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ビデオオンデマンド (VOD) の世界市場予測・分析 2019年:トランザクショナルビデオオンデマンド (TVOD) ・定額制ビデオオンデマンド (SVOD) ・ニアビデオオンデマンド (NVOD)

Video on Demand (VOD) Market by Solution (Pay TV, OTT, IPTV), by Delivery (TVOD, SVOD, NVOD), by Application (Entertainment, Education and Training, Video Kiosk, E-commerce, Digital Libraries), and by Geography - Global Forecast and Analysis to 2019

発行 MarketsandMarkets 商品コード 291112
出版日 ページ情報 英文 150 Pages
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ビデオオンデマンド (VOD) の世界市場予測・分析 2019年:トランザクショナルビデオオンデマンド (TVOD) ・定額制ビデオオンデマンド (SVOD) ・ニアビデオオンデマンド (NVOD) Video on Demand (VOD) Market by Solution (Pay TV, OTT, IPTV), by Delivery (TVOD, SVOD, NVOD), by Application (Entertainment, Education and Training, Video Kiosk, E-commerce, Digital Libraries), and by Geography - Global Forecast and Analysis to 2019
出版日: 2015年02月09日 ページ情報: 英文 150 Pages
概要

ビデオオンデマンド (VOD) は、ケーブル事業者およびコンテンツプロバイダーの収益源として、また、顧客を満足させるツールとして大きな潜在性を有しています。

当レポートは、ビデオオンデマンド (VOD) の世界市場について調査し、ソリューション、用途、配信技術、産業別市場、および地域別の市場分析と予測を提供しており、競合情勢の分析、および主要企業のプロファイルをまとめ、お届けいたします。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

  • ビデオオンデマンド (VOD) 市場における魅力的な市場機会
  • ライフサイクル分析:地域別
  • 市場投資状況
  • 製品成長マトリクス
  • 地域の導入状況

第5章 市場概要

  • イントロダクション
  • 市場区分
    • ソフトウェア
    • エンドユーザー
    • 導入モデル
    • 産業別市場
    • 地域
  • 市場力学
    • 成長促進要因
    • 成長阻害要因
    • 機会
    • 課題

第6章 産業動向

  • バリューチェーン
  • エコシステム
  • ポーターのファイブフォース分析

第7章 ビデオオンデマンド (VOD) 市場:ソリューション別

  • バリューチェーン
  • 有料TV
  • オーバーザトップ (OTT)
  • インターネットプロトコルTV (IPTV)

第8章 ビデオオンデマンド (VOD) 市場:用途別

  • イントロダクション
  • エンターテインメント
  • 教育およびトレーニング
  • ネットワークビデオキオスク
  • オンラインコマース
  • デジタルライブラリー

第9章 ビデオオンデマンド (VOD) 市場:サービス別

  • イントロダクション
  • トランザクショナルビデオオンデマンド (TVOD)
  • サブスクリプションビデオオンデマンド (SVOD)
  • ニアビデオオンデマンド (NVOD)
  • その他

第10章 ビデオオンデマンド (VOD) 市場:産業別

  • イントロダクション
  • 大学・政府
  • BFSI
  • 消費財・小売り
  • 医療
  • 製造
  • ホスピタリティ
  • 通信・IT
  • メディア・エンターテインメント
  • 輸送・物流
  • その他

第11章 ビデオオンデマンド (VOD) 市場:地域別

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • ラテンアメリカ

第12章 競合情勢

  • 概要
  • M&A
  • ベンチャー基金

第13章 企業プロファイル

  • Alcatel-Lucent
  • AT&T
  • Ericsson
  • CISCO
  • Huawei Technologies
  • Akamai Technologies
  • Avaya
  • 富士通
  • Level3. Communications
  • ZTE

第14章 付録

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目次
Product Code: TC 3143

The organizations across verticals use video on demand service for entertainment where movies and other programs are transmitted digitally, for education where video are used for training and learning purpose, and video conferencing in which presentations are delivered in form of video clips. Although VOD is largely used in all these areas, it is sometimes not widely implemented. The biggest obstacle is the lack of infrastructure that manages large amount of data mostly required by a video. The report specifies the important inputs such as drivers, restraints, opportunities in VOD market

The VOD ecosystem comprises of leading industry players offering hardware, solutions and services. The market players in the ecosystem add capabilities to build a robust system add caters to those audiences who need fast, high quality, and real time access to the content. They also provide attractive opportunities to consume content in variety of ways. The most driving factors behind this development are various platforms such as You Tube, Netflix, Magine and Watchever amongst others. The founders, managing directors, broadcasters, platform operators are presenting new concepts, strategies and outlooks on the VOD ecosystem. Prominent vendors in the VOD market space are Akamai Technologies, Alcatel-Lucent, Arris, AT&T, Cisco, Concurrent, Ericsson, Fujitsu, Harmonic, Huawei Technologies, Level 3 Communications, SeaChange International, ZTE, Ateme, Broadpeak, Blackarrow, Telestream, Octoshape, and Minerva Networks. These players are included in the VOD ecosystem and play a critical role in simplifying on-demand service and offering solutions to address the need of flexible and continuous demand of consumers.

Even though the VOD market is flooded with a range of offerings from various vendors, the broadcast television continues to evolve, with consumers increasingly demanding for videos on growing number of devices. The main aim of service providers and content owners is not only to deliver the required content to each of the platforms with a specific timeframe, but to also meet the performance requirements for respective streaming formats. Therefore, ever expanding networks are enhancing the conventional TV experience by offering new formats and frameworks for video delivery such as IPTV, OTT, and Smart TV. These emerging technologies are continuously proving to be efficient and popular tools for the audience and can maximize the profits with fewer amounts of resources.

Video on Demand is available to the end-users in many formats such as free VOD, which includes basic or family packages, subscription video on demand where a separate regularly re-occurring fee is charged for VOD programming. Typically each of these operated in same manner offering services such as play, pause, stop, fast forward, and rewind. The VOD applications are being aggressively adopted across the academic and corporate sectors for streamlining the on-demand process. VOD has a great potential to be a successful revenue generator and supports the cable operators and content providers to increase profits and satisfy customers. This report will help the cable operators to decide if video on demand makes any financial sense for their own cable system and make a profitable investment.

The VOD market research report analyzes key opportunities in the on demand videos space, by providing critical market data in terms of revenue opportunity, segment growth, regional adoption trends, competitive landscape, venture capital funding, and highlights on emerging solution providers to watch out for.

Table of Contents

1. Introduction

  • 1.1. Objectives of the Study
  • 1.2. Market Definition
  • 1.3. Market Scope
    • 1.3.1. Market Covered
    • 1.3.2. Years
    • 1.3.3. Currency
    • 1.3.4. Package Size
    • 1.3.5. Limitation
  • 1.4. Stakeholders

2. Research Methodology

  • 2.1. Research Data
    • 2.1.1. Secondary Data
      • 2.1.1.1. Key Data Taken From Secondary Sources
    • 2.1.2. Primary Data
      • 2.1.2.1. Key Data Taken From Primary Sources
      • 2.1.2.2. Key Industry Insight
      • 2.1.2.3. Breakdown of Primaries
  • 2.2. Market Size Estimation
  • 2.3. Market Breakdown and Data Triangulation
    • 2.3.1. Assumptions

3. Executive Summary

4. Premium Insights

  • 4.1. Attractive Market Opportunities in Video on Demand Market
  • 4.2. Lifecycle Analysis, By Regions
  • 4.3. Market Investment Scenario
  • 4.4. Product Growth Matrix
  • 4.5. Regional Adoption Scenario

5. Market Overview

  • 5.1. Introduction
  • 5.2. Market Segmentation
    • 5.2.1. Video on Demand Market, By Software Type
    • 5.2.2. Video on Demand Market, By End-Users
    • 5.2.3. Video on Demand Market, By Deployment Model
    • 5.2.4. Video on Demand Market, By Indsutry Vertical
    • 5.2.5. Video on Demand Market, By Region
  • 5.3. Market Dynamics
    • 5.3.1. Drives
    • 5.3.2. Restraints
    • 5.3.3. Opportunites
    • 5.3.4. Challenges

6. Industry Trends

  • 6.1. Value Chain
  • 6.2. Ecosystem
  • 6.3. Porter's Five Analysis
    • 6.3.1. Threat From New Entrants
    • 6.3.2. Threat From Substitute
    • 6.3.3. Bargaining Power of Suppliers
    • 6.3.4. Bargaining Power of Buyers
    • 6.3.5. Intensity of Rivalry

7. Video on Demand Market By Solutions

  • 7.1. Introduction
  • 7.2. PAYTV
  • 7.3. Over the Top (OTT)
  • 7.4. Internet Protocol Television (IPTV)

8. Video on Demand Market By Application

  • 8.1. Introduction
  • 8.2. Entertainment
  • 8.3. Education and Training
  • 8.4. Network Video Kiosks
  • 8.5. Online Commerce
  • 8.6. Digital Libraries

9. Video on Demand Market By Services

  • 9.1. Introduction
  • 9.2. Transaction Video on Demand (TVOD)
  • 9.3. Subscription Video on Demand (SVOD)
  • 9.4. Near Video on Demand (NVOD)
  • 9.5. Others

10. Video on Demand Market By Industry

  • 10.1. Introduction
  • 10.2. Academia and Governement
  • 10.3. BFSI
  • 10.4. Consumer Goods and Retail
  • 10.5. Healthcare
  • 10.6. Manufacturing
  • 10.7. Hospitality
  • 10.8. Telecom and IT
  • 10.9. Media and Entertainment
  • 10.1. Transport and Logistics
  • 10.11. Others

11. Video on Demand Market By Region

  • 11.1. Introduction
  • 11.2. North America
  • 11.3. Europe
  • 11.4. Asia-Pacific
  • 11.5. Middle East and Africa
  • 11.6. Latin America

12. Competitive Landscape

  • 12.1. Overview
  • 12.2. Mergers and Acquisitions
  • 12.3. Venture Fundings

13. Company Profile

  • 13.1. Alcatel-Lucent
    • 13.1.1. Business Overview
    • 13.1.2. Products and Services
    • 13.1.3. Key Strategies
    • 13.1.4. Recent Development
    • 13.1.5. MNM View
  • 13.2. At&T
    • 13.2.1. Business Overview
    • 13.2.2. Product and Services
    • 13.2.3. Strategies and Insights
    • 13.2.4. Recent Developments
    • 13.2.5. SWOT Analysis
    • 13.2.6. MNM View
  • 13.3. Ericsson
    • 13.3.1. Business Overview
    • 13.3.2. Products & Serivces
    • 13.3.3. Key Strategy
    • 13.3.4. Recent Developmets
    • 13.3.5. SWOT Analysis
    • 13.3.6. MNM View
  • 13.4. CISCO
    • 13.4.1. Business Overview
    • 13.4.2. Products and Services
    • 13.4.3. Strategies and Insights
    • 13.4.4. Recent Developments
    • 13.4.5. SWOT Analysis
    • 13.4.6. MNM View
  • 13.5. Huawei Technologies
    • 13.5.1. Business Overview
    • 13.5.2. Products and Services
    • 13.5.3. Key Strategy
    • 13.5.4. Recent Developments
    • 13.5.5. SWOT Analysis
    • 13.5.6. MNM View
  • 13.6. Akamai Technologies
    • 13.6.1. Business Overview
    • 13.6.2. Products and Services
    • 13.6.3. Key Strategy
    • 13.6.4. Recent Development
    • 13.6.5. SWOT Analysis
    • 13.6.6. MNM View
  • 13.7. Avaya
    • 13.7.1. Business Overview
    • 13.7.2. Product and Services
    • 13.7.3. Strategies and Insights
    • 13.7.4. Recent Development
    • 13.7.5. SWOT Analysis
    • 13.7.6. MNM View
  • 13.8. Fujitsu
    • 13.8.1. Business Overview
    • 13.8.2. Products and Services
    • 13.8.3. Strategies and Insights
    • 13.8.4. SWOT Analysis
    • 13.8.5. MNM View
  • 13.9. Level3. Communications
    • 13.9.1. Business Overview
    • 13.9.2. Products and Services
    • 13.9.3. Key Strategy
    • 13.9.4. Recent Development
    • 13.9.5. MNM View
  • 13.1. ZTE
    • 13.10.1. Business Overview
    • 13.10.2. Products and Services
    • 13.10.3. Key Strategy
    • 13.10.4. Recent Development
    • 13.10.5. MNM View

14. Appendix

  • 14.1. Discussion Guide
  • 14.2. Introducing RT: Real-Time Market Intelligence
  • 14.3. Available Customizations
  • 14.4. Related Reports

List of Tables

  • Table 1: VOD: Forecast Assumptions
  • Table 2: VOD: Market Size, By Regions, 2014-2019
  • Table 3: VOD: OTT Versus IPTV
  • Table 4: VOD: Market Size, By Solutions, 2014-2019
  • Table 5: VOD: DTH Service Versus Cable TV
  • Table 6: VOD: Market Size, By Pay TV VOD, 2014-2019
  • Table 7: Pay TV VOD, Market Size, By Verticals, 2014-2019
  • Table 8: Pay TV VOD, Market Size, By Regions, 2014-2019
  • Table 9: Cable TV Service, Market Size, By Regions, 2014-2019
  • Table 10: DTH Service, Market Size, By Regions, 2014-2019
  • Table 11: OTT Videos, Market Size, By Verticals, 2014-2019
  • Table 12: OTT Videos, Market Size, By Regions, 2014-2019
  • Table 12: IPTV, Market Size, By Verticals, 2014-2019
  • Table 13: IPTV, Market Size, By Regions, 2014-2019
  • Table 14: VOD: Market Size, By Applications, 2014-2019
  • Table 14: Entertainment, Market Size, By Regions, 2014-2019
  • Table 15: Education and Training, Market Size, By Regions, 2014-2019
  • Table 16: Network Video Kiosks, Market Size, By Regions, 2014-2019
  • Table 17: Online Commerce, Market Size, By Regions, 2014-2019
  • Table 18: Digital Libraries, Market Size, By Regions, 2014-2019
  • Table 19: VOD: Market Size, By Delivery Technologies, 2014-2019
  • Table 20: TVOD, Market Size, By Verticals, 2014-2019
  • Table 21: TVOD, Market Size, By Regions, 2014-2019
  • Table 22: SVOD, Market Size, By Verticals, 2014-2019
  • Table 23: SVOD, Market Size, By Regions, 2014-2019
  • Table 24: NVOD, Market Size, By Verticals, 2014-2019
  • Table 25: NVOD, Market Size, By Regions, 2014-2019
  • Table 26: Others, Market Size, By Verticals, 2014-2019
  • Table 27: Others, Market Size, By Regions, 2014-2019
  • Table 28: VOD: Market Size, By Verticals, 2014-2019
  • Table 29: Academia and Government, Market Size, By Solutions, 2014-2019
  • Table 30: Academia and Government, Market Size, By Regions, 2014-2019
  • Table 31: BFSI, Market Size, By Solutions, 2014-2019
  • Table 32: BFSI, Market Size, By Regions, 2014-2019
  • Table 33: Consumer Goods and Retail, Market Size, By Solutions, 2014-2019
  • Table 34: Consumer Goods and Retail, Market Size, By Regions, 2014-2019
  • Table 35: Healthcare, Market Size, By Solutions, 2014-2019
  • Table 36: Healthcare, Market Size, By Regions, 2014-2019
  • Table 37: Manufacturing, Market Size, By Solutions, 2014-2019
  • Table 38: Manufacturing, Market Size, By Regions, 2014-2019
  • Table 39: Hospitality, Market Size, By Solutions, 2014-2019
  • Table 40: Hospitality, Market Size, By Regions, 2014-2019
  • Table 41: Telecom and IT, Market Size, By Solutions, 2014-2019
  • Table 42: Telecom and IT, Market Size, By Regions, 2014-2019
  • Table 43: Media and Entertainment, Market Size, By Solutions, 2014-2019
  • Table 44: Media and Entertainment, Market Size, By Regions, 2014-2019
  • Table 45: Transport and Logistics, Market Size, By Solutions, 2014-2019
  • Table 46: Transport and Logistics, Market Size, By Regions, 2014-2019
  • Table 47: North America, Market Size, By Solutions, 2014-2019
  • Table 48: North America, Market Size, By Delivery Technologies, 2014-2019
  • Table 49: North America, Market Size, By Applications, 2014-2019
  • Table 50: North America, Market Size, By Verticals, 2014-2019
  • Table 51: Asia Pacific, Market Size, By Solutions, 2014-2019
  • Table 52: Asia Pacific, Market Size, By Delivery Technologies, 2014-2019
  • Table 53: Asia Pacific, Market Size, By Applications, 2014-2019
  • Table 54: Asia Pacific, Market Size, By Verticals, 2014-2019
  • Table 55: Europe, Market Size, By Solutions, 2014-2019
  • Table 56: Europe, Market Size, By Delivery Technologies, 2014-2019
  • Table 57: Europe, Market Size, By Applications, 2014-2019
  • Table 58: Europe, Market Size, By Verticals, 2014-2019
  • Table 59: Middle East and Africa, Market Size, By Solutions, 2014-2019
  • Table 60: Middle East and Africa, Market Size, By Delivery Technologies, 2014-2019
  • Table 61: Middle East and Africa, Market Size, By Applications, 2014-2019
  • Table 62: Middle East and Africa, Market Size By Verticals, 2014-2019
  • Table 63: Latin America, Market Size, By Solutions, 2014-2019
  • Table 64: Latin America, Market Size, By Delivery Technologies, 2014-2019
  • Table 65: Latin America, Market Size, By Applications, 2014-2019
  • Table 66: Latin America, Market Size, By Verticals, 2014-2019

List of Figures

  • Figure 1: Global Video on Demand Market: Stakeholders
  • Figure 2: Global Video on Demand: Research Methodology
  • Figure 3: Market Size Estimation Methodology: Bottom-Up Approach
  • Figure 4: Market Size Estimation Methodology: Top-Down Approach
  • Figure 5: Global Video on Demand Market, By Software, 2014
  • Figure 6: Global Video on Demand Solution Snapshot (2014 vs. 2019): IPTV Market is Expected to Have Highest Average Growth in the Next Five Years
  • Figure 7: Attractive Market Opportunities in Video on Demand
  • Figure 8: IPTV to Grow at the Fastest Rate Among the Solutions Market
  • Figure 9: Global Video on Demand Market Share, 2014
  • Figure 10: Global Video on Demand Services Market Share, 2014
  • Figure 11: Global Video on Demand Lifecycle Analysis, 2014
  • Figure 12: Evolution of Video on Demand
  • Figure 13: Global Video on Demand Market Segmentation: By Solution
  • Figure 14: Global Video on Demand Market Segmentation: By Applications
  • Figure 15: Global Video on Demand Market Segmentation: By Services
  • Figure 16: Increasing in Volume of Usage Boosts the Growth of Video on Demand
  • Figure 17: Global Video on Demand Market: Drivers and Restraints
  • Figure 18: Value Chain Analysis (2014)
  • Figure 19: Porter's Five Forces Analysis: Global Video on Demand Market
  • Figure 20: PAYTV Will Lead the Video on Demand Market
  • Figure 21: IPTV Market Will Lead the Software Market in Terms of Market Growth
  • Figure 22: Solutions Market, Geographic Analysis
  • Figure 23: Manufacturing Will Continue to Dominate the Video on Demand Vertical Market By 2019
  • Figure 24: Middle East and Africa Will Dominate the Large Enterprises Market By 2019
  • Figure 25: Growth Rate of SVOD Services Will Continue to Control the MEA Market By 2019
  • Figure 26: NVOD Will Have the Largest Market Size in North America By 2019
  • Figure 27: MEA Region Dominate the SVOD Market in 2019
  • Figure 28: TVOD Will Continue to Dominate the Services Market in MEA Region From 2014-2019
  • Figure 29: Online Commerce Application Type Will Have the Highest Growth Rate in APAC
  • Figure 30: SVOD Service Type Have Promising Future in the Emerging Economies of APAC and MEA Region
  • Figure 31: Geographic Snapshot (2014) APAC and MEA Are the New Hot Spot for Video on Demand Market
  • Figure 32: MEA is an Attractive Destination for Services in Video on Demand Market
  • Figure 33: MEA is the Fastest Growing Region in Video on Demand Market
  • Figure 34: Companies Adopted Agreements, Acquisition, and New Product Development as the Key Growth Strategy Over the Last Four Years
  • Figure 35: Huawei Technologies Grew at the Fastest Rate Between 2009-2014
  • Figure 36: Market Evaluation Framework
  • Figure 37: Battle for Market Share: Customer Key Was the Strategy
  • Figure 38: Geographic Revenue Mix of Top 5 Market Players
  • Figure 39: Alcatel-Lucent: Business Overview
  • Figure 40: SWOT Analysis
  • Figure 41: At&T: Business Overview
  • Figure 42: CISCO: Business Overview
  • Figure 43: Akamai Technologies: Business Overview
  • Figure 44: Ericsson: Business Overview
  • Figure 45: SWOT Analysis
  • Figure 46: Huawei Technologies: Business Overview
  • Figure 47: SWOT Analysis
  • Figure 48: Fujitsu: Business Overview
  • Figure 49: SWOT Analysis
  • Figure 50: ZTE: Business Overview
  • Figure 51: SWOT Analysis
  • Figure 52: Level3 Communications: Business Overview
  • Figure 53: SWOT Analysis
  • Figure 54: Avaya: Business Overview
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