIGURE 23: ANDROID OS IS EXPECTED TO DOMINATE THE OPERATING SYSTEM MARKET DURING THE FORECAST PERIOD
  • FIGURE 24: SMB IS EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020
  • FIGURE 25: MOBILE ANTI-MALWARE IS EXPECTED TO WITNESS A HIGH RATE OF ADOPTION FROM THE BFSI SECTOR IN THE NEXT 5 YEARS
  • FIGURE 26: NORTH AMERICA HAS THE LARGEST MARKET SIZE IN THE MOBILE ANTI-MALWARE MARKET DURING THE FORECAST PERIOD
  • FIGURE 27: ASIA-PACIFIC AND MIDDLE EAST AND AFRICA ATTRACTIVE DESTINATIONS FOR MOBILE ANTI-MALWARE MARKET
  • FIGURE 28: REGIONAL SNAPSHOT: ASIA-PACIFIC IS EMERGING AS A NEW MARKET FOR MOBILE ANTI-MALWARE
  • FIGURE 29: NORTH AMERICA MARKET SNAPHOT
  • FIGURE 30: ASIA-PACIFIC: ANDROID OS MARKET IS EXPECTED TO HAVE THE LARGEST MARKET SIZE
  • FIGURE 31: COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY OVER THE LAST 4 YEARS
  • FIGURE 32: MARKET EVALUATION FRAMEWORK: NEW PRODUCT LAUNCHES HAS FUELED GROWTH DURING THE PERIOD 2013-2015
  • FIGURE 33: MOBILE ANTI-MALWARE VENDORS
  • FIGURE 34: SYMANTEC CORPORATION: COMPANY SNAPSHOT
  • FIGURE 35: SYMANTEC CORPORATION: SWOT ANALYSIS
  • FIGURE 36: SOPHOS: SWOT ANALYSIS
  • FIGURE 37: MCAFEE: SWOT ANALYSIS
  • FIGURE 38: AVAST: SWOT ANALYSIS
  • FIGURE 39: AVG TECHNOLOGIES: SWOT ANALYSIS
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