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マーケティング分析ソフトウェアの世界市場 - 用途(ソーシャルメディアマーケティング、電子メールマーケティング、検索エンジン最適化[SEO]マーケティング、ペイパークリックマーケティング、ディスプレイマーケティング、ビデオマーケティング、コンテンツマーケティング)、導入形式(オンプレミス、ホステッド)別予測

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019

発行 MarketsandMarkets 商品コード 321229
出版日 ページ情報 英文 137 Pages
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マーケティング分析ソフトウェアの世界市場 - 用途(ソーシャルメディアマーケティング、電子メールマーケティング、検索エンジン最適化[SEO]マーケティング、ペイパークリックマーケティング、ディスプレイマーケティング、ビデオマーケティング、コンテンツマーケティング)、導入形式(オンプレミス、ホステッド)別予測 Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019
出版日: 2014年12月01日 ページ情報: 英文 137 Pages
概要

マーケティング分析ソフトウェアは、マーケティング活動を評価するためのプロセスと技術から成り、取り組みの効果と投資利益の最大化に向けてマーケティング活動の功績を測定・管理・制御・分析する手段です。マーケティング分析は、目に見える売上や見込み客獲得の任務を超えて、顧客の嗜好や動向に関する深い知見の獲得を可能にするものであり、ここから得られるデータは以降の製品設計や顧客調査、産業動向の把握、顧客サポートなど業務上の問題解決に活用されます。その世界市場は11.84%複合年間成長率により、2014年の12億ドルから2020年には21億ドル規模に拡大する見通し。

当レポートでは、マーケティング分析ソフトウェアの世界市場に注目し、用途、利用業種、導入形式、企業階層、地域の別にその推移を予測するほか、市場の現況、発展への影響要因、競合環境、有力企業などについて最新の調査・分析情報をまとめています。

第1章 イントロダクション

  • 調査目的
  • 調査対象市場
  • レポートの推奨利用者層
  • 市場の範囲
  • 対象年
  • 通貨
  • 調査の限界

第2章 調査方法

  • マーケティング分析ソフトウェア需要側分析の解説
    • ソーシャルメディアチャネルの増加
    • マーケティング投資効果(MROI)算定の必要性
    • マーケティング分析ソフトウェア予算の増大
    • 顧客行動理解の必要性
  • 市場規模の試算
  • 市場の徹底分析およびデータの三角法評価
  • 市場シェアの推定
    • 二次情報源から得られた重要データ
    • 一次情報源から得られた重要データ
      • 産業についての重要考察

第3章 エグゼクティブサマリー

第4章 特記すべき考察点

  • マーケティング分析ソフトウェアの有望な商機
  • マーケティング分析ソフトウェア - 3つの利用セグメント
  • 世界市場の5分の2を占める北米
  • マーケティング分析ソフトウェア - 5つの地域
  • ライフサイクル分析 - 地域別
  • 市場差異分析

第5章 市場概要

  • イントロダクション
  • 発展史
  • 市場セグメンテーション
    • 用途別市場
    • 垂直業種別市場
    • 導入モデル別市場
    • 最終利用者別市場
  • 市場動態
    • 推進要因
      • ソーシャルメディアチャネルの増加
      • マーケティング投資効果(MROI)算定の必要性
      • マーケティング分析ソフトウェア予算の増大
      • 顧客行動理解の必要性
    • 抑制要因
      • マーケティング分析ソフトウェア導入コスト
      • 簡単に入手できるオープンソースソリューション
    • 機会
      • クラウド利用技術の普及
      • 強まるマーケティング分析トレンド
    • 課題
      • 高度に専門化した最上層顧客の要求
      • 従来型電子部品とは比較にならない先進的試験法の必要性
    • 緊急課題
      • 認知度の不足
      • 未整備なシステムインテグレーション
      • 不十分な技能

第6章 産業動向

  • イントロダクション
  • バリューチェーン分析
  • サプライチェーン分析
  • 産業動向
  • Porterのファイブフォース分析
  • 戦略的ベンチマーキング
    • 製品の強化・拡大
    • M&A、戦略的協定および合弁事業

第7章 マーケティング分析ソフトウェアの世界市場 - 用途別

  • イントロダクション
  • ソーシャルメディアマーケティング
    • 市場規模および予測 - 導入モデル別
    • 市場規模および予測 - 最終利用者別
    • 市場規模および予測 - 地域別
  • 電子メールマーケティング
  • 検索エンジン最適化(SEO)マーケティング
  • ペイパークリックマーケティング
  • ディスプレイマーケティング
  • ビデオマーケティング
  • コンテンツマーケティング

第8章 マーケティング分析ソフトウェアの世界市場 - 垂直業種別

  • イントロダクション
  • 小売
    • 市場規模および予測 - 用途別
  • 日用消費財(CPG:箱もの)
  • ハイテク製造
  • エネルギー、電力・ガス
  • 銀行・金融サービス・保険(BFSI)
  • 医療
  • 電子商取引
  • メディア、エンターテインメント
  • その他の業種

第9章 マーケティング分析ソフトウェアの世界市場 - 導入モデル別

  • イントロダクション
  • クラウド
    • 市場規模および予測 - 用途別
    • 市場規模および予測 - 業種別
    • 市場規模および予測 - 最終利用者別
  • オンプレミス

第10章 マーケティング分析ソフトウェアの世界市場 - 最終利用者別

  • イントロダクション
  • 中小企業(SMB)
    • 中小企業市場の規模 - 用途別
    • 中小企業市場の規模 - 業種別
  • 一般企業

第11章 地域分析

  • イントロダクション
  • 北米
    • 市場規模および予測 - 業種別
    • 市場規模および予測 - 導入モデル別
    • 市場規模および予測 - 最終利用者別
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • 中南米

第12章 競合環境

  • 概要
  • 市場シェア分析
  • 競合状況および動向
    • 新製品発売
    • 協定、提携、協力、合弁事業
    • M&A
    • 事業進出

第13章 企業プロフィール(事業概要、製品ポートフォリオ、主要戦略、最新展開、SWOT分析、M&M評など)

  • イントロダクション
  • Adobe Systems Incorporated
  • Accenture
  • IBM
  • Oracle
  • Wipro Limited
  • Experian
  • Harte-Hanks Inc
  • Pega-System
  • SAS Institute Inc.
  • Teradata Corporation

第14章 付録

  • 産業エキスパートの考察
  • ディスカッションガイド
  • RTについて: Real Time Market Intelligence
  • ご利用いただけるカスタマイズプラン
  • 関連レポート
目次
Product Code: TC 2943

The marketing analytics market is setting a positive market trend. It provides various benefits such as increased customer traffic, less time to create awareness of new products and services, and better manageability of online marketing program. The marketing analytics software offers an increased capability of solution to handle more number of customer transactions.

One of the major forces that are driving the marketing analytics software market is the increasing trend of traffic analysis on the online marketing activities. The marketing analytics software is becoming an integrated component in most business organizations. It is currently an essential feature for customer's experience on online marketing activities and also changes the way in which enterprises deals with partners and suppliers as well as empowers their workforce with access to information and services.

The major restraints in this market are installation cost of marketing analytics software and easy availability of open-source solutions. These are the major factors which are restricting the growth of marketing analytics software market. Besides, there are a few challenges that are lack of awareness about marketing analytics software, lack of system integration in order to deploy the software, and lack of skilled labours to operate marketing analytics software.

There are various assumptions that have been taken into consideration for market sizing and forecasting exercise. Few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are not expected to seriously affect the forecasts in the emerging LA regions.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the market into application in marketing methods, deployment modes, and end users comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the different verticals and regions.
  • 2. This report will help in better understanding of the competitor and gain more insights to better position one's business. There is a separate section on competitive landscape, which includes competitor ecosystem and competitor portfolio comparison. Besides, there are company profiles of top ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
  • 3. The report helps in understanding the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1. Introduction

  • 1.1. Objectives of the Study
  • 1.2. Markets Covered
  • 1.3. Stakeholders
  • 1.4. Market Scope
  • 1.5. Year
  • 1.6. Currency
  • 1.7. Limitation

2. Research Methodology

  • 2.1. Description of Markting Analytics Software Demand-Side Analysis
    • 2.1.1. Increase in Social Media Channels
    • 2.1.2. Need to Calculate MROI
    • 2.1.3. Increase in Budgets for the Marketing Analytics Software
    • 2.1.4. Need to Understand Customer Behavior
  • 2.2. Market Size Estimation
  • 2.3. Market Breakdown & Data Triangulation
  • 2.4. Market Share Estimation
    • 2.4.1. Key Data Taken From Secondary Sources
    • 2.4.2. Key Data From Primary Sources
    • 2.4.3. Assumptions

3. Executive Summary

4. Premium Insights

  • 4.1. Attractive Market Opportunities in Marketing Analytics Software
  • 4.2. Marketing Analytics Software: -
  • Three Applications Segments
  • 4.3. North America Commands Over Two-Fifth of the Market Share
  • 4.4. Marketing Analytics Software: Five Regions
  • 4.5. Life Cycle Analysis, - By Region
  • 4.6. Market Chasm Analysis

5. Market Overview

  • 5.1. Introduction
  • 5.2. Evolution
  • 5.3. Market Segmentation
    • 5.3.1. Marketing Analytics Software, By Application
    • 5.3.2. Marketing Analytics Software, By Vertical
    • 5.3.3. Marketing Analytics Software, By Deployment Model
    • 5.3.4. Marketing Analytics Software, By End User
  • 5.4. Market Dynamic
    • 5.4.1. Drivers
      • 5.4.1.1. Increase in Social Media Channels
      • 5.4.1.2. Increase in Need to Calculate MROI
      • 5.4.1.3. Increase in Budget for Marketing Analytics Software
      • 5.4.1.4. Need to Understand Customer Behavior
    • 5.4.2. Restraint
      • 5.4.2.1. Cost of Deploying Marketing Analytics Software
      • 5.4.2.2. Easy Availability of Open Source Solution
    • 5.4.3. Opportunity
      • 5.4.3.1. Increase in Adoption of Cloud-Based Technology
      • 5.4.3.2. Increase in Trend of Marketing Analytics
    • 5.4.4. Challenges
      • 5.4.4.1. Lack of Awareness
      • 5.4.4.2. Lack of System Integration
      • 5.4.4.3. Lack of Skill

6. Industry Trends

  • 6.1. Introduction
  • 6.2. Value Chain Analysis
  • 6.3. Supply Chain Analysis
  • 6.4. Industry Trends
  • 6.5. Porters Five forces Analysis
    • 6.5.1. Threat From New Entrants
    • 6.5.2. Threat From Substitutes
    • 6.5.3. Bargaining Power of Suppliers
    • 6.5.4. Bargaining Power of Buyers
    • 6.5.5. Intensity of Competitive Rivalry
  • 6.6. Strategic Benchmarking
    • 6.6.1. Product Enhancement and Expansion
    • 6.6.2. Mergers & Acquisitions, Strategic Agreement, and Joint Ventures

7. Gobal Marketing Analytics Software Market, By Application

  • 7.1. Introduction
  • 7.2. Social Media Marketing
    • 7.2.1. Market Size and forecast, By Deployment Model
    • 7.2.2. Market Size and forecast, By End User
    • 7.2.3. Market Size and forecast, By Region
  • 7.3. E-Mail Marketing
    • 7.3.1. Market Size and forecast, By Deployment Model
    • 7.3.2. Market Size and forecast, By End User
    • 7.3.3. Market Size and forecast, By Region
  • 7.4. SEO Marketing
    • 7.4.1. Market Size and forecast, By Deployment Model
    • 7.4.2. Market Size and forecast, By End User
    • 7.4.3. Market Size and forecast, By Region
  • 7.5. Pay Per Click Marketing
    • 7.5.1. Market Size and forecast, By Deployment Model
    • 7.5.2. Market Size and forecast, By End User
    • 7.5.3. Market Size and forecast, By Region
  • 7.6. Display Marketing
    • 7.6.1. Market Size and forecast, By Deployment Model
    • 7.6.2. Market Size and forecast, By End User
    • 7.6.3. Market Size and forecast, By Region
  • 7.7. Video Marketing
    • 7.7.1. Market Size and forecast, By Deployment Model
    • 7.7.2. Market Size and forecast, By End User
    • 7.7.3. Market Size and forecast, By Region
  • 7.8. Content Marketing
    • 7.8.1. Market Size and forecast, By Deployment Model
    • 7.8.2. Market Size and forecast, By End User
    • 7.8.3. Market Size and forecast, By Region

8. Global Marketing Analytics Software Market, By Vertical

  • 8.1. Introduction
  • 8.2. Retail
    • 8.2.1. Market Size and forecast, By Application
  • 8.3. Consumer Packaged Goods (CPG)
    • 8.3.1. Market Size and forecast, By Application
  • 8.4. High-Tech Manufacturing
    • 8.4.1. Market Size and forecast, By Application
  • 8.5. Energy and Utility
    • 8.5.1. Market Size and forecast, By Application
  • 8.6. Banking Financial and Insurance (BFSI)
    • 8.6.1. Market Size and forecast, By Application
  • 8.7. Healthcare
    • 8.7.1. Market Size and forecast, By Application
    • 8.8. E-Commerce
    • 8.8.1. Market Size and forecast, By Application
  • 8.9. Media and Entertainment
    • 8.9.1. Market Size and forecast, By Application
  • 8.10. Other Verticals
    • 8.10.1. Market Size and forecast, By Application

9. Global Marketing Analytics Software Market, By Deployment Model

  • 9.1. Introduction
  • 9.2. Cloud
    • 9.2.1. Market Size and forecast, By Application
    • 9.2.2. Market Size and forecast, By Verticals
    • 9.2.3. Market Size and forecast, By End-Users
  • 9.3. On-Premises
    • 9.3.1. Market Size and forecast, By Application
    • 9.3.2. Market Size and forecast, By Verticals
    • 9.3.3. Market Size and forecast, By End-Users

10. Global Marketing Analytics Software Market, By End User

  • 10.1. Introduction
  • 10.2. Small and Medium Businesses (SMBS)
    • 10.2.1. SMBS Market Size, By Application
    • 10.2.2. SMBS Market Size, By Vertical
  • 10.3. Enterprises
    • 10.3.1. Enterprises Market Size, By Application
    • 10.3.2. Enterprises Market Size, By Vertical

11. Geographic Analysis

  • 11.1. Introduction
  • 11.2. North America
    • 11.2.1. Market Size and forecast, By Vertical
    • 11.2.2. Market Size and forecast, By Deployment Model
    • 11.2.3. Market Size and forecast, By End User
  • 11.3. Europe
    • 11.3.1. Market Size and forecast, By Vertical
    • 11.3.2. Market Size and forecast, By Deployment Model
    • 11.3.3. Market Size and forecast, By End User
  • 11.4. Asia-Pacific
    • 11.4.1. Market Size and forecast, By Vertical
    • 11.4.2. Market Size and forecast, By Deployment Model
    • 11.4.3. Market Size and forecast, By End User
  • 11.5. Middle East and Africa
    • 11.5.1. Market Size and forecast, By Vertical
    • 11.5.2. Market Size and forecast, By Deployment Model
    • 11.5.3. Market Size and forecast, By End User
  • 11.6. Latin America
    • 11.6.1. Market Size and forecast, By Vertical
    • 11.6.2. Market Size and forecast, By Deployment Model
    • 1.6.3. Market Size and forecast, By End User

12. Competitive Landscape

  • 12.1. Overview
  • 12.2. Market Share Analysis
  • 12.3. Competitive Situation and Trends
    • 12.3.1. New Product Launches
    • 12.3.2. Agreements, Partnerships, Collaborations, & Joint Ventures
    • 12.3.3. Mergers & Acquisitions
    • 12.3.4. Expansion

13. Competitive Profile

  • 13.1. Introduction
  • 13.2. Adobe Systems Incorporated
    • 13.2.1. Business Overview
    • 13.2.2. Product Portfolio
    • 13.2.3. Key Strategies
    • 13.2.4. Recent Developments
    • 13.2.5. SWOT Analysis
    • 13.2.6. MNM View
  • 13.3. Accenture
    • 13.3.1. Business Overview
    • 13.3.2. Product Portfolio
    • 13.3.3. Key Strategies
    • 13.3.4. Recent Developments
    • 13.3.5. SWOT Analysis
    • 13.3.6. MNM View
  • 13.4. IBM
    • 13.4.1. Business Overview
    • 13.4.2. Product Portfolio
    • 13.4.3. Key Strategies
    • 13.4.4. Recent Developments
    • 13.4.5. SWOT Analysis
    • 13.4.6. MNM View
  • 13.5. Oracle
    • 13.5.1. Business Overview
    • 13.5.2. Product Portfolio
    • 13.5.3. Key Strategies
    • 13.5.4. Recent Developments
    • 13.5.5. SWOT Analysis
    • 13.5.6. MNM View
  • 13.6. Wipro Limited
    • 13.6.1. Business Overview
    • 13.6.2. Product Portfolio
    • 13.6.3. Key Strategies
    • 13.6.4. Recent Developments
    • 13.6.5. SWOT Analysis
    • 13.6.6. MNM View
  • 13.7. Experian
    • 13.7.1. Business Overview
    • 13.7.2. Product Portfolio
    • 13.7.3. Key Strategies
    • 13.7.4. Recent Developments
    • 13.7.5. MNM View
  • 13.8. Harte-Hanks Inc
    • 13.8.1. Business Overview
    • 13.8.2. Product Portfolio
    • 13.8.3. Key Strategies
    • 13.8.4. Recent Developments
    • 13.8.5. MNM View
  • 13.9. Pega-System
    • 13.9.1. Business Overview
    • 13.9.2. Product Portfolio
    • 13.9.3. Key Strategies
    • 13.9.4. Recent Developments
    • 13.9.5. MNM View
  • 13.10. SAS Institute Inc.
    • 13.10.1. Business Overview
    • 13.10.2. Product Portfolio
    • 13.10.3. Key Strategies
    • 13.10.4. Recent Developments
    • 13.10.5. MNM View
  • 13.11. Teradata Corporation
    • 13.11.1. Business Overview
    • 13.11.2. Product Portfolio
    • 13.11.3. Key Strategies
    • 13.11.4. Recent Developments
    • 13.11.5. MNM View

14. Appendix

  • 14.1. Insights of Industry Experts
  • 14.2. Discussion Guide
  • 14.3. Introducing RT: Real - Time Market Intelligence
  • 14.4. Available Customizations
  • 14.5. Related Reports

List of Tables

  • Table 1: Marketing Analytics Software Market Size, 2014-2019 ($Million)
  • Table 2: Increasing Need to Calculate MROI is Propelling the Growth of the Market
  • Table 3: Cost in Order to Deploy Marketing Analytics Software is Hampering the Growth of Marketing Analytics Software
  • Table 4: Increasing Trend of Marketing Analytics Software Will Boost the Market
  • Table 5: Lack of Awareness Among Managers is the Constraint for the Growth of the Market
  • Table 6: Mobile Marketing Analytics is the Leading Trend in the Market
  • Table 7: Marketing Analytics Software Market Size, By Application, 2014-2019 ($Million)
  • Table 8: Social Media Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 9: Social Media Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 10: Social Media Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 11: E-Mail Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 12: E-Mail Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 13: E-Mail Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 14: SEO Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 15: SEO Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 16: SEO Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 17: Pay Per Click Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 18: Pay Per Click Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 19: Pay Per Click Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 20: Display Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 21: Display Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 22: Display Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 23: Video Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 24: Video Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 25: Video Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 26: Content Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 27: Content Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 28: Content Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 29: Marketing Analytics Software Market Size, By Vertical, 2014-2019 ($Million)
  • Table 30: Retail Market Size, By Application, 2014-2019 ($Million)
  • Table 31: Consumer Packaged Goods Market Size, By Application, 2014-2019 ($Million)
  • Table 32: High-Tech Manufacturing Market Size, By Application, 2014-2019 ($Million)
  • Table 33: Energy and Utility Market Size, By Application, 2014-2019 ($Million)
  • Table 34: BFSI Market Size, By Application, 2014-2019 ($Million)
  • Table 35: Healtcare Market Size, By Application, 2014-2019 ($Million)
  • Table 36: E-Commerce Market Size, By Application, 2014-2019 ($Million)
  • Table 37: Media and Entertainment Market Size, By Application, 2014-2019 ($Million)
  • Table 38: Other Verticals Market Size, By Application, 2014-2019 ($Million)
  • Table 39: Marketing Analytics Software Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 40: Cloud Market Size, By Application, 2014-2019 ($Million)
  • Table 41: Cloud Market Size, By Verticals, 2014-2019 ($Million)
  • Table 42: Cloud Market Size, By End-Users, 2014-2019 ($Million)
  • Table 43: On-Premises Market Size, By Application, 2014-2019 ($Million)
  • Table 44: On-Premises Market Size, By Verticals, 2014-2019 ($Million)
  • Table 45: On-Premises Market Size, By End-Users, 2014-2019 ($Million)
  • Table 46: Marketing Analytics Software Market Size, By End User, 2014-2019 ($Million)
  • Table 47: SMBS Market Size, By Application, 2014-2019 ($Million)
  • Table 48: SMBS Market Size, By Vertical, 2014-2019 ($Million)
  • Table 49: Enterprises, By Application, 2014-2019 ($Million)
  • Table 50: Enterprises Market Size, By Vertical, 2014-2019 ($Million)
  • Table 51: Marketing Analytics Software Market Size, By Region 2014-2019 ($Million)
  • Table 52: North America: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 53: North America: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 54: North America: Market Size, By End User, 2014-2019 ($Million)
  • Table 55: Europe: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 56: Europe: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 57: Europe: Market Size, By End User, 2014-2019 ($Million)
  • Table 58: Asia-Pacific: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 59: Asia-Pacifc: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 60: Asia-Pacific: Market Size, By End User, 2014-2019 ($Million)
  • Table 61: Middle East and Africa: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 62: Middle East and Africa: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 63: Middle East and Africa: Market Size, By End User, 2014-2019 ($Million)
  • Table 64: Latin America: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 65: Latin America: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 66: Latin America: Market Size, By End User, 2014-2019 ($Million)
  • Table 67: New Product Launches, 2011-2014
  • Table 68: Agreements, Partnerships, Collaborations, & Joint Ventures, 2011-2014
  • Table 69: Mergers & Acquisitions, 2011-2014
  • Table 70: Expansions, 2012-2014

List of Figures

  • Figure 1: Research Design
  • Figure 2: Market Size Estimation Methodology: Bottom-Up Approach
  • Figure 3: Market Size Estimation Methodology: top-Down Approach
  • Figure 4: Break Down of Primaries: By Company Type, Designation, & Region
  • Figure 5: Marketing Analytics Software Mrket Snapshot (2014 Vs 2019): Market for Content Marketing is Expected to Double in Next Five Year
  • Figure 6: Global Marketing Analytics Software Market Size, 2014-2019 ($Billion)
  • Figure 7: Latin America to Grow at the Fastest Rate During the Next Five Year
  • Figure 8: Attractive Market Opportunities in Marketing Analytics Software
  • Figure 9: Content Marketing to Grow at the Fastest Rate Among the Solutions in the Marketing Analytics Software Market (Excluding Email Marketing, SEO Marketing, Pay Per Click Marketing, Video Marketing)
  • Figure 10: North America Command Over Two-Fifth of the Market Share
  • Figure 11: Reluctant Mangers to Invest in Marketing Analytics Software
  • Figure 12: Evolution of Marketing Analytics Software
  • Figure 13: Market Segmentation: By Application
  • Figure 14: Market Segmentation: By Verticals
  • Figure 15: Rise in Social Media Channel is Driving Marketing Analytics Software Market
  • Figure 16: Value Chain Analysis
  • Figure 17: Supply Chain
  • Figure 18: Porter's Five forces Analysis
  • Figure 19: Strategic Benchmarking: IBM, Oracle, Adobe and Accenture Launched New Solutions and Services for Product Enhancement
  • Figure 20: Strategic Benchmarking: IBM, Oracle, Adobe and Accenture Adopt Inorganic Strategies to Grow in Marketing Analytics Software Market
  • Figure 21: Global Content Marketing Application is Dominating the Market
  • Figure 22: Global Marketing Analytics Software Are Expected to Have $565.53 Million Market From High Tech Manufacturing Vertical in 2019
  • Figure 23: Marketing Analytics Software Market Size By Cloud-Based Deployment Model is Expected to Grow By 13.30% During the forecast Period
  • Figure 24: Marketing Analytics Software Market Size in Small and Medium Businesses is Expected to Grow By 13.30% During the forecast Period
  • Figure 25: Geographic Snapshot
  • Figure 26: Marketing Analytics Software Market Size in North America is Expected to Grow By 10.83% During the forecast Period
  • Figure 27: Companies Adopted Agreements, Partnerships, Collaborations, & Joint Ventures as the Key Growth Strategy Over the Last Three Years
  • Figure 28: Global Marketing Analytics software Market Share, By Key Player, 2013
  • Figure 29: Battle for Market Share: New Product Launch Was the Key Strategy
  • Figure 30: Geographic Revenue Mix of top 4 Market Players
  • Figure 31: Adobe Systems Incorporated: Business Overview
  • Figure 32: Adobe Systems, Inc.: SWOT Analysis
  • Figure 33: Accenture: Business Overview
  • Figure 34: Accenture: SWOT Analysis
  • Figure 35: IBM : Business Overview
  • Figure 36: IBM: SWOT Analysis
  • Figure 37: Oracle: Business Overview
  • Figure 38: Oracle: SWOT Analysis
  • Figure 39: Wipro Limited: Business Overview
  • Figure 40: Wipro: SWOT Analysis
  • Figure 41: Experian: Business Overview
  • Figure 42: Harte-Hanks Inc: Business Overview
  • Figure 43: Pegasystem: Business Overview
  • Figure 44: SAS: Business Overview
  • Figure 45: Teradata: Business Overview
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