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市場調査レポート

ソーシャルメディアアナリティクスの世界市場:タイプ、用途 (顧客セグメンテーション・ターゲティング、マルチチャネルキャンペーン管理、競合他社ベンチマーキング、顧客行動分析、マーケティング測定)、産業、地域別の予測 〜2020年

Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement), Vertical, Region - Global Forecast to 2020

発行 MarketsandMarkets 商品コード 310752
出版日 ページ情報 英文 156 Pages
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ソーシャルメディアアナリティクスの世界市場:タイプ、用途 (顧客セグメンテーション・ターゲティング、マルチチャネルキャンペーン管理、競合他社ベンチマーキング、顧客行動分析、マーケティング測定)、産業、地域別の予測 〜2020年 Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement), Vertical, Region - Global Forecast to 2020
出版日: 2016年02月09日 ページ情報: 英文 156 Pages
概要

世界のソーシャルメディアアナリティクス市場は、2015年の16億米ドルの規模から、CAGR (複合年間成長率) 27.6%の伸びで、2020年には54億米ドルの規模に達する見込みとなっています。ソーシャルメディアアナリティクスは急速に拡大しており、それは従来のビジネスインテリジェンス (BI) 技法から先進的なアナリティクス技法への転換と、ソーシャルメディアユーザー数の大幅な増加によって助長されています。

当レポートでは、世界のソーシャルメディアアナリティクス市場を取り上げ、市場の概要、市場発展促進・阻害要因、市場における課題および機会を概括し、タイプ別・サービス別・用途別・導入モデル別・組織規模別・産業別・地域別に市場の現状と見通しについて調査分析するとともに、競合環境、主要企業のプロファイルをまとめています。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 プレミアムインサイト

第5章 市場概要

  • イントロダクション
  • 市場区分
    • タイプ別
    • サービス別
    • 用途別
    • 導入モデル別
    • 組織規模別
    • 産業別
    • 地域別
  • バリューチェーン分析
  • 主な市場統計
  • 市場動態
    • 市場発展促進要因
      • ソーシャルメディアプラットフォームにおけるユーザー数の増加
      • 市場および競走インテリジェンスに対する注目の拡大
      • アナリティクスに対する支出の増加
    • 市場発展阻害要因
      • 複雑な分析的ワークフロー
    • 市場機会
      • クラウド導入動向の拡大
      • SMEにおける高い導入率
    • 課題
      • レガシー構造からの転換の欠如
      • 熟練専門技術の不足

第6章 産業動向

  • イントロダクション
  • バリューチェーン分析
  • ポーターのファイブフォース分析
  • 戦略的ベンチマーキング

第7章 ソーシャルメディアアナリティクス市場の分析、タイプ別

  • イントロダクション
  • ソリューション
  • サービス
    • サポートおよび保守
    • コンサルティングサービス
    • トレーニングおよび教育

第8章 ソーシャルメディアアナリティクス市場の分析、用途別

  • イントロダクション
  • 顧客セグメンテーションおよびターゲティング
  • マルチチャネルキャンペーン管理
  • 競合他社ベンチマーキング
  • 顧客行動分析
  • マーケティング測定
  • その他用途

第9章 ソーシャルメディアアナリティクス市場の分析、導入モデル別

  • イントロダクション
  • オンプレミス (敷地内)
  • オンデマンド/クラウド

第10章 ソーシャルメディアアナリティクス市場の分析、組織規模別

  • イントロダクション
  • 中小規模企業 (SME)
  • 大企業

第11章 ソーシャルメディアアナリティクス市場の分析、産業別

  • イントロダクション
  • 銀行、金融サービスおよび保険 (BFSI)
  • 通信・IT
  • 小売
  • 医療・生命科学 (ライフサイエンス)
  • 政府
  • 重工業
  • メディア・エンターテインメント
  • ユーティリティー (公益事業)
  • 輸送・物流
  • 旅行・ホスピタリティー
  • その他

第12章 市場、地域別

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋 (APAC)
  • 中東・アフリカ
  • ラテンアメリカ

第13章 競合環境

  • 概要
  • 競合状況・動向
    • 新製品発表・機能向上
    • 合意、パートナーシップ、提携、合弁事業
    • 合併・買収
    • 統合・事業拡張

第14章 企業プロファイル (事業概要、製品・サービス、主な分析、最近の動向、SWOT分析、MnMの視点)

  • イントロダクション
  • ORACLE CORPORATION
  • IBM CORPORATION
  • SALESFORCE.COM INC.
  • ADOBE SYSTEMS, INC.
  • SAS INSTITUTE
  • CRIMSON HEXAGON
  • SAP SE
  • TABLEAU SOFTWARE
  • GOODDATA
  • NETBASE SOLUTIONS, INC.
  • HOOTSUITE MEDIA, INC.

第15章 主な革新的企業

  • SYSOMOS, INC.
  • TRACX
  • ATTENSITY
  • BRANDWATCH

第16章 付録

図表

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目次
Product Code: TC 2648

Massive surge in structured and unstructured social data is driving the growth

MarketsandMarkets estimates the global social media analytics market to grow from USD 1.60 billion in 2015 to USD 5.40 billion by 2020, at a Compound Annual Growth Rate of 27.6%. The social media analytics market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and the massive surge in the number of social media users.

North America is expected to hold the largest market share

The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies such as Canada and the U.S. and because of the high focus on innovations through research and development and technology. The high penetration of social media analytics in multiple verticals such as manufacturing, healthcare, transportation, and logistics is driving the growth of this market in the region.

The study validates the market size of segments and subsegments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the social media analytics marketplace.

  • By Company type - Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
  • By Designation - C-Level - 72%, Director Level- 14%. Others- 14%
  • By Region - North America- 57%, Europe-14%, Asia-Pacific- 29%

The report includes the study of key players offering social media analytics solutions and services: Oracle Corporation (U.S.), SAS Institute (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Tableau Software (U.S.), GoodData (U.S.), NetBase Solutions (U.S.), Salesforce.com (U.S.), Adobe Systems (U.S.), and Hootsuite Media (U.S.). Furthermore, the report also includes in-depth competitive analysis of the key players in the social media analytics market, with their company profiles, SWOT analysis, recent developments, and key market strategies.

The report will help the market leaders or new entrants in this market in the following ways:

  • 1. This report segments the market into various subsegments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different end users and regions.
  • 2. This report will help in the better understanding of the competitors and gain more insights to better one's position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
  • 3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED IN THE REPORT
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET
  • 4.2. SOCIAL MEDIA ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS
  • 4.3. SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL AND REGION
  • 4.4. LIFE CYCLE ANALYSIS, BY REGION, 2015

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET SEGMENTATION
    • 5.2.1. BY TYPE
    • 5.2.2. BY SERVICE
    • 5.2.3. BY APPLICATION
    • 5.2.4. BY DEPLOYMENT MODEL
    • 5.2.5. BY ORGANIZATION SIZE
    • 5.2.6. BY VERTICAL
    • 5.2.7. BY REGION
  • 5.3. MARKET DYNAMICS
    • 5.3.1. DRIVERS
      • 5.3.1.1. Growing number of users on social media platforms
      • 5.3.1.2. Increased focus on market and competitive intelligence
      • 5.3.1.3. Increased spending over analytics
    • 5.3.2. RESTRAINTS
      • 5.3.2.1. Complex analytical workflow
    • 5.3.3. OPPORTUNITIES
      • 5.3.3.1. Increasing cloud adoption trends
      • 5.3.3.2. High adoption rate in SMEs
    • 5.3.4. CHALLENGES
      • 5.3.4.1. Lack of transformation from legacy architecture
      • 5.3.4.2. Lack of skilled expertise

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. PORTER'S FIVE FORCES ANALYSIS
    • 6.3.1. THREAT OF NEW ENTRANTS
    • 6.3.2. THREAT FROM SUBSTITUTES
    • 6.3.3. BARGAINING POWER OF SUPPLIERS
    • 6.3.4. BARGAINING POWER OF BUYERS
    • 6.3.5. INTENSITY OF COMPETITIVE RIVALRY
  • 6.4. STRATEGIC BENCHMARKING
    • 6.4.1. STRATEGIC BENCHMARKING: PRODUCT DEVELOPMENT, AND ENHANCEMENT
    • 6.4.2. STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS

7. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY TYPE

  • 7.1. INTRODUCTION
  • 7.2. SOLUTION
  • 7.3. SERVICE
    • 7.3.1. SUPPORT AND MAINTENANCE
    • 7.3.2. CONSULTING SERVICE
    • 7.3.3. TRAINING AND EDUCATION

8. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY APPLICATION

  • 8.1. INTRODUCTION
  • 8.2. CUSTOMER SEGMENTATION AND TARGETING
  • 8.3. MULTICHANNEL CAMPAIGN MANAGEMENT
  • 8.4. COMPETITOR BENCHMARKING
  • 8.5. CUSTOMER BEHAVIORAL ANALYSIS
  • 8.6. MARKETING MEASUREMENT
  • 8.7. OTHER APPLICATIONS

9. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL

  • 9.1. INTRODUCTION
  • 9.2. ON-PREMISE
  • 9.3. ON-DEMAND/CLOUD

10. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE

  • 10.1. INTRODUCTION
  • 10.2. SMALL AND MEDIUM ENTERPRISES (SMES)
  • 10.3. LARGE ENTERPRISES

11. SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY VERTICAL

  • 11.1. INTRODUCTION
  • 11.2. BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
  • 11.3. TELECOMMUNICATIONS AND IT
  • 11.4. RETAIL
  • 11.5. HEALTHCARE AND LIFE SCIENCES
  • 11.6. GOVERNMENT
  • 11.7. HEAVY ENGINEERING
  • 11.8. MEDIA AND ENTERTAINMENT
  • 11.9. UTILITIES
  • 11.10. TRANSPORTATION AND LOGISTICS
  • 11.11. TRAVEL AND HOSPITALITY
  • 11.12. OTHERS

12. GEOGRAPHIC ANALYSIS

  • 12.1. INTRODUCTION
  • 12.2. NORTH AMERICA
  • 12.3. EUROPE
  • 12.4. ASIA-PACIFIC (APAC)
  • 12.5. MIDDLE EAST & AFRICA
  • 12.6. LATIN AMERICA

13. COMPETITIVE LANDSCAPE

  • 13.1. OVERVIEW
  • 13.2. COMPETITIVE SITUATION AND TRENDS
    • 13.2.1. NEW PRODUCT LAUNCHES AND ENHANCEMENTS
    • 13.2.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
    • 13.2.3. MERGERS AND ACQUISITIONS
    • 13.2.4. INTEGRATION AND EXPANSION

14. COMPANY PROFILES (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 14.1. INTRODUCTION
  • 14.2. ORACLE CORPORATION
  • 14.3. IBM CORPORATION
  • 14.4. SALESFORCE.COM INC.
  • 14.5. ADOBE SYSTEMS, INC.
  • 14.6. SAS INSTITUTE
  • 14.7. CRIMSON HEXAGON
  • 14.8. SAP SE
  • 14.9. TABLEAU SOFTWARE
  • 14.10. GOODDATA
  • 14.11. NETBASE SOLUTIONS, INC.
  • 14.12. HOOTSUITE MEDIA, INC.

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

15. KEY INNOVATORS

  • 15.1. SYSOMOS, INC.
  • 15.2. TRACX
  • 15.3. ATTENSITY
  • 15.4. BRANDWATCH

16. APPENDIX

  • 16.1. DISCUSSION GUIDE
  • 16.2. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 16.3. AVAILABLE CUSTOMIZATION
  • 16.4. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH, 2013-2020, (USD MILLION, Y-O-Y %)
  • TABLE 2: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 3: SOLUTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 4: SERVICE: SOCIAL MEDIA ANALYTICS MARKET SIZE, 2013-2020 (USD MILLION)
  • TABLE 5: SUPPORT AND MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 6: CONSULTING SERVICE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 7: TRAINING AND EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 8: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • TABLE 9: CUSTOMER SEGMENTATION AND TARGETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 10: MULTICHANNEL CAMPAIGN MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 11: COMPETITOR BENCHMARKING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 12: CUSTOMER BEHAVIORAL ANALYSIS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 13: MARKETING MEASUREMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 14: OTHER APPLICATIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 15: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 16: ON-PREMISE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 17: ON-DEMAND: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 18: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 19: SMES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 20: LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 21: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 22: BANKING FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 23: BANKING FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 24: BANKING FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 25: TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 26: TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 27: TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYEMNT MODEL, 2013-2020 (USD MILLION)
  • TABLE 28: RETAIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 29: RETAIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 30: RETAIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 31: HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 32: HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 33: HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 34: GOVERNMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 35: GOVERNMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 36: GOVERNMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 37: HEAVY ENGINEERING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 38: HEAVY ENGINEERING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 39: HEAVY ENGINEERING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 40: MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 41: MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 42: MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 43: UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 44: UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 45: UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 46: TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 47: TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 48: TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 49: TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BTYPE, 2013-2020 (USD MILLION)
  • TABLE 50: TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 51: TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 52: OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 53: OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 54: OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 55: GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, 2013-2020 (USD MILLION)
  • TABLE 56: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2015 (USD MILLION)
  • TABLE 57: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 58: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • TABLE 59: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 60: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 61: NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 62: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 63: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 64: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • TABLE 65: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 66: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 67: EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 68: ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 69: ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 70: ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • TABLE 71: ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 72: ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 73: ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 74: MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 75: MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 76: MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • TABLE 77: MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 78: MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 79: MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL 2013-2020 (USD MILLION)
  • TABLE 80: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
  • TABLE 81: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION)
  • TABLE 82: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
  • TABLE 83: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 84: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION)
  • TABLE 85: LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 86: NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013-2015
  • TABLE 87: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2013-2015
  • TABLE 88: MERGERS AND ACQUISITIONS, 2013-2015
  • TABLE 89: INTEGRATION AND BUSINESS EXPANSION

LIST OF FIGURES

  • FIGURE 1: SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN
  • FIGURE 2: BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: SOCIAL MEDIA ANALYTICS MARKET IS POISED TO WITNESS GROWTH IN THE GLOBAL MARKET FOR THE PERIOD 2015-2020
  • FIGURE 7: CONSULTING SERVICES HAS THE HIGHEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE THROUGHOUT THE FORECAST PERIOD
  • FIGURE 8: MARKETING MEASUREMENT IS EXPECTED TO HAVE THE HIGHEST CAGR FROM 2015 TO 2020
  • FIGURE 9: ON-PREMISE DEPLOYMENT HAS THE HIGHEST MARKET SHARE IN THE YEAR 2015
  • FIGURE 10: ADOPTION OF SOCIAL MEDIA ANALYTICS IS EXPECTED TO INCREASE AT THE HIGHEST CAGR IN SMES DURING THE FORECAST PERIOD
  • FIGURE 11: LUCRATIVE MARKET PROSPECTS IN THE SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 12: NORTH AMERICA ACCOUNTS FOR THE LARGEST MARKET SHARE IN THE SOCIAL MEDIA ANALYTICS MARKET IN 2015
  • FIGURE 13: RETAIL BY VERTICAL AND NORTH AMERICA BY REGION ARE EXPECTED TO DOMINATE THE SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 14: ASIA-PACIFIC TO WITNESS EXPONENTIAL GROWTH DURING 2015-2020
  • FIGURE 15: SOCIAL MEDIA ANALYTICS MARKET: BY TYPE
  • FIGURE 16: SOCIAL MEDIA ANALYTICS MARKET: BY APPLICATION
  • FIGURE 17: SOCIAL MEDIA ANALYTICS MARKET: BY DEPLOYMENT MODEL
  • FIGURE 18: SOCIAL MEDIA ANALYTICS MARKET: BY ORGANIZATION SIZE
  • FIGURE 19: SOCIAL MEDIA ANALYTICS MARKET: BY VERTICAL
  • FIGURE 20: SOCIAL MEDIA ANALYTICS MARKET: BY REGION
  • FIGURE 21: GROWING NUMBER OF SOCIAL MEDIA USERS IS THE MAJOR DRIVING FACTOR
  • FIGURE 22: VALUE CHAIN ANALYSIS
  • FIGURE 23: PORTER'S FIVE FORCES ANALYSIS
  • FIGURE 24: STRATEGIC BENCHMARKING: PRODUCT DEVELOPMENT AND ENHANCEMENTS
  • FIGURE 25: STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS
  • FIGURE 26: SERVICES ARE EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 27: MARKETING MEASUREMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 28: CLOUD DEPLOYMENT MODEL IS EXPECTED TO GO AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 29: SMES ARE EXPECTED TO HAVE HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 30: HEALTHCARE AND LIFE SCIENCES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 31: GEOGRAPHIC SNAPSHOT: THE MARKET IN ASIA-PACIFIC IS ESTIMATED TO GROW AT THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 32: NORTH AMERICA IS PROJECTED TO HAVE THE LARGEST MARKET SIZE IN THE SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 33: NORTH AMERICA MARKET SNAPSHOT: LARGE ENTERPRISES ARE EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2015
  • FIGURE 34: ASIA-PACIFIC MARKET SNAPSHOT: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGIONS IN 2015
  • FIGURE 35: COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND PARTNERSHIPS AND AGREEMENTS AS THE KEY GROWTH STRATEGIES OF THE LAST THREE YEARS
  • FIGURE 36: MARKET EVALUATION FRAMEWORK
  • FIGURE 37: BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND ENHANCEMENT WAS THE KEY STRATEGY IN THE GROWTH OF THE SOCIAL MEDIA ANALYTICS MARKET
  • FIGURE 38: GEOGRAPHIC REVENUE MIX OF THE TOP 5 MARKET PLAYERS
  • FIGURE 39: ORACLE CORPORATION: COMPANY SNAPSHOT
  • FIGURE 40: ORACLE CORPORATION: SWOT ANALYSIS
  • FIGURE 41: IBM CORPORATION: COMPANY SNAPSHOT
  • FIGURE 42: IBM CORPORATION: SWOT ANALYSIS
  • FIGURE 43: SALESFORCE.COM INC.: COMPANY SNAPSHOT
  • FIGURE 44: SALESFORCE.COM INC.: SWOT ANALYSIS
  • FIGURE 45: ADOBE SYSTEMS, INC.: COMPANY SNAPSHOT
  • FIGURE 46: ADOBE SYSTEMS, INC.: SWOT ANALYSIS
  • FIGURE 47: SAS INSTITUTE: COMPANY SNAPSHOT
  • FIGURE 48: SAS INSTITUTE: SWOT ANALYSIS
  • FIGURE 49: CRIMSON HEXAGON: SWOT ANALYSIS
  • FIGURE 50: SAP SE: COMPANY SNAPSHOT
  • FIGURE 51: TABLEAU SOFTWARE: COMPANY SNAPSHOT
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