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市場調査レポート

モバイルマーケティングの世界市場 2021年までの予測:SMS・MMS・プッシュ通知・モバイルeメール・QRコード・モバイルWeb

Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021

発行 MarketsandMarkets 商品コード 321885
出版日 ページ情報 英文 142 Pages
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モバイルマーケティングの世界市場 2021年までの予測:SMS・MMS・プッシュ通知・モバイルeメール・QRコード・モバイルWeb Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021
出版日: 2016年05月04日 ページ情報: 英文 142 Pages
概要

世界のモバイルマーケティングの市場規模は、2016年には286億3000万米ドル、2021年には988億5000万米ドルと、28.1%ものCAGR (複合年間成長率) で成長する見通しです。市場の急成長の理由として、携帯電話ユーザーの増加や高速インターネットの料金低下、モバイルWeb・モバイルアプリの利用増加などが挙げられます。地域別では、アジア太平洋地域が最大の市場で、北米がそれに続いていますが、ラテンアメリカでも急速な市場成長が生じつつあります。

当レポートでは、世界のモバイルマーケティング市場について分析し、技術の概要や市場の構造・最新動向、主な市場促進・阻害要因、市場動向と今後の見通し (過去2年間・今後6年間分)、ソリューション別・ユーザー別・産業別・地域別の詳細動向、市場競争の状態、今後の技術開発・市場発展の方向性、主要企業のプロファイルなどを調査・考察しております。

第1章 序論

第2章 調査手法

第3章 エグゼクティブ・サマリー

第4章 重要事項

第5章 市場概要

  • イントロダクション
  • 市場分類
  • 市場ダイナミクス
    • 市場成長促進要因
      • 携帯電話の普及
      • 高速インターネットの利用料金の低下
      • モバイルWeb/モバイルアプリケーションの利用増加
    • 市場成長阻害要因
      • 導入時の複雑さ
      • マーケティングサービス業者側の、変化への対応の難しさ
    • 市場機会
      • ソーシャルメディア・プラットフォームの利用
      • モバイルデータ分析
    • 課題
      • プライバシーの問題
      • 消費者行動の理解
  • 規制の影響
    • イントロダクション
      • MMA (モバイルマーケティング協会)
      • 連邦取引委員会 (FTC)

第6章 業界動向

  • イントロダクション
  • 市場の進化
  • バリューチェーン分析

第7章 モバイルマーケティング市場:ソリューション別

  • イントロダクション
  • SMS
  • MMS
  • プッシュ通知
  • モバイルeメール
  • QRコード
  • 位置情報活用マーケティング
  • In-Appメッセージ
  • モバイルWeb
  • その他

第8章 モバイルマーケティング市場:ユーザーの種類別

  • イントロダクション
  • 中小企業
  • 大企業

第9章 モバイルマーケティング市場:産業別

  • イントロダクション
  • 小売業・eコマース
  • 旅行・物流 (ロジスティクス)
  • 自動車
  • BFSI (銀行・金融サービス・保険)
  • 通信・IT
  • メディア・エンタテインメント
  • 医療機関
  • 政府
  • その他

第10章 地域別分析

  • イントロダクション
  • 北米
  • アジア太平洋地域
  • 欧州
  • 中東・アフリカ
  • ラテンアメリカ

第11章 市場競争状況

  • 概要
  • 市場競争状況および市場動向
    • 新製品の発売・改良
    • 協定・事業提携・事業協力・合弁事業
    • 企業合併・買収 (M&A)
    • 事業拡張

第12章 企業プロファイル (事業概要、製品・サービス、主な考察、近年の動向、SWOT分析、財務比率分析、MnMの見解)

  • イントロダクション
  • 製品マッピング
  • SAP SE
  • IBM CORPORATION
  • SALESFORCE.COM, INC.
  • AT&T INC.
  • ORACLE CORPORATION
  • ADOBE SYSTEMS, INC.
  • SAS INSTITUTE, INC.
  • MOBIVITY HOLDINGS CORPORATION
  • SALMAT LTD.
  • VIBES MEDIA, LLC

第13章 主な技術開発企業のプロファイル

  • FIKSU INC.
    • 事業概要
    • 近年の動向
    • モバイルマーケティングへの対応
  • INMOBI
  • NETCORE SOLUTIONS
  • MOOD MEDIA CORPORATION
  • SOMO GLOBAL
  • VELTI PLC
  • VMAX

第14章 付録

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目次
Product Code: TC 2942

Increasing use of smartphones and tablets is driving the market

MarketsandMarkets forecasts the global mobile marketing market to grow from USD 28.63 billion in 2016 to USD 98.85 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1%. The mobile marketing market is growing rapidly because of the increasing number of mobile phone users, availability of high internet speed, and increasing usage of mobile web and mobile applications.

APAC is expected to have the largest market share

The APAC region is expected to be the largest revenue generator region for mobile marketing vendors for the next five years, followed by North America. The region of APAC is a highly receptive market with continual development in the mobile marketing technology, which is further enhanced with ongoing large-scale adoption of mobile marketing solutions. Increase in smartphone penetration, availability of mobile internet, more use of mobile applications and mobile web, and introduction of 4G network by the carriers, are some of the factors driving the mobile marketing market in APAC. APAC is also expected to contribute more than 50% of all new connections between now and 2021. Latin America is the fastest growing region in mobile marketing. Mobile internet usage in the region has been growing largely due to mobile device adoption and growth of the middle class society.

The study validates the market size of segments and sub-segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the mobile marketing marketplace.

  • By Company type - Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
  • By Designation - C-Level - 72%, Director Level- 14%. Others- 14%
  • By Region - North America- 57%, Europe-14%, APAC- 29%

The report includes the study of key players offering mobile marketing solutions and services: SAP SE (Germany), IBM (New Yok), AT&T (Texas), Salesforce (California), Adobe Systems (California), Oracle (California), SAS (North Carolina), Mobivity Holdings (California), Salmat (Australia), and Vibes Media (Chicago). Furthermore, the report also includes in-depth competitive analysis of the key players in the mobile marketing market, with their company profiles, SWOT analysis, recent developments, and key market strategies.

The report will help the market leaders or new entrants in this market in the following ways:

  • 1. This report segments the market into various sub-segments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different end-users and regions.
  • 2. This report will help in the better understanding of the competitors and gain more insights to better one's position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
  • 3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED IN THE REPORT
  • 1.4. CURRENCY
  • 1.5. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE MARKETING MARKET
  • 4.2. GLOBAL MOBILE MARKETING MARKET - BY USER TYPE
  • 4.3. GLOBAL MOBILE MARKETING MARKET
  • 4.4. MOBILE MARKETING MARKET POTENTIAL
  • 4.5. MOBILE MARKETING REGIONAL MARKET
  • 4.6. LIFECYCLE ANALYSIS, BY REGION 2016

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET SEGMENTATION
  • 5.3. MARKET DYNAMICS
    • 5.3.1. DRIVERS
      • 5.3.1.1. High penetration of mobile phone users
      • 5.3.1.2. Decrease in the price of high speed internet
      • 5.3.1.3. Increased use of mobile web and mobile applications
    • 5.3.2. RESTRAINTS
      • 5.3.2.1. Complexity of implementation
      • 5.3.2.2. Resistance to accept change among marketing service providers
    • 5.3.3. OPPORTUNITIES
      • 5.3.3.1. Use of social media platforms
      • 5.3.3.2. Mobile data analytics
    • 5.3.4. CHALLENGES
      • 5.3.4.1. Privacy concerns
      • 5.3.4.2. Understanding consumer behavior
  • 5.4. REGULATORY IMPLICATIONS
    • 5.4.1. INTRODUCTION
      • 5.4.1.1. Mobile Marketing Association (MMA)
      • 5.4.1.2. Federal Trade Commission (FTC)

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. EVOLUTION
  • 6.3. VALUE CHAIN ANALYSIS

7. MOBILE MARKETING MARKET ANALYSIS, BY SOLUTION

  • 7.1. INTRODUCTION
  • 7.2. SHORT MESSAGE SERVICE (SMS)
  • 7.3. MULTIMEDIA MESSAGING SERVICE (MMS)
  • 7.4. PUSH NOTIFICATION
  • 7.5. MOBILE EMAILS
  • 7.6. QUICK RESPONSE (QR) CODES
  • 7.7. LOCATION-BASED MARKETING
  • 7.8. IN-APP MESSAGES
  • 7.9. MOBILE WEB
  • 7.10. OTHERS

8. MOBILE MARKETING MARKET ANALYSIS, BY USER TYPE

  • 8.1. INTRODUCTION
  • 8.2. SMALL AND MEDIUM BUSINESSES (SMBS)
  • 8.3. LARGE ENTERPRISES

9. MOBILE MARKETING MARKET ANALYSIS, BY VERTICAL

  • 9.1. INTRODUCTION
  • 9.2. RETAIL AND E-COMMERCE
  • 9.3. TRAVEL AND LOGISTICS
  • 9.4. AUTOMOTIVE
  • 9.5. BFSI
  • 9.6. TELECOM AND IT
  • 9.7. MEDIA AND ENTERTAINMENT
  • 9.8. HEALTHCARE
  • 9.9. GOVERNMENT
  • 9.10. OTHERS

10. GEOGRAPHIC ANALYSIS

  • 10.1. INTRODUCTION
  • 10.2. NORTH AMERICA
  • 10.3. ASIA-PACIFIC (APAC)
  • 10.4. EUROPE
  • 10.5. MIDDLE EAST AND AFRICA (MEA)
  • 10.6. LATIN AMERICA

11. COMPETITIVE LANDSCAPE

  • 11.1. OVERVIEW
  • 11.2. COMPETITIVE SITUATION AND TRENDS
    • 11.2.1. NEW PRODUCT LAUNCHES AND ENHANCEMENTS
    • 11.2.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,2013-2015
    • 11.2.3. MERGERS AND ACQUISITIONS, 2013-2015
    • 11.2.4. EXPANSION, 2013-2015

12. COMPANY PROFILES (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*

  • 12.1. INTRODUCTION
  • 12.2. PRODUCT MAPPING
  • 12.3. SAP SE
  • 12.4. IBM CORPORATION
  • 12.5. SALESFORCE.COM, INC.
  • 12.6. AT&T INC.
  • 12.7. ORACLE CORPORATION
  • 12.8. ADOBE SYSTEMS, INC.
  • 12.9. SAS INSTITUTE, INC.
  • 12.10. MOBIVITY HOLDINGS CORPORATION
  • 12.11. SALMAT LTD.
  • 12.12. VIBES MEDIA, LLC

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13. KEY INNOVATOR PROFILES

  • 13.1. FIKSU INC.
    • 13.1.1. BUSINESS OVERVIEW
    • 13.1.2. RECENT DEVELOPMENTS
    • 13.1.3. PUSH FOR MOBILE MARKETING
  • 13.2. INMOBI
    • 13.2.1. BUSINESS OVERVIEW
    • 13.2.2. RECENT DEVELOPMENTS
    • 13.2.3. PUSH FOR MOBILE MARKETING
  • 13.3. NETCORE SOLUTIONS
    • 13.3.1. BUSINESS OVERVIEW
    • 13.3.2. PUSH FOR MOBILE MARKETING
  • 13.4. MOOD MEDIA CORPORATION
    • 13.4.1. BUSINESS OVERVIEW
    • 13.4.2. PUSH FOR MOBILE MARKETING
  • 13.5. SOMO GLOBAL
    • 13.5.1. BUSINESS OVERVIEW
    • 13.5.2. RECENT DEVELOPMENTS
    • 13.5.3. PUSH FOR MOBILE MARKETING
  • 13.6. VELTI PLC
    • 13.6.1. BUSINESS OVERVIEW
    • 13.6.2. PUSH FOR MOBILE MARKETING
  • 13.7. VMAX
    • 13.7.1. BUSINESS OVERVIEW
    • 13.7.2. PUSH FOR MOBILE MARKETING

14. APPENDIX

  • 14.1. RECENT DEVELOPMENTS
    • 14.1.1. NEW PRODUCT LAUNCH AND ENHANCEMENTS
    • 14.1.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS AND JOINT VENTURES
    • 14.1.3. MERGERS AND ACQUISITIONS
  • 14.2. DISCUSSION GUIDE
  • 14.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.4. INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
  • 14.5. AVAILABLE CUSTOMIZATIONS
  • 14.6. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: GLOBAL MOBILE MARKETING MARKET SIZE AND GROWTH RATE, 2014-2021 (USD BILLION) (Y-O-Y %)
  • TABLE 2: HIGH PENETRATION OF MOBILE PHONE USERS AND INCREASING USE OF MOBILE WEB AND MOBILE APPLICATIONS WILL DRIVE THE MOBILE MARKETING MARKET
  • TABLE 3: LACK OF AWARENESS AMONG USERS AND EXPENSIVE INFRASTRUCTURE RESTRAINS THE GROWTH OF MARINE SATELLITE COMMUNICATION MARKET
  • TABLE 4: USE OF SOCIAL MEDIA PLATFORM AND MOBILE DATA ANALYTICS ARE CONSIDERED AS OPPORTUNITIES FOR THE MOBILE MARKETING MARKET
  • TABLE 5: PRIVACY CONCERN IS THE MAIN CHALLENGE FOR THE GROWTH OF MOBILE MARKETING MARKET
  • TABLE 6: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD BILLION)
  • TABLE 7: SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD BILLION)
  • TABLE 8: SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 9: SHORT MESSAGE SERVICE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 10: MULTIMEDIA MESSAGING SERVICE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 11: MULTIMEDIA MESSAGING SERVICE : MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 12: MULTIMEDIA MESSAGING SERVICE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 13: PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 14: PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 15: PUSH NOTIFICATION: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 16: MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 17: MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 18: MOBILE EMAILS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 19: QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 20: QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 21: QUICK RESPONSE CODES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 22: LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 23: LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2014-2021 (USD MILLION)
  • TABLE 24: LOCATION-BASED MARKETING: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 25: IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 26: IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 27: IN-APP MESSAGES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 28: MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 29: MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY VERTICAL 2014-2021 (USD MILLION)
  • TABLE 30: MOBILE WEB: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 31: OTHERS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 32: OTHERS: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 33: OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 34: MOBILE MARKETING MARKET, BY USER TYPE, 2014-2021 (USD BILLION)
  • TABLE 35: SMALL AND MEDIUM ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 36: LARGE ENTERPRISES: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 37: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD BILLION)
  • TABLE 38: RETAIL AND E-COMMERCE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD BILLION)
  • TABLE 39: RETAIL AND E-COMMERCE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 40: TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 41: TRAVEL AND LOGISTICS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 42: AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 43: AUTOMOTIVE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 44: BFSI: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 45: BFSI: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 46: TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 47: TELECOM AND IT: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 48: MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 49: MEDIA AND ENTERTAINMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 50: HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 51: HEALTHCARE: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 52: GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 53: GOVERNMENT: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 54: OTHERS: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 55: OTHERS: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD MILLION)
  • TABLE 56: MOBILE MARKETING MARKET SIZE, BY REGION, 2014-2021 (USD BILLION)
  • TABLE 57: NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 58: NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 59: NORTH AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 60: ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 61: ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 62: ASIA-PACIFIC: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 USD MILLION)
  • TABLE 63: EUROPE: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 64: EUROPE: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 65: EUROPE: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 66: MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 67: MIDDLE EAST AND AFRICA: MOBILE MARKETING SOFTWARE MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 68: MIDDLE EAST AND AFRICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 69: LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION)
  • TABLE 70: LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY USER TYPE, 2014-2021 (USD MILLION)
  • TABLE 71: LATIN AMERICA: MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION)
  • TABLE 72: NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013-2015
  • TABLE 73: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
  • TABLE 74: MERGERS AND ACQUISITIONS, 2013-2015
  • TABLE 75: EXPANSION
  • TABLE 76: NEW PRODUCT LAUNCH AND ENHANCEMENTS
  • TABLE 77: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
  • TABLE 78: MERGERS AND ACQUISITIONS, 2013-2015

LIST OF FIGURES

  • FIGURE 1: GLOBAL MOBILE MARKETING MARKET
  • FIGURE 2: MOBILE MARKETING MARKET: RESEARCH DESIGN
  • FIGURE 3: BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 5: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 6: DATA TRIANGULATION
  • FIGURE 7: MOBILE MARKETING MARKET SIZE, BY SOLUTION (2016 & 2021): SMS SOLUTION IS EXPECTED TO LEAD THE MOBILE MARKETING MARKET
  • FIGURE 8: MOBILE MARKETING MARKET SIZE, BY USER TYPE (2016 & 2021): LARGE ENTERPRISES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 9: MOBILE MARKETING MARKET SIZE, BY VERTICAL SNAPSHOT (2016 & 2021): RETAIL AND E-COMMERCE VERTICAL IS EXPECTED TO LEAD THE MOBILE MARKETING MARKET
  • FIGURE 10: MOBILE MARKETING MARKET SIZE, REGIONAL SNAPSHOT (2016 & 2021): ASIA-PACIFIC IS EXPECTED TO LEAD THE MOBILE MARKETING MARKET
  • FIGURE 11: GLOBAL MOBILE MARKETING MARKET SHARE, 2016 - ASIA-PACIFIC IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2016
  • FIGURE 12: INCREASED USE OF MOBILE WEB AND MOBILE APPLICATIONS WILL DRIVE THE MOBILE MARKETING MARKET
  • FIGURE 13: MOBILE MARKETING MARKET BY USER TYPE, 2014-2021, (USD BILLION)
  • FIGURE 14: ASIA-PACIFIC IS ESTIMATED TO HOLD THE MAXIMUM SHARE IN THE MOBILE MARKETING MARKET (2016)
  • FIGURE 15: LATIN AMERICA IS EXPECTED TO HAVE THE HIGHEST GROWTH POTENTIAL DURING THE FORECAST PERIOD
  • FIGURE 16: LATIN AMERICA MARKET TO GROW FASTER AS COMPARED TO OTHER REGIONS
  • FIGURE 17: REGIONAL LIFECYCLE - MIDDLE EAST AND AFRICA IS ESTIMATED TO BE IN THE INTRODUCTORY PHASE IN 2016
  • FIGURE 18: MOBILE MARKETING MARKET SEGMENTATION
  • FIGURE 19: DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES OF THE MOBILE MARKETING MARKET
  • FIGURE 20: MOBILE MARKETING MARKET: VALUE CHAIN ANALYSIS
  • FIGURE 21: QUICK RESPONSE CODES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 22: LARGE ENTERPRISES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 23: TELECOM AND IT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 24: LATIN AMERICA IS PROJECTED TO HAVE THE HIGHEST GROWTH IN THE MOBILE MARKETING MARKET
  • FIGURE 25: GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC IS ESTIMATED TO HOLD THE LARGEST SHARE IN THE MOBILE MARKETING MARKET IN 2016
  • FIGURE 26: NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 27: ASIA-PACIFIC MARKET SNAPSHOT
  • FIGURE 28: COMPANIES ADOPTED NEW PRODUCT LAUNCH AND PARTNERSHIPS AND AGREEMENTS AS THE KEY GROWTH STRATEGIES OVER THE LAST THREE YEARS
  • FIGURE 29: MARKET EVALUATION FRAMEWORK
  • FIGURE 30: BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND ENHANCEMENT WAS THE KEY GROWTH STRATEGY OF THE MOBILE MARKETING MARKET
  • FIGURE 31: GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS
  • FIGURE 32: PRODUCT MAPPING SNAPSHOT
  • FIGURE 33: SAP SE: COMPANY SNAPSHOT
  • FIGURE 34: SAP SE: SWOT ANALYSIS
  • FIGURE 35: IBM CORPORATION: COMPANY SNAPSHOT
  • FIGURE 36: IBM CORPORATION: SWOT ANALYSIS
  • FIGURE 37: SALESFORCE.COM: COMPANY SNAPSHOT
  • FIGURE 38: SALESFORCE.COM, INC.: SWOT ANALYSIS
  • FIGURE 39: AT&T: COMPANY SNAPSHOT
  • FIGURE 40: AT&T: SWOT ANALYSIS
  • FIGURE 41: ORACLE CORPORATION: COMPANY SNAPSHOT
  • FIGURE 42: ORACLE CORPORATION: SWOT ANALYSIS
  • FIGURE 43: ADOBE SYSTEMS: COMPANY SNAPSHOT
  • FIGURE 44: SAS INSTITUTE: COMPANY SNAPSHOT
  • FIGURE 45: MOBIVITY HOLDINGS CORPORATION: COMPANY SNAPSHOT
  • FIGURE 46: SALMAT LTD.: COMPANY SNAPSHOT
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