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市場調査レポート

クロスプラットフォーム&モバイル広告市場 〜2020年 -ソリューション別・エンドユーザー別・産業別・地域別:世界市場の予測・分析

Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020

発行 MarketsandMarkets 商品コード 286464
出版日 ページ情報 英文 142 Pages
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クロスプラットフォーム&モバイル広告市場 〜2020年 -ソリューション別・エンドユーザー別・産業別・地域別:世界市場の予測・分析 Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020
出版日: 2015年08月27日 ページ情報: 英文 142 Pages
概要

消費者は情報収集に従来型のメディアを使うのをやめて、ネットだけをりようするようになっています。その代わり、複数のデバイス (ノートPC、スマートフォン、タブレット、スマートTVなど) を使い分けてオンラインショッピングなどを利用しています。その使い分け・使い方の傾向がわかれば、マーケティング関係者は消費者の行動パターンや必要性、関心事項などを知ることができます。近年ではクロスプラットフォームを用いて、複数のメディアを経由して消費者との関係性を深めようという動きが活発になっています。一方、オンライン広告のなかでも特にモバイル広告の成長が著しく、クロスプラットフォームでもモバイル関連の機能を強化する動きが見られます。業種別では、消費財や小売業・卸売業、通信・サービスといった分野でクロスプラットフォームの市場機会が拡大しており、また地域別ではアジア太平洋地域市場の重要性が高まっています。

当レポートでは、世界のクロスプラットフォームおよびモバイル広告市場における動向、全体的な導入状況、競合情勢、および主な成長促進因子と阻害因子などを調査し、産業別市場・地域別による現在の市場規模と将来の成長予測を様々な広告・デバイスタイプ別に分析しており、主要企業のプロファイルなどの情報をまとめてお届けいたします。

第1章 イントロダクション

第2章 分析手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要

  • イントロダクション
  • 市場の進化
  • 市場の内訳
  • 市場力学
    • 促進要因
      • モバイル・インターネットデバイスの増加
      • 複数の広告プラットフォーム
      • モバイルWebの利用増加
      • モバイルアプリケーションの新たな動向
    • 抑制要因
      • 位置情報・プライバシーに関する懸念
    • 市場機会
      • ソーシャルメディアの登場
      • リッチな通信サービスへの高い需要
    • 課題
      • 新規技術・手法への多額の投資
      • クロスプラットフォーム広告の複雑性

第6章 産業動向

  • イントロダクション
  • バリューチェーン分析
  • ポーターのファイブフォース分析

第7章 クロスプラットフォーム/モバイル広告市場の分析:広告プラットフォーム別

  • イントロダクション
  • クロスプラットフォーム広告
  • モバイル広告

第8章 クロスプラットフォーム/モバイル広告市場の分析:ソリューション別

  • イントロダクション
  • 広告キャンペーンソリューション
  • コンテンツ配信ソリューション
  • 統合ソリューション
  • レポーティング・分析ソリューション
  • モバイル近接ソリューション
  • その他

第9章 クロスプラットフォーム/モバイル広告市場の分析:広告タイプ別

  • イントロダクション
  • 検索広告
  • SMS/MMS/P2Pメッセージング広告
  • リッチメディア
  • ディスプレイ広告
  • ゲーム内広告
  • アプリ内広告
  • その他

第10章 クロスプラットフォーム/モバイル広告市場の分析:エンドユーザー別

  • イントロダクション
  • 中小企業
  • 大企業

第11章 クロスプラットフォーム/モバイル広告市場の分析:産業別

  • イントロダクション
  • 消費財・小売り・レストラン
  • 通信・IT
  • バンキング、金融サービスおよび保険 (BFSI)
  • メディアおよびエンターテインメント
  • 旅行、交通および自動車
  • サプライチェーンおよびロジスティクス
  • 医療
  • エネルギー、電力およびユーティリティ
  • 大学および政府
  • その他

第12章 地域別の分析

  • イントロダクション
  • 北米
  • 欧州
  • アジア太平洋地域
  • 中東・アフリカ
  • ラテンアメリカ

第13章 競合情勢

  • 概要
  • 競争状況と動向
    • 新製品/サービスの提供開始
    • 事業提携
    • 戦略的な企業買収

第14章 企業プロファイル (企業概要、製品・サービス、戦略・洞察、近年の動向、Mnmの見解)

  • イントロダクション
  • GOOGLE, INC.
  • FACEBOOK, INC.
  • APPLE INC
  • SAP SE
  • MICROSOFT CORPORATION
  • AOL
  • MILLENIAL MEDIA
  • YAHOO! INC.
  • AMOBEE, INC.
  • INMOBI
  • FLYTXT

第15章 付録

図表リスト

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目次
Product Code: TC 1401

The consumer attention has shifted from traditional media channels to always on screens; these consumers are combining multiple devices in new way for multi-task to amplify their experience, share the content, and connect with others. Consumers' interaction on these devices reveals their behavior, need, interest for shopping. Based on these information marketers can reach their customers through reliable interaction with their customers across multiple devices.

In recent years, Mobile advertising evolved as a subset of mobile marketing and it is closely related to online advertisement. The mobile advertisement helps advertisers, publishers, and markets to target their customers on their mobile devices. The cross-platform advertising is an emerging concept that supports mobile advertising market. People are depending on multiscreen for online shopping; most of them are spending their media time on computers, laptops, smartphones, tablets, and smart TVs. All this consumer behaviors helped the emergence of cross-platform advertising. Companies such as Tapad and Google are offering advertising solutions into this market.

Cross-platform and mobile advertising has huge opportunities in consumer goods, retail and restaurants and Telecom and IT verticals; more than 28.01% of the cross-platform and mobile advertising revenue has been generated from consumer goods, retail and restaurants vertical in 2015, and it has been estimated that by 2020 Telecom and IT will have the largest market share in this this market. Healthcare, and Consumer goods, retail, and restaurants are the emerging verticals, growing with Compounded Annual Growth Rates (CAGR) of 31.3%, and 29.1% respectively.

Asia-Pacific is one of the growing regions in the cross-platform and mobile advertising market. The major driver for this region is increasing adoption of mobile devices for communications and entertainment. The APAC has a potential market for cross-platform and mobile advertising implementation across consumer goods, retail, and restaurants, telecom and IT, BFSI, and media and entertainment industry. In APAC, tablet and smartphone penetration rate is very high, which means mobile browsing session estimate to increase based on the high-penetration rate. This increases ad impressions on mobile devices and optimizes mobile advertising market.

The report provides an overview of drivers, restraints, and opportunities and challenges that impact this market. It also segments and forecasts the overall cross-platform and mobile advertising market in terms solutions, type of advertising, organization size, verticals and regions.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
    • 1.3.1. MARKETS COVERED
    • 1.3.2. YEARS CONSIDERED FOR THE STUDY
  • 1.4. CURRENCY
  • 1.5. LIMITATIONS
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
      • 2.1.1.1. Key data from secondary sources
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Key data from primary sources
    • 2.1.3. KEY INDUSTRY INSIGHTS
  • 2.2. MARKET SIZE ESTIMATION
    • 2.2.1. BOTTOM-UP APPROACH
    • 2.2.2. TOP-DOWN APPROACH
  • 2.3. MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4. RESEARCH ASSUMPTIONS AND LIMITATIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • 4.2. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: TRANSACTION MODES
  • 4.3. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING 2015
  • 4.4. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET, 2015-2020
  • 4.5. LIFECYCLE ANALYSIS, BY REGION, 2015

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. EVOLUTION
  • 5.3. MARKET SEGMENTATION
    • 5.3.1. BY ADVERTISING PLATFORM
    • 5.3.2. BY SOLUTION
    • 5.3.3. BY END USER
    • 5.3.4. BY TYPE OF ADVERTISING
    • 5.3.5. BY VERTICAL
    • 5.3.6. BY REGION
  • 5.4. MARKET DYNAMICS
    • 5.4.1. DRIVERS
      • 5.4.1.1. Increase in mobile internet devices
      • 5.4.1.2. Multiple advertising platform
      • 5.4.1.3. Increase in usage of mobile web
      • 5.4.1.4. Emerging trend of mobile application
    • 5.4.2. RESTRAINTS
      • 5.4.2.1. Location and privacy concerns
    • 5.4.3. OPPORTUNITIES
      • 5.4.3.1. Emergence of social media
      • 5.4.3.2. High demand for rich communication services
    • 5.4.4. CHALLENGES
      • 5.4.4.1. Heavy investments in new and innovative methods
      • 5.4.4.2. Complex cross-platform advertising

6. INDUSTRY TRENDS

  • 6.1. INTRODUCTION
  • 6.2. VALUE CHAIN ANALYSIS
  • 6.3. PORTER'S FIVE FORCES ANALYSIS
    • 6.3.1. THREAT OF NEW ENTRANTS
    • 6.3.2. THREAT OF SUBSITUTES
    • 6.3.3. BARGAINING POWER OF THE SUPPLIERS
    • 6.3.4. BARGAINING POWER OF THE BUYERS
    • 6.3.5. INTENSITY OF COMPETITIVE RIVALRY

7. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY ADVERTISING PLATFORM

  • 7.1. INTRODUCTION
  • 7.2. CROSS-PLATFORM ADVERTISING
  • 7.3. MOBILE ADVERTISING

8. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY SOLUTION

  • 8.1. INTRODUCTION
  • 8.2. ADVERTISING CAMPAIGN SOLUTIONS
  • 8.3. CONTENT DELIVERY SOLUTIONS
  • 8.4. INTEGRATED SOLUTIONS
  • 8.5. REPORTING AND ANALYTICS SOLUTIONS
  • 8.6. MOBILE PROXIMITY SOLUTIONS
  • 8.7. OTHERS

9. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY TYPE OF ADVERTISING

  • 9.1. INTRODUCTION
  • 9.2. SEARCH ADVERTISING
  • 9.3. SMS/MMS/P2P MESSAGING ADVERTISING
  • 9.4. RICH MEDIA
  • 9.5. DISPLAY ADVERTISING
  • 9.6. IN-GAME ADVERTISING
  • 9.7. IN-APP ADVERTISING
  • 9.8. OTHERS

10. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY END USER

  • 10.1. INTRODUCTION
  • 10.2. SMALL AND MEDIUM ENTERPRISES
  • 10.3. ENTERPRISES

11. CROSS-PLATFORM AND MOBILE ADVERTISING MARKET ANALYSIS, BY VERTICAL

  • 11.1. INTRODUCTION
  • 11.2. CONSUMER GOODS, RETAIL, AND RESTAURANTS
  • 11.3. TELECOM AND IT
  • 11.4. BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
  • 11.5. MEDIA AND ENTERTAINMENT
  • 11.6. TRAVEL, TRANSPORTATION, AND AUTOMOBILE
  • 11.7. SUPPLY CHAIN AND LOGISTICS
  • 11.8. HEALTHCARE
  • 11.9. ENERGY, POWER AND UTILITIES
  • 11.10. ACADEMIA AND GOVERNMENT
  • 11.11. OTHERS

12. GEOGRAPHIC ANALYSIS

  • 12.1. INTRODUCTION
  • 12.2. NORTH AMERICA (NA)
  • 12.3. EUROPE
  • 12.4. ASIA-PACIFIC (APAC)
  • 12.5. MIDDLE EAST AND AFRICA (MEA)
  • 12.6. LATIN AMERICA (LA)

13. COMPETITIVE LANDSCAPE

  • 13.1. OVERVIEW
  • 13.2. COMPETITIVE SITUATIONS AND TRENDS
    • 13.2.1. NEW PRODUCT/SERVICE LAUNCHES
    • 13.2.2. PARTNERSHIPS
    • 13.2.3. STRATEGIC ACQUISITIONS

14. COMPANY PROFILES (Overview, Products & Services, Strategies & Insights, Developments and MnM View)*

  • 14.1. INTRODUCTION
  • 14.2. GOOGLE, INC.
  • 14.3. FACEBOOK, INC.
  • 14.4. APPLE INC
  • 14.5. SAP SE
  • 14.6. MICROSOFT CORPORATION
  • 14.7. AOL
  • 14.8. MILLENIAL MEDIA
  • 14.9. YAHOO! INC.
  • 14.10. AMOBEE, INC.
  • 14.11. INMOBI
  • 14.12. FLYTXT

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

15. APPENDIX

  • 15.1. INDUSTRY EXCERPTS
  • 15.2. MORE DEVELOPMENTS
    • 15.2.1. NEW DEVELOPMENTS
    • 15.2.2. PARTNERSHIPS
    • 15.2.3. STRATEGIC ACQUISITIONS
  • 15.3. DISCUSSION GUIDE
  • 15.4. INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
  • 15.5. AVAILABLE CUSTOMIZATIONS
  • 15.6. RELATED REPORTS

LIST OF TABLES

  • TABLE 1: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: ASSUMPTIONS
  • TABLE 2: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE AND GROWTH RATE, 2013-2020 (USD BILLION, Y-O-Y %)
  • TABLE 3: INCREASE IN MOBILE INTERNET DEVICES AND EMERGING TREND OF MOBILE APPLICATIONS ARE DRIVING THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • TABLE 4: LOCATION AND PRIVACY CONCERNS ARE HINDERING THE GROWTH OF CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • TABLE 5: SOCIAL MEDIA AND RICH COMMUNICATION SERVICES WILL BE ACTING AS OPPORTUNITIES FOR CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • TABLE 6: HIGH CAPITAL INVESTED IS HAMPERING THE GROWTH OF CROSS-PLATFORM AND MOBILE ADVERTISING
  • TABLE 7: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 8: CROSS-PLATFORM ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 9: MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 10: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 11: ADVERTISING CAMPAIGN SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 12: ADVERTISING CAMPAIGN SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 13: CONTENT DELIVERY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 14: CONTENT DELIVERY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 15: INTEGRATED SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 16: INTEGRATED SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 17: REPORTING AND ANALYTICS SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 18: REPORTING AND ANALYTICS SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 19: MOBILE PROXIMITY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 20: MOBILE PROXIMITY SOLUTIONS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 21: OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 22: OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 23: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY TYPE OF ADVERTISING, 2013-2020 (USD MILLION)
  • TABLE 24: SEARCH ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 25: SMS/MMS/P2P MESSAGING ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 26: RICH MEDIA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 27: DISPLAY ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 28: IN-GAME ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 29: IN-APP ADVERTISING: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 30: OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 31: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 32: SMALL AND MEDIUM ENTERPRISES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 33: ENTERPRISES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 34: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 35: CONSUMER GOODS, RETAIL, AND RESTAURANTS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 36: TELECOM AND IT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 37: BANKING, FINANCIAL SERVICES, AND INSURANCE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 38: MEDIA AND ENTERTAINMENT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 39: TRAVEL, TRANSPORTATION, AND AUTOMOBILE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 40: SUPPLY CHAIN AND LOGISTICS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 41: HEALTHCARE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 42: ENERGY, POWER AND UTILITIES: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 43: ACADEMIA AND GOVERNMENT: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 44: OTHERS: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 45: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • TABLE 46: NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 47: NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 48: NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 49: NORTH AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 50: EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 51: EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 52: EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 53: EUROPE: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 54: ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 55: ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 56: ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 57: ASIA-PACIFIC: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 58: MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 59: MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 60: MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 61: MIDDLE EAST AND AFRICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 62: LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION)
  • TABLE 63: LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION)
  • TABLE 64: LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY END USER, 2013-2020 (USD MILLION)
  • TABLE 65: LATIN AMERICA: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2013-2020 (USD MILLION)
  • TABLE 66: NEW PRODUCT/SERVICE LAUNCHES, 2015
  • TABLE 67: PARTNERSHIPS, 2014-2015
  • TABLE 68: STRATEGIC ACQUISITIONS, 2014-2015
  • TABLE 69: NEW DEVELOPMENTS, 2013-2015
  • TABLE 70: PARTNERSHIPS, 2012-2015
  • TABLE 71: STRATEGIC ACQUISITIONS, 2013-2015

LIST OF FIGURES

  • FIGURE 1: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION
  • FIGURE 2: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: RESEARCH DESIGN
  • FIGURE 3: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 5: DATA TRIANGULATION
  • FIGURE 6: ADVERTISING CAMPAIGN SOLUTIONS TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET IN THE SOLUTIONS SEGMENT
  • FIGURE 7: NORTH AMERICA TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET DURING THE FORECAST PERIOD
  • FIGURE 8: ENTERPRISES WILL LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET IN THE END USERS SEGMENT BY 2020
  • FIGURE 9: NORTH AMERICA DOMINATES THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET WHILE MIDDLE EAST AND AFRICA AND LATIN AMERICA PROJECT POTENTIAL GROWTH, 2015
  • FIGURE 10: SOCIAL MEDIA OFFERS ATTRACTIVE MARKET OPPORTUNITIES IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • FIGURE 11: ADVERTISING CAMPAIGN SOLUTON IS EXPECTED TO HOLD THE HIGHEST MARKET SHARE AMONG ALL THE SOLUTIONS (2015)
  • FIGURE 12: IN-APP ADVERTISING AND IN-GAME ADVERTISING TO GROW AT HIGH GROWTH RATE DURIND THE FORECAST PERIOD
  • FIGURE 13: MIDDLE EAST AND AFRICA MARKET TO GROW AT THE HIGHEST COMPOUND ANNUAL GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 14: HEALTHCARE VERTICAL IS EXPECTED TO GROW WITH HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 15: MIDDLE EAST AND AFRICA AND LATIN AMERICA ARE EXPECTED TO HAVE HIGH GROWTH RATE IN THE COMING FIVE YEARS
  • FIGURE 16: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET: EVOLUTION
  • FIGURE 17: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY ADVERTISING PLATFORM
  • FIGURE 18: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY SOLUTION
  • FIGURE 19: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY END USER
  • FIGURE 20: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY TYPE OF ADVERTISING
  • FIGURE 21: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY VERTICAL
  • FIGURE 22: CROSS-PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTATION: BY REGION
  • FIGURE 23: CROSS-PLATFORM AND MOBILE ADVERTISING: MARKET DYNAMICS
  • FIGURE 24: PORTER'S FIVE FORCES ANALYSIS (2015) - CROSS-PLATFORM AND MOBILE ADVERTISING
  • FIGURE 25: CROSS-PLATFORM IS THE FASTEST GROWING ADVERTISING PLATFORM IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • FIGURE 26: ADVERTISING CAMPAIGN SOLUTION TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING SOLUTION MARKET
  • FIGURE 27: SEARCH ADVERTISING TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • FIGURE 28: ENTERPRISES TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING END USER MARKET
  • FIGURE 29: CONSUMER GOODS, RETAILS, AND RESTAURANTS TO LEAD THE CROSS-PLATFORM AND MOBILE ADVERTISING VERTICAL MARKET IN TERMS OF MARKET SIZE DURING THE FORECAST PERIOD (2015-2020)
  • FIGURE 30: GEOGRAPHIC SNAPSHOT (2015-2020): RAPID GROWTH MARKETS ARE EMERGING AS NEW HOT SPOTS
  • FIGURE 31: MIDDLE EAST AND AFRICA AND LATIN AMERICA ARE THE FASTEST GROWING REGION IN THE CROSS-PLATFORM AND MOBILE ADVERTISING MARKET
  • FIGURE 32: SMES AND ENTERPRISES IN APAC, MEA, AND LATIN AMERICA ARE USING THE POTENTIAL OF CROSS-PLATFORM AND MOBILE ADVERTISING TO SHOWCASE THEIR OFFERINGS TO THE CUSTOMERS
  • FIGURE 33: NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 34: MIDDLE EAST AND AFRICA MARKET SNAPSHOT: INVESTMENT IN SMALL AND MEDIUM ENTERPRISES END USER WILL DRIVE THE MARKET
  • FIGURE 35: COMPANIES ADOPTED NEW PRODUCT/SERVICE LAUNCH AS THE KEY GROWTH STRATEGY OVER THE LAST FOUR YEARS
  • FIGURE 36: FACEBOOK GREW AT THE FASTEST RATE BETWEEN 2012-2014
  • FIGURE 37: MARKET EVALUATION FRAMEWORK
  • FIGURE 38: BATTLE FOR MARKET SHARE: NEW PRODUCT OR SERVICE LAUNCH WAS THE KEY STRATEGY
  • FIGURE 39: GEOGRAPHIC REVENUE MIX OF TOP FIVE COMPANIES
  • FIGURE 40: GOOGLE, INC.: COMPANY SNAPSHOT
  • FIGURE 41: GOOGLE, INC.: SWOT ANALYSIS
  • FIGURE 42: FACEBOOK, INC.: COMPANY SNAPSHOT
  • FIGURE 43: FACEBOOK: SWOT ANALYSIS
  • FIGURE 44: APPLE INC: COMPANY SNAPSHOT
  • FIGURE 45: APPLE INC: SWOT ANALYSIS
  • FIGURE 46: SAP SE: COMPANY SNAPSHOT
  • FIGURE 47: SAP SE: SWOT ANALYSIS
  • FIGURE 48: MICROSOFT CORPORATION: COMPANY SNAPSHOT
  • FIGURE 49: MICROSOFT: SWOT ANALYSIS
  • FIGURE 50: MILLENIAL MEDIA: COMPANY SNAPSHOT
  • FIGURE 51: YAHOO: COMPANY SNAPSHOT
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