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市場調査レポート

モバイル付加価値サービス (MVAS) の世界市場の予測・分析 2020年:SMS・MMS・LBS・モバイルマネー・モバイルインフォテインメント

Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020

発行 MarketsandMarkets 商品コード 329197
出版日 ページ情報 英文 123 Pages
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モバイル付加価値サービス (MVAS) の世界市場の予測・分析 2020年:SMS・MMS・LBS・モバイルマネー・モバイルインフォテインメント Mobile Value Added Services (MVAS) Market by Solution (SMS, MMS, Mobile Money, Mobile Infotainment, and Others), by End User (SMBs and Enterprises), by Vertical (BFSI, Government, and Others), & by Geography - Global Forecast and Analysis to 2020
出版日: 2015年04月15日 ページ情報: 英文 123 Pages
概要

ショートメッセージングサービス (SMS) 、マルチメディアメッセージングサービス (MMS) 、モバイルEメール & IM (インスタントメッセージング)、モバイルマネー、位置情報サービス、モバイル広告およびモバイルインフォテインメントといったモバイル付加価値サービス (MVAS) は、モバイル加入者の非音声目的によるスマートフォン・タブレットの利用を可能にします。MVAS市場は、携帯電話の増加、ネットワークの普及、およびマーケティング費用対効果の増加に促進されています。ソーシャルメディアはベンダーへ新たなチャンスを提供する一方、プライバシーの懸念はMVASエコシステム内のマーケッターが直面する主な課題となっています。

当レポートでは、モバイル付加価値サービス (MVAS) 市場の現状と見通しについて調査分析し、市場概要、ソリューション・エンドユーザー・産業別市場・地域別の市場分析、および競合情勢の分析などを提供しており、主要企業のプロファイルをまとめ、お届け致します。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

  • 魅力的な市場機会
  • モバイル付加価値サービス (MVAS) 市場:エンドユーザー別
  • MVASソリューション市場規模:種類・地域別
  • MVASの地域市場
  • ライフサイクル分析:地域別

第5章 市場概要

  • イントロダクション
  • 市場発展
  • 市場区分
    • ソリューション別
    • ユーザータイプ別
    • 産業別
    • 地域別
  • 市場ダイナミクス
    • 促進因子
    • 抑制因子
    • 機会
    • 課題

第6章 産業動向

  • イントロダクション
  • バリューチェーン分析
  • ポーターのファイブフォース分析

第7章 モバイル付加価値サービス市場:ソリューション別

  • イントロダクション
  • ショートメッセージングサービス (SMS)
  • マルチメディアメッセージングサービス (MMS)
  • 位置情報サービス
  • モバイルEメール & IM (インスタントメッセージング)
  • モバイルマネー
  • モバイル広告
  • モバイルインフォテインメント

第8章 モバイル付加価値サービス市場:エンドユーザー別

  • イントロダクション
  • SMB (中小企業)
  • 大企業

第9章 モバイル付加価値サービス市場:産業別

  • イントロダクション
  • BFSI
  • 教育
  • 政府
  • 医療
  • メディア・エンターテインメント
  • 小売り
  • 通信・IT
  • その他

第10章 地域分析

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • ラテンアメリカ

第11章 競合情勢

  • 概要
  • 競合状況・動向

第12章 企業プロファイル

  • AT&T
  • Apple
  • Google
  • Vodafone
  • Mahindra Comviva
  • Inmobi
  • One97 Communication
  • Onmobile Global Limited
  • Comverse
  • Kongzhong Corporation

第13章 付録

図表リスト

目次
Product Code: TC 3317

MVAS solution generates large revenue opportunity for network operators as more and more number of user access communication, utility, transaction, and infotainment services on mobile. The network operators are adding innovative MVAS services in their portfolio to provide an enhanced customer experience and generate new revenue. MVAS solution providers are focusing on agreements, collaborations, partnership, and expansion strategies to compete in this market.

The MVAS market has been broadly segmented by types of solution, end user, industry verticals, and regions. The major drivers, restraints, opportunities and challenges; and their impact have been briefly described in this report. The notable market players in this domain include Google, Apple, Comviva Technologies, AT&T, Vodafone, OnMobile, KongZhong, One97 Communication, Comverse, and InMobi. The report on the MVAS market also provides in-depth analysis of the key players in solutions and services ecosystems with their profiles, recent developments, key issues, global adoption trends, opportunities in market, and future growth potential.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the market into categories, services, end users, and verticals covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different regions.
  • 2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of top players in this market. In this section, market internals are provided that can put organizations ahead of their competitors.
  • 3. This report will help supplier understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.

Table of Contents

1. Introduction

  • 1.1. Objectives of the Study
  • 1.2. Market Definition
  • 1.3. Market Scope
    • 1.3.1. Markets Covered
    • 1.3.2. Year
  • 1.4. Currency
  • 1.5. Stakeholders

2. Research Methodology

  • 2.1. Market Size Estimation
  • 2.2. Market Breakdown and Data Triangulation
  • 2.3. Market Share Estimation
    • 2.3.1. Key Data Taken From Secondary Sources
    • 2.3.2. Key Data Taken From Primary Sources
      • 2.3.2.1. Key Industry Insights
    • 2.3.3. Assumptions

3. Executive Summary

4. Premium Insights

  • 4.1. Attractive Market Opportunities
  • 4.2. Mobile value added services Market, By End User, Between 2014-2015
  • 4.3. MVAS Solution Market Size, By Type and By Region, 2015
  • 4.4. MVAS Regional Market
  • 4.5. Lifecycle Analysis, By Region, 2015

5. Market Overview

  • 5.1. Introduction
  • 5.2. Evolution
  • 5.3. Market Segmentation
    • 5.3.1. By Solution
    • 5.3.2. By User Type
    • 5.3.3. By Industry
    • 5.3.4. By Region
  • 5.4. Market Dynamics
    • 5.4.1. Drivers
      • 5.4.1.1. Increase in Number of Smartphone and Tablet Users
      • 5.4.1.2. Mobile Internet
      • 5.4.1.3. Increased Usage of Mobile Applications and Mobile Web
    • 5.4.2. Restraint
      • 5.4.2.1. Understanding Consumer Behaviour
    • 5.4.3. Opportunities
      • 5.4.3.1. Social Media
      • 5.4.3.2. Rich Communication Services
    • 5.4.4. Challenge
      • 5.4.4.1. Privacy Concerns

6. Industry Trends

  • 6.1. Introduction
  • 6.2. Value Chain Analysis
  • 6.3. Porter's Five Forces Analysis
    • 6.3.1. Threat From New Entrants
    • 6.3.2. Threat From Substitutes
    • 6.3.3. Bargaining Power of Suppliers
    • 6.3.4. Bargaining Power of Buyers
    • 6.3.5. Intensity of Competitive Rivalry

7. Mobile Value Added Services Market, By Solutions

  • 7.1. Introduction
  • 7.2. Short Messaging Service (SMS)
  • 7.3. Multimedia Messaging Service (MMS)
  • 7.4. Location Based Services
  • 7.5. Mobile Email & IM (Instant Messaging)
  • 7.6. Mobile Money
  • 7.7. Mobile Advertising
  • 7.8. Mobile Infotainment

8. Mobile Value Added Services Market, By End User

  • 8.1. Introduction
  • 8.2. SMBS
  • 8.3. Enterprises

9. Mobile Value Added Services Market, By Industry

  • 9.1. Introduction
  • 9.2. BFSI
  • 9.3. Education
  • 9.4. Government
  • 9.5. Healthcare
  • 9.6. Media and Entertainment
  • 9.7. Retail
  • 9.8. Telecom & IT
  • 9.9. Others

10. Geographic Analysis

  • 10.1. Introduction
  • 10.2. North America
  • 10.3. Europe
  • 10.4. Asia Pacific
  • 10.5. Middle East and Africa
  • 10.6. LAtin America

11. Competitive Landscape

  • 11.1. Overview
  • 11.2. Competitive Situation & Trends
    • 11.2.1. New Product Launches
    • 11.2.2. Agreements, Partnerships, Collaborations , Expansions and New Contracts, 2011-2014
    • 11.2.3. Mergers & Acquisitions

12. Company Profiles

  • 12.1. AT&T
    • 12.1.1. Business Overview
    • 12.1.2. Solutions
    • 12.1.3. Recent Developments
    • 12.1.4. SWOT Analysis
    • 12.1.5. MNM View
  • 12.2. Apple
    • 12.2.1. Business Overview
    • 12.2.2. Solutions
    • 12.2.3. Recent Developments
    • 12.2.4. SWOT Analysis
    • 12.2.5. MNM View
  • 12.3. Google
    • 12.3.1. Business Overview
    • 12.3.2. Solutions
    • 12.3.3. Recent Developments
    • 12.3.4. SWOT Analysis
    • 12.3.5. MNM View
  • 12.4. Vodafone
    • 12.4.1. Business Overview
    • 12.4.2. Solutions
    • 12.4.3. Recent Developments
    • 12.4.4. SWOT Analysis
    • 12.4.5. MNM View
  • 12.5. Mahindra Comviva
    • 12.5.1. Business Overview
    • 12.5.2. Solutions
    • 12.5.3. Recent Developments
    • 12.5.4. SWOT Analysis
    • 12.5.5. MNM View
  • 12.6. Inmobi
    • 12.6.1. Business Overview
    • 12.6.2. Products
    • 12.6.3. Key Strategies
    • 12.6.4. Recent Developments
  • 12.7. One97. Communication
    • 12.7.1. Business Overview
    • 12.7.2. Solutions
    • 12.7.3. Key Strategies
    • 12.7.4. Recent Developments
  • 12.8. Onmobile Global Limited
    • 12.8.1. Overview
    • 12.8.2. Solutions
    • 12.8.3. Key Strategies
    • 12.8.4. Recent Developments
  • 12.9. Comverse
    • 12.9.1. Business Overview
    • 12.9.2. Solutions
    • 12.9.3. Key Strategies
    • 12.9.4. Recent Developments
    • 12.9.5. MNM View
  • 12.10. Kongzhong Corporation
    • 12.10.1. Business Overview
    • 12.10.2. Solutions
    • 12.10.3. Key Strategies
    • 12.10.4. Recent Developments

13. Appendix

  • 13.1. Discussion Guide
  • 13.2. Introduction RT: Real Time Market Intelligence
  • 13.3. Available Customizations
  • 13.4. Related Reports

List of Tables

  • Table 1: Mobile value added services market Assumptions
  • Table 2: MVAS Market, 2015-2020 ($Billion)
  • Table 3: Smartphones and Mobile Internet Are Propelling the Growth of market
  • Table 4: Understanding Consumer Behaviour to Hinder the mobile value added services market
  • Table 5: Social Media is One of the Opportunities in the MVAS Market
  • Table 6: Privacy Concerns Are Challenging the mobile value added services market
  • Table 7: Mobile value added services market Size, By Software, 2015-2020 ($Billion)
  • Table 8: SMS Market Size, By Region, 2015-2020 ($Billion)
  • Table 9: SMS Market Size, By End User, 2015-2020 ($Billion)
  • Table 10: SMS Market Size, By End User, 2015-2020 ($Billion)
  • Table 11: MMS Market Size, By Region, 2015-2020 ($Billion)
  • Table 12: MMS Market Size, By End User, 2015-2020 ($Billion)
  • Table 13: MMS Market Size, By Industry, 2015-2020 ($Billion)
  • Table 14: Location Based Services Market Size, By Region, 2015-2020 ($Billion)
  • Table 15: Location Based Services Market Size, By End User, 2015-2020 ($Billion)
  • Table 16: Location Based Services Market Size, By Industry, 2015-2020 ($Billion)
  • Table 17: Mobile Email & IM Market Size, By Region, 2015-2020 ($Billion)
  • Table 18: Mobile Email & IM Market Size, By End User, 2015-2020 ($Billion)
  • Table 19: Mobile Email & IM Market Size, By Industry, 2015-2020 ($Billion)
  • Table 20: Mobile Money Market Size, By Region, 2015-2020 ($Billion)
  • Table 21: Mobile Money Market Size, By End User, 2015-2020 ($Billion)
  • Table 22: Mobile Money Market Size, By Industry, 2015-2020 ($Billion)
  • Table 23: Mobile Advertising Market Size, By Region, 2015-2020 ($Billion)
  • Table 24: Mobile Advertising Market Size, By End User, 2015-2020 ($Billion)
  • Table 25: Mobile Money Market Size, By Industry, 2015-2020 ($Billion)
  • Table 26: Mobile Infotainment Market Size, By Region, 2015-2020 ($Billion)
  • Table 27: Mobile Infotainment Market Size, By End User, 2015-2020 ($Billion)
  • Table 28: Mobile Infotainment Market Size, By Industry, 2015-2020 ($Billion)
  • Table 29: Global MVAS Market Size, By End User, 2015-2020 ($Billion)
  • Table 30: SMBS Market Size, By Solution, 2015-2020 ($Billion)
  • Table 31: SMBS Market Size, By Region, 2015-2020 ($Billion)
  • Table 32: Enterprises Market Size, By Solution, 2015-2020 ($Billion)
  • Table 33: Enterprises Market Size, By Region, 2015-2020 ($Billion)
  • Table 34: Global MVAS Market Size, By Industry, 2015-2020 ($Billion)
  • Table 35: BFSI Market Size, By Solution, 2015-2020 ($Billion)
  • Table 36: BFSI Market Size, By Region, 2015-2020 ($Billion)
  • Table 37: Education Market Size, By Solution, 2015-2020 ($Billion)
  • Table 38: Education Market Size, By Region, 2015-2020 ($Billion)
  • Table 39: Government Market Size, By Solution, 2015-2020 ($Billion)
  • Table 40: Government Market Size, By Region, 2015-2020 ($Billion)
  • Table 41: Healthcare Market Size, By Solution, 2015-2020 ($Billion)
  • Table 42: Healthcare Market Size, By Region, 2015-2020 ($Billion)
  • Table 43: Media and Entertainment Market Size, By Solution, 2015-2020 ($Billion)
  • Table 44: Media and Entertainment Market Size, By Region, 2015-2020 ($Billion)
  • Table 45: Retail Market Size, By Solution, 2015-2020 ($Billion)
  • Table 46: Retail Market Size, By Region, 2015-2020 ($Billion)
  • Table 47: Telecom & IT Market Size, By Solution, 2015-2020 ($Billion)
  • Table 48: Telecom & IT Market Size, By Region, 2015-2020 ($Billion)
  • Table 49: Others Market Size, By Solution, 2015-2020 ($Billion)
  • Table 50: Others Market Size, By Region, 2015-2020 ($Billion)
  • Table 51: Global MVAS Market Size, By Region, 2015-2020 ($Billion)
  • Table 52: NA: Market Size, By End User, 2015-2020 ($Billion)
  • Table 53: NA: Market Size, By Industry, 2015-2020 ($Billion)
  • Table 54: NA: Market Size, By Solution, 2015-2020 ($Billion)
  • Table 55: Europe: Market Size, By End User, 2015-2020 ($Billion)
  • Table 56: Europe: Market Size, By Industry, 2015-2020 ($Billion)
  • Table 57: Europe: Market Size, By Solution, 2015-2020 ($Billion)
  • Table 58: APAC: Market Size, By End User, 2015-2020 ($Billion)
  • Table 59: APAC: Market Size, By Industry, 2015-2020 ($Billion)
  • Table 60: APAC: Market Size, By Solution, 2015-2020 ($Billion)
  • Table 61: MEA: Market Size, By End User, 2015-2020 ($Billion)
  • Table 62: MEA: Market Size, By Industry, 2015-2020 ($Billion)
  • Table 63: MEA: Market Size, By Solution, 2015-2020 ($Billion)
  • Table 64: LA: Market Size, By End User, 2015-2020 ($Billion)
  • Table 65: LA: Market Size, By Industry, 2015-2020 ($Billion)
  • Table 66: LA: Market Size, By Solution, 2015-2020 ($Billion)
  • Table 67: New Product Launches, 2011-2014
  • Table 68: Agreements, Partnerships, Collaborations , Expansion and New Contracts
  • Table 69: Mergers & Acquisitions, 2011-2014

List of Figures

  • Figure 1: Global mobile value added services market: Research Methodology
  • Figure 2: Market Size Estimation Methodology: Bottom-Up Approach
  • Figure 3: Market Size Estimation Methodology: Top-Down Approach
  • Figure 4: Breakdown of Primary Interviews: By Company Type, Designation, and Region
  • Figure 5: Market Breakdown Data Triangulation Approach
  • Figure 6: Mobile value added services market Size, By Solutions (2015 vs. 2020): SMS to Lead the MVAS Market
  • Figure 7: MVAS Market Size, By Vertical (2015 vs. 2020): BFSI Will Continue Dominating the Market
  • Figure 8: North America Dominates the MVAS Market While APAC Projecting Potential Growth, 2015
  • Figure 9: Social Media Will Act as an Attractive Market Opportunity
  • Figure 10: Enterprises Accounted for the Largest Market Size in the MVAS Market Between 2015-2020
  • Figure 11: NA Market Will Continue to Dominate the MVAS Market
  • Figure 12: MEA Market to Grow With the Highest CAGR
  • Figure 13: MEA and APAC Are Expected to Have High Growth Rate in the Coming Five Years
  • Figure 14: Mobile Internet to Play A Crucial Role in the Mobile Value Added Services Market
  • Figure 15: Increase in Number of Smartphones and Tablet Users is the Key Growth Driver of MVAS Market
  • Figure 16: Value Chain Analysis: Enterprises Are Generating New Revenue Streams for the Vendors
  • Figure 17: Porter's Five Forces Analysis (2014): Limited Number of Substitutes Available Has Increased the Value of Mobile Value Added Services (MVAS) Solutions
  • Figure 18: Mobile value added services Market, Geographic Analysis
  • Figure 19: SMS, Mobile Emails, and Mobile Infotainment to Lead the Mobile value added services Market
  • Figure 20: Telecom & IT is the Fastest Growing Industry in the MVAS Market
  • Figure 21: Enterprise to Lead the MVAS Market
  • Figure 22: Telecom & IT is the Fastest Growing Industry in the MVAS Market
  • Figure 23: Geographical Snapshot (2015)
  • Figure 24: APAC and MEA Will Lead the Business Analytics Market By 2020
  • Figure 25: North America Market Snapshot: Investment in Healthcare and Telecom & IT Industry Will Drive the Market
  • Figure 26: APAC Market Snapshot: Investment in Healthcare and Telecom & IT Industry Will Drive the Market
  • Figure 27: Companies Adopted New Product Launch as the Key Growth Strategy Over the Last Four Years
  • Figure 28: Market Evaluation Framework
  • Figure 29: Battle for Market Share: Partnerships, Agreements, and Collaborations Was the Key Strategy of the Leading Market Players
  • Figure 30: AT&T : Business Overview
  • Figure 31: SWOT Analysis
  • Figure 32: Apple: Business Overview
  • Figure 33: SWOT Analysis
  • Figure 34: Google: Business Overview
  • Figure 35: SWOT Analysis
  • Figure 36: Vodafone: Business Overview
  • Figure 37: SWOT Analysis
  • Figure 38: Mahindra Comviva: Business Overview
  • Figure 39: SWOT Analysis
  • Figure 40: Inmobi: Business Overview
  • Figure 41: One97 Communication: Business Overview
  • Figure 42: Onmobile Global Limited : Business Overview
  • Figure 43: Comverse: Business Overview
  • Figure 44: Kongzhong Corporation: Business Overview
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