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市場調査レポート

顧客アナリティクスの世界市場 - ソリューション別 (データ管理/ETL、アナリティクスツール/モジュール、お客様の声、ソーシャルメディア・アナリティクスツール、ウェブ・アナリティクスツール、ダッシュボード表示、ならびにレポート作成)の分析に基づく市場予測

Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts and Analysis (2014 - 2019)

発行 MarketsandMarkets 商品コード 321803
出版日 ページ情報 英文 138 Pages
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顧客アナリティクスの世界市場 - ソリューション別 (データ管理/ETL、アナリティクスツール/モジュール、お客様の声、ソーシャルメディア・アナリティクスツール、ウェブ・アナリティクスツール、ダッシュボード表示、ならびにレポート作成)の分析に基づく市場予測 Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts and Analysis (2014 - 2019)
出版日: 2014年12月05日 ページ情報: 英文 138 Pages
概要

今日、企業はビッグデータの洪水にさらされようとしています。この多量のデータをうまく活用できれば顧客との関係を強め、また顧客の行動を先読みすることで収益の増大を図ることができます。一方で多量のデータ中のどれを精査すべきか、あるいは捨て去るべきかを見極めることが大きな課題となっています。これに対するソリューションを与えることが顧客アナリティクスの役割です。

当レポートは顧客アナリティクスの世界市場をソリューション別、サービス別、導入モデル別、企業規模別、垂直市場分野別、ならびに地域市場別といった多くの視点から分類してきめ細かな市場分析を加え、顧客アナリティクス市場の強みと弱みを明確にし、今後今後の市場予測を示しています。さらにこの市場における主要企業について、各社の製品・サービス、主要戦略、また最近の事業展開の分析を含め、詳細な企業プロファイルを提供しています。

第1章 序論

  • 当レポートの目的
  • 市場の定義
  • 調査対象市場
  • 利害関係者

第2章 調査手法

  • 調査データ
  • 市場規模見積り
  • 市場内訳および裏付けデータ

第3章 エグゼクティブ・サマリー

第4章 重要事項

  • 魅力的な市場機会
  • 地域別ライフサイクル分析
  • 市場投資シナリオ
  • 市場成長マトリクス
  • 地域別導入シナリオ

第5章 市場概要

  • 市場分類
    • ソリューション別市場分類
    • サービス別市場分類
    • 導入モード別市場分類
    • 組織・団体規模別市場分類
    • 垂直産業分野別市場分類
    • 地域別市場分類
  • 市場ダイナミクス
    • 市場成長促進要因
      • ビジネスインテリジェンスとビッグデータを取り巻く状況の変化
      • アナリティクスに対する支出額の増加
      • ソーシャルメディアユーザ数の増加
    • 市場成長阻害要因
      • アナリティクスに熟達した専門技術の不足
    • 市場機会
      • 顧客ニーズを予測するための顧客分析
      • 多くの機能と多くのチャンネルを統合化
      • 市場分析結果に基づく運営具体化
      • クラウド採用動向の拡大
    • 課題
      • データセキュリティとプライバシーに関する懸念
      • 最前線での事業運営への顧客アナリティクス情報の取り込み

第6章 業界分析

  • バリューチェーン分析
  • エコシステム
  • ポーターのファイブフォース分析
  • 戦略ベンチマーキング

第7章 ソリューション別顧客アナリティクス市場分析

  • データ管理/ETL (データの抽出、加工、ロード)
  • アナリティクスツール/モジュール
  • ソーシャルメディア・アナリティクスツール
  • VOC (顧客の声)
  • ウェブアナリティクスツール
  • ダッシュボード表示およびレポーティングツール

第8章 サービス別顧客アナリティクス市場分析

  • 専門的サービス
  • サポートおよび保守サービス

第9章 導入モード別顧客アナリティクス市場分析

  • 自社内設置・運用
  • クラウド

第10章 企業体規模別顧客アナリティクス市場分析

  • 中小ビジネス
  • 大規模エンタープライズ

第11章 垂直産業分野別顧客アナリティクス市場分析

  • BFSI (銀行、金融サービス、および保険)
  • 卸売および小売業
  • 通信およびIT
  • ユーティリティ産業
  • 医療
  • 旅行および接客業
  • 交通および運輸
  • メディアおよびエンタテインメント
  • 製造業
  • その他

第12章 地域別顧客アナリティクス市場分析

  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東およびアフリカ地域
  • ラテンアメリカ

第13章 市場競争状況

  • 概要
  • 企業吸収合併
  • ベンチャー投資

第14章 主要企業プロファイル

  • Actuate Software Corporation
    • ビジネス概要
    • 製品およびサービス
    • 主要戦略
    • 最近の事業展開
    • MNMの見解
  • Angoss Software Corporation
  • Fair Isaac Corporation (FICO)
  • International Business Machine (IBM)
  • Oracle Corporation
  • Pitney Bowes Inc.
  • SAP AG
  • SAS Institute Inc.
  • Teoco Corporation
  • Verint System Inc.

第15章 付録

目次
Product Code: TC 2946

In customer analytics, each solution and service plays an important role in the overall market. These solutions and services support a broad spectrum of multi-functional applications such as customer acquisition, retention, loyalty management, behavioral analysis, predictive analysis, pattern analysis, customer segmentation, and various others. The customer analytics is the process of integrating multiple channels over a single platform to give a better understanding about the customer behavior enabling the marketers to make better business decisions in real time. The solution provides multi-dimensional perceptions about the business and its associated customers. As the web analytics solutions reflect the online buyer's response to the online marketing activities; but it is not capable of analyzing the offline purchasing behavior of a customer over offline marketing or how does offline marketing affects the online buying behaviors of a customer. The key identification points of the customer analytics are the customer's behavior pattern, traffic rates and advertising impact analysis which eventually helps in customer acquisition and convert potential customer into an actual buyer.

Most of the small and medium businesses (SMBs) as well as large enterprises are focusing on gaining strong insights out of the unstructured customer data for attaining enhanced marketing effectiveness by making improved business strategies and decisions. This would further help reduce causes of customer attrition and hence assist retailers in providing enhanced customer experience. The customer analytics solutions also help the digital retailers in ad campaign management, customer segmentation and loyalty management.

The customer analytics market research report consists of the future market trends of customer analytics market; it also presents detailed analysis, market sizing, and forecasting for the emerging submarkets of customer analytics. The report is segmented into customer analytics solutions, services, deployment types, organization size, verticals, and market. The multichannel analytics market research report analyzes global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, multichannel analytics market ecosystem, and emerging technologies in this market.

The report is expected to help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments.
  • 2. This report will help the industry leaders better understand the competitors and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors' ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.

The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.

Table of Contents

1 Introduction

  • 1.1 Objectives of the Study
  • 1.2 Market Definition
  • 1.3 Market Scope
    • 1.3.1 Market Covered
    • 1.3.2 Years
    • 1.3.3 Currency
    • 1.3.4 Package Size
    • 1.3.5 Limitation
  • 1.4 Stakeholders

2 Research Methodology

  • 2.1 Research Data
    • 2.1.1 Secondary Data
      • 2.1.1.1 Key Data Taken From Secondary Sources
    • 2.1.2 Primary Data
      • 2.1.2.1 Key Data Taken From Primary Sources
      • 2.1.2.2 Key Industry Insight
      • 2.1.2.3 Breakdown of Primaries
  • 2.2 Market Size Estimation
    • 2.3 Market Breakdown and Data Triangulation
  • 2.3.1 Assumptions

3 Executive Summary

4 Premium Insights

  • 4.1 Attractive Market Opportunities
  • 4.2 Lifecycle Analysis, By Regions
  • 4.3 Market Investment Scenario
  • 4.4 Product Growth Matrix
  • 4.5 Regional Adoption Scenario

5 Market Overview

  • 5.1 Introduction
  • 5.2 Market Segmentation
    • 5.2.1 Market By Solution
    • 5.2.2 Market By Service
    • 5.2.3 Market By Deployment Model
    • 5.2.4 Market By Organization Size
    • 5.2.5 Market By Vertical
    • 5.2.6 Market By Region
  • 5.3 Market Dynamics
    • 5.3.1 Drives
      • 5.3.1.1 Changing Landscape of Business Intelligence and Big Data
      • 5.3.1.2 Increased Spending Over Analytics
      • 5.3.1.3 Increasing Social Media Consumers
    • 5.3.2 Restraints
      • 5.3.2.1 Lack of Skilled Expertise Over Analytics
    • 5.3.3 Opportunities
      • 5.3.3.1 Customer Insights to Anticipate Customer Needs
      • 5.3.3.2 Integration Across Multiple Functions and Channels
      • 5.3.3.3 Operationalization of Insights
      • 5.3.3.4 Increasing Cloud Adoption Trend
    • 5.3.4 Challenges
      • 5.3.4.1 Data Security and Privacy Concern
      • 5.3.4.2 Embed Customer Analytics Into Frontline Operation

6 Industry Trends

  • 6.1 Value Chain
  • 6.2 Ecosystem
  • 6.3 Porter's Five Analysis
    • 6.3.1 Threat From New Entrants
    • 6.3.2 Threat From Substitute
    • 6.3.3 Bargaining Power of Suppliers
    • 6.3.4 Bargaining Power of Buyers
    • 6.3.5 Intensity of Rivalry
  • 6.4 Strategic Benchmarking

7 Customer Analytics Market By Solution

  • 7.1 Introduction
  • 7.2 Data Management/Extract, Transform and Load (ETL)
  • 7.3 Analytical Tools/Modules
  • 7.4 Social Media Analytical Tools
  • 7.5 Voice of Customer (VOC)
  • 7.6 Web Analytical Tools
  • 7.7 Dashboard and Reporting Tools

8 Customer Analytics: Market By Service

  • 8.1 Introduction
  • 8.2 Professional Services
  • 8.3 Support and Maintenance Services

9 Customer Analytics Market By Deployment Model

  • 9.1 Introduction
  • 9.2 On-Premises Deployment
  • 9.3 Cloud Deployment

10 Customer Analytics: Market By Organization Size

  • 10.1 Introduction
  • 10.2 Small Medium Business (SMBS)
  • 10.3 Large Enterprises

11 Customer Analytics Market By Vertical

  • 11.1 Introduction
  • 11.2 BFSI
  • 11.3 Wholesale and Retail
  • 11.4 Telecommunication and IT
  • 11.5 Utilities
  • 11.6 Healthcare
  • 11.7 Travel and Hospitality
  • 11.8 Transportation and Logistic
  • 11.9 Media and Entertainment
  • 11.10 Manufacturing
  • 11.11 Others

12 Customer Analytics Market By Region

  • 12.1 Introduction
  • 12.2 North America (NA)
  • 12.3 Europe
  • 12.4 Asia-Pacific (APAC)
  • 12.5 Middle-East and Africa (MEA)
  • 12.6 Latin America (LA)

13 Competitive Landscape

  • 13.1 Overview
  • 13.2 Mergers and Acquisitions
  • 13.3 Venture Fundings

14 Company Profile

  • 14.1 Actuate Software Corporation
    • 14.1.1 Business Overview
    • 14.1.2 Products and Services
    • 14.1.3 Key Strategies
    • 14.1.4 Recent Development
    • 14.1.5 MNM View
  • 14.2 Angoss Software Corporation
    • 14.2.1 Business Overview
    • 14.2.2 Product and Services
    • 14.2.3 Strategies and Insights
    • 14.2.4 Recent Developments
    • 14.2.5 SWOT Analysis
    • 14.2.6 MNM View
  • 14.3 Fair Isaac Corporation (FICO)
    • 14.3.1 Business Overview
    • 14.3.2 Products & Services
    • 14.3.3 Key Strategy
    • 14.3.4 Recent Developments
    • 14.3.5 SWOT Analysis
    • 14.3.6 MNM View
  • 14.4 International Business Machine (IBM)
    • 14.4.1 Business Overview
    • 14.4.2 Products and Services
    • 14.4.3 Strategies and Insights
    • 14.4.4 Recent Developments
    • 14.4.5 SWOT Analysis
    • 14.4.6 MNM View
  • 14.5 Oracle Corporation
    • 14.5.1 Business Overview
    • 14.5.2 Products and Services
    • 14.5.3 Key Strategy
    • 14.5.4 Recent Developments
    • 14.5.5 SWOT Analysis
    • 14.5.6 MNM View
  • 14.6 Pitney Bowes Inc.
    • 14.6.1 Business Overview
    • 14.6.2 Products and Services
    • 14.6.3 Key Strategy
    • 14.6.4 Recent Development
    • 14.6.5 SWOT Analysis
    • 14.6.6 MNM View
  • 14.7 SAP AG
    • 14.7.1 Business Overview
    • 14.7.2 Product and Services
    • 14.7.3 Strategies and Insights
    • 14.7.4 Recent Development
    • 14.7.5 SWOT Analysis
    • 14.7.6 MNM View
  • 14.8 SAS Institute Inc.
    • 14.8.1 Business Overview
    • 14.8.2 Products and Services
    • 14.8.3 Strategies and Insights
    • 14.8.4 SWOT Analysis
    • 14.8.5 MNM View
  • 14.9 Teoco Corporation
    • 14.9.1 Business Overview
    • 14.9.2 Products and Services
    • 14.9.3 Key Strategy
    • 14.9.4 Recent Development
    • 14.9.5 MNM View
  • 14.10 Verint System Inc.
    • 14.10.1 Business Overview
    • 14.10.2 Products and Services
    • 14.10.3 Key Strategy
    • 14.10.4 Recent Development
    • 14.10.5 MNM View

15 Appendix

  • 15.1 Discussion Guide
  • 15.2 Introducing RT: Real-Time Market Intelligence
  • 15.3 Available Customizations
  • 15.4 Related Reports

List of Tables

  • Table 1 Customer Analytics Overall Market Size, 2014-2019 ($ Million)
  • Table 2 Customer Analytics Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 3 Customer Analytics: Market Growth, By Solution, 2014-2019 (Y-O-Y %)
  • Table 4 Customer Analytics Solution Market Size, By Regions, 2014-2019 ($Million)
  • Table 5 Data Management/ETL Solution Market Size, By Regions, 2014-2019 ($ Million)
  • Table 6 Analytical Tools/ Modules Market Size, By Regions, 2014-2019 ($ Million)
  • Table 7 Social Media Analytical Tools Market Size, By Regions, 2014-2019 ($ Million)
  • Table 8 VOC Market Size, By Regions, 2014-2019 ($ Million)
  • Table 9 Web Analytical Tools Market Size, By Regions, 2014-2019 ($ Million)
  • Table 10 Dashboard and Reporting Tools Market Size, By Regions, 2014-2019 ($ Million)
  • Table 11 Customer Analytics Market Size, By Services, 2014-2019 ($ Million)
  • Table 12 Customer Analytics: Market Growth, By Services, 2014-2019 (Y-O-Y %)
  • Table 13 Customer Analytics Services Market Size, By Regions, 2014-2019 ($ Million)
  • Table 14 Professional Services Market Size, By Regions, 2014-2019 ($ Million)
  • Table 15 Support and Maintenance Services Market Size, By Regions, 2014-2019 ($ Million)
  • Table 16 Customer Analytics: Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 17 Market Growth, By Deployments, 2014-2019 (Y-O-Y %)
  • Table 18 On-Premises Deployment Models Market Size, By Regions, 2014-2019 ($ Million)
  • Table 19 Cloud Deployment Market Size, By Regions, 2014-2019 ($ Million)
  • Table 20 Customer Analytics: Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 21 Market Growth Rate, By Organization Size, 2014-2019 (Y-O-Y %)
  • Table 22 SMBS Market Size, By Regions, 2014-2019 ($ Million)
  • Table 23 Large Enterprises Market Size, By Regions, 2014-2019 ($ Million)
  • Table 24 Customer Analytics Market Size, By Verticals, 2014-2019 ($ Million)
  • Table 25 Market Growth Rate, By Verticals, 2014-2019 (Y-O-Y %)
  • Table 26 BFSI Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 27 BFSI Market Size, By Services, 2014-2019 ($ Million)
  • Table 28 BFSI Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 29 BFSI Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 30 Wholesale and Retail Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 31 Wholesale and Retail Market Size, By Services, 2014-2019 ($ Million)
  • Table 32 Wholesale and Retail Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 33 Wholesale and Retail Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 34 Telecommunication and IT Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 35 Telecommunication and IT Market Size, By Services, 2014-2019 ($ Million)
  • Table 36 Telecommunication and IT Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 37 Telecommunication and IT Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 38 Utilities Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 39 Utilities Market Size, By Services, 2014-2019 ($ Million)
  • Table 40 Utilities Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 41 Utilities Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 42 Healthcare Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 43 Healthcare Market Size, By Services, 2014-2019 ($ Million)
  • Table 44 Healthcare Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 45 Healthcare Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 46 Travel and Hospitality Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 47 Travel and Hospitality Market Size, By Services, 2014-2019 ($ Million)
  • Table 48 Travel and Hospitality Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 49 Travel and Hospitality Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 50 Transportation and Logistic Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 51 Transportation and Logistic Market Size, By Services, 2014-2019 ($ Million)
  • Table 52 Transportation and Logistic Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 53 Transportation and Logistic Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 54 Media and Entertainment Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 55 Media and Entertainment Market Size, By Services, 2014-2019 ($ Million)
  • Table 56 Media and Entertainment Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 57 Media and Entertainment Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 58 Manufacturing Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 59 Manufacturing Market Size, By Services, 2014-2019 ($ Million)
  • Table 60 Manufacturing Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 61 Manufacturing Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 62 Others Market Size, By Solutions, 2014-2019 ($ Million)
  • Table 63 Others Market Size, By Services, 2014-2019 ($ Million)
  • Table 64 Others Market Size, By Deployment Models, 2014-2019 ($ Million)
  • Table 65 Others Market Size, By Organization Size, 2014-2019 ($ Million)
  • Table 66 Customer Analytics Market Size, By Regions, 2014-2019 ($ Million)
  • Table 67 Market Growth, By Regions, 2014-2019 ($ Million)
  • Table 68 Customer Analytics: Market Size, By NA, 2014-2019 ($ Million)
  • Table 69 Market Size, By Europe, 2014-2019 ($ Million)
  • Table 70 Market Size, By APAC, 2014-2019 ($ Million)
  • Table 71 Market Size, By MEA, 2014-2019 ($ Million)
  • Table 72 Market Size, By LA, 2014-2019 ($ Million)
  • Table 73 Mergers and Acquisitions

List of Figures

  • Figure 1 Research Methodology
  • Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
  • Figure 3 Market Size Estimation Methodology: Top-Down Approach
  • Figure 4 The Evolution of Analytics
  • Figure 5 NA Having the Highest Market Share for 2014 and APAC Shows the Highest Growth Rate for Year 2014-2019
  • Figure 6 Top Three Segment for Customer Analytics Market 2014-2019
  • Figure 7 Customer Analytics Overall Market Size and Growth Rate, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 8 Attractive Market Opportunities in Customer Analytics Market
  • Figure 9 Lifecycle Analysis, By Regions: NA and Europe Soon to Enter in Exponential Growth Phase
  • Figure 10 Market Investment Scenario: APAC Rises as Best Opportunity Market for Next Five Years
  • Figure 11 New Revenue Pocket for Market Players
  • Figure 12 NA Commands Over the 34.82% Portion of the Market Share While the APAC Will Witnesses the Highest Growth in the Market
  • Figure 13 Workflow Model: Customer Analytics
  • Figure 14 Market Segmentation: By Solution
  • Figure 15 Market Segmentation: By Service
  • Figure 16 Market Segmentation: By Deployment Model
  • Figure 17 Market Segmentation: By Organization Size
  • Figure 18 Market Segmentation: By Vertical
  • Figure 19 Market Segmentation: By Region
  • Figure 20 Market Dynamics
  • Figure 21 Customer Analytics: Value Chain Analysis
  • Figure 22 Customer Analytics Ecosystem
  • Figure 23 Customer Analytics: Porter's Five Analysis
  • Figure 24 Strategic Benchmarking: Customer Analytics
  • Figure 25 Demand for Social Media Analytical Tools and VOC Pushing the Growth of Customer Analytics
  • Figure 26 Professional Service Leading the Customer Analytics Services Market
  • Figure 27 Customer Analytics Market, By Deployments Models Market Projection
  • Figure 28 Market By Organization Size Market Projection
  • Figure 29 Customer Analytics Market, By Verticals Market Projection
  • Figure 30 Parfait Chart: Customer Analytics, By Regions, 2014-2019
  • Figure 31 Regional Market Lifecycle: Customer Analytics, 2014
  • Figure 32 Companies Adopted Inorganic Growth Strategies Such as Acquisition and Agreements Over the Last Three Years
  • Figure 33 Competitive Analysis: Regional Market Share
  • Figure 34 Actuate Software Corporation: Business Overview
  • Figure 35 Angoss Software Corporation: Business Overview
  • Figure 36 SWOT Analysis
  • Figure 37 FICO: Business Overview
  • Figure 38 SWOT Analysis
  • Figure 39 IBM: Business Overview
  • Figure 40 SWOT Analysis
  • Figure 41 Oracle Corporation
  • Figure 42 SWOT Analysis
  • Figure 43 Pitney Bowes Inc.: Business Overview
  • Figure 44 SWOT Analysis
  • Figure 45 SAP AG: Business Overview
  • Figure 46 SWOT Analysis
  • Figure 47 SAS Institute Inc.: Business Overview
  • Figure 48 SWOT Analysis
  • Figure 49 Teoco Corporation: Business Overview
  • Figure 50 Verint System Inc.: Business Overview
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