表紙
市場調査レポート

Web解析の世界市場: ソリューション別分類 (サーチエンジン・トラッキングおよびランキング、ヒートマップ・アナリティクス、マーケティング・オートメーション、行動ターゲティング)、サービス別分類 (専門サービス、サポートおよび保守) に基づく市場分析および将来予測

Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 - 2019)

発行 MarketsandMarkets 商品コード 309718
出版日 ページ情報 英文 159 Pages
即納可能
価格
本日の銀行送金レート: 1USD=105.69円で換算しております。
Back to Top
Web解析の世界市場: ソリューション別分類 (サーチエンジン・トラッキングおよびランキング、ヒートマップ・アナリティクス、マーケティング・オートメーション、行動ターゲティング)、サービス別分類 (専門サービス、サポートおよび保守) に基づく市場分析および将来予測 Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 - 2019)
出版日: 2014年07月08日 ページ情報: 英文 159 Pages
概要

当レポートは、Web解析の世界市場を精査しており、世界的な市場動向、全体的な導入シナリオ、市場競争状況、主な市場成長促進要因、阻害要因、市場機会を詳細に検証、分析し、現在の市場規模の算定と今後の市場予測を行っています。この市場はソリューション別、サービス別、導入形態別、適用分野別、垂直市場別、また地域市場別などさまざまな観点から分類することができ、それぞれについてきめ細かな市場分析と将来予測を行っています。また、この市場における主要企業についてその製品やサービスならびに企業戦略の分析を含め、詳細な企業プロファイルを提供しています。

第1章 序論

  • 調査目的
  • 当レポートについて
  • 調査対象市場
  • 利害関係者
  • 調査手法
  • 市場予測のための前提条件

第2章 エグゼクティブ・サマリー

  • 要約
  • 総市場規模

第3章 市場概要

  • 市場の定義
  • 市場の進化
  • 市場の分類
  • 市場ダイナミクス
    • 市場成長促進要因
      • データで決まるビジネスへの移行が進む
      • 止むことのないオンラインショッピングの膨張
      • マーケティング・オートメーション
    • 市場成長阻害要因
      • データのプライバシーおよび規制法に対するコンプライアンス
      • オープンソース・ベンダーの存在
    • 市場機会
      • マルチチャンネル・マーケティング
      • クラウドの導入増加傾向
      • 先が読めるアナリティクスの必要性
    • DROS影響分析
    • バリューチェーン

第4章 ウェブ・アナリティクス: ソリューション別に見る市場規模、市場分析および将来予測

  • サーチエンジン・トラッキングおよびランキング
    • 概要
    • 市場規模および将来予測
  • ヒートマップ・アナリティクス
    • 概要
    • 市場規模および将来予測
  • マーケティング・オートメーション
    • 概要
    • 市場規模および将来予測
  • 行動ターゲティング
    • 概要
    • 市場規模および将来予測
  • その他
    • 概要
    • 市場規模および将来予測

第5章 ウェブ・アナリティクス: サービス別に見る市場規模、市場分析および将来予測

  • 専門サービス
    • 概要
    • 市場規模および将来予測
  • サポートおよび保守
    • 概要
    • 市場規模および将来予測

第6章 ウェブ・アナリティクス: 導入形態別に見る市場規模、市場分析および将来予測

  • オンデマンド型
    • 概要
    • 市場規模および将来予測
  • オンプレミス型
    • 概要
    • 市場規模および将来予測

第7章 ウェブ・アナリティクス: 適用分野別に見る市場規模、市場分析および将来予測

  • ソーシャルメディア管理
    • 概要
    • 市場規模および将来予測
  • ターゲティングおよび行動分析
    • 概要
    • 市場規模および将来予測
  • ディスプレイ広告最適化
    • 概要
    • 市場規模および将来予測
  • マルチチャンネル・キャンペーン分析
    • 概要
    • 市場規模および将来予測
  • パフォーマンス・モニター
    • 概要
    • 市場規模および将来予測
  • その他
    • 概要
    • 市場規模および将来予測

第8章 ウェブ・アナリティクス: 垂直市場別に見る市場規模、市場分析および将来予測

  • 小売およびコンシューマ向け商品
    • 概要
    • 市場規模および将来予測
  • 銀行、金融サービス、および保険業
    • 概要
    • 市場規模および将来予測
  • 政府関連
    • 概要
    • 市場規模および将来予測
  • 旅行および接客
    • 概要
    • 市場規模および将来予測
  • メディアおよびエンタテインメント
    • 概要
    • 市場規模および将来予測
  • 医療およびライフサイエンス
    • 概要
    • 市場規模および将来予測
  • 通信およびIT
    • 概要
    • 市場規模および将来予測
  • その他
    • 概要
    • 市場規模および将来予測

第9章 ウェブ・アナリティクス: 地域別市場規模、市場分析および将来予測

  • 市場規模および将来予測
    • 面グラフ表示
    • 地域市場ライフサイクル
  • 北米
    • 概要
    • 市場規模および将来予測
  • 欧州
    • 概要
    • 市場規模および将来予測
  • アジア太平洋
    • 概要
    • 市場規模および将来予測
  • 中東およびアフリカ地域
    • 概要
    • 市場規模および将来予測
  • ラテンアメリカ
    • 概要
    • 市場規模および将来予測

第10章 市場競争状況

  • 市場競争状況
    • エコシステムと役割
  • エンドユーザ状況
    • 市場機会分析
    • エンドユーザ分析
      • 大企業と小売業界の中小企業は導入率が高い
      • オンラインショッピングの増加
      • デジタルマーケティングの必要性

第11章 主要企業プロファイル (会社概要、製品およびサービス、戦略および見通し、企業展開、およびMarkets and Marketsの見方)

  • Adobe Systems
  • At Internet
  • Google
  • IBM
  • Microstrategy
  • SAS
  • Splunk
  • Tableau Software
  • Teradata Corporation
  • Webtrends

付録

付表

付図

目次
Product Code: TC 2567

The web analytics market analysis consists of various types of solutions and services, applications, deployment types, verticals, and regions. The overall market size is found by adding up the market size of each solution and services such as web engine, indexing and analysis, software query, engine reports and dashboards, professional services and support, maintenance services, and others.

In web analytics, each solution and service is playing an important role in the market. These solutions and services support various applications including social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis and performance monitoring and other applications.

Most of the enterprises are focusing on marketing effectiveness, reducing causes of attrition of consumers, enhancing customer experience for competitive, and market intelligence. Web analytics helps to gain behavioral insight through various solutions. The web analytics solutions help companies to monitor the customer interaction and trends, which in turn helps them to support their marketing strategies. Hence, the increased focus on web marketing and ads campaigning and increasing e-commerce is one of the major drivers for the web analytics market.

A new innovation, such as real-time web analytics, is higher version of traditional web analytics. Real-time web analytics offers a great help for enterprises by analyzing customer interactions while they happen. It helps in gaining the greatest business assets that's the insight about the customer behavior and empowers the marketers and ad publishers and companies to take the next best action.

The report is expected to help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the applications, deployment type, organization size, verticals, and regions.
  • 2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors' ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
  • 3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.

Table of Contents

1. Introduction

  • 1.1. Objectives
  • 1.2. Report Description
  • 1.3. Markets Covered
  • 1.4. Stakeholders
  • 1.5. Research Methodology
    • 1.5.1. Key Data
    • 1.5.2. Data Triangulation and Market Forecasting
  • 1.6. Forecast Assumptions

2. Executive Summary

  • 2.1. Abstract
  • 2.2. Overall Market Size

3. Market Overview

  • 3.1. Market Definition
  • 3.2. Market Evolution
  • 3.3. Market Segmentation
  • 3.4. Market Dynamics
    • 3.4.1. Drivers
      • 3.4.1.1. Increasing Shift to Data Driven Businesses
      • 3.4.1.2. Ceaseless Rise in Online Shopping
      • 3.4.1.3. Marketing Automation
    • 3.4.2. Restraints
      • 3.4.2.1. Data Privacy and Regulations' Compliance
      • 3.4.2.2. Open Source Vendors
    • 3.4.3. Opportunities
      • 3.4.3.1. Multi-Channel Marketing
      • 3.4.3.2. Increasing Cloud Adoption Trend
      • 3.4.3.3. Growth in Predictive Analytics Market
    • 3.4.4. Impact Analysis of Dros
    • 3.4.5. Value Chain

4. Web Analytics: Market Size, Analysis and Forecast By Solution

  • 4.1. Introduction
  • 4.2. Search Engine Tracking and Ranking
    • 4.2.1. Overview
    • 4.2.2. Market Size and Forecast
  • 4.3. Heat Map Analytics
    • 4.3.1. Overview
    • 4.3.2. Market Size and Forecast
  • 4.4. Marketing Automation
    • 4.4.1. Overview
    • 4.4.2. Market Size and Forecast
  • 4.5. Behavior Based Targeting
    • 4.5.1. Overview
    • 4.5.2. Market Size and Forecast
  • 4.6. Others
    • 4.6.1. Overview
    • 4.6.2. Market Size and Forecast

5. Web Analytics: Market Size, Analysis and Forecast By Services

  • 5.1. Introduction
  • 5.2. Professional Services
    • 5.2.1. Overview
    • 5.2.2. Market Size and Forecast
  • 5.3. Support and Maintenance
    • 5.3.1. Overview
    • 5.3.2. Market Size and Forecast

6. Web Analytics: Market Size, Analysis and Forecast By Deployment Type

  • 6.1. Introduction
  • 6.2. On-Premise
    • 6.2.1. Overview
    • 6.2.2. Market Size and Forecast
  • 6.3. On-Demand
    • 6.3.1. Overview
    • 6.3.2. Market Size and Forecast

7. Web Analytics: Market Size, Analysis and Forecast By Application

  • 7.1. Introduction
  • 7.2. Social Media Management
    • 7.2.1. Overview
    • 7.2.2. Market Size and Forecast
  • 7.3. Targeting and Behavioral Analysis
    • 7.3.1. Overview
    • 7.3.2. Market Size and Forecast
  • 7.4. Display Advertising Optimization
    • 7.4.1. Overview
    • 7.4.2. Market Size and Forecast
  • 7.5. Multichannel Campaign Analysis
    • 7.5.1. Overview
    • 7.5.2. Market Size and Forecast
  • 7.6. Performance Monitoring
    • 7.6.1. Overview
    • 7.6.2. Market Size and Forecast
  • 7.7. Others
    • 7.7.1. Overview
    • 7.7.2. Market Size and Forecast

8. Web Analytics: Market Size, Analysis and Forecast By Vertical

  • 8.1. Introduction
  • 8.2. Retail and Consumer Goods
    • 8.2.1. Overview
    • 8.2.2. Market Size and Forecast
  • 8.3. BFSI
    • 8.3.1. Overview
    • 8.3.2. Market Size and Forecast
  • 8.4. Government
    • 8.4.1. Overview
    • 8.4.2. Market Size and Forecast
  • 8.5. Travel and Hospitality
    • 8.5.1. Overview
    • 8.5.2. Market Size and Forecast
  • 8.6. Media and Entertainment
    • 8.6.1. Overview
    • 8.6.2. Market Size and Forecast
  • 8.7. Healthcare and Life Sciences
    • 8.7.1. Overview
    • 8.7.2. Market Size and Forecast
  • 8.8. Telecommunication & It
    • 8.8.1. Overview
    • 8.8.2. Market Size and Forecast
  • 8.9. Others
    • 8.9.1. Overview
    • 8.9.2. Market Size and Forecast

9. Web Analytics: Market Size, Analysis and Forecast By Region

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. Overview
    • 9.2.2. Market Size and Forecast
  • 9.3. Europe
    • 9.3.1. Overview
    • 9.3.2. Market Size and Forecast
  • 9.4. Asia Pacific
    • 9.4.1. Overview
    • 9.4.2. Market Size and Forecast
  • 9.5. Middle East and Africa
    • 9.5.1. Overview
    • 9.5.2. Market Size and Forecast
  • 9.6. Latin America
    • 9.6.1. Overview
    • 9.6.2. Market Size and Forecast

10. Competitive Landscape

  • 10.1. Competitive Landscape
    • 10.1.1. Ecosystem and Roles
  • 10.2. End-User Landscape
    • 10.2.1. Market Opportunity Analysis
    • 10.2.2. End-User Analysis
      • 10.2.2.1. Web Analytics For E-Commerce
      • 10.2.2.2. Increasing Online Shopping
      • 10.2.2.3. Demand For Digital Marketing

11. Company Profiles Company Profiles Company Profiles

  • 11.1. Adobe Systems
    • 11.1.1. Overview
    • 11.1.2. Products & Services
    • 11.1.3. Strategies & Insights
    • 11.1.4. Developments
    • 11.1.5. MNM View
  • 11.2. At Internet
    • 11.2.1. Overview
    • 11.2.2. Products & Services
    • 11.2.3. Strategies & Insights
    • 11.2.4. Developments
    • 11.2.5. MNM View
  • 11.3. Google
    • 11.3.1. Overview
    • 11.3.2. Products & Services
    • 11.3.3. Strategies & Insights
    • 11.3.4. Developments
    • 11.3.5. MNM View
  • 11.4. Ibm
    • 11.4.1. Overview
    • 11.4.2. Products & Services
    • 11.4.3. Strategies & Insights
    • 11.4.4. Developments
    • 11.4.5. MNM View
  • 11.5. Microstrategy
    • 11.5.1. Overview
    • 11.5.2. Products & Services
    • 11.5.3. Strategies & Insights
    • 11.5.4. Developments
    • 11.5.5. MNM View
  • 11.6. SAS
    • 11.6.1. Overview
    • 11.6.2. Products & Services
    • 11.6.3. Strategies & Insights
    • 11.6.4. Developments
    • 11.6.5. MNM View
  • 11.7. Splunk
    • 11.7.1. Overview
    • 11.7.2. Products & Services
    • 11.7.3. Strategies & Insights
    • 11.7.4. Developments
    • 11.7.5. MNM View
  • 11.8. Tableau Software
    • 11.8.1. Overview
    • 11.8.2. Products & Services
    • 11.8.3. Strategies & Insights
    • 11.8.4. Developments
    • 11.8.5. MNM View
  • 11.9. Teradata
    • 11.9.1. Overview
    • 11.9.2. Products & Services
    • 11.9.3. Strategies & Insights
    • 11.9.4. Developments
    • 11.9.5. MNM View
  • 11.10. Webtrends
    • 11.10.1. Overview
    • 11.10.2. Products & Services
    • 11.10.3. Strategies & Insights
    • 11.10.4. Developments
    • 11.10.5. MNM View

Appendix

  • Mergers and Acquisitions (M&A)
  • Venture Capital Trends
  • Social Trends

List of Tables

  • Table 1: Web Analytics Market Size, By Region, 2014 - 2019 ($Million)
  • Table 2: Web Analytics: Market, By Region, 2015-2019 (Y-O-Y %)
  • Table 3: Market Size, By Solution, 2014-2019 ($ Million)
  • Table 4: Market, By Solution, 2015-2019 (Y-O-Y %)
  • Table 5: Web Analytics Solutions Market, By Region, 2014-2019 ($ Million)
  • Table 6: Search Engine Tracking and Ranking Market Size, By Vertical, 2014-2019 ($Million)
  • Table 7: Heat Map Analytics Market Size, By Vertical, 2014-2019 ($Million)
  • Table 8: Marketing Automation Market Size, By Vertical, 2014-2019 ($Million)
  • Table 9: Behavior Based Targeting Market Size, By Vertical, 2014-2019 ($Million)
  • Table 10: Other Solutions Market Size, By Vertical, 2014-2019 ($Million)
  • Table 11: Market Size, By Services, 2014-2019 ($ Million)
  • Table 12: Market, By Services, 2015-2019 (Y-O-Y %)
  • Table 13: Web Analytics Services Market, By Region, 2014-2019 ($ Million)
  • Table 14: Professional Services Market Size, By Vertical, 2014-2019 ($Million)
  • Table 15: Support and Maintenance Market Size, By Vertical, 2014-2019 ($Million)
  • Table 16: Market Size, By Deployment Type, 2014-2019 ($ Million)
  • Table 17: Market, By Deployment Type, 2015-2019 (Y-O-Y %)
  • Table 18: On-Premise Market Size, By Type, 2014-2019 ($Million)
  • Table 19: On-Demand Market Size, By Type, 2014-2019 ($Million)
  • Table 20: Web Analytics: Market Size, By Application, 2014-2019 ($ Million)
  • Table 21: Market, By Application, 2015-2019 (Y-O-Y %)
  • Table 22: Social Media Management Market Size, By Region, 2014-2019 ($Million)
  • Table 23: Targeting and Behavioral Analysis Market Size, By Region, 2014-2019 ($Million)
  • Table 24: Display Advertising Optimization Market Size, By Region, 2014-2019 ($Million)
  • Table 25: Multichannel Campaign Analysis Market Size, By Region, 2014-2019 ($Million)
  • Table 26: Performance Monitoring Analysis Market Size, By Region, 2014-2019 ($Million)
  • Table 27: Other Applications Market Size, By Region, 2014-2019 ($Million)
  • Table 28: Web Analytics: Market Size, By Vertical, 2014-2019 ($ Million)
  • Table 29: Market, By Vertical, 2015-2019 (Y-O-Y %)
  • Table 30: Retail and Consumer Goods Market Size, By Application, 2014-2019 ($Million)
  • Table 31: Retail and Consumer Goods Market Size, By Region, 2014-2019 ($Million)
  • Table 32: BFSI Market Size, By Application, 2014-2019 ($Million)
  • Table 33: BFSI Market Size, By Region, 2014-2019 ($Million)
  • Table 34: Government Market Size, By Application, 2014-2019 ($Million)
  • Table 35: Government Market Size, By Region, 2014-2019 ($Million)
  • Table 36: Travel and Hospitality Market Size, By Application, 2014-2019 ($Million)
  • Table 37: Travel and Hospitality Market Size, By Region, 2014-2019 ($Million)
  • Table 38: Media and Entertainment Market Size, By Application, 2014-2019 ($Million)
  • Table 39: Media and Entertainment Market Size, By Region, 2014-2019 ($Million)
  • Table 40: Healthcare and Life Sciences Market Size, By Application, 2014-2019 ($Million)
  • Table 41: Healthcare and Life Sciences Market Size, By Region, 2014-2019 ($Million)
  • Table 42: Telecommunication & It Market Size, By Application, 2014-2019 ($Million)
  • Table 43: Telecommunication & It Market Size, By Region, 2014-2019 ($Million)
  • Table 44: Other Verticals Market Size, By Application, 2014-2019 ($Million)
  • Table 45: Other Verticals Market Size, By Region, 2014-2019 ($Million)
  • Table 46: NA Market Size, By Solution, 2014-2019 ($Million)
  • Table 47: NA Market Size, By Service, 2014-2019 ($Million)
  • Table 48: NA Market Size, By Vertical, 2014-2019 ($Million)
  • Table 49: NA Market Size, By Deployment Type, 2014-2019 ($Million)
  • Table 50: Europe Market Size, By Solution, 2014-2019 ($Million)
  • Table 51: Europe Market Size, By Service, 2014-2019 ($Million)
  • Table 52: Europe Market Size, By Vertical, 2014-2019 ($Million)
  • Table 53: Europe Market Size, By Deployment Type, 2014-2019 ($Million)
  • Table 54: APAC Market Size, By Solution, 2014-2019 ($Million)
  • Table 55: APAC Market Size, By Service, 2014-2019 ($Million)
  • Table 56: APAC Market Size, By Vertical, 2014-2019 ($Million)
  • Table 57: APAC Market Size, By Deployment Type, 2014-2019 ($Million)
  • Table 58: MEA Market Size, By Solution, 2014-2019 ($Million)
  • Table 59: MEA Market Size, By Service, 2014-2019 ($Million)
  • Table 60: MEA Market Size, By Vertical, 2014-2019 ($Million)
  • Table 61: MEA Market Size, By Deployment Type, 2014-2019 ($Million)
  • Table 62: LA Market Size, By Solution, 2014-2019 ($Million)
  • Table 63: LA Market Size, By Service, 2014-2019 ($Million)
  • Table 64: LA Market Size, By Vertical, 2014-2019 ($Million)
  • Table 65: LA Market Size, By Deployment Type, 2014-2019 ($Million)

List of Figures

  • Figure 1: Web Analytics: Data Triangulation
  • Figure 2: Evolution
  • Figure 3: Segmentation
  • Figure 4: Time Impact Analysis
  • Figure 5: Value Chain
  • Figure 6: Web Analytics: Market Size, By Solution, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 7: Market Size, By Services, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 8: Market Size, By Deployment Type, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 9: Market Size, By Application, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 10: Market Size, By Vertical, 2014-2019 ($ Million, Y-O-Y %)
  • Figure 11: Web Analytics: Ecosystem
  • Figure 12: Web Analytics: Opportunity Plot
  • Figure 13: Web Analytics: Social Trends
Back to Top