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市場調査レポート

ソーシャルメディアアナリティクスの世界市場 2022年:販売・マーケティング管理、顧客経験管理、コンペティティブインテリジェンス、リスク管理・不正検出

Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global forecast to 2022

発行 MarketsandMarkets 商品コード 310752
出版日 ページ情報 英文 180 Pages
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ソーシャルメディアアナリティクスの世界市場 2022年:販売・マーケティング管理、顧客経験管理、コンペティティブインテリジェンス、リスク管理・不正検出 Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global forecast to 2022
出版日: 2017年08月10日 ページ情報: 英文 180 Pages
概要

世界のソーシャルメディアアナリティクス市場規模は、2017年の27億1,000万米ドルから、2022年までに95億4,000万米ドルへ拡大すると予測され、28.6%のCAGR (複合年間成長率) が見込まれています。スマートフォンを用いたソーシャルメディアにおけるユーザーエンゲージの増加および顧客エクスペリエンスを強化するためのソーシャルメディア測定に対するニーズが、ソーシャルメディアアナリティクス市場の成長を促進すると予測されています。アナリティカルワークフローの複雑性は、ソーシャルメディアアナリティクス市場にとって最大の抑制要因となっています。

当レポートでは、世界のソーシャルメディアアナリティクス市場を取り上げ、市場の概要、市場発展促進・阻害要因、市場における課題および機会を概括し、コンポーネント・アプリケーション・アナリティクスタイプ・展開モデル・組織規模・垂直産業・地域別に市場の現状と見通しについて調査分析するとともに、競合環境、主要企業のプロファイルをまとめています。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

  • ソーシャルメディアアナリティクス市場における魅力的な機会
  • ソーシャルメディアアナリティクス市場:市場シェア、地域別
  • ソーシャルメディアアナリティクス市場:垂直産業・地域別
  • ライフサイクル分析:地域別

第5章 市場概要・産業動向

  • 市場概要
    • イントロダクション
    • 市場ダイナミクス
    • 市場成長促進因子
    • 市場成長抑制因子
    • 機会
    • 課題
  • 産業動向
    • ソーシャルメディアアナリティクスエコシステム
    • 利用例
    • ソーシャルメディアアナリティクスにおける技術

第6章 ソーシャルメディアアナリティクス市場の分析:コンポーネント別

  • イントロダクション
  • ソフトウェア
  • サービス
    • マネージドサービス
    • 専門サービス

第7章 ソーシャルメディアアナリティクス市場の分析:アプリケーション別

  • イントロダクション
  • 販売・マーケティング管理
  • 顧客経験管理
  • コンペティティブインテリジェンス
  • リスク管理・不正検出
  • 公衆安全・警察
  • その他

第8章 ソーシャルメディアアナリティクス市場の分析:アナリティクスタイプ別

  • イントロダクション
  • 予測的分析
  • 処方的分析
  • 診断的分析
  • 記述的分析

第9章 ソーシャルメディアアナリティクス市場の分析:展開モデル別

  • イントロダクション
  • オンプレミス
  • クラウド

第10章 ソーシャルメディアアナリティクス市場の分析:組織規模別

  • イントロダクション
  • 中小規模企業 (SME)
  • 大企業

第11章 ソーシャルメディアアナリティクス市場の分析:垂直産業別

  • イントロダクション
  • 銀行、金融サービスおよび保険 (BFSI)
  • 通信・IT
  • 小売り・Eコマース
  • 医療・生命科学 (ライフサイエンス)
  • 製造
  • 政府・防衛
  • エネルギー・ユーティリティ
  • メディア・エンターテインメント
  • 旅行・ホスピタリティー
  • 輸送・物流
  • その他

第12章 地域分析

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋 (APAC)
  • ラテンアメリカ
  • 中東・アフリカ

第13章 競合環境

  • MICROQUADRANT概要
  • 競合ベンチマーキング

第14章 企業プロファイル

  • ORACLE CORPORATION
  • SALESFORCE
  • INTERNATIONAL BUSINESS MACHINES CORPORATION
  • ADOBE SYSTEMS INCORPORATED
  • SAS INSTITUTE INC.
  • CLARABRIDGE, INC.
  • NETBASE SOLUTIONS, INC.
  • BRANDWATCH
  • TALKWALKER INC.
  • GOODDATA CORPORATION
  • CRIMSON HEXAGON, INC.
  • SIMPLY MEASURED, INC.
  • SYSOMOS

第15章 付録

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目次
Product Code: TC 2648

"Increased focus on the market and competitive intelligence is expected to propel the social media analytics market growth"

The global social media analytics market size is expected to grow from USD 2.71 billion in 2017 to USD 9.54 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 28.6%. The increasing user engagement in social media using smartphones and the need for social media measurement to enhance the customer experience is expected to be fueling the growth of the social media analytics market. Complexities in the analytical workflow is the biggest restraint for the social media analytics market. Voluminous data generation through social media platforms, the increasing cloud adoption trends, and the high adoption rate of social media analytics solutions among the Small and Medium-Sized Enterprises (SMEs) are expected to create opportunities for the growth of this market.

Sales and marketing management application is expected to record the largest market size in 2017 in the social media analytics market

The need to analyze unstructured data to understand customer behaviors and detect the trend are expected to drive the sales and marketing management application in the global social media analytics market. Advanced analytics, such as predictive and descriptive analytics proved to be beneficial to analyze the historical and real-time data, and to build effective marketing strategies by identifying the market trends. Predictive analytics helps predict the sales figures and take necessary actions proactively.

Asia Pacific (APAC) is projected to grow at the highest rate during the forecast period

The growth of the social media analytics market in APAC has started to gain momentum and is expected to witness the highest growth rate in the next few years. The rising need to generate insights from the social media data, supplemented with competently designed social media analytics solutions offered by the vendors present in this region, have led APAC to become a highly potential market. This region is witnessing an increasing demand for cloud-driven social media analytics solutions.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profiles of the primary participants is given below:

  • By Company: Tier 1: 22%, Tier 2: 30%, and Tier 3: 48%
  • By Designation: C-level: 30%, Director level: 45%, and Others: 25%
  • By Region: North America: 48%, Europe: 30%, and APAC: 22%

The key vendors profiled in the report are as follows:

  • 1. Salesforce (US)
  • 2. Oracle Corporation (US)
  • 3. SAS Institute Inc. (US)
  • 4. Adobe Systems Incorporated (US)
  • 5. International Business Machines Corporation (US)
  • 6. GoodData Corporation (US)
  • 7. Brandwatch (UK)
  • 8. Clarabridge, Inc. (US)
  • 9. Digimind (US)
  • 10. Crimson Hexagon, Inc. (US)
  • 11. Sysomos (Canada)
  • 12. Simply Measured, Inc. (US)
  • 13. Talkwalker Inc. (Luxembourg)
  • 14. Unmetric Inc. (US)
  • 15. Netbase Solutions, Inc. (US)
  • 16. Cision US Inc. (US)
  • 17. Simplify360, Inc. (India)
  • 18. Hootsuite Media Inc. (Canada)
  • 19. Meltwater (US)
  • 20. Germinait Solutions Private Limited (India)
  • 21. Socialbakers (US)
  • 22. Spredfast, Inc. (US)
  • 23. Sprinkler, Inc. (US)
  • 24. Lithium Technologies, Inc. (US)
  • 25. Synthesio (US)
  • 26. Tableau Software Inc. (US)

Research Coverage:

The report segments the social media analytics market based on components, which include software and services; the services segment is segmented into managed services and professional services. Under professional services, the report is further segmented into support and maintenance, and consulting. Based on deployment models, the market is segmented into on-premises and cloud. Under the organization sizes, it is segmented into SMEs and large enterprises, whereas under the application segment, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, and others (workforce management and compliance management). Under the analytics types, the market includes predictive, prescriptive, diagnostic, and descriptive analytics. Under the industry verticals, the market includes Banking, Financial Services, and Insurance (BFSI); telecommunications and IT; retail and eCommerce; healthcare and life sciences; manufacturing; government and defense; energy and utilities; media and entertainment; travel and hospitality; transportation and logistics; and others (education, research, real estate, and outsourcing). The regions are segmented into North America, Europe, APAC, Middle East and Africa (MEA), and Latin America.

Reasons to Buy the Report:

The report will help the market leaders/new entrants in this market in the following ways:

This report segments the social media analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different industry verticals and regions.

  • 1. The report helps stakeholders to understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
  • 2. This report will help stakeholders to better understand the competitors and gain more insights to enhance their position in the business. The competitive landscape section includes new product launches/upgrades; partnerships, collaborations; acquisitions, and expansions.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
  • 1.4. YEARS CONSIDERED FOR THE STUDY
  • 1.5. CURRENCY
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Breakdown of primaries
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET SIZE ESTIMATION
  • 2.3. MICROQUADRANT RESEARCH METHODOLOGY
    • 2.3.1. VENDOR INCLUSION CRITERIA
  • 2.4. RESEARCH ASSUMPTIONS AND LIMITATIONS
  • 2.5. LIMITATIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET
  • 4.2. SOCIAL MEDIA ANALYTICS MARKET: MARKET SHARE, BY REGION
  • 4.3. SOCIAL MEDIA ANALYTICS MARKET: BY INDUSTRY VERTICAL AND REGION
  • 4.4. LIFECYCLE ANALYSIS, BY REGION, 2017

5. MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1. MARKET OVERVIEW
    • 5.1.1. INTRODUCTION
    • 5.1.2. MARKET DYNAMICS
    • 5.1.3. DRIVERS
      • 5.1.3.1. Increased focus on the market and competitive intelligence
      • 5.1.3.2. Increasing user engagement of social media using smartphones
      • 5.1.3.3. Need of social media measurement to enhance the customer experience
    • 5.1.4. RESTRAINTS
      • 5.1.4.1. Complexities in analytical workflow
    • 5.1.5. OPPORTUNITIES
      • 5.1.5.1. Voluminous data generation through social media platforms
      • 5.1.5.2. Increasing cloud adoption trends
      • 5.1.5.3. High adoption rate of social media analytics solutions among SMEs
    • 5.1.6. CHALLENGES
      • 5.1.6.1. Lack of standard measures for social media analytics
      • 5.1.6.2. Lack of a single solution to manage the increasing unstructured data
  • 5.2. INDUSTRY TRENDS
    • 5.2.1. SOCIAL MEDIA ANALYTICS ECOSYSTEM
    • 5.2.2. USE CASES
      • 5.2.2.1. Use Case 1: Banking services
      • 5.2.2.2. Use Case 2: Telecommunications and IT
      • 5.2.2.3. Use Case 3: Hospitality industry
      • 5.2.2.4. Use Case 4: Media and entertainment
      • 5.2.2.5. Use Case 5: Energy and utilities
      • 5.2.2.6. Use Case 6: Healthcare and life sciences
      • 5.2.2.7. Use Case 7: Manufacturing
      • 5.2.2.8. Use Case 8: Retail and eCommerce
      • 5.2.2.9. Use Case 9: Government and defense
      • 5.2.2.10. Use Case 10: Transportation and logistics
    • 5.2.3. TECHNOLOGIES IN SOCIAL MEDIA ANALYTICS
      • 5.2.3.1. Machine learning
      • 5.2.3.2. Big data
      • 5.2.3.3. Natural Language Processing (NLP)

6. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY COMPONENT

  • 6.1. INTRODUCTION
  • 6.2. SOFTWARE
  • 6.3. SERVICES
    • 6.3.1. MANAGED SERVICES
    • 6.3.2. PROFESSIONAL SERVICES
      • 6.3.2.1. Support and maintenance
      • 6.3.2.2. Consulting services

7. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY APPLICATION

  • 7.1. INTRODUCTION
  • 7.2. SALES AND MARKETING MANAGEMENT
  • 7.3. CUSTOMER EXPERIENCE MANAGEMENT
  • 7.4. COMPETITIVE INTELLIGENCE
  • 7.5. RISK MANAGEMENT AND FRAUD DETECTION
  • 7.6. PUBLIC SAFETY AND LAW ENFORCEMENT
  • 7.7. OTHERS

8. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY ANALYTICS TYPE

  • 8.1. INTRODUCTION
  • 8.2. PREDICTIVE ANALYTICS
  • 8.3. PRESCRIPTIVE ANALYTICS
  • 8.4. DIAGNOSTIC ANALYTICS
  • 8.5. DESCRIPTIVE ANALYTICS

9. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL

  • 9.1. INTRODUCTION
  • 9.2. ON-PREMISES
  • 9.3. CLOUD

10. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE

  • 10.1. INTRODUCTION
  • 10.2. SMALL AND MEDIUM-SIZED ENTERPRISES
  • 10.3. LARGE ENTERPRISES

11. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY INDUSTRY VERTICAL

  • 11.1. INTRODUCTION
  • 11.2. BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
  • 11.3. TELECOMMUNICATIONS AND IT
  • 11.4. RETAIL AND ECOMMERCE
  • 11.5. HEALTHCARE AND LIFE SCIENCES
  • 11.6. MANUFACTURING
  • 11.7. GOVERNMENT AND DEFENSE
  • 11.8. ENERGY AND UTILITIES
  • 11.9. MEDIA AND ENTERTAINMENT
  • 11.10. TRAVEL AND HOSPITALITY
  • 11.11. TRANSPORTATION AND LOGISTICS
  • 11.12. OTHERS

12. GEOGRAPHIC ANALYSIS

  • 12.1. INTRODUCTION
  • 12.2. NORTH AMERICA
    • 12.2.1. BY COMPONENT
    • 12.2.2. BY APPLICATION
    • 12.2.3. BY ANALYTICS TYPE
    • 12.2.4. BY DEPLOYMENT MODEL
    • 12.2.5. BY ORGANIZATION SIZE
    • 12.2.6. BY INDUSTRY VERTICAL
    • 12.2.7. BY COUNTRY
      • 12.2.7.1. United States
      • 12.2.7.2. Canada
  • 12.3. EUROPE
    • 12.3.1. BY COMPONENT
    • 12.3.2. BY APPLICATION
    • 12.3.3. BY ANALYTICS TYPE
    • 12.3.4. BY DEPLOYMENT MODEL
    • 12.3.5. BY ORGANIZATION SIZE
    • 12.3.6. BY INDUSTRY VERTICAL
    • 12.3.7. BY COUNTRY
      • 12.3.7.1. United Kingdom
      • 12.3.7.2. France
      • 12.3.7.3. Sweden
      • 12.3.7.4. Others
  • 12.4. ASIA PACIFIC
    • 12.4.1. BY COMPONENT
    • 12.4.2. BY APPLICATION
    • 12.4.3. BY ANALYTICS TYPE
    • 12.4.4. BY DEPLOYMENT MODEL
    • 12.4.5. BY ORGANIZATION SIZE
    • 12.4.6. BY INDUSTRY VERTICAL
    • 12.4.7. BY COUNTRY
      • 12.4.7.1. Australia
      • 12.4.7.2. China
      • 12.4.7.3. India
      • 12.4.7.4. Others
  • 12.5. LATIN AMERICA
    • 12.5.1. BY COMPONENT
    • 12.5.2. BY APPLICATION
    • 12.5.3. BY ANALYTICS TYPE
    • 12.5.4. BY DEPLOYMENT MODEL
    • 12.5.5. BY ORGANIZATION SIZE
    • 12.5.6. BY INDUSTRY VERTICAL
    • 12.5.7. BY COUNTRY
      • 12.5.7.1. Brazil
      • 12.5.7.2. Argentina
      • 12.5.7.3. Others
  • 12.6. MIDDLE EAST AND AFRICA
    • 12.6.1. BY COMPONENT
    • 12.6.2. BY APPLICATION
    • 12.6.3. BY ANALYTICS TYPE
    • 12.6.4. BY DEPLOYMENT MODEL
    • 12.6.5. BY ORGANIZATION SIZE
    • 12.6.6. BY INDUSTRY VERTICAL
    • 12.6.7. BY COUNTRY
      • 12.6.7.1. Saudi Arabia
      • 12.6.7.2. South Africa
      • 12.6.7.3. Others

13. COMPETITIVE LANDSCAPE

  • 13.1. MICROQUADRANT OVERVIEW
    • 13.1.1. VISIONARY LEADERS
    • 13.1.2. INNOVATORS
    • 13.1.3. DYNAMIC DIFFERENTIATORS
    • 13.1.4. EMERGING COMPANIES
  • 13.2. COMPETITIVE BENCHMARKING
    • 13.2.1. BUSINESS STRATEGY EXCELLENCE ADOPTED IN THE SOCIAL MEDIA ANALYTICS MARKET
    • 13.2.2. STRENGTH OF PRODUCT PORTFOLIO IN THE SOCIAL MEDIA ANALYTICS MARKET

14. COMPANY PROFILES (Business Overview, Product Offerings & Business Strategies, Recent Developments, MnM View Key Relationships)*

  • 14.1. ORACLE CORPORATION
  • 14.2. SALESFORCE
  • 14.3. INTERNATIONAL BUSINESS MACHINES CORPORATION
  • 14.4. ADOBE SYSTEMS INCORPORATED
  • 14.5. SAS INSTITUTE INC.
  • 14.6. CLARABRIDGE, INC.
  • 14.7. NETBASE SOLUTIONS, INC.
  • 14.8. BRANDWATCH
  • 14.9. TALKWALKER INC.
  • 14.10. GOODDATA CORPORATION
  • 14.11. CRIMSON HEXAGON, INC.
  • 14.12. SIMPLY MEASURED, INC.
  • 14.13. SYSOMOS

*Details on Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments, and Key Relationships might not be captured in case of unlisted companies.

15. APPENDIX

  • 15.1. KEY INSIGHTS OF INDUSTRY EXPERTS
  • 15.2. DISCUSSION GUIDE
  • 15.3. KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
  • 15.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 15.5. AVAILABLE CUSTOMIZATION
  • 15.6. RELATED REPORTS
  • 15.7. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: EVALUATION CRITERIA
  • TABLE 2: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 3: SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 4: SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 5: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 6: MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 7: PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 8: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 9: SUPPORT AND MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 10: CONSULTING SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 11: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 12: SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 13: CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 14: COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 15: RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 16: PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 17: OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 18: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
  • TABLE 19: PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 20: PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 21: DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 22: DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 23: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 24: ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 25: CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 26: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 27: SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 28: LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 29: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 30: BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 31: TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 32: RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 33: HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 34: MANUFACTURING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 35: GOVERNMENT AND DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 36: ENERGY AND UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 37: MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 38: TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 39: TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 40: OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 41: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 42: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 43: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 44: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 45: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 46: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
  • TABLE 47: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 48: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 49: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 50: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 51: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 52: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 53: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 54: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
  • TABLE 55: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 56: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 57: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 58: ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 59: ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 60: ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 61: ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 62: ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
  • TABLE 63: ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 64: ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 65: ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 66: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 67: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 68: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 69: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 70: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
  • TABLE 71: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 72: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 73: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 74: MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 75: MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 76: MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 77: MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015-2022 (USD MILLION)
  • TABLE 78: MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2015-2022 (USD MILLION)
  • TABLE 79: MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION)
  • TABLE 80: MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 81: MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 82: MARKET RANKING FOR SOCIAL MEDIA ANALYTICS MARKET, 2017

LIST OF FIGURES

  • FIGURE 1: SOCIAL MEDIA ANALYTICS MARKET: MARKET SEGMENTATION
  • FIGURE 2: REGIONAL SCOPE
  • FIGURE 3: SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN
  • FIGURE 4: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 7: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 8: SOCIAL MEDIA ANALYTICS MARKET: ASSUMPTIONS
  • FIGURE 9: SOCIAL MEDIA ANALYTICS MARKET IS EXPECTED TO GROW AT A HIGH CAGR
  • FIGURE 10: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY COMPONENT (2017 VS. 2022)
  • FIGURE 11: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY SERVICE (2017 VS. 2022)
  • FIGURE 12: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY APPLICATION (2017 VS 2022)
  • FIGURE 13: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY DEPLOYMENT MODEL (2017 - 2022)
  • FIGURE 14: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY ANALYTICS TYPE (2017 - 2022)
  • FIGURE 15: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY ORGANIZATION SIZE (2017 - 2022)
  • FIGURE 16: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT, BY INDUSTRY VERTICAL (2017 - 2022)
  • FIGURE 17: SOCIAL MEDIA ANALYTICS MARKET IS EXPECTED TO GROW OWING TO THE GROWING DEMAND OF SOLUTIONS FROM THE EMERGING COUNTRIES
  • FIGURE 18: NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SHARE IN 2017
  • FIGURE 19: RETAIL AND ECOMMERCE INDUSTRY VERTICAL, AND NORTH AMERICA ARE EXPECTED TO HAVE THE LARGEST MARKET SHARES IN 2017
  • FIGURE 20: ASIA PACIFIC IS EXPECTED TO HAVE AN EXPONENTIAL GROWTH DURING THE FORECAST PERIOD
  • FIGURE 21: SOCIAL MEDIA ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 22: REGION-WISE SOCIAL MEDIA PENETRATION (%)
  • FIGURE 23: IMPACT OF NEGATIVE EXPERIENCE (%)
  • FIGURE 24: TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE (2010-2016)
  • FIGURE 25: SOCIAL MEDIA ANALYTICS ARCHITECTURE
  • FIGURE 26: SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 27: MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: CONSULTING SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 29: COMPETITIVE INTELLIGENCE APPLICATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 30: PRESCRIPTIVE ANALYTICS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 31: CLOUD DEPLOYMENT MODEL IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 32: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 33: HEALTHCARE AND LIFE SCIENCES VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 34: ASIA PACIFIC IS EXPECTED TO HAVE THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET DURING THE FORECAST PERIOD
  • FIGURE 35: ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 36: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 37: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 38: SOCIAL MEDIA ANALYTICS MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2017
  • FIGURE 39: ORACLE CORPORATION: COMPANY SNAPSHOT
  • FIGURE 40: SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 41: INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
  • FIGURE 42: ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
  • FIGURE 43: SAS INSTITUTE INC.: COMPANY SNAPSHOT
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