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市場調査レポート

マルチチャネル分析の世界市場 - ソリューション(クエリー&レポーティング、多次元分析、可視化、データマイニング、予測分析)、サービス(専門サービス、サポート&メンテナンス)別予測および分析

Multichannel Analytics Market by Solution (Query & Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) & by Services (Professional Services, Support & Maintenance)- Worldwide Forecasts & Analysis (2014 - 2019)

発行 MarketsandMarkets 商品コード 311762
出版日 ページ情報 英文 112 Pages
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マルチチャネル分析の世界市場 - ソリューション(クエリー&レポーティング、多次元分析、可視化、データマイニング、予測分析)、サービス(専門サービス、サポート&メンテナンス)別予測および分析 Multichannel Analytics Market by Solution (Query & Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) & by Services (Professional Services, Support & Maintenance)- Worldwide Forecasts & Analysis (2014 - 2019)
出版日: 2014年08月25日 ページ情報: 英文 112 Pages
概要

マルチチャネル分析ソリューションは、さまざまなチャネルから発生した異なるデータを集めて相互に関連付けることによって、分析を役立てる技法であり、販売および収益性を増すための強力な手段のひとつと認識されています。さまざまな購買チャネルを持つ顧客の行動パターンを把握し、販売戦略を見直すことは売り手の販売力強化につながります。マルチチャネル分析の世界市場規模は、2014年の36億1000万ドルから以降22.3%の複合年間成長率を示し、2019年には98億9000ドルに達する見込みです。

当レポートでは、マルチチャネル分析サービスの世界市場に注目し、2014-2019年の期間を対象に、その推移をソリューション、サービス、導入形式、組織規模、用途、業種、地域の別に予測するほか、市場発展への影響要因、競合環境、主要企業などについての調査・分析情報をまとめています。

第1章 イントロダクション

  • 調査目的
  • レポートの内容説明
  • 調査対象市場
  • レポートの推奨利用者層
  • 調査方法
  • 予測の前提

第2章 サマリー

  • 要約
  • 総市場規模

第3章 市場概要

  • 市場の定義
  • 市場の進化
  • 市場セグメンテーション
  • 市場動態
    • 推進要因
      • マルチチャネルバイヤーと見なされる顧客
      • マルチチャネルマーケティングを通じての顧客エンゲージメント
      • 台頭する「ソーシャル消費者」
    • 抑制要因
      • マルチチャネル分析の分析者あるいは専門知識の不足
    • 機会
      • 強まるクラウド利用の潮流
      • 予測分析
      • 統一マルチチャネル分析ソリューション
  • 推進・抑制要因および機会の影響度分析
  • バリューチェーン

第4章 マルチチャネル分析:市場規模、分析および予測 - ソリューション別

  • イントロダクション
  • クエリー&レポーティング
  • 多次元分析
  • 可視化
  • データマイニングおよび予測分析
  • その他

第5章 マルチチャネル分析:市場規模、分析および予測 - サービス別

  • イントロダクション
  • 専門サービス
  • サポート&メンテナンス

第6章 マルチチャネル分析:市場規模、分析および予測 - 導入形式別

  • イントロダクション
  • オンデマンド
  • オンプレミス

第7章 マルチチャネル分析:市場規模、分析および予測 - 組織規模別

  • イントロダクション
  • 中小企業(SMB)
  • 大企業

第8章 マルチチャネル分析:市場規模、分析および予測 - 用途別

  • イントロダクション
  • 顧客引き留め・獲得
  • クロスセリング、アップセリング
  • ロイヤルティ・顧客体験管理
  • キャンペーン管理
  • 販売・業績管理
  • その他

第9章 マルチチャネル分析:市場規模、分析および予測 - 業種別

  • イントロダクション
  • 小売、日用消費財
  • 銀行、金融サービス、保険(BFSI)
  • 行政
  • トラベル、ホスピタリティ
  • メディア、エンターテインメント
  • 医療、生命科学
  • 電気通信、情報技術
  • その他

第10章 マルチチャネル分析:市場規模、分析および予測 - 地域別

  • イントロダクション
  • 市場規模および予測
  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • 中南米

第11章 競合環境

  • 競合環境
    • エコシステムと役割
  • 末端利用者環境
    • 市場機会分析
    • 末端利用者分析

第12章 企業プロフィール(概要、製品・サービス、戦略・構想、事業展開、M&M評)

  • Adobe Systems
  • Google Inc
  • HP Autonomy
  • IBM
  • Ijento
  • Oracle Corporation
  • SAP
  • SAS
  • Teradata Corporation
  • Webtrend

付録

目次
Product Code: TC 2660

Multichannel analytics is the process of integration the multiple channels over a single platform to give a better understanding about the customer behavior enabling the marketers to make better business decisions in real time. The solution provides multi-dimensional perceptions about the business and its associated customers. As the web analytics solutions can picturise the online buyer's response to the online marketing activities; but it is not capable of analyzing the offline purchasing behavior of a customer over offline marketing or how does offline marketing affects the online buying behaviors of a customer. The key identification points of the multichannel analytics are the customer's behavior pattern, traffic rates and advertising impact analysis which eventually helps in customer acquisition and convert potential customer into an actual buyer.

Today, around 65-75% of the consumers are habitual of multichannel shopping using multiple channels; only to gather information on the cost, brand reputation, product feedback and benefits. The multichannel analytics analyze who, where and how is influencing the traffic to unearth the opportunities and reduce the excessive spending over customer engagement and campaign. The multichannel analytics boosts the sales prospect, improvise operational efficiency, provides a scope of cross-channel marketing and increasing the customer satisfaction graph.

The multichannel analytics market research report consists of the future market trends of multichannel analytics market; it also presents detailed analysis, market sizing, and forecasting for the emerging submarkets of multichannel analytics. The report is segmented into multichannel analytics solutions, services, applications, verticals, and deployment types market. The multichannel analytics market research report analyzes global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, multichannel analytics market ecosystem, and emerging technologies in this market.

Table of Contents

1. Introduction

  • 1.1. Objectives
  • 1.2. Report Description
  • 1.3. Markets Covered
  • 1.4. Stakeholders
  • 1.5. Research Methodology
    • 1.5.1. Key Data From Primary & Secondary Sources
    • 1.5.2. Data Triangulation & Market Forecasting
  • 1.6. Forecast Assumptions

2. Summary

  • 2.1. Abstract
  • 2.2. Overall Market Size

3. Market Overview

  • 3.1. Market Definition
  • 3.2. Market Evolution
  • 3.3. Market Segmentation
  • 3.4. Market Dynamics
    • 3.4.1. Drivers
      • 3.4.1.1. Customers Regarded As the Multichannel Buyers
      • 3.4.1.2. Customer Engagement Via Multichannel Marketing
      • 3.4.1.3. Rising Social Consumers
    • 3.4.2. Restraint
      • 3.4.2.1. Lack of Analyst Or Expertise Over the Multichannel Analytics
    • 3.4.3. Opportunities
      • 3.4.3.1. Increasing Cloud Adoption Trend
      • 3.4.3.2. Predictive Analytics
      • 3.4.3.3. A Unified Multichannel Analytics Solutions
  • 3.5. Impact Analysis of Dros
  • 3.6. Value Chain

4. Multichannel Analytics: Market Size, Analysis & Forecast By Solution

  • 4.1. Introduction
  • 4.2. Query & Reporting
    • 4.2.1. Overview
    • 4.2.2. Market Size & Forecast
  • 4.3. Multidimensional Analysis
    • 4.3.1. Overview
    • 4.3.2. Market Size & Forecast
  • 4.4. Visualization
    • 4.4.1. Overview
    • 4.4.2. Market Size & Forecast
  • 4.5. Data Mining and Predictive Analytics
    • 4.5.1. Overview
    • 4.5.2. Market Size & Forecast
  • 4.6. Others
    • 4.6.1. Overview
    • 4.6.2. Market Size & Forecast

5. Multichannel Analytics: Market Size, Analysis & Forecast By Service

  • 5.1. Introduction
  • 5.2. Professional Services
    • 5.2.1. Overview
    • 5.2.2. Market Size & Forecast
  • 5.3. Support & Maintenance
    • 5.3.1. Overview
    • 5.3.2. Market Size & Forecast

6. Multichannel Analytics: Market Size, Analysis & Forecast By Deployment Type

  • 6.1. Introduction
  • 6.2. On-Demand
    • 6.2.1. Overview
    • 6.2.2. Market Size & Forecast
  • 6.3. On-Premise
    • 6.3.1. Overview
    • 6.3.2. Market Size & Forecast

7. Multichannel Analytics: Market Size, Analysis & Forecast By Organization Size

  • 7.1. Introduction
  • 7.2. Smb
    • 7.2.1. Overview
    • 7.2.2. Market Size & Forecast
  • 7.3. Large Enterprises
    • 7.3.1. Overview
    • 7.3.2. Market Size & Forecast

8. Multichannel Analytics: Market Size, Analysis & Forecast By Application

  • 8.1. Introduction
  • 8.2. Customer Retention & Acquisition
    • 8.2.1. Overview
    • 8.2.2. Market Size & Forecast
  • 8.3. Cross-Selling and Up-Selling
    • 8.3.1. Overview
    • 8.3.2. Market Size & Forecast
  • 8.4. Loyalty and Customer Experience Management
    • 8.4.1. Overview
    • 8.4.2. Market Size & Forecast
  • 8.5. Campaign Management
    • 8.5.1. Overview
    • 8.5.2. Market Size & Forecast
  • 8.6. Sales and Performance Management
    • 8.6.1. Overview (Remaining)
    • 8.6.2. Market Size & Forecast
  • 8.7. Others
    • 8.7.1. Overview
    • 8.7.2. Market Size & Forecast

9. Multichannel Analytics: Market Size, Analysis & Forecast By Vertical

  • 9.1. Introduction
  • 9.2. Retail & Consumer Goods
    • 9.2.1. Overview
    • 9.2.2. Market Size & Forecast
  • 9.3. BFSI
    • 9.3.1. Overview
    • 9.3.2. Market Size & Forecast
  • 9.4. Government
    • 9.4.1. Overview
    • 9.4.2. Market Size & Forecast
  • 9.5. Travel and Hospitality
    • 9.5.1. Overview
    • 9.5.2. Market Size & Forecast
  • 9.6. Media & Entertainment
    • 9.6.1. Overview
    • 9.6.2. Market Size & Forecast
  • 9.7. Healthcare and Life Sciences
    • 9.7.1. Overview
    • 9.7.2. Market Size & Forecast
  • 9.8. Telecommunication & IT
    • 9.8.1. Overview
    • 9.8.2. Market Size & Forecast
  • 9.9. Others
    • 9.9.1. Overview
    • 9.9.2. Market Size & Forecast

10. Multichannel Analytics: Market Size, Analysis & Forecast By Region

  • 10.1. Introduction
  • 10.2. Market Size & Forecast
    • 10.2.1. Parfait Chart
    • 10.2.2. Regional Market Lifecycle
  • 10.3. North America
    • 10.3.1. Overview
    • 10.3.2. Market Size & Forecast
  • 10.4. Europe
    • 10.4.1. Overview
    • 10.4.2. Market Size & Forecast
  • 10.5. APAC
    • 10.5.1. Overview
    • 10.5.2. Market Size & Forecast
  • 10.6. MEA
    • 10.6.1. Overview
    • 10.6.2. Market Size & Forecast
  • 10.7. Latin America
    • 10.7.1. Overview() Remaining
    • 10.7.2. Market Size & Forecast

11. Competitive Landscape

  • 11.1. Competitive Landscape
    • 11.1.1. Ecosystem & Roles
  • 11.2. End-User Landscape
    • 11.2.1. Market Opportunity Analysis
    • 11.2.2. End-User Analysis
      • 11.2.2.1. Targeted Channels in Retail Sector
      • 11.2.2.2. Increasing Social Media Marketing
      • 11.2.2.3. Increasing Trend of E-Commerce
      • 11.2.2.4. Marketers Spending Over Multiple Channels

12. Company Profiles

  • 12.1. Adobe Systems
    • 12.1.1. Overview
    • 12.1.2. Products & Services
    • 12.1.3. Strategies & Insights
    • 12.1.4. Developments
    • 12.1.5. MNM View
  • 12.2. Google Inc
    • 12.2.1. Overview
    • 12.2.2. Products & Services
    • 12.2.3. Strategies & Insights
    • 12.2.4. Developments
    • 12.2.5. MNM View
  • 12.3. HP Autonomy
    • 12.3.1. Overview
    • 12.3.2. Products & Services
    • 12.3.3. Strategies & Insights
    • 12.3.4. Developments
    • 12.3.5. MNM View
  • 12.4. IBM
    • 12.4.1. Overview
    • 12.4.2. Products & Services
    • 12.4.3. Strategies & Insights
    • 12.4.4. Developments
    • 12.4.5. MNM View
  • 12.5. Ijento
    • 12.5.1. Overview
    • 12.5.2. Products & Services
    • 12.5.3. Strategies & Insights
    • 12.5.4. Developments
    • 12.5.5. MNM View
  • 12.6. Oracle Corporation
    • 12.6.1. Overview
    • 12.6.2. Products & Services
    • 12.6.3. Strategies & Insights
    • 12.6.4. Developments
    • 12.6.5. MNM View
  • 12.7. SAP
    • 12.7.1. Overview
    • 12.7.2. Products and Services
    • 12.7.3. Strategies & Insights
    • 12.7.4. Developments
    • 12.7.5. MNM View
  • 12.8. SAS
    • 12.8.1. Overview
    • 12.8.2. Products & Services
    • 12.8.3. Strategies & Insights
    • 12.8.4. MNM View
  • 12.9. Teradata Corporation
    • 12.9.1. Overview
    • 12.9.2. Products & Services
    • 12.9.3. Strategies & Insights
    • 12.9.4. Developments
    • 12.9.5. MNM View
  • 12.10. Webtrends
    • 12.10.1. Overview
    • 12.10.2. Products & Services
    • 12.10.3. Strategies & Insights
    • 12.10.4. Developments
    • 12.10.5. MNM View

Appendix

  • Mergers and Acquisitions (M&A)
  • Venture Capital Trends

List of Tables

  • Table 1: Multichannel Analytics, Market Size, By Region 2014 - 2019 ($Billion)
  • Table 2: Market Growth, By Region 2014 - 2019 (Y-O-Y %)
  • Table 3: Market Size, By Solution 2014 - 2019 (Y-O-Y %)
  • Table 4: Market Growth, By Solution 2014 - 2019 (Y-O-Y %)
  • Table 5: Market Growth, By Solution 2014 - 2019 (Y-O-Y %)
  • Table 6: Multichannel Analytics Solutions Market Size , By Region 2014 - 2019 ($ Million)
  • Table 7: Query and Reporting Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 8: Multidimensional Analysis Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 9: Visualization Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 10: Data Mining & Predictive Analytics Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 11: Other Solutions Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 12: Multichannel Analytics Market Size, By Service 2014 - 2019 ($ Million
  • Table 13: Market Growth, By Service 2014 - 2019 (Y-O-Y %)
  • Table 14: Market Growth, By Service 2014 - 2019 (Y-O-Y %)
  • Table 15: Multichannel Analytics Services Market Size , By Region 2014 - 2019 ($ Million)
  • Table 16: Professional Services Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 17: Support and Maintenance Services Market Size, By Vertical 2014 - 2019 ($Million)
  • Table 18: Multichannel Analytics, Market Size, By Deployment Type 2014 - 2019 ($ Million)
  • Table 19: Market Growth, By Deployment 2014 - 2019 (Y-O-Y %)
  • Table 20: Market Growth, By Deployment 2014 - 2019 (Y-O-Y %)
  • Table 21: On Demand Market Size, By Type 2014 - 2019 ($Million)
  • Table 22: On-Premise Market Size, By Type, 2014-2019 ($Million)
  • Table 23: Multichannel Analytics, Market Size, By Organization Size 2014 - 2019 ($ Million)
  • Table 24: Market Growth, By Deployment 2015 - 2019 (Y-O-Y %)
  • Table 25: Market Growth, By Deployment (Remaining) 2015 - 2019 (Y-O-Y %)
  • Table 26: Smb Market Size, By Region 2015 - 2019 (Y-O-Y %)
  • Table 27: Multichannel Analytics, Market Size, By Application 2015 - 2019 (Y-O-Y %)
  • Table 28: Market Growth, By Application 2015 - 2019 (Y-O-Y %)
  • Table 29: Market Growth, By Application 2015 - 2019 (Y-O-Y %)
  • Table 30: Customer Retention & Acquisition Market Size, By Region 2014 - 2019 ($ Million )
  • Table 31: Cross-Selling and Up-Selling Market Size, By Region 2014 - 2019 ($ Million )
  • Table 32: Loyalty and Customer Experience Management Market Size, By Region 2014 - 2019 ($ Million )
  • Table 33: Campaign Management Market Size, By Region 2014 - 2019 ($ Million )
  • Table 34: Sales and Performance Management Market Size, By Region 2014 - 2019 ($ Million )
  • Table 35: Other Applications Market Size, By Region 2014 - 2019 ($ Million )
  • Table 36: Multichannel Analytics, Market Size, By Vertical 2014 - 2019 ($ Million )
  • Table 37: Market Growth, By Vertical 2015 - 2019 (Y-O-Y % )
  • Table 38: Market Growth, By Vertical 2015 - 2019 (Y-O-Y % )
  • Table 39: Retail & Consumer Goods Market Size, By Application 2014 - 2019 ($ Million )
  • Table 40: Retail & Consumer Goods Market Size, By Region 2014 - 2019 ($ Million )
  • Table 41: BFSI Market Size, By Application 2014 - 2019 ($ Million )
  • Table 42: Market Size, By Region 2014 - 2019 ($ Million )
  • Table 43: Market Size, By Application 2014 - 2019 ($ Million )
  • Table 44: Market Size, By Region 2014 - 2019 ($ Million )
  • Table 45: Travel and Hospitality Market Size, By Application 2014 - 2019 ($ Million )
  • Table 46: Travel and Hospitality Market Size, By Region 2014 - 2019 ($ Million )
  • Table 47: Media & Entertainment Market Size, By Application 2014 - 2019 ($ Million )
  • Table 48: Market Size, By Region 2014 - 2019 ($ Million )
  • Table 49: Healthcare and Life Sciences Market Size, By Application 2014 - 2019 ($ Million )
  • Table 50: Healthcare and Life Sciences Market Size, By Region 2014 - 2019 ($ Million )
  • Table 51: Telecommunication & IT Market Size, By Application 2014 - 2019 ($ Million )
  • Table 52: Telecommunication & IT Market Size, By Region 2014 - 2019 ($ Million )
  • Table 53: Others Market Size, By Application 2014 - 2019 ($ Million )
  • Table 54: Others Market Size, By Region 2014 - 2019 ($ Million )
  • Table 55: Multichannel Analytics Market Growth, By Region 2015 - 2019 (Y-O-Y % )
  • Table 56: Region Wise Market Size, 2014-2019
  • Table 57: Regional Market Lifecycle
  • Table 58: North America: Market Size , By Solution 2014 - 2019 ($Million )
  • Table 59: North America: Market Size, By Service, 2014-2019 ($Million)
  • Table 60: North America: Market Size, By Vertical,2014-2019 ($Million)
  • Table 61: North America: Market Size, By Deployment Type,2014-2019 ($Million)
  • Table 62: Europe : Market Size , By Solution 2014 - 2019 ($Million )
  • Table 63: Europe : Market Size, By Services, 2014-2019 ($Million)
  • Table 64: Europe : Market Size, By Vertical,2014-2019 ($Million)
  • Table 65: Europe : Market Size, By Deployment Type,2014-2019 ($Million)
  • Table 66: APAC: Market Size , By Solution 2014 - 2019 ($Million )
  • Table 67: APAC: Market Size, By Services, 2014-2019 ($Million)
  • Table 68: APAC: Market Size, By Vertical,2014-2019 ($Million)
  • Table 69: APAC: Market Size, By Deployment Type,2014-2019 ($Million)
  • Table 70: MEA : Market Size , By Solution 2014 - 2019 ($Million )
  • Table 71: MEA: Market Size, By Services, 2014-2019 ($Million)
  • Table 72: MEA: Market Size, By Vertical,2014-2019 ($Million)
  • Table 73: MEA: Market Size, By Deployment Type,2014-2019 ($Million)
  • Table 74: Latin America : Market Size , By Solution 2014 - 2019 ($Million )
  • Table 75: Latin America: Market Size, By Services, 2014-2019 ($Million)
  • Table 76: Latin America: Market Size, By Vertical,2014-2019 ($Million)
  • Table 77: Latin America: Market Size, By Deployment Type,2014-2019 ($Million)

List of Figures

  • Figure 1: Data Triangulation
  • Figure 2: Market Evolution
  • Figure 3: Multichannel Analytics Market Growth, By Solution, 2015-2019 (Y-O-Y %)
  • Figure 4: Targeted Channels in Retail Sector
  • Figure 5: Targeted Channels ROI in Retail Sector
  • Figure 6: Social Media Usage, 2006-2013 (%)
  • Figure 7: Global Ad Spending on Social Media, Growth, 2012-2015, (% Change)
  • Figure 8: Types of Shopping, % Users
  • Figure 9: B2C E-Commerce Sale Worldwide Market Growth, 2013-2017, Y-O-Y (%)
  • Figure 10: Marketers Spending Over Multiple Channels
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