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市場調査レポート

オンライン広告の世界市場 - 検索エンジンマーケティング、ディスプレイ広告、案内広告、モバイル、動画、リードジェネレーション、リッチメディアに見る進化と予測・分析

Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)

発行 MarketsandMarkets 商品コード 310126
出版日 ページ情報 英文 192 Pages
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オンライン広告の世界市場 - 検索エンジンマーケティング、ディスプレイ広告、案内広告、モバイル、動画、リードジェネレーション、リッチメディアに見る進化と予測・分析 Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)
出版日: 2014年08月06日 ページ情報: 英文 192 Pages
概要

マーケテイングはあらゆる組織において重要な役割を担うものであり、中でも広告やブランド宣伝は、対象顧客層に対して自社の差別化を図る手段として市場での成功に欠かせない要素です。旧来、広告は主に新聞や雑誌などの印刷媒体を中心に展開されてきたものの、その到達度は低く料金は高額、しかも対象顧客層への到達の可否は曖昧でした。インターネットの発展と共に情報技術や広告戦略が進化したことから、オンライン広告がより到達度にすぐれた安価なマーケティング戦略の担い手として台頭したのです。

当レポートでは、オンライン広告の世界市場に注目し、2014-2019年の期間を対象に、検索エンジンマーケティング、ディスプレイ広告、案内広告、モバイル、動画、リードジェネレーション、リッチメディアの各分野および地域に分けて、その取引価額の推移を予測するほか、市場発展への影響要因、市場環境、有力企業などについての調査・分析情報をまとめています。

第1章 イントロダクション

  • 調査目的
  • レポートの内容説明
  • 調査対象市場
  • レポートの対象利用者層
  • 調査方法
    • 重要データ
    • データ三角法評価および市場予測
    • 予測の前提

第2章 エグゼクティブサマリー

  • 総市場規模

第3章 市場概要

  • 市場の定義
  • 市場発展史
  • 市場セグメンテーション
  • 市場動態
    • 推進要因
      • 印刷媒体からオンライン広告への転換
      • 通信技術の進化
      • オンライン利用時間
    • 抑制要因・課題
      • 出版社と広告主間における相互理解の欠如
      • 柔軟性の問題
    • 機会
      • モバイルアプリケーションの広告媒体化
      • ソーシャルメディア
      • 動画広告・動画ストリーミング
    • 推進・抑制要因、機会の影響度分析
  • バリューチェーン

第4章 オンライン広告市場:市場規模および予測 - フォーマット別

  • 概要
  • 検索エンジンマーケティング
  • ディスプレイ広告
  • 案内広告
  • モバイル広告
  • デジタル動画広告
  • リードジェネレーション
  • リッチメディア
  • その他

第5章 オンライン広告市場:市場規模および予測 - 業種別

  • 概要
  • 自動車
  • 銀行、金融サービス、保険(BFSI)
  • 日用雑貨(CPG)
  • 教育
  • 医療
  • 工業
  • メディア、エンターテインメント
  • 小売
  • 電気通信、情報技術対応サービス(ITES)
  • 運輸、旅行
  • その他

第6章 オンライン広告市場:市場規模および予測 - 地域別

  • 概要
  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • 中南米

第7章 オンライン広告市場:市場環境

  • エコシステム
  • 市場機会分析
  • 末端利用者分析
    • インターネット利用者の増加
    • スマートフォンの普及
    • 高度の意識

第8章 企業プロフィール(概要、製品・サービス、戦略・構想、事業展開、M&M評)*

  • Amazon.Com, Inc.
  • AOL, Inc.
  • Baidu
  • Facebook
  • Google
  • IAC
  • Linkedin
  • Microsoft
  • Twitter
  • Yahoo

* 非上場企業についてはカッコ内の全項目を網羅していないことがあります

目次
Product Code: TC 2620

Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at large. With time, technology evolved and so the advertising market space. Advertisers now want new mediums which can provide higher levels of reach with low costs associated. This is the time when online advertising market evolved. Online advertising proved to be a better communication medium for advertisers.

As the penetration of Internet or accessibility of Internet increased for advertisers, it became easy to reach prospective customers online. There are several online advertising formats such as search engine marketing, digital video, mobile applications, and classifieds among others. These formats varied in terms of cost and reach. Search engine marketing is the oldest format, which still accounts for the largest market share. Later, advertisers started using other formats. The adoption of these other formats was primarily driven by evolution of communication technologies and smartphone adoption. The primary reason behind the adoption of online advertising was to optimize cost and increase the number of Leads generated.

Google, Facebook, LinkedIn, and Yahoo are some of the prominent players which are providing reliable advertising formats to the advertisers. Factors which are responsible for driving high growth in this market are increased Internet usage/penetration, adoption of smartphones and mobile devices, and evolution of communication technologies. MarketsandMarkets forecasts the global online advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC), Latin America (LA), and the Middle East and Africa (MEA) regions.

For the market sizing and forecasting, several assumptions have been taken into consideration such as economic, regulatory, and technological. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report will provide a comprehensive look in the global online advertising market in terms of formats. Market numbers are further split across verticals and regions.
  • 2. The report will provide insights to the vendors about positioning themselves and their competitors and will help them to understand opportunities in other industry verticals and regions.
  • 3. The report helps the vendors to understand the pulse of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1. Introduction

  • 1.1. Objectives
  • 1.2. Report Description
  • 1.3. Markets Covered
  • 1.4. Stakeholders
  • 1.5. Research Methodology
    • 1.5.1. Key Data
    • 1.5.2. Data Triangulation & Market Forecasting
  • 1.6. Forecast Assumptions

2. Executive Summary

  • 2.1. Overall Market Size

3. Market Overview

  • 3.1. Market Definition
  • 3.2. Market Evolution
  • 3.3. Market Segmentation
  • 3.4. Market Dynamics
    • 3.4.1. Drivers
      • 3.4.1.1. Shift From Print Media to Online Advertising
      • 3.4.1.2. Evolution of Communication Technology
      • 3.4.1.3. Time Spent Online
    • 3.4.2. Restraints & Challenges
      • 3.4.2.1. Lack of Communication Between Publisher & Advertiser
      • 3.4.2.2. Flexibility Issues
    • 3.4.3. Opportunities
      • 3.4.3.1. Advertising Through Mobile Applications
      • 3.4.3.2. Social Media
      • 3.4.3.3. Video Advertising/Video Streaming
    • 3.4.4. Impact Analysis of DROS
  • 3.5. Value Chain

4. Online Advertising Market: Market Size & Forecast By Format

  • 4.1. Overview
  • 4.2. Search Engine Marketing
    • 4.2.1. Market Size & Forecast
  • 4.3. Display Advertising
    • 4.3.1. Market Size & Forecast
  • 4.4. Classifieds
    • 4.4.1. Market Size & Forecast
  • 4.5. Mobile Advertising
    • 4.5.1. Market Size & Forecast
  • 4.6. Digital Video Advertising
    • 4.6.1. Market Size & Forecast
  • 4.7. Lead Generation
    • 4.7.1. Market Size & Forecast
  • 4.8. Rich Media
    • 4.8.1. Market Size & Forecast
  • 4.9. Others
    • 4.9.1. Market Size & Forecast

5. Online Advertising Market: Market Size & Forecats By Vertical

  • 5.1. Overview
  • 5.2. Automotive
    • 5.2.1. Market Size & Forecast By Format
    • 5.2.2. Market Size & Forecast By Region
  • 5.3. Banking, Financial Services, & Insurance (BFSI)
    • 5.3.1. Market Size & Forecast By Format
    • 5.3.2. Market Size & Forecast By Region
  • 5.4. Consumer Packaged Goods (CPG)
    • 5.4.1. Market Size & Forecast By Format
    • 5.4.2. Market Size & Forecast By Region
  • 5.5. Education
    • 5.5.1. Market Size & Forecast By Format
    • 5.5.2. Market Size & Forecast By Region
  • 5.6. Healthcare
    • 5.6.1. Market Size & Forecast By Format
    • 5.6.2. Market Size & Forecast By Region
  • 5.7. Industrial
    • 5.7.1. Market Size & Forecast By Format
    • 5.7.2. Market Size & Forecast By Region
  • 5.8. Media & Entertainment
    • 5.8.1. Market Size & Forecast By Format
    • 5.8.2. Market Size & Forecast By Region
  • 5.9. Retail
    • 5.9.1. Market Size & Forecast By Format
    • 5.9.2. Market Size & Forecast By Region
  • 5.10. Telecommunication & Information Technology-Enabled Services (ITES)
    • 5.10.1. Market Size & Forecast By Format
    • 5.10.2. Market Size & Forecast By Region
  • 5.11. Transport & Tourism
    • 5.11.1. Market Size & Forecast By Format
    • 5.11.2. Market Size & Forecast By Region
  • 5.12. Others
    • 5.12.1. Market Size & Forecast By Format
    • 5.12.2. Market Size & Forecast By Region

6. Online Advertising Market: Market Size & Forecast By Region

  • 6.1. Overview
    • 6.1.1. Parfait Chart
  • 6.2. North America (NA)
    • 6.2.1. Market Size & Forecast By Vertical
  • 6.3. Europe
    • 6.3.1. Market Size & Forecast By Vertical
  • 6.4. Asia-Pacific (Apac)
    • 6.4.1. Market Size & Forecast By Vertical
  • 6.5. Middle East & Africa (Mea)
    • 6.5.1. Market Size & Forecast By Vertical
  • 6.6. Latin America (La)
    • 6.6.1. Market Size & Forecast

7. Online Advertising Market: Market Landscape

  • 7.1. Ecosystem
  • 7.2. Market Opportunity Analysis
  • 7.3. End User Analysis
    • 7.3.1. Increase in Internet Users
    • 7.3.2. Smartphone Adoption
    • 7.3.3. High Level of Awareness

8. Company Profiles (Overview, Products & Services, Strategies & Insights, Developments and MNM View)*

  • 8.1. Amazon.Com, Inc.
  • 8.2. Aol, Inc.
  • 8.3. Baidu
  • 8.4. Facebook
  • 8.5. Google
  • 8.6. IAC
  • 8.7. Linkedin
  • 8.8. Microsoft
  • 8.9. Twitter
  • 8.10. Yahoo

*Details on Overview, Products & Services, Strategies & Insights, Developments and MNM View Might Not Be Captured in Case of Unlisted Companies.

List of Tables

  • Table 1: Online Advertising Market Size, 2014-2019 ($Billion, Y-O-Y %)
  • Table 2: Online Advertising Market Size, By Format, 2014-2019 ($Billion)
  • Table 3: Online Advertising Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 4: Search Engine Market Size, By Vertical, 2014-2019 ($Billion)
  • Table 5: Search Engine Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 6: Display Advertising Market, By Vertical, 2014-2019 ($Billion)
  • Table 7: Display Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 8: Classified Advertising Market Size, By Vertical, 2014-2019 ($Million)
  • Table 9: Classified Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 10: Mobile Advertising Market Size, By Vertical, 2014-2019 ($Billion)
  • Table 11: Mobile Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 12: Digital Video Advertising Market Size, By Vertical, 2014-2019 ($Million)
  • Table 13: Digital Video Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 14: Lead Generation Market Size, By Vertical, 2014-2019 ($Million)
  • Table 15: Lead Generation Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 16: Rich Media Advertising Market Size, By Vertical, 2014-2019 ($Million)
  • Table 17: Rich Media Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 18: Others Market Size, By Vertical, 2014-2019 ($Million)
  • Table 19: Others Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 20: Online Advertising Market, By Vertical, 2014-2019 ($Billion)
  • Table 21: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 22: Automotive Market Size, By Format, 2014-2019 ($Million)
  • Table 23: Automotive Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 24: Automotive Market Size, By Region, 2014-2019 ($Million)
  • Table 25: Automotive Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 26: BFSI Market Size, By Format, 2014-2019 ($Million)
  • Table 27: BFSI Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 28: BFSI Market Size, By Region, 2014-2019 ($Billion)
  • Table 29: BFSI Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 30: CPG Market Size, By Format, 2014-2019 ($Million)
  • Table 31: CPG Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 32: CPG Market Size, By Region, 2014-2019 ($Million)
  • Table 33: CPG Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 34: Education Market Size, By Format, 2014-2019 ($Million)
  • Table 35: Education Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 36: Education Market Size, By Region, 2014-2019 ($Million)
  • Table 37: Education Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 38: Healthcare Market Size, By Format, 2014-2019 ($Million)
  • Table 39: Healthcare Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 40: Healthcare Market Size, By Region, 2014-2019 ($Million)
  • Table 41: Healthcare Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 42: Industrial Market Size, By Format, 2014-2019 ($Million)
  • Table 43: Industrial Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 44: Industrial Market Size, By Region, 2014-2019 ($Million)
  • Table 45: Industrial Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 46: Media & Entertainment Market Size, By Format, 2014-2019 ($Million)
  • Table 47: Media & Entertainment Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 48: Media & Entertainment Market Size, By Region, 2014-2019 ($Million)
  • Table 49: Media & Entertainment Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 50: Retail Market Size, By Format, 2014-2019 ($Million)
  • Table 51: Retail Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 52: Retail Market Size, By Region, 2014-2019 ($Million)
  • Table 53: Retail Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 54: Telecommunication & ITES Market Size, By Format, 2014-2019 ($Million)
  • Table 55: Telecommunication & ITES Market Size, By Format, 2014-2019 ($Million)
  • Table 56: Telecommunication & ITES Market Size, By Region, 2014-2019 ($Million)
  • Table 57: Telecommunication & ITES Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 58: Transport & Tourism Market Size, By Format, 2014-2019 ($Million)
  • Table 59: Transport & Tourism Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 60: Transport & Tourism Market Size, By Region, 2014-2019 ($Million)
  • Table 61: Transport & Tourism Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 62: Others Market Size, By Format, 2014-2019 ($Million)
  • Table 63: Others Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Table 64: Others Market Size, By Region, 2014-2019 ($Million)
  • Table 65: Others Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 66: Online Advertising Market Size, By Region, 2014-2019 ($Billion)
  • Table 67: Online Advertising Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Table 68: North America: Online Advertising Market Size, By Vertical, 2014-2019 ($Billion)
  • Table 69: North America: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 70: Europe: Online Advertising Market Size, By Vertical, 2014-2019 ($Billion)
  • Table 71: Europe: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 72: Asia-Pacific: Online Advertising Market Size, By Vertical, 2014-2019 ($Million)
  • Table 73: Asia-Pacific: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 74: Middle East and Africa: Online Advertising Market Size, By Vertical, 2014-2019 ($Million)
  • Table 75: Middle East and Africa: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Table 76: Latin America: Online Advertising Market Size, By Vertical, 2014-2019 ($Million)
  • Table 77: Latin America: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)

List of Figures

  • Figure 1: Online Advertising Market: Research Methodology
  • Figure 2: Online Advertising Market: Data Triangulation
  • Figure 3: Online Advertising Market Size, 2014-2019 ($Billion)
  • Figure 4: Online Advertising: Market Segmentation, By Format
  • Figure 5: Online Advertising: Market Segmentation, By Vertical
  • Figure 6: Online Advertising: Market Segmentation, By Region
  • Figure 7: Online Advertising Market: Time Impact Analysis of DROS
  • Figure 8: Online Advertising Market: Value Chain
  • Figure 9: Online Advertising Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 10: Search Engine Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 11: Display Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 12: Classified Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 13: Mobile Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 14: Digital Video Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 15: Lead Generation Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 16: Rich Media Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 17: Others Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 18: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 19: Automotive Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 20: Automotive Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 21: BFSI Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 22: BFSI Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 23: CPG Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 24: CPG Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 25: Education Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 26: Education Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 27: Healthcare Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 28: Healthcare Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 29: Industrial Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 30: Industrial Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 31: Media & Entertainment Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 32: Media & Entertainment Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 33: Retail Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 34: Retail Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 35: Telecommunication & ITES Market Size, By Format, 2014-2019 ($Million)
  • Figure 36: Telecommunication & ITES Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 37: Transport & Tourism Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 38: Transport & Tourism Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 39: Others Market Growth, By Format, 2014-2019 (Y-O-Y %)
  • Figure 40: Others Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 41: Online Advertising Market Growth, By Region, 2014-2019 (Y-O-Y %)
  • Figure 42: Online Advertising Market: Parfait Chart
  • Figure 43: North America: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 44: Europe: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 45: Asia-Pacific: Online Advertising Market Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 46: Middle East and Africa: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 47: Latin America: Online Advertising Market Growth, By Vertical, 2014-2019 (Y-O-Y %)
  • Figure 48: Online Advertising Market: Ecosystem
  • Figure 49: Online Advertising Market: Opportunity Plot
  • Figure 50: Aol: Swot Analysis
  • Figure 51: Facebook: Swot Analysis
  • Figure 52: Google: Swot Analysis
  • Figure 53: Microsoft: Swot Analysis
  • Figure 54: Yahoo: Swot Analysis
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