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市場調査レポート

マーケティングオートメーションの世界市場 ~2024年:リードナーチャリング&リードスコアリング・Eメールマーケティング・ソーシャルメディアマーケティング・アナリティクス&レポーティング・キャンペーン管理

Marketing Automation Market by Component (Software, Services), Organization Size, Applications(Lead Nurturing & Lead Scoring, Email & Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region-Global Forecast to 2024

発行 MarketsandMarkets 商品コード 318092
出版日 ページ情報 英文 136 Pages
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本日の銀行送金レート: 1USD=109.52円で換算しております。
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マーケティングオートメーションの世界市場 ~2024年:リードナーチャリング&リードスコアリング・Eメールマーケティング・ソーシャルメディアマーケティング・アナリティクス&レポーティング・キャンペーン管理 Marketing Automation Market by Component (Software, Services), Organization Size, Applications(Lead Nurturing & Lead Scoring, Email & Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region-Global Forecast to 2024
出版日: 2019年09月10日 ページ情報: 英文 136 Pages
概要

世界のマーケティングオートメーションの市場は予測期間中13.9%のCAGR (年間複合成長率) で推移し、2019年の33億米ドルから、2024年には64億米ドルの規模に成長すると予測されています。マーケティングプロセスの反復タスクを自動化する高度な技術の活用、ターゲットオーディエンスに到達し収益を最大化するためのパーソナライズドマーケティングへのニーズなど、さまざまな要因が同市場の成長を推進しています。しかし一方で、機密データのセキュリティやプライバシー上の懸念がさらなる成長を妨げる可能性があります。

当レポートでは、世界のマーケティングオートメーションの市場を調査し、市場の定義と概要、市場成長への各種影響因子および市場機会の分析、コンポーネント・組織規模・導入タイプ・用途・産業・地域/主要国別の動向と市場規模の推移と予測、競合環境、主要企業のプロファイルなどをまとめています。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要・産業動向

  • イントロダクション
  • 市場力学
    • 成長推進因子
    • 成長抑制因子
    • 市場機会
    • 課題
  • 産業動向
    • 利用事例

第6章 マーケティングオートメーション市場の分析・予測:コンポーネント別

  • イントロダクション
  • ソフトウェア
  • サービス

第7章 マーケティングオートメーション市場の分析・予測:組織規模別

  • イントロダクション
  • 大規模エンタープライズ
  • 中小規模企業

第8章 マーケティングオートメーション市場の分析・予測:導入タイプ別

  • イントロダクション
  • オンプレミス
  • クラウド

第9章 マーケティングオートメーション市場の分析・予測:用途別

  • イントロダクション
  • キャンペーン管理
  • Eメールマーケティング
  • リードナーチャリング&リードスコアリング
  • ソーシャルメディアマーケティング
  • インバウンドマーケティング
  • アナリティクス・レポーティング
  • その他

第10章 マーケティングオートメーション市場の分析・予測:産業別

  • イントロダクション
  • 銀行・金融サービス・保険
  • IT・通信
  • 小売・消費財
  • 旅行・ホスピタリティ
  • ヘルスケア・ライフサイエンス
  • 教育
  • メディア・エンターテインメント
  • 製造
  • その他

第11章 マーケティングオートメーション市場の分析・予測:地域・主要国別

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • ラテンアメリカ

第12章 競合環境

  • 競合シナリオ
    • 新製品の投入
    • 事業拡張
    • 買収
    • 提携・協力
  • 競合リーダーシップマッピング

第13章 企業プロファイル

  • イントロダクション
  • ADOBE
  • HUBSPOT
  • SALESFORCE
  • SAS
  • ORACLE
  • ACOUSTIC
  • ACT-ON SOFTWARE
  • SENDINBLUE
  • ACTIVECAMPAIGN
  • SIMPLYCAST
  • CLICKDIMENSIONS
  • LEADSQUARED
  • KEAP
  • GETRESPONSE
  • ONTRAPORT
  • SHARPSPRING
  • NET-RESULTS

第14章 付録

図表

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2016-2018
  • TABLE 2: FACTOR ANALYSIS
  • TABLE 3: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 4: SOFTWARE: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 5: SERVICES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 6: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 7: LARGE ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 8: SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 9: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 10: ON-PREMISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 11: CLOUD: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 12: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 13: CAMPAIGN MANAGEMENT: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
  • TABLE 14: EMAIL MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
  • TABLE 15: LEAD NURTURING AND LEAD SCORING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
  • TABLE 16: SOCIAL MEDIA MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
  • TABLE 17: INBOUND MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
  • TABLE 18: ANALYTICS AND REPORTING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
  • TABLE 19: OTHERS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD THOUSAND)
  • TABLE 20: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD MILLION)
  • TABLE 21: BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 22: IT AND TELECOM: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 23: RETAIL AND CONSUMER GOODS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 24: TRAVEL AND HOSPITALITY: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 25: HEALTHCARE AND LIFE SCIENCES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 26: EDUCATION: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 27: MEDIA AND ENTERTAINMENT: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 28: MANUFACTURING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 29: OTHERS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 30: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 31: NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 32: NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 33: NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 34: NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD THOUSAND)
  • TABLE 35: NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD THOUSAND)
  • TABLE 36: NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 37: EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 38: EUROPE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 39: EUROPE: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 40: EUROPE: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD THOUSAND)
  • TABLE 41: EUROPE: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD THOUSAND)
  • TABLE 42: EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 43: ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 44: ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 45: ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 46: ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD THOUSAND)
  • TABLE 47: ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD THOUSAND)
  • TABLE 48: ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 49: MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 50: MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 51: MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 52: MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD THOUSAND)
  • TABLE 53: MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD THOUSAND)
  • TABLE 54: MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 55: LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 56: LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
  • TABLE 57: LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
  • TABLE 58: LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017-2024 (USD THOUSAND)
  • TABLE 59: LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY, 2017-2024 (USD THOUSAND)
  • TABLE 60: LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 61: NEW PRODUCT LAUNCHES, 2018-2019
  • TABLE 62: BUSINESS EXPANSIONS, 2017-2018
  • TABLE 63: ACQUISITIONS, 2017-2019
  • TABLE 64: PARTNERSHIPS AND COLLABORATIONS, 2017-2019

LIST OF FIGURES

  • FIGURE 1: MARKETING AUTOMATION MARKET: RESEARCH DESIGN
  • FIGURE 2: MARKETING AUTOMATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 3: TOP 3 SEGMENTS DOMINATING THE MARKETING AUTOMATION MARKET IN 2019
  • FIGURE 4: NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019
  • FIGURE 5: GROWING FOCUS OF ORGANIZATIONS ON AUTOMATING THE MARKETING PROCESS TO DRIVE THE MARKETING AUTOMATION MARKET GROWTH
  • FIGURE 6: LEAD NURTURING AND LEAD SCORING SEGMENT AND UNITED STATES TO ACCOUNT FOR THE HIGHEST MARKET SHARES IN THE NORTH AMERICAN MARKETING AUTOMATION MARKET IN 2019
  • FIGURE 7: AUSTRALIA AND NEW ZEALAND TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 8: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING AUTOMATION MARKET
  • FIGURE 9: SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 10: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 11: CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 12: SOCIAL MEDIA MARKETING APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 13: RETAIL AND CONSUMER GOODS INDUSTRY TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 14: ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 15: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 16: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 17: KEY DEVELOPMENTS IN THE MARKETING AUTOMATION MARKET DURING 2018-2019
  • FIGURE 18: MARKETING AUTOMATION MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019
  • FIGURE 19: GEOGRAPHIC REVENUE MIX OF THE TOP MARKET PLAYERS
  • FIGURE 20: ADOBE: COMPANY SNAPSHOT
  • FIGURE 21: ADOBE: SWOT ANALYSIS
  • FIGURE 22: HUBSPOT: COMPANY SNAPSHOT
  • FIGURE 23: HUBSPOT: SWOT ANALYSIS
  • FIGURE 24: SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 25: SALESFORCE: SWOT ANALYSIS
  • FIGURE 26: SAS: COMPANY SNAPSHOT
  • FIGURE 27: ORACLE: COMPANY SNAPSHOT
  • FIGURE 28: ORACLE: SWOT ANALYSIS
目次
Product Code: TC 2819

"Growing demand for automating repetitive task of marketing processes and need for personalized marketing to maximize returns by reaching target audience are expected to drive the growth of the marketing automation market"

The global marketing automation market size is expected to grow from an estimated value of USD 3.3 billion in 2019 to USD 6.4 billion by 2024, at a CAGR of 13.9% during the forecast period. The marketing automation market is driven by various factors, such as leveraging advanced technologies to automating repetitive task of marketing processes and need for personalized marketing to maximize returns by reaching the target audience. However, the security and privacy concerns for confidential data can hinder the growth of the market.

The retail and consumer goods segment is projected to grow at the highest CAGR during the forecast period

The retail and consumer goods industry is expected to contribute and grow at the highest rate during the forecast period. Companies are leveraging the industry-ready technology to enhance user experience and ensure that the customers do not switch to any of their competitors.

The industry is expanding through online marketing and look forward to having more visitors, achieve improved quality traffic, and increase conversion rates. Thus, marketers are focusing on targeting customers using different online channels and sources to reach out and convert prospects to improve sales. However, not all the channels are equally effective to target the audience. Hence, measuring the impact of marketing campaigns across the channel is extremely important for retailers to improve their RoI and use effective marketing channels for targeting audience.

Moreover, the industry deals with a large amount of customer data, that helps in predicting the customers' behaviors and patterns through which it provides personalized experiences to its customer. Hence, marketing automation in the retail and consumer industry has a unique role in the overall business operations and is expected to deliver a higher RoI than traditional offline marketing.

The software segment expected to account for the largest share during the forecast period

Nowadays, marketers across industries have started utilizing marketing automation software to understand customers' journey, measure the effectiveness of their marketing campaigns, and generate maximum leads. The vendors in the market offer marketing automation software as standalone software or integrated with other all-inclusive marketing solutions as an advanced feature. The software helps enterprises to find the best possible marketing channels to better engage with their customers.

The marketing automation software facilitates enterprises to significantly reduce the time and cost needed to target their customers. Moreover, marketing automation also helps organizations in analyzing the behavior of their customers and thereby enhances the customer experience. This section covers the market analysis of marketing automation software that is being used across the regions.

APAC expected to grow at the highest rate during the forecast period

The marketing automation market in APAC is expected to grow at the highest CAGR during the forecast period, due to the growing need for advanced marketing solution. Marketing automation solution enables an organization to improve RoI, increase in customer engagement, generate more leads, and high conversion rates. The APAC region is expected to experience extensive growth opportunities during the forecast period. Australia and New Zealand (ANZ) and China have emerged as undisputed leaders in the marketing automation market.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the marketing automation market.

  • By company type: Tier 1 - 32%, Tier 2 - 43%, and Tier 3 - 25%
  • By designation: C-level - 35%, Directors - 45%, and Others - 20%
  • By region: North America-42%, Europe-35%, APAC- 15%, and RoW- 8%

Major vendors offering marketing automation software and services across the globe include: HubSpot (US), Adobe (US), Oracle (US), Salesforce (US), ActiveCampaign (US), Acoustic (US), SAS (US), Act-On Software (US), Sendinblue (France), LeadSquared (India), Keap (US), GetResponse (Poland), Ontraport (US), SharpSpring (US), SimplyCast (Canada), ClickDimensions (US), and Net-Results (US).

The study includes an in-depth competitive analysis of these key players in the marketing automation market, with their company profiles, recent developments, and key market strategies.

Research Coverage:

The market study covers the marketing automation market size across segments. It aims at estimating the market size and the growth potential of this market across different segments, namely, component (software and services), deployment type, organization size, application, industry, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall marketing automation market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
  • 1.4 YEARS CONSIDERED FOR THE STUDY
  • 1.5 CURRENCY CONSIDERED
  • 1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primaries
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 MARKET FORECAST
  • 2.5 ASSUMPTIONS FOR THE STUDY
  • 2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MARKETING AUTOMATION MARKET
  • 4.2 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY APPLICATION AND COUNTRY
  • 4.3 MARKETING AUTOMATION MARKET: MAJOR COUNTRIES

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Rising adoption of SMAC technologies
      • 5.2.1.2 Need for personalized marketing to maximize returns by reaching target audience
      • 5.2.1.3 Increasing focus of enterprises to optimize marketing spending
      • 5.2.1.4 Growing number of marketing channels to reach end customers
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Security and privacy concerns for confidential data
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increasing adoption of AI and ML
      • 5.2.3.2 High adoption of marketing automation solutions among SMEs
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Integrating marketing automation software with other business applications
      • 5.2.4.2 Inconsistent historic data storage format makes data processing difficult for marketing automation vendors
      • 5.2.4.3 Selection of relevant marketing automation software and vendors
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 USE CASE 1: ACOUSTIC
    • 5.3.2 USE CASE 2: CLICKDIMENSIONS
    • 5.3.3 USE CASE 3: HUBSPOT

6 MARKETING AUTOMATION MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
  • 6.2 SOFTWARE
    • 6.2.1 INCREASING DEMAND TO AUTOMATE AND ENHANCE MARKETING PROCESSES TO DRIVE THE GROWTH OF THE MARKETING AUTOMATION SOFTWARE
  • 6.3 SERVICES
    • 6.3.1 GROWING NEED FOR INTEGRATING MARKETING AUTOMATION WITH OTHER ENTERPRISE BUSINESS APPLICATIONS TO DRIVE THE GROWTH OF MARKETING AUTOMATION SERVICES

7 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE

  • 7.1 INTRODUCTION
  • 7.2 LARGE ENTERPRISES
    • 7.2.1 ABILITY TO ADOPT ADVANCED TECHNOLOGIES TO INCREASE THE GROWTH OF MARKETING AUTOMATION IN LARGE ENTERPRISES
  • 7.3 SMALL AND MEDIUM-SIZED ENTERPRISES
    • 7.3.1 THE NEED FOR A COST-EFFECTIVE AND COMPREHENSIVE SOLUTION TO DRIVE THE GROWTH OF THE MARKETING AUTOMATION MARKET ACROSS SMALL AND MEDIUM-SIZED ENTERPRISES

8 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE

  • 8.1 INTRODUCTION
  • 8.2 ON-PREMISES
    • 8.2.1 NEED FOR CUSTOMER DATA SECURITY TO DRIVE THE GROWTH OF ON-PREMISES MARKETING AUTOMATION SOFTWARE
  • 8.3 CLOUD
    • 8.3.1 SCALABILITY AND COST-EFFECTIVENESS ARE THE MAJOR FACTORS DRIVING THE ADOPTION OF CLOUD-BASED MARKETING AUTOMATION

9 MARKETING AUTOMATION MARKET, BY APPLICATION

  • 9.1 INTRODUCTION
  • 9.2 CAMPAIGN MANAGEMENT
    • 9.2.1 RISE IN MULTICHANNEL COMMUNICATIONS TO DRIVE THE DEMAND FOR CAMPAIGN MANAGEMENT APPLICATION IN THE MARKETING AUTOMATION MARKET
  • 9.3 EMAIL MARKETING
    • 9.3.1 NEED FOR PERSONALIZED MESSAGES TO DRIVE THE ADOPTION OF EMAIL MARKETING APPLICATION
  • 9.4 LEAD NURTURING AND LEAD SCORING
    • 9.4.1 GROWING NEED TO CONVERT MAXIMUM PROSPECTS INTO CUSTOMERS TO INCREASE THE ADOPTION OF LEAD NURTURING AND LEAD SCORING APPLICATION
  • 9.5 SOCIAL MEDIA MARKETING
    • 9.5.1 INCREASING NUMBER OF SOCIAL MEDIA PLATFORMS AND NEED FOR REAL-TIME INSIGHTS TO INCREASE THE DEMAND FOR SOCIAL MEDIA MARKETING
  • 9.6 INBOUND MARKETING
    • 9.6.1 GROWING NEED TO ATTRACT POTENTIAL CUSTOMERS TO INCREASE THE DEMAND FOR INBOUND MARKETING APPLICATION
  • 9.7 ANALYTICS AND REPORTING
    • 9.7.1 EMPHASIS ON ANALYZING PROSPECT INSIGHTS TO DRIVE THE ADOPTION OF ANALYTICS AND REPORTING APPLICATION
  • 9.8 OTHERS

10 MARKETING AUTOMATION MARKET, BY INDUSTRY

  • 10.1 INTRODUCTION
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 10.2.1 NEED TO PROMOTE FINANCIAL OFFERINGS TO INCREASE THE DEMAND FOR MARKETING AUTOMATION IN THE BFSI INDUSTRY
  • 10.3 IT AND TELECOM
    • 10.3.1 ADVENT OF TECHNOLOGICAL ADVANCEMENTS TO BOOST THE ADOPTION OF IT AND TELECOM INDUSTRY IN THE MARKETING AUTOMATION MARKET
  • 10.4 RETAIL AND CONSUMER GOODS
    • 10.4.1 INCREASED USE OF SOCIAL MEDIA PLATFORMS TO DRIVE THE GROWTH OF MARKETING AUTOMATION IN RETAIL AND CONSUMER GOODS INDUSTRY

  • 10.5 TRAVEL AND HOSPITALITY
    • 10.5.1 NEED TO HAVE A COMPETITIVE ADVANTAGE AND EFFECTIVELY CARRY OUT MARKETING CAMPAIGNS AMONG ENTERPRISES TO DRIVE THE GROWTH OF THE TRAVEL AND HOSPITALITY INDUSTRY
  • 10.6 HEALTHCARE AND LIFE SCIENCES
    • 10.6.1 GROWING NEED TO DELIVER PERSONALIZED AND RELEVANT CONTENT WITH PROSPECTS TO DRIVE THE GROWTH OF MARKETING AUTOMATION IN THE HEALTHCARE AND LIFE SCIENCES INDUSTRY
  • 10.7 EDUCATION
    • 10.7.1 INCREASED USAGE OF INTERNET AND MOBILE DEVICES AMONG YOUNG POPULATION TO DRIVE THE GROWTH OF MARKETING AUTOMATION IN THE EDUCATION INDUSTRY
  • 10.8 MEDIA AND ENTERTAINMENT
    • 10.8.1 INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE TO DRIVE THE MARKETING AUTOMATION MARKET IN THE MEDIA AND ENTERTAINMENT INDUSTRY
  • 10.9 MANUFACTURING
    • 10.9.1 INCREASED NEED TO AUTOMATE BIDDING AND QUOTING PROCESSES TO DRIVE THE MARKETING AUTOMATION MARKET IN THE MANUFACTURING INDUSTRY
  • 10.10 OTHERS

11 MARKETING AUTOMATION MARKET, BY REGION

  • 11.1 INTRODUCTION
  • 11.2 NORTH AMERICA
    • 11.2.1 UNITED STATES
      • 11.2.1.1 Presence of major key vendors to drive the growth of marketing automation market in the US
    • 11.2.2 CANADA
      • 11.2.2.1 Growing adoption of SMAC technologies to drive the growth of marketing automation market in Canada
  • 11.3 EUROPE
    • 11.3.1 UNITED KINGDOM
      • 11.3.1.1 Growing multichannel marketing and technological advancements to drive the growth of marketing automation market in the UK
    • 11.3.2 GERMANY
      • 11.3.2.1 Rising need for providing enhanced customer experience to drive the growth of marketing automation market in Germany
    • 11.3.3 REST OF EUROPE
  • 11.4 ASIA PACIFIC
    • 11.4.1 AUSTRALIA AND NEW ZEALAND
      • 11.4.1.1 Rise in digitalization among enterprises to drive the growth of marketing automation in ANZ
    • 11.4.2 CHINA
      • 11.4.2.1 Rise in the adoption of mobile devices and internet penetration to encourage enterprises to adopt marketing automation in China
    • 11.4.3 REST OF ASIA PACIFIC
  • 11.5 MIDDLE EAST AND AFRICA
    • 11.5.1 SOUTH AFRICA
      • 11.5.1.1 Growing need for maximizing RoI to drive the adoption of marketing automation market in South Africa
    • 11.5.2 UNITED ARAB EMIRATES
      • 11.5.2.1 Rise in the adoption of cloud services to drive the growth of marketing automation in the UAE
    • 11.5.3 REST OF MIDDLE EAST AND AFRICA
  • 11.6 LATIN AMERICA
    • 11.6.1 BRAZIL
      • 11.6.1.1 Growing adoption of internet to drive the growth of marketing automation market in Brazil
    • 11.6.2 MEXICO
      • 11.6.2.1 Increased awareness among enterprises to smoothen their marketing activities to drive the growth of marketing automation market in Mexico
    • 11.6.3 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

  • 12.1 COMPETITIVE SCENARIO
    • 12.1.1 NEW PRODUCT LAUNCHES
    • 12.1.2 BUSINESS EXPANSIONS
    • 12.1.3 ACQUISITIONS
    • 12.1.4 PARTNERSHIPS AND COLLABORATIONS
  • 12.2 COMPETITIVE LEADERSHIP MAPPING
    • 12.2.1 VISIONARY LEADERS
    • 12.2.2 INNOVATORS
    • 12.2.3 DYNAMIC DIFFERENTIATORS
    • 12.2.4 EMERGING COMPANIES

13 COMPANY PROFILES

  • 13.1 INTRODUCTION

(Business Overview, Products, Solutions & Platforms, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 13.2 ADOBE
  • 13.3 HUBSPOT
  • 13.4 SALESFORCE
  • 13.5 SAS
  • 13.6 ORACLE
  • 13.7 ACOUSTIC
  • 13.8 ACT-ON SOFTWARE
  • 13.9 SENDINBLUE
  • 13.10 ACTIVECAMPAIGN
  • 13.11 SIMPLYCAST
  • 13.12 CLICKDIMENSIONS
  • 13.13 LEADSQUARED
  • 13.14 KEAP
  • 13.15 GETRESPONSE
  • 13.16 ONTRAPORT
  • 13.17 SHARPSPRING
  • 13.18 NET-RESULTS

Details on Business Overview, Products, Solutions & Platforms, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX

  • 14.1 DISCUSSION GUIDE
  • 14.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 14.3 AVAILABLE CUSTOMIZATIONS
  • 14.4 RELATED REPORTS
  • 14.5 AUTHOR DETAILS
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