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市場調査レポート

モバイルアプリケーション開発プラットフォームの世界市場予測 2019:導入方式別(クラウド、オンプレミス)

Mobile Application Development Platform Market by Deployment (Cloud, On-Premise), by End User Type (SMBs, Large Enterprise), by Industry Verticals, by Region (NA, EU, APAC, MEA, LA) - Global Forecast to 2019

発行 MarketsandMarkets 商品コード 324220
出版日 ページ情報 英文 150 Pages
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モバイルアプリケーション開発プラットフォームの世界市場予測 2019:導入方式別(クラウド、オンプレミス) Mobile Application Development Platform Market by Deployment (Cloud, On-Premise), by End User Type (SMBs, Large Enterprise), by Industry Verticals, by Region (NA, EU, APAC, MEA, LA) - Global Forecast to 2019
出版日: 2015年01月26日 ページ情報: 英文 150 Pages
概要

モバイルアプリケーション開発プラットフォーム(MADP)とは、企業がスマートデバイス用モバイルアプリを構築・検証できるようにするためのソフトウェア・スイートの一種です。各企業は現在、従業員向けの効果的な業務ツールや消費者との接触チャネルとして、モバイルアプリケーションがもたらす巨大な潜在的価値についてよく理解しています。他方、アプリケーションの開発アプローチ(専用型・WEB型・ハイブリッド型ほか)を選択する際に、様々な事項(予算、時間的制約、対象顧客、機能性など)を比較検討する必要があります。加えて、近年ではデスクトップ/ノートPCからモバイルデバイスへの移行が進んでいるため、開発業者はその対応にも追われ、要求される事項も爆発的に増加してきました。そうした状況下で、消費者の懸念事項やセキュリティ上の要件、スケーラビリティに対応した開発ソリューションが求められています。全世界のMADP市場の規模は、2014年には19億1990万米ドル、2019年には71億7820万米ドルとなり、また2014〜2019年の年平均成長率(CAGR)は30.1%に達する、と推計されています。

当レポートでは、全世界のモバイルアプリケーション開発プラットフォーム市場について分析し、市場の構造・概況や主な促進・阻害要因、業界の構造と競争力、導入方式別・ユーザーの種類別・産業別・地域別の市場動向予測(今後5年間分)、企業間競争・提携の動き、主要企業のプロファイルといった情報を取りまとめてお届けいたします。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要

  • イントロダクション
  • 発展の経緯
  • 市場区分
  • 市場力学
    • 推進要因
      • 商用モバイル機器の台数増加
      • クラウドベース技術の登場
      • 大企業の間でのモバイルアプリ需要の拡大
    • 抑制要因
      • コスト上昇と技術的な難しさ
      • セキュリティの重要性の拡大
    • 市場機会
      • 信頼性の高い開発手法の導入
      • 部門レベルの共同開発の需要拡大
      • 別々のプラットフォーム上でのアプリケーション管理の改善
    • 課題
      • プラットフォーム間の均一性の継続的チェック
      • バックエンド・インテグレーションの維持
    • 緊急の課題
      • 固有アプリケーションの使用頻度の大幅低下
  • 規格
    • イントロダクション
    • 連邦情報処理標準(FIPS)
    • 連邦情報セキュリティ管理法(FISMA)

第6章 産業動向

  • イントロダクション
  • バリューチェーン分析
  • PEST分析
  • ポーターのファイブフォース分析

第7章 世界のモバイルアプリケーション開発プラットフォーム市場の分析:導入タイプ別

  • イントロダクション
  • クラウド方式
  • オンプレミス(自社運用)方式

第8章 世界のモバイルアプリケーション開発プラットフォーム市場の分析:ユーザーの種類別

  • イントロダクション
  • 中小企業(SMB)
  • 大企業

第9章 世界のモバイルアプリケーション開発プラットフォーム市場の分析:産業別

  • イントロダクション
  • BFSI(銀行・金融サービス・保険)
  • 医療
  • 小売業
  • 輸送・ロジスティクス
  • メディア・エンターテインメント
  • 通信・IT
  • 建設
  • 教育
  • 製造業
  • その他

第10章 地域分析

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • ラテンアメリカ

第11章 競合情勢

  • 概要
  • 競合状況・動向
    • 新製品の市場投入
    • 契約、提携、共同開発(過去3年間分)
    • 企業合併・買収(M&A)
    • 事業拡張
    • ベンチャーキャピタル(VC)資金

第12章 企業プロファイル

  • イントロダクション
  • SAP AG
    • 事業概要
    • 製品およびサービス
    • 主要戦略
    • 最近の発展動向
    • SWOT分析
    • MNMの見解
  • IBM Corporation
  • Oracle Corporation
  • Kony
  • Microsoft Corporation
  • Verivo Software
  • Salesforce.com
  • Appcelerator
  • Hewlett Packard
  • Microstragety

第13章 付録

図表一覧

目次
Product Code: TC 3108

The MADP market is an emerging technology with range of developments reshaping the communications market through constant changes in mobile environment. In the recent years, consumers and enterprise users have moved from PCs and laptops to smart devices that have left developer teams to ascent to new tools and technologies.

The growing demand for commercial mobile devices and emerging advancements in digital technology are visibly driving the market for MADP. Industry verticals such as BFSI, healthcare, retail, transportation and logistics and manufacturing are progressively deploying MADP for better quality and performance of mobile apps.

Strategic platform vendors, namely Halosys, Convertigo, IBM and Kony among various others are offering MADP to present definite set of recommendations from the end users that would help to develop mobile applications using the responsive development procedures.

The major restraints in this market are rising cost and technical difficulties and increasing importance of security. This report analyzes the growth rate and penetration of MADP across all regions.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rate is one of the economic factors which are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific (APAC) regions.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the market into services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different industry verticals and regions.
  • 2. This report will help them better understand the competitors and gain more insights to better position one's business. There is a separate section on competitive landscape, includingend-user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one's company ahead of the competitors.
  • 3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1 Introduction

  • 1.1 Objectives of the Study
  • 1.2 Market Definition
  • 1.3 Market Scope
    • 1.3.1 Markets Covered
    • 1.3.2 Year
  • 1.4 Currency
  • 1.5 Package Size
  • 1.6 Stakeholders

2 Research Methodology

  • 2.1 Market Size Estimation
  • 2.2 Market Crackdown and Data Triangulation
  • 2.3 Market Share Estimation
    • 2.3.1 Key Data Taken From Secondary Sources
    • 2.3.2 Key Data Taken From Primary Sources
    • 2.3.3 Assumptions
    • 2.3.4 Key Industry Insights

3 Executive Summary

4 Premium Insights

  • 4.1 Attractive Market Opportunities in MADP Market
  • 4.2 MADP Market - Top Three Industry Verticals
  • 4.3 Global MADP Market
  • 4.4 MADP Market Potential
  • 4.5 MADP User Type Market (2019)
  • 4.6 MADP Regional Market
  • 4.7 Industry Vertical Growth Matrix
  • 4.8 Lifecycle Analysis, By Region 2014

5 Market Overview

  • 5.1 Introduction
  • 5.2 Evolution
  • 5.3 Market Segmentation
    • 5.3.1 MADP Market Size, By Deployment Type
    • 5.3.2 MADP Market Size, By User Type
    • 5.3.3 MADP Market Size, By Industry Vertical
    • 5.3.4 MADP Market Size, By Region
  • 5.4 Market Dynamics
    • 5.4.1 Drivers
      • 5.4.1.1 Increasing Number of Commercial Mobile Devices
      • 5.4.1.2 Emergence of Cloud Based Technology
      • 5.4.1.3 Rising Demand Among Enterprises for Mobile Apps
    • 5.4.2 Restraints
      • 5.4.2.1 Rising Costs and Technical Difficulties
      • 5.4.2.2 Increasing Importance of Security
    • 5.4.3 Opportunities
      • 5.4.3.1 Implementation of Reliable Development Practices
      • 5.4.3.2 Growing Demand for Departmental Collaboration
      • 5.4.3.3 Better Management of Applications on Different Platforms
    • 5.4.4 Challenges
      • 5.4.4.1 Constantly Checking for Uniformity Across Platform
      • 5.4.4.2 Maintaining Back-End Integration
    • 5.4.5 Burning Issue
      • 5.4.5.1 Drastic Fall in the Usage of Native Apps
  • 5.5 Standards
    • 5.5.1 Introduction
    • 5.5.2 Federal Information Processing Standard (FIPS)
    • 5.5.3 Federal Information Security Management Act (FISMA)

6 Industry Trends

  • 6.1 Introduction
  • 6.2 Value Chain Analysis
  • 6.3 Pest Analysis
    • 6.3.1 Political Factors
    • 6.3.2 Economic Factors
    • 6.3.3 Social Factors
    • 6.3.4 Technological Factors
  • 6.4 Porter's Five Forces Analysis
    • 6.4.1 Threat From New Entrants
    • 6.4.2 Threat From Substitutes
    • 6.4.3 Bargaining Power of Suppliers
    • 6.4.4 Bargaining Power of Buyers
    • 6.4.5 Intensity of Competitive Rivarly

7 Global Mobile Application Development Platform Market Analysis, By Deployment Type

  • 7.1 Introduction
  • 7.2 Cloud
  • 7.3 On-Premises

8 Global Mobile Application Development Platform Market Analysis, By User Type

  • 8.1 Introduction
  • 8.2 SMBS
  • 8.3 Large Enterprises

9 Global Mobile Application Development Platform Market Analysis, By Industry Vertical

  • 9.1 Introduction
  • 9.2 BFSI
  • 9.3 Healthcare
  • 9.4 Retail
  • 9.5 Transportation and Logistics
  • 9.6 Media and Entertainment
  • 9.7 Telecom and It
  • 9.8 Construction
  • 9.9 Education
  • 9.10 Manufacturing
  • 9.11 Others

10 Geographic Analysis

  • 10.1 Introduction
  • 10.2 North America
  • 10.3 Europe
  • 10.4 Asia-Pacific
  • 10.5 Middle East and Africa
  • 10.6 Latin America

11 Competitive Landscape

  • 11.1 Overview
  • 11.2 Competitive Situation and Trends
    • 11.2.1 New Product Launches
    • 11.2.2 Agreements, Partnerships, and Collaborations, 2012-2014
    • 11.2.3 Mergers and Acquisitions
    • 11.2.4 Expansion
    • 11.2.5 Venture Captial (VC) Funding

12 Company Profiles

  • 12.1 Introduction
  • 12.2 SAP AG
    • 12.2.1 Business Overview
    • 12.2.2 Products and Services
    • 12.2.3 Key Strategies
    • 12.2.4 Recent Developments
    • 12.2.5 SWOT Analysis
    • 12.2.6 MNM View
  • 12.3 IBM Corporation
    • 12.3.1 Business Overview
    • 12.3.2 Products and Services
    • 12.3.3 Key Strategies
    • 12.3.4 Recent Developments
    • 12.3.5 SWOT Analysis
    • 12.3.6 MNM View
  • 12.4 Oracle Corporation
    • 12.4.1 Business Overview
    • 12.4.2 Products and Services
    • 12.4.3 Key Strategies
    • 12.4.4 Recent Developments
    • 12.4.5 SWOT Analysis
    • 12.4.6 MNM View
  • 12.5 Kony
    • 12.5.1 Business Overview
    • 12.5.2 Products and Services
    • 12.5.3 Key Strategies
    • 12.5.4 Recent Developments
    • 12.5.5 MNM View
  • 12.6 Microsoft Corporation
    • 12.6.1 Business Overview
    • 12.6.2 Products and Services
    • 12.6.3 Key Strategies
    • 12.6.4 Recent Developments
    • 12.6.5 SWOT Analysis
    • 12.6.6 MNM View
  • 12.7 Verivo Software
    • 12.7.1 Business Overview
    • 12.7.2 Products and Services
    • 12.7.3 Key Strategies
    • 12.7.4 Recent Developments
    • 12.7.5 MNM View
  • 12.8 Salesforce.Com
    • 12.8.1 Business Overview
    • 12.8.2 Products and Services
    • 12.8.3 Key Strategies
    • 12.8.4 Recent Developments
    • 12.8.5 SWOT Analysis
    • 12.8.6 MNM View
  • 12.9 Appcelerator
    • 12.9.1 Business Overview
    • 12.9.2 Products and Services
    • 12.9.3 Key Strategies
    • 12.9.4 Recent Developments
    • 12.9.5 MNM View
  • 12.10 Hewlett Packard
    • 12.10.1 Business Overview
    • 12.10.2 Products and Services
    • 12.10.3 Key Strategies
    • 12.10.4 Recent Developments
    • 12.10.5 MNM View
  • 12.11 Microstrategy
    • 12.11.1 Business Overview
    • 12.11.2 Products and Services
    • 12.11.3 Key Strategies
    • 12.11.4 Recent Developments
    • 12.11.5 MNM View

13 Appendix

  • 13.1 Discussion Guide
  • 13.2 Introducing RT: Real Time Market Intelligence
  • 13.3 Available Customizations
  • 13.4 Related Reports

List of Tables

  • Table 1 Global Mobile Application Development Platform Market Size and Growth Rate, 2012-2019 ($Million, Y-O-Y %)
  • Table 2 Increasing Number of Commercial Mobile Devices Will Drive the Market
  • Table 3 Increasing Importance of Security Will Restraint the Growth of MADP
  • Table 4 Better Management of Applications on Different Platform Will Act as an Opportunity for MADP
  • Table 5 Maintaining Back End Integration Will Be the Major Challenge for Platform Providers
  • Table 6 Global Mobile Application Development Platform Market Size, By Deployment Type, 2012-2019 ($Million)
  • Table 7 Global Cloud Deployed MADP Market Size, By User Type, 2012-2019 ($Million)
  • Table 8 Global Cloud Deployed MADP Market Size, By Industry Vertical, 2012-2019 ($Million)
  • Table 9 Global Cloud Deployed MADP Market Size, By Region, 2012-2019 ($Million)
  • Table 10 Global On-Premises Deployed MADP Market Size, By User Type Voice ,2012-2019 ($Million)
  • Table 11 Global On-Premises Deployed MADP Market Size, By Industry Vertical, 2012-2019 ($Million)
  • Table 12 Global On-Premises Deployed MADP Market Size, By Region, 2012-2019 ($Million)
  • Table 13 Global Mobile Application Development Platform Market Size, By Access Type, 2012-2019 ($Million)
  • Table 14 Global SMBS MADP Market Size, By Deployment Type, 2012-2019 ($Million)
  • Table 15 Global SMBS MADP Market Size, By Industry Vertical , 2012-2019 ($Million)
  • Table 16 Global SMBS MADP Market Size, By Region, 2012-2019 ($Million)
  • Table 17 Global Large Enterprises MADP Market Size, By Deployment Type, 2012-2019 ($Million)
  • Table 18 Global Large Enterprises MADP Market Size, By Industry Vertical, 2012-2019 ($Million)
  • Table 19 Global Large Enterprise MADP Market Size, By Region, 2012-2019 ($Million)
  • Table 20 Global Mobile Application Development Platform Market Size, By Industry Vertical, 2012-2019 ($Million)
  • Table 21 Global Market Size in BFSI Industry Vertical, By Deployment Type 2012-2019 ($Million)
  • Table 22 Global Market Size in BFSI Industry Vertical, By User Type, 2012-2019 ($Million)
  • Table 23 Global Market Size in BFSI Industry Vertical, By Region, 2012-2019 ($Million)
  • Table 24 Global Market Size in the Healthcare Industry Vertical, By Deployment Type, 2012-2019 ($Million)
  • Table 25 Global Market Size in the Healthcare Industry Vertical, By User Type, 2012-2019 ($Million)
  • Table 26 Global Market Size in the Healthcare Industry Vertical, By Region, 2012-2019 ($Million)
  • Table 27 Global Market Size in the Retail Industry Vertical, By Deployment Type, 2012-2019 ($Million)
  • Table 28 Global Market Size in the Retail Industry Vertical, By User Type, 2012-2019 ($Million)
  • Table 29 Global Market Size in the Retail Industry Vertical, By Region2012-2019 ($Million)
  • Table 30 Global Market Size in the Transportation and Logistics Industry Vertical, By Deployment Type, 2012-2019 ($Million)
  • Table 31 Global Market Size in the Transportation and Logistics Industry Vertical, By User Type, 2012-2019 ($Million)
  • Table 32 Global Market Size in the Transportation ND Logistics Industry Vertical, By Region, 2012-2019 ($Million)
  • Table 33 Global Market Size in the Media and Entertainment Industry Vertical, By Deployment Type, 2012-2019 ($Million)
  • Table 34 Global Market Size in the Media and Entertainment Industry Vertical, By User Type, 2012-2019 ($Million)
  • Table 35 Global Market Size in the Media and Entertainment Industry Vertical, By Region, 2012-2019 ($Million)
  • Table 36 Global Market Size in the Telecom and It Industry Vertical, By Deployment Type, 2012-2019 ($Million)
  • Table 37 Global Market Size in the Telecom and It Industry Vertical, By User Type, 2012-2019 ($Million)
  • Table 38 Global Market Size in the Telecom and It Industry Vertical, By Region, 2012-2019 ($Million)
  • Table 39 Global Market Size in the Construction Industry Vertical, By Deployment Type, 2012-2019 ($Million)
  • Table 40 Global Market Size in the Construction Industry Vertical, By User Type, 2012-2019 ($Million)
  • Table 41 Global Market Size in the Construction Industry Vertical, By Region, 2012-2019 ($Million)
  • Table 42 Global Market Size in the Education Industry Vertical, By Deployment Type, 2012-2019 ($Million)
  • Table 43 Global Market Size in the Education Industry Vertical, By User Type, 2012-2019 ($Million)
  • Table 44 Global Market Size in the Education Industry Vertical, By Region, 2012-2019 ($Million)
  • Table 45 Global Market Size in the Manufacturing Industry Vertical, By Deployment Type, 2012-2019 ($Million)
  • Table 46 Global Market Size in the Manufacturing Industry Vertical, By User Type, 2012-2019 ($Million)
  • Table 47 Global Market Size in the Manufacturing Industry Vertical, By Region, 2012-2019 ($Million)
  • Table 48 Global Market Size in the Others Industry Vertical, By Deployment Type, 2012-2019 ($Million)
  • Table 49 Global Market Size in the Others Industry Vertical, By User Type, 2012-2019 ($Million)
  • Table 50 Global Market Size in the Others Industry Vertical, By Region, 2012-2019 ($Million)
  • Table 51 Global Mobile Application Development Platform Market Size, By Region, 2012-2019 ($Million)
  • Table 52 North America: Market Size, By Deployment Type, 2012-2019 ($Million)
  • Table 53 North America: Market Size, By User Type, 2012-2019 ($Million)
  • Table 54 North America: Market Size, By Industry Vertical, 2012-2019 ($Million)
  • Table 55 Europe: Market Size, By Deployment Type, 2012-2019 ($Million)
  • Table 56 Europe: Market Size, By User Type, 2012-2019 ($Million)
  • Table 57 Europe: Market Size, By Industry Vertical, 2012-2019 ($Million)
  • Table 58 APAC: Market Size, By Deployment Type, 2012-2019 ($Million)
  • Table 59 APAC: Market Size, By User Type, 2012-2019 ($Million)
  • Table 60 APAC: Market Size, By Industry Vertical, 2012-2019 ($Million)
  • Table 61 MEA: Market Size, By Deployment Type, 2012-2019 ($Million)
  • Table 62 MEA: Market Size, By User Type, 2012-2019 ($Million)
  • Table 63 MEA: Market Size, By Industry Vertical, 2012-2019 ($Million)
  • Table 64 Latin America: Market Size, By Deployment Type, 2012-2019 ($Million)
  • Table 65 Latin America: Market Size, By User Type, 2012-2019 ($Million)
  • Table 66 Latin America: Market Size, By Industry Vertical, 2012-2019 ($Million)
  • Table 67 New Product Launches, 2012-2014
  • Table 68 Agreements, Partnerships, and Collaborations, 2012-2014
  • Table 69 Mergers and Acquisitions, 2011-2014
  • Table 70 Expansion, 2012-2014
  • Table 71 VC Funding, 2011-2014

List of Figures

  • Figure 1 Markets Covered
  • Figure 2 Research Design
  • Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
  • Figure 4 Market Size Estimation Methodology: Top-Down Approach
  • Figure 5 Break Down of Primary Interview: By Company Type, Designation, and Region
  • Figure 6 Data Triangulation
  • Figure 7 MADP Market Size, User Type Snapshot (2014-2019): Market for Large Enterprise is Expected to Double in the Next Five Years Figure 8 MADP Market Size, Industry Vertical Snapshot (2014-2019): BFSI Will Dominate the Market
  • Figure 9 Global MADP Market Size, By Deployment, 2014-2019
  • Figure 10 Global MADP Market Share, 2014- North America Will Exhibit the Highest Market Share in 2014
  • Figure 11 Growing Demand for Departmental Collaboration Will Act as an Attractive Market Opportunity for the MADP Market
  • Figure 12 BFSI, Retail and Transportation and Logistics Are the Top Three Industry Segments Gaining the Highest Traction in Terms of Market Size
  • Figure 13 North America Holds the Maximum Share in the MADP Market (2014)
  • Figure 14 Asia-Pacific is Expected to Have the Highest Market Growth Potential in the Years to Come
  • Figure 15 Large Enterprise Will Continue to Dominate the MADP Market in the Next Five Years
  • Figure 16 Asia-Pacific Market to Grow Faster Than Europe and North America
  • Figure 17 MADP Industry Verticals, Growth Matrix
  • Figure 18 Regional Lifecycle
  • Figure 19 Platform Providers to Play A Crucial Role in MADP Market
  • Figure 20 MADP Market Size, By Deployment Type
  • Figure 21 MADP Market Size, By User Type
  • Figure 22 MADP Market Size, By Industry Vertical
  • Figure 23 MADP Market Size, By Region
  • Figure 24 Rising Demand Among Enterprises for Mobile Apps Will Drive the Market for MADP
  • Figure 25 Value Chain Analysis
  • Figure 26 Porter's Five Forces Analysis (2014): Availability of Substitute Products Have Decreased the Value of the MADP Platform
  • Figure 27 Cloud-Based Deployment Will Have More Than Half the Share By 2019
  • Figure 28 Global MADP Market By Deployment, Geographic Analysis (2014)
  • Figure 29 Large Enterprises is Expected to Hold the Largest Market Share for the Cloud Deployed MADP
  • Figure 30 Large Enterprises Will Continue to Dominate the On-Premises Deployed MADP Market
  • Figure 31 SMBS Exhibit the Fastest Growth Rate in the MADP Market During the Forecast Period
  • Figure 32 Geographic Analysis of the MADP Market, By User Type,
  • Figure 33 SMBS Tend to Deploy Mobile Application Development Platform on Cloud
  • Figure 34 Large Enterprises Tend to Deploy Mobile Application Development Platform Market On-Premises
  • Figure 35 BFSI and Retail Would Control the Largest Market Share for Large Enterprise MADP Market
  • Figure 36 Global MADP Market is Largely Dominated By the BFSI Industry Vertical
  • Figure 37 Geographic Analysis of the MADP Market, By Industry Vertical
  • Figure 38 North America Will Lead the MADP Market
  • Figure 39 Geographic Snapshot - Asia-Pacific is Emerging as A New Hotspot
  • Figure 40 Asia-Pacific: One of the Attractive Destinations for Almost All Industry Verticals
  • Figure 41 Geographic Snapshot (2014-2019): Asia-Pacific an Attractive Destination for the Overall MADP Market
  • Figure 42 North America Market Snapshot: BFSI Industry is Expected to Contribute Maximum to the Market Value in 2014
  • Figure 43 Asia-Pacific MSS Market Snapshot - Retail Expected to Gain Popularity By 2019
  • Figure 44 Asia-Pacific is One of the Fastest Growing Regions in the MADP Market
  • Figure 45 Companies Adopted Partnerships/ Agreements/ Collaborations as the Key Growth Strategies Over the Last Three Years
  • Figure 46 Oracle and SAP AG Grew at the Fastest Growth Rate Between 2009 and 2013
  • Figure 47 Market Evaluation Framework
  • Figure 48 Battle for Market Share: Partnerships, Agreements, and Collaborations Are the Key Strategies
  • Figure 49 Geographic Revenue Mix of Top 5 Market Players
  • Figure 50 SAP AG: Business Overview
  • Figure 51 SAP AG: SWOT Analysis
  • Figure 52 IBM: Business Overview
  • Figure 53 IBM: SWOT Analysis
  • Figure 54 Oracle Corporation : Business Overview
  • Figure 55 Oracle Corporation: SWOT Analysis
  • Figure 56 Kony : Business Overview
  • Figure 57 Microsoft Corporation: Business Overview
  • Figure 58 Microsoft Corporation: SWOT Analysis
  • Figure 59 Verivo Software : Business Overview
  • Figure 60 Salesforce.Com: Business Overview
  • Figure 61 Salesforce.Com:SWOT Analysis
  • Figure 62 Appcelerator: Business Overview
  • Figure 63 Hewlett Packard: Business Overview
  • Figure 64 Microstrategy : Business Overview
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