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市場調査レポート

OTT (オーバーザトップ) の世界市場予測 2020年:スマートデバイス・ノートパソコン・デスクトップパソコン・タブレット

Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, & Tablets), by Service (Consulting, Installation, & Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020

発行 MarketsandMarkets 商品コード 303958
出版日 ページ情報 英文 179 Pages
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OTT (オーバーザトップ) の世界市場予測 2020年:スマートデバイス・ノートパソコン・デスクトップパソコン・タブレット Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, & Tablets), by Service (Consulting, Installation, & Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020
出版日: 2016年03月16日 ページ情報: 英文 179 Pages
概要

世界のオーバーザトップ市場は2015年の280億4,000万米ドルから、2020年までに620億3,000万米ドルへ、17.2%のCAGR (年間複合成長率) で拡大すると予測されています。デバイス型コンピューターの導入、コンテンツ需要の潜在的成長、コンプライアンス・検査に対する要件の増加、ブロードバンドインフラの幅広い可用性、および技術のパーソナライズなどは、OTTプラットフォーム・サービスの導入を推進する主要因となっています。

当レポートは、世界のOTT (オーバーザトップ) 市場について調査し、市場概要、産業動向、セグメント別の市場分析、競合情勢、主要企業などについて、体系的な情報を提供しています。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

  • オーバーザトップ市場における魅力的な市場機会
  • オーバーザトップ市場:2大プラットフォーム
  • オーバーザトップ市場:3大プラットフォーム・地域
  • 世界のオーバーザトップ垂直市場:地域別
  • 世界のオーバーザトップ市場:地域別
  • ライフサイクル分析:地域別

第5章 市場概要

  • イントロダクション
  • 発展
  • 市場区分
    • コンテンツタイプ別
    • プラットフォーム別
    • 収益モデル別
    • 垂直産業別
    • サービス別
    • ユーザータイプ別
    • 展開タイプ別
    • 地域別
  • 市場ダイナミクス
    • 成長促進要因
    • 成長阻害要因
    • 機会
    • 課題

第6章 産業動向

  • イントロダクション
  • ポーターのファイブフォース分析
  • 産業標準・規制
    • イントロダクション
    • グラム・リーチ・ブライリー法 (GLBA)
    • 医療保険の相互運用性と説明責任に関する法律 (HIPAA)
    • ペイメントカード業界データセキュリティ基準 (PCI DSS)
  • 革新のスポットライト

第7章 オーバーザトップ市場の分析:コンテンツタイプ別

  • イントロダクション
  • VoIP
  • テキスト・画像
  • ビデオ

第8章 オーバーザトップ市場の分析:プラットフォーム別

  • イントロダクション
  • スマートデバイス
  • ノートパソコン・デスクトップパソコン・タブレット
  • セットトップボックス (STB)
  • ゲーム機

第9章 オーバーザトップ市場の分析:展開モデル別

  • イントロダクション
  • クラウド
  • オンプレミス

第10章 オーバーザトップ市場の分析:サービスタイプ別

  • イントロダクション
  • コンサルティング
  • 設置・メンテナンス
  • トレーニング・サポート
  • マネージドサービス

第11章 オーバーザトップ市場の分析:ユーザータイプ別

  • イントロダクション
  • SOHO
  • 中小企業 (SME)
  • 大企業

第12章 オーバーザトップ市場の分析:収益モデル別

  • イントロダクション
  • 視聴者 (サブスクリプション)
  • レンタル
  • 購入
  • 広告

第13章 オーバーザトップ市場の分析:垂直産業別

  • イントロダクション
  • 銀行、金融サービスおよび保険 (BFSI)
  • メディア・エンターテインメント
  • 医療
  • IT・通信
  • 小売り
  • 教育
  • 政府
  • その他

第14章 地域分析

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋 (APAC)
  • 中東・アフリカ
  • ラテンアメリカ

第15章 競合状況

  • 概要
  • 競合状況・動向

第16章 企業プロファイル

  • イントロダクション
  • AKAMAI TECHNOLOGIES
  • APPLE, INC.
  • FACEBOOK, INC.
  • GOOGLE, INC.
  • LIMELIGHT NETWORKS, INC.
  • MICROSOFT CORPORATION
  • NETFLIX
  • TENCENT HOLDINGS LTD.
  • YAHOO INC.
  • NIMBUZZ

第17章 付録

図表

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目次
Product Code: TC 2445

The rising adoption of device-based computing is the driving force of Over The Top (OTT) market.

The market is estimated to grow from USD 28.04 billion in 2015 to USD 62.03 billion by 2020, at an estimated CAGR of 17.2%. Adoption of device-based computing, potential growth in demand for content, increase in requirement for compliance and verification, increase in wide availability of broadband infrastructure, personalization of technology are some of the prominent factors driving the adoption of OTT platforms and services.

Asia-Pacific (APAC) is expected to grow at the highest CAGR for OTT platform.

APAC is estimated to grow at the highest CAGR for the OTT platform market during the forecast period due to rising connectivity of broadband across regions and demand across large enterprise systems. On-premise based OTT is the largest contributor than the cloud-based OTT but the latter is expected to surpass the former due to the higher adoption rate of cloud technologies. Managed services in the services segment is expected to grow at the highest CAGR during the forecast period.

To determine the market size of various segments and sub-segments of the OTT market, extensive secondary research is done. The collected data were then verified through primary interviews. Distribution of primary interviews is as follows:

  • By Company Type: - Tier 1- 35%, Tier 2- 40% and Tier 3 -25%
  • By Designation: - C-level -40%, Director level-30%, and others -30%
  • By Region: - North America- 40%, Europe -25%, APAC-20%, and Rest of World - 15%

Note: *Others include OTT managers, marketing managers, and product managers.

Note: Tier 1 companies have revenues more than USD 10 billion, Tier 2 companies range in between USD 1 and 10 billion or overall revenues, and Tier 3 companies range between USD 500 million and USD 1 billion of overall revenues.

Easy accessibility of broadband technology is contributing to the increasing popularity of OTT.

A considerable part of OTT services are delivered over smart devices. So, countries such as the U.S. and Canada, which have better connectivity, can have a wide circulation of OTT apps. Furthermore, the broadband connectivity has increased its footprints globally. Due to this, the other Internet-enabled devices including smart TVs, STBs, and gaming consoles can also be used for the provision of OTT services. The advantage of using OTT service is that it is less costly in contrast to other traditional modes.

Various key players in the OTT market profiled in the report are Microsoft Corporation; Google, Inc. Apple, Inc. Facebook, Inc. Netflix, and Yahoo, Inc.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the OTT market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across end-users and regions.
  • 2. The report will help stakeholders to understand the pulse of the market and provide them information on key market drivers, restraints, challenges, and opportunities.
  • 3. This report will help in understanding the competitors better and gain more insights to strengthen their position in the business. The competitive landscape section includes competitor ecosystem, mergers and acquisitions, partnerships, and new product developments.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key content from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key content from primary sources
      • 2.1.2.2. Key industry insights
      • 2.1.2.3. Breakdown of primary interviews
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. ASSUMPTIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE OVER THE TOP MARKET
  • 4.2. OVER THE TOP MARKET: TOP TWO PLATFORMS
  • 4.3. OVER THE TOP MARKET: TOP THREE PLATFORMS AND REGIONS
  • 4.4. GLOBAL OVER THE TOP MARKET VERTICAL, BY REGION (2020)
  • 4.5. GLOBAL OVER THE TOP MARKET, BY REGION (2015)
  • 4.6. LIFE CYCLE ANALYSIS, BY REGION, 2015

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. EVOLUTION
  • 5.3. MARKET SEGMENTATION
    • 5.3.1. BY CONTENT TYPE
    • 5.3.2. BY PLATFORM
    • 5.3.3. BY REVENUE MODEL
    • 5.3.4. BY VERTICAL
    • 5.3.5. BY SERVICE
    • 5.3.6. BY USER TYPE
    • 5.3.7. BY DEPLOYMENT TYPE
    • 5.3.8. BY REGION
  • 5.4. MARKET DYNAMICS
    • 5.4.1. DRIVERS
      • 5.4.1.1. Adoption of device-based computing
      • 5.4.1.2. Economical charges for the usage of OTT platforms and services
      • 5.4.1.3. Increase in wide availability of broadband infrastructure
      • 5.4.1.4. Personalization of technology
      • 5.4.1.5. Increase in requirement for compliance and verification
    • 5.4.2. RESTRAINTS
      • 5.4.2.1. Difficulty in adoption of server-based computing
      • 5.4.2.2. Lack of awareness about the benefits of OTT
    • 5.4.3. OPPORTUNITIES
      • 5.4.3.1. New developments in technology
      • 5.4.3.2. Opportunity to partner with operators
    • 5.4.4. CHALLENGE
      • 5.4.4.1. Massive competition among market players
      • 5.4.4.2. Sever Impact on the economy

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. PORTER'S FIVE FORCES ANALYSIS
    • 6.2.1. THREAT OF NEW ENTRANTS
    • 6.2.2. THREAT OF SUBSTITUTES
    • 6.2.3. BARGAINING POWER OF SUPPLIERS
    • 6.2.4. BARGAINING POWER OF BUYERS
    • 6.2.5. INTENSITY OF COMPETITIVE RIVALRY
  • 6.3. INDUSTRY STANDARDS AND REGULATIONS
    • 6.3.1. INTRODUCTION
    • 6.3.2. GRAMM-LEACH-BLILEY ACT (GLBA)
    • 6.3.3. HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)
    • 6.3.4. PAYMENT CARD INDUSTRY CONTENT SECURITY STANDARD (PCI DSS)
  • 6.4. INNOVATION SPOTLIGHT

7. OVER THE TOP MARKET ANALYSIS, BY CONTENT TYPE

  • 7.1. INTRODUCTION
  • 7.2. VOICE OVER IP
  • 7.3. TEXT AND IMAGE
  • 7.4. VIDEO

8. OVER THE TOP MARKET ANALYSIS, BY PLATFORM

  • 8.1. INTRODUCTION
  • 8.2. SMART DEVICES
  • 8.3. LAPTOPS,DESKTOPS AND TABLETS
  • 8.4. SET TOP BOX
  • 8.5. GAMING CONSOLES

9. OVER THE TOP MARKET ANALYSIS, BY DEPLOYMENT MODEL

  • 9.1. INTRODUCTION
  • 9.2. CLOUD
  • 9.3. ON-PREMISES

10. OVER THE TOP MARKET ANALYSIS, BY SERVICE TYPE

  • 10.1. INTRODUCTION
  • 10.2. CONSULTING
  • 10.3. INSTALLATION AND MAINTENANCE
  • 10.4. TRAINING AND SUPPORT
  • 10.5. MANAGED SERVICES

11. OVER THE TOP MARKET ANALYSIS, BY USER TYPE

  • 11.1. INTRODUCTION
  • 11.2. SMALL OFFICE HOME OFFICE
  • 11.3. SMALL AND MEDIUM ENTERPRISES (SME)
  • 11.4. LARGE ENTERPRISES

12. OVER THE TOP MARKET ANALYSIS, BY REVENUE MODEL

  • 12.1. INTRODUCTION
  • 12.2. SUBSCRIPTION
  • 12.3. RENTAL
  • 12.4. PROCUREMENT
  • 12.5. ADVERTISEMENT

13. OVER THE TOP MARKET ANALYSIS, BY VERTICAL

  • 13.1. INTRODUCTION
  • 13.2. BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
  • 13.3. MEDIA AND ENTERTAINMENT
    • 13.3.1. FILMED ENTERTAINMENT
    • 13.3.2. GLOBAL DIGITAL MARKETING
  • 13.4. HEALTHCARE
  • 13.5. IT AND TELECOMMUNICATION
  • 13.6. RETAIL
  • 13.7. EDUCATION
  • 13.8. GOVERNMENT
  • 13.9. OTHERS

14. GEOGRAPHIC ANALYSIS

  • 14.1. INTRODUCTION
  • 14.2. NORTH AMERICA
  • 14.3. EUROPE
  • 14.4. ASIA-PACIFIC (APAC)
  • 14.5. MIDDLE EAST AND AFRICA
  • 14.6. LATIN AMERICA

15. COMPETITIVE LANDSCAPE

  • 15.1. OVERVIEW
  • 15.2. COMPETITIVE SITUATIONS AND TRENDS
    • 15.2.1. MERGERS AND ACQUISITIONS
    • 15.2.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND BUSINESS EXPANSIONS
    • 15.2.3. NEW PRODUCT LAUNCHES

16. COMPANY PROFILES

  • 16.1. INTRODUCTION
  • 16.2. AKAMAI TECHNOLOGIES
    • 16.2.1. BUSINESS OVERVIEW
    • 16.2.2. PRODUCTS AND SERVICES OFFERED
    • 16.2.3. RECENT DEVELOPMENTS
    • 16.2.4. MNM VIEW
      • 16.2.4.1. Key strategies
      • 16.2.4.2. SWOT analysis
  • 16.3. APPLE, INC.
    • 16.3.1. BUSINESS OVERVIEW
    • 16.3.2. PRODUCTS AND SERVICES OFFERED
    • 16.3.3. RECENT DEVELOPMENTS
    • 16.3.4. MNM VIEW
      • 16.3.4.1. Key strategies
      • 16.3.4.2. SWOT analysis
  • 16.4. FACEBOOK, INC.
    • 16.4.1. BUSINESS OVERVIEW
    • 16.4.2. PRODUCTS AND SERVICES OFFERED
    • 16.4.3. RECENT DEVELOPMENTS
    • 16.4.4. MNM VIEW
      • 16.4.4.1. Key strategies
      • 16.4.4.2. SWOT analysis
  • 16.5. GOOGLE, INC.
    • 16.5.1. BUSINESS OVERVIEW
    • 16.5.2. PRODUCTS AND SERVICES OFFERED
    • 16.5.3. RECENT DEVLOPMENTS
    • 16.5.4. MNM VIEW
      • 16.5.4.1. Key Strategies
      • 16.5.4.2. SWOT analysis
  • 16.6. LIMELIGHT NETWORKS, INC.
    • 16.6.1. BUSINESS OVERVIEW
    • 16.6.2. PRODUCTS AND SERVICES OFFERED
    • 16.6.3. RECENT DEVELOPMENTS
    • 16.6.4. MNM VIEW
      • 16.6.4.1. Key strategies
      • 16.6.4.2. SWOT analysis
  • 16.7. MICROSOFT CORPORATION
    • 16.7.1. BUSINESS OVERVIEW
    • 16.7.2. PRODUCTS AND SERVICES OFFERED
    • 16.7.3. RECENT DEVELOPMENTS
    • 16.7.4. MNM VIEW
      • 16.7.4.1. Key strategies
  • 16.8. NETFLIX
    • 16.8.1. BUSINESS OVERVIEW
    • 16.8.2. PRODUCTS AND SERVICES OFFERED
    • 16.8.3. RECENT DEVELOPMENTS
    • 16.8.4. MNM VIEW
      • 16.8.4.1. Key strategies
  • 16.9. TENCENT HOLDINGS LTD.
    • 16.9.1. BUSINESS OVERVIEW
    • 16.9.2. PRODUCTS AND SERVICES OFFERED
    • 16.9.3. RECENT DEVELOPMENTS
    • 16.9.4. MNM VIEW
      • 16.9.4.1. Key strategies
  • 16.10. YAHOO INC.
    • 16.10.1. BUSINESS OVERVIEW
    • 16.10.2. PRODUCTS AND SERVICES OFFERED
    • 16.10.3. RECENT REVELOPMENTS
    • 16.10.4. MNM VIEW
      • 16.10.4.1. Key strategies
  • 16.11. NIMBUZZ
    • 16.11.1. INTRODUCTION
    • 16.11.2. PRODUCTS AND SERVICES OFFERED
    • 16.11.3. RECENT DEVELOPMENTS
    • 16.11.4. MNM VIEW
      • 16.11.4.1. Key strategies

17. APPENDIX

  • 17.1. INSIGHTS FROM INDUSTRY EXPERTS
  • 17.2. OTHER DEVELOPMENTS
    • 17.2.1. MERGERS AND ACQUISITIONS 2012-2015
    • 17.2.2. AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, JOINT VENTURES, AND BUSINESS EXPANSIONS, 2012-2015
  • 17.3. DISCUSSION GUIDE
  • 17.4. AVAILABLE CUSTOMIZATIONS
  • 17.5. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: GLOBAL OVER THE TOP MARKET SIZE AND GROWTH, 2013-2020 (USD BILLION, Y O Y%)
  • TABLE 2: GLOBAL OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD BILLION)
  • TABLE 3: GLOBAL OVER THE TOP MARKET SIZE, BY CONTENT TYPE , 2013-2020 (USD BILLION)
  • TABLE 4: VOICE OVER IP: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 5: TEXT AND IMAGE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 6: VIDEO : OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 7: GLOBAL OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD BILLION)
  • TABLE 8: PLATFORM: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD BILLION)
  • TABLE 9: SMART DEVICES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 10: LAPTOPS, DESKTOPS, AND TABLETS: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 11: SET TOP BOX: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 12: GAMING CONSOLES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 13: GLOBAL OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD BILLION)
  • TABLE 14: CLOUD: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 15: ON-PREMISES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 16: GLOBAL OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD BILLION)
  • TABLE 17: SERVICE TYPE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD BILLION)
  • TABLE 18: CONSULTING: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 19: INSTALLATION AND MAINTENANCE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 20: TRAINING AND SUPPORT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 21: MANAGED SERVICES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 22: GLOBAL OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD BILLION)
  • TABLE 23: SMALL OFFICE HOME OFFICE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 24: SMALL AND MEDIUM ENTERPRISES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 25: LARGE ENTERPRISES: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 26: GLOBAL OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD BILLION)
  • TABLE 27: SUBSCRIPTION: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 28: RENTAL: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 29: PROCUREMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 30: ADVERTISEMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 31: GLOBAL OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD BILLION)
  • TABLE 32: BFSI: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 33: MEDIA AND ENTERTAINMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 34: HEALTHCARE: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 35: IT AND TELECOMMUNICATION: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 36: RETAIL: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 37: EDUCATION: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 38: GOVERNMENT: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 39: OTHERS: OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 40: GLOBAL OVER THE TOP MARKET SIZE, BY REGION, 2013-2020 (USD BILLION)
  • TABLE 41: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
  • TABLE 42: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 43: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 44: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 45: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
  • TABLE 46: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 47: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY REVENUE MODEL 2013-2020 (USD MILLION)
  • TABLE 48: NORTH AMERICA: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 49: EUROPE: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
  • TABLE 50: EUROPE: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 51: EUROPE: OVER THE TOP MARKET SIZE, BY PLATFORM 2013-2020 (USD MILLION)
  • TABLE 52: EUROPE: OVER THE TOP MARKET SIZE, BY REVENUE MODEL 2013-2020 (USD MILLION)
  • TABLE 53: EUROPE: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 54: EUROPE: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
  • TABLE 55: EUROPE: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 56: EUROPE: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 57: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
  • TABLE 58: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 59: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 60: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD MILLION)
  • TABLE 61: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 62: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 63: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
  • TABLE 64: ASIA-PACIFIC: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 65: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
  • TABLE 66: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 67: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 68: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD MILLION)
  • TABLE 69: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 70: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 71: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
  • TABLE 72: MIDDLE EAST AND AFRICA: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 73: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION)
  • TABLE 74: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY CONTENT TYPE, 2013-2020 (USD MILLION)
  • TABLE 75: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 76: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY REVENUE MODEL, 2013-2020 (USD MILLION)
  • TABLE 77: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION)
  • TABLE 78: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION)
  • TABLE 79: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION)
  • TABLE 80: LATIN AMERICA: OVER THE TOP MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 81: MERGERS AND ACQUISITIONS, 2012-2015
  • TABLE 82: AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND BUSINESS EXPANSIONS 2012-2015
  • TABLE 83: NEW PRODUCT LAUNCHES, 2012-2015

LIST OF FIGURES

  • FIGURE 1: GLOBAL OVER THE TOP MARKET: RESEARCH DESIGN
  • FIGURE 2: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 4: MARKET BREAKDOWN AND DATA TRIANGULATION
  • FIGURE 5: GLOBAL OTT MARKET, BY PLATFORM (2015-2020)
  • FIGURE 6: GLOBAL OTT MARKET, BY SERVICE (2015-2020)
  • FIGURE 7: GLOBAL OVER THE TOP MARKET, BY VERTICAL (2015-2020)
  • FIGURE 8: GLOBAL OVER THE TOP MARKET SHARE: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2015
  • FIGURE 9: EMERGING ECONOMIES WOULD OFFER ATTRACTIVE MARKET OPPORTUNITIES IN THE OVER THE TOP MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 10: LAPTOPS, DESKTOPS, & TABLETS AND SMART DEVICES ARE EXPECTED TO BE THE MAJOR SHARE HOLDERS IN THE OVER THE TOP PLATFORM MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 11: NORTH AMERICA HOLDS THE LARGEST MARKET SHARE IN THE OVER THE TOP MARKET IN 2015
  • FIGURE 12: NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SHARE ACROSS MOST VERTICALS IN 2020
  • FIGURE 13: ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 14: EUROPE AND ASIA-PACIFIC ARE EXPECTED TO SHOW EXPONENTIAL GROWTH DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 15: EVOLUTION OF THE OVER THE TOP MARKET
  • FIGURE 16: OVER THE TOP MARKET SEGMENTATION: BY CONTENT TYPE
  • FIGURE 17: OVER THE TOP MARKET SEGMENTATION: BY PLATFORM
  • FIGURE 18: OVER THE TOP MARKET SEGMENTATION: BY REVENUE MODEL
  • FIGURE 19: OVER THE TOP MARKET SEGMENTATION: BY VERTICAL
  • FIGURE 20: OVER THE TOP MARKET SEGMENTATION: BY SERVICE
  • FIGURE 21: OVER THE TOP MARKET SEGMENTATION: BY USER TYPE
  • FIGURE 22: OVER THE TOP MARKET SEGMENTATION: BY REGION
  • FIGURE 23: OVER THE TOP MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 24: PORTER'S FIVE FORCES ANALYSIS (2015): AVAILABILITY OF SUBSTITUTE VENDORS HAS INCREASED THE VALUE OF OVER THE TOP PLATFORMS
  • FIGURE 25: VIDEO CONTENT TYPE IS EXPECTED TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 26: NORTH AMERICA IS EXPECTED TO DOMINATE THE CONTENT SEGMENT DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 27: ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR FOR VOICE OVER IP DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 28: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION FOR TEXT AND IMAGE SEGMENT DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 29: SMART DEVICES IS EXPECTED TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 30: NORTH AMERICA IS EXPECTED TO DOMINATE THE PLATFORM SEGMENT DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 31: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF SMART DEVICES DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 32: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION FOR LAPTOPS,DESKTOPS, AND TABLETS DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 33: CLOUD DEPLOYMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD(2015-2020)
  • FIGURE 34: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION FOR CLOUD SEGMENT DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 35: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF ON-PREMISES SEGMENT DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 36: MANAGED SERVICES IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 37: ASIA-PACIFIC IS THE FASTEST-GROWING REGION FOR MANAGED SERVICES IN THE OVER THE TOP MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 38: SMALL OFFICE HOME OFFICE IS THE FASTEST-GROWING SEGMENT IN USER TYPE IN THE OVER THE TOP MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 39: LARGE ENTERPRISES IS EXPECTED TO DOMINATE THE OVER THE TOP MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 40: RENTAL IS THE FASTEST-GROWING REVENUE MODEL IN THE OTT MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 41: SUBSCRIPTION REVENUE MODEL IS EXPECTED TO DOMINATE THE OVER THE TOP MARKET DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 42: MEDIA & ENTERTAINMENT, BFSI, AND IT & TELECOMMUNICATION WILL CONTINUE TO DOMINATE THE OVER THE TOP MARKET IN 2020)
  • FIGURE 43: GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC IS EXPECTED TO EMERGE AS A NEW HOTSPOT FOR THE OVER THE TOP MARKET IN 2020
  • FIGURE 44: EMERGING NATIONS IN ASIA-PACIFIC ARE EXPECTED TO BOOST THE GROWTH OF THE OVER THE TOP MARKET DURING THE FORECAST PERIOD
  • FIGURE 45: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION IN THE OVER THE TOP MARKET DURING THE FORECAST PERIOD
  • FIGURE 46: NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 47: SMART DEVICES SEGMENT BY PLATFORM IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN EUROPE DURING THE FORECAST PERIOD
  • FIGURE 48: ASIA-PACIFIC MARKET SNAPSHOT
  • FIGURE 49: COMPANIES ADOPTED MERGERS AND ACQUISITIONS AS THE KEY GROWTH STRATEGY DURING 2012-2015
  • FIGURE 50: PRODUCT MIX OF TOP FIVE COMPANIES FROM 2012 TO 2015
  • FIGURE 51: MARKET EVALUATION FRAMEWORK: SIGNIFICANT NUMBER OF MERGERS AND ACQUISITIONS HAVE FUELED THE GROWTH FROM 2012 TO 2015
  • FIGURE 52: BATTLE FOR MARKET SHARE: MERGERS AND AQUISITONS WAS THE KEY STRATEGY DURING THE FORECAST PERIOD
  • FIGURE 53: GEOGRAPHIC REVENUE MIX OF TOP FOUR MARKET PLAYERS IN 2015
  • FIGURE 54: AKAMAI TECHNOLOGIES: COMPANY SNAPSHOT
  • FIGURE 55: AKAMAI TECHNOLOGIES: SWOT ANALYSIS
  • FIGURE 56: APPLE, INC.: COMPANY SNAPSHOT
  • FIGURE 57: APPLE, INC.: SWOT ANALYSIS
  • FIGURE 58: FACEBOOK, INC.: COMPANY SNAPSHOT
  • FIGURE 59: FACEBOOK,INC.: SWOT ANALYSIS
  • FIGURE 60: GOOGLE, INC.: COMPANY SNAPSHOT
  • FIGURE 61: GOOGLE, INC.: SWOT ANALYSIS
  • FIGURE 62: LIMELIGHT NETWORKS, INC. : COMPANY SNAPSHOT
  • FIGURE 63: LIMELIGHT NETWORKS: SWOT ANALYSIS
  • FIGURE 64: MICROSOFT CORPROATION: COMPANY SNAPSHOT
  • FIGURE 65: NETFLIX. : COMPANY SNAPSHOT
  • FIGURE 66: TENCENT HOLDINGS LTD. : COMPANY SNAPSHOT
  • FIGURE 67: YAHOO, INC. : COMPANY SNAPSHOT
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