市場調査レポート
商品コード
1080149

データマネタイゼーションの世界市場:コンポーネント(ツール、サービス)、データタイプ(顧客データ、財務データ)、ビジネス機能、展開タイプ、組織規模、業界、地域別 - 2027年までの予測

Data Monetization Market by Component (Tools and Services), Data Type (Customer Data, Financial Data), Business Function, Deployment Type, Organization Size, Industry Vertical and Region - Global Forecast to 2027

出版日: | 発行: MarketsandMarkets | ページ情報: 英文 257 Pages | 納期: 即納可能 即納可能とは

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=154.09円
データマネタイゼーションの世界市場:コンポーネント(ツール、サービス)、データタイプ(顧客データ、財務データ)、ビジネス機能、展開タイプ、組織規模、業界、地域別 - 2027年までの予測
出版日: 2022年05月26日
発行: MarketsandMarkets
ページ情報: 英文 257 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

世界のデータマネタイゼーションの市場規模は、予測期間中に19.5%のCAGRで推移し、2022年の29億米ドルから、2027年までに73億米ドルに達すると予測されています。

データ生成量の増加やデータストレージの低コスト化、高度な分析や可視化の急速な普及などが、同市場の成長を促す要因として挙げられます。

地域別では、2022年の市場を支配するのは北米であると予想されます。米国とカナダという主要経済国の存在により、同地域におけるデータマネタイゼーションツールの採用が進む見通しです。

当レポートでは、世界のデータマネタイゼーション市場について調査し、市場力学、技術や特許の分析、エコシステム、セグメント・地域別の市場分析、競合情勢、主要企業のプロファイルなどの情報を提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要と動向

  • 市場力学
    • 促進要因
    • 抑制要因
    • 市場機会
    • 課題
  • エコシステム
  • サプライチェーン分析
  • データマネタイズのタイプ
  • 技術分析
  • COVID-19による影響を伴う市場力学
  • 特許分析
  • ケーススタディ分析
  • 平均販売価格
  • 関税と規制状況

第6章 コンポーネント別:データマネタイゼーション市場

  • ツール
  • サービス
    • サポート・メンテナンス
    • コンサルティング
    • 実装・統合

第7章 データタイプ別:データマネタイゼーション市場

  • 顧客データ
  • 製品データ
  • 財務データ
  • サプライヤーデータ

第8章 ビジネス機能別:データマネタイゼーション市場

  • セールス・マーケティング
  • サプライチェーンマネジメント
  • 運営
  • 財務
  • その他

第9章 展開タイプ別:データマネタイゼーション市場

  • クラウド
  • オンプレミス

第10章 組織規模別:データマネタイゼーション市場

  • 大企業
  • 中小企業

第11章 業界別:データマネタイゼーション市場

  • 銀行・金融サービス・保険
  • 通信
  • 消費財・小売
  • 情報技術
  • ヘルスケア
  • 製造
  • メディア・エンターテインメント
  • 輸送・ロジスティクス
  • エネルギー・公益事業
  • その他

第12章 地域別:データマネタイゼーション市場

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • その他
  • アジア太平洋
    • オーストラリア・ニュージーランド
    • 中国
    • 日本
    • シンガポール
    • その他
  • 中東・アフリカ
    • サウジアラビア王国
    • アラブ首長国連邦
    • 南アフリカ
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他

第13章 競合情勢

  • 市場シェア分析
  • 市場ランキング
  • 主要企業の収益実績分析
  • 主な市場開発
  • 企業評価クアドラント

第14章 企業プロファイル

  • 主要企業
    • MICROSOFT
    • ORACLE
    • SALESFORCE
    • SAS
    • TIBCO SOFTWARE
    • IBM
    • QLIK
    • SAP
    • LOOKER
    • THOUGHTSPOT
    • SISENSE
    • DOMO
    • ACCENTURE
    • VIRTUSA
    • INFOSYS
    • 1010DATA
    • INFOR
    • RELTIO
    • DATAROBOT
    • OPENWAVE MOBILITY
    • NETSCOUT
    • ADASTRA
    • OPTIVA
    • NESS
    • COMVIVA
  • スタートアップ/中小企業のプロファイル
    • MONETIZE
    • ELEVONDATA
    • EMU ANALYTICS
    • NARRATIVE

第15章 隣接市場

  • マスターデータ管理市場
  • データサイエンスプラットフォーム市場

第16章 付録

目次
Product Code: TC 6282

The data monetization market size is expected to grow from USD 2.9 billion in 2022 to USD 7.3 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 19.5% during the forecast period. The increase in volume of data generation and lower cost of data storage, rapid adoption of advanced analytics and visualization are a few factors driving the growth of the data monetization market.

The services can help organizations reduce costs by applying effective data maintenance strategies

Services form an integral part of the data monetization software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. The complex nature of data monetization tools and solutions is expected to boost the demand for data monetization services. The services covered in this section are consulting, support and maintenance, and implementation. These services assist organizations in easily deploying data monetization tools on their premises or cloud.

The capability to capture emerging opportunities to generate new revenue and profit streams using consulting services is the major factor driving the adoption of consulting data monetization services

Service providers offer consulting services to help their clients in implementing new methodologies for recognizing additional revenue streams from the existing data. Thus, clients can use massive data sets to build a foundation for new products that they can then sell at a profit to other companies, which would benefit from data intelligence

Data monetization tools enable companies to determine their revenue and profitability and analyze their business segments.

Financial data constitutes of historical and current data related to financial transactions of enterprises. These transactions include income, expenses, bank balance, contracts, and other financial data. The increasing amount of valuable financial data through internal and external sources and special online transactions is expected to boost the adoption of financial data monetization.

The increasing need to launch data-driven marketing campaigns to improve brand equity is the major factor driving the data monetization market growth

Data provides a way to evaluate the performance of marketing campaigns, content, programs, and employees, among others. Surface-level data such as sales figures is capable of providing product performance. Companies can utilize sales and marketing data to make decisions about exiting a product from a particular market and developing new products in the market. Data is the epicenter of every department in an organization. It facilitates immediate decision-making and paves the way for innovative products.

Cloud-based data monetization tools offer quick implementation, which is expected to drive the adoption of cloud-based data monetization tools.

In recent times, due to the increased adoption of data-driven decision-making and advanced analytics, organizations have started to adopt data monetization solutions. SMEs are majorly moving toward the adoption of the cloud deployment type, due to its major benefits such as lower costs, no requirement of manpower for hardware maintenance, faster and efficient results, and complete flexibility and scalability, which result in reduced Operational Expenditure (OPEX) and CAPEX.

The need for government compliance and regulatory requirements related to managing organizational data would increase the adoption of data monetization among SMEs.

The intense competitive market scenario has encouraged the SMEs to invest in data monetization tools and services, and derive insights from a large pool of data for their business growth. As compared to large enterprises, the SMEs face resource crunch and require cost-effective methods to solve complexities for better cost optimization of their assets and requirements.

Data monetization in the media and entertainment industry has a specific importance in the overall business operations and is expected to deliver a higher RoI

The media and entertainment industry vertical is witnessing a dramatic shift from the traditional content-centric world to the customer-centric world. Thus, understanding customer preferences and anticipating customers' demand have become important for efficient content management, financial performance, and profitability. The industry players are changing their solution offering patterns, from subscription services to multi-channel availability, to cater to customers' convenience. Thus, in such cases, a comprehensive understanding of customers' media preferences and related behavior is the key to succeed in the market. Data monetization tools and services help media and entertainment organizations identify new market opportunities, provide personalized user experience, and meet the emerging customer needs.

North America to dominate the data monetization market in 2022

The presence of two major economies in North America: the US and Canada are expected to boost the adoption of data monetization tools in the region. Moreover, the end-use industries in the region such as BFSI and retail are focusing on improving customer experience and reducing sales cycle, which is expected to drive the market during the forecast period. The adoption of the data monetization solution is expected to be the highest in North America due to the rapid adoption of data monetization tools and services among insight-intensive enterprises in this region as compared to other regions. The region is an early adopter and host to innovative initiatives for advanced analytics solutions and practices, such as big data, machine learning, information science, and high-performance computing. Most of data monetization vendors, including major players, have direct or indirect presence in this region via system integrators, distributors, and resellers.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants as follows:

  • By Company Type: Tier I: 28%, Tier II: 20%, and Tier III: 52%
  • By Designation: C-Level: 40%, D-Level: 29%, and Others: 31%
  • By Region: North America: 42%, Europe: 35%, APAC: 15%, Row: 8%

The report profiles the following key vendors:

1. Microsoft Corporation (US)

2. Oracle(US)

3. Salesforce(US)

4. SAS (US)

5. TIBCO (US)

6. IBM (US)

7. Qlik (US)

8. SAP (Germany)

9. Looker (US)

10. ThoughtSpot (US)

11. Sisense (US)

12. Domo (US)

13. Accenture (Ireland)

14. Virtusa (US)

15. Infosys (India)

16. 1010Data(US)

Research Coverage

The report segments the data monetization market by component(tools and services), data types, business function, deployment type(on-premises, cloud), organization size (SMEs, large enterprises), vertical, and regions. The component segment includes tools and services. Based on services, the market is segmented into support and maintenance, consulting, integration and implementation. Based on data types, the market is segmented into customer, financial, product, supplier data. Based on business function, the market is segmented into sales and marketing, supply chain management, operations, finance, and others. Based on deployment type, the maket is segmented into on-premises and cloud. The market is segmented based on organization size as SMEs and large enterprises. Different Vertical using data monetization tools include BFSI, telecommunication, media and entertainment, energy and utilities, transportation and logistics, IT, retail and consumer goods, media and entertainment, healthcare and life sciences, and manufacturing and other industry vertical.

The geographic analysis of the data monetization market is spread across five major regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in the data monetization market with information on the closest approximations of the revenue numbers for the overall data monetization market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
    • 1.3.3 YEARS CONSIDERED FOR THE STUDY
  • 1.4 CURRENCY CONSIDERED
    • TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019-2021
  • 1.5 STAKEHOLDERS
  • 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 DATA MONETIZATION MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primary profiles
    • FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 3 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 4 DATA MONETIZATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF DATA MONETIZATION FROM VENDORS
    • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF DATA MONETIZATION VENDORS
    • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): DATA MONETIZATION MARKET
    • FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY - (SUPPLY SIDE): ILLUSTRATION OF VENDOR REVENUE ESTIMATION
  • 2.4 COMPANY EVALUATION MATRIX METHODOLOGY
    • FIGURE 9 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
  • 2.5 STARTUP/SME EVALUATION MATRIX METHODOLOGY
    • FIGURE 10 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
  • 2.6 ASSUMPTIONS FOR THE STUDY
  • 2.7 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

    • FIGURE 11 DATA MONETIZATION MARKET: GLOBAL SNAPSHOT, 2020-2027
    • FIGURE 12 TOP-GROWING SEGMENTS IN THE DATA MONETIZATION MARKET
    • FIGURE 13 TOOLS SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    • FIGURE 14 INTEGRATION AND IMPLEMENTATION SERVICE TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    • FIGURE 15 FINANCE SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    • FIGURE 16 ON-PREMISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    • FIGURE 17 CUSTOMER DATA SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    • FIGURE 18 LARGE ENTERPRISES SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    • FIGURE 19 TELECOMMUNICATION INDUSTRY VERTICAL TO HOLD THE LARGEST MARKET DURING THE FORECAST PERIOD
    • FIGURE 20 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD

4 PREMIUM INSIGHTS

  • 4.1 BRIEF OVERVIEW OF DATA MONETIZATION MARKET
    • FIGURE 21 INCREASING USE OF EXTERNAL DATA SOURCES TO DRIVE THE GROWTH OF THE DATA MONETIZATION MARKET DURING THE FORECAST PERIOD
  • 4.2 DATA MONETIZATION MARKET, BY COMPONENT, 2022 VS. 2027
    • FIGURE 22 TOOLS SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
  • 4.3 DATA MONETIZATION MARKET, BY SERVICES, 2022 VS. 2027
    • FIGURE 23 INTEGRATION AND IMPLEMENTATION SERVICE TO ACCOUNT FOR THE HIGHEST MARKET SHARE BY 2027
  • 4.4 DATA MONETIZATION MARKET, BY DATA TYPE, 2022 VS. 2027
    • FIGURE 24 CUSTOMER DATA SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE BY 2027
  • 4.5 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE, 2022 VS. 2027
    • FIGURE 25 ON-PREMISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
  • 4.6 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE, 2022 VS. 2027
    • FIGURE 26 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
  • 4.7 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION, 2022 VS. 2027
    • FIGURE 27 FINANCE SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
  • 4.8 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL, 2022 VS. 2027
    • FIGURE 28 TELECOMUNICATION VERTICAL TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
  • 4.9 DATA MONETIZATION MARKET-INVESTMENT SCENARIO
    • FIGURE 29 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT IN NEXT FIVE YEARS

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 30 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: DATA MONETIZATION MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increase in volume of data generation and lower cost of data storage
      • 5.2.1.2 Rapid adoption of advanced analytics and visualization
      • 5.2.1.3 Increase in use of external data sources
      • 5.2.1.4 Growth in the adoption of data-driven decision-making
      • 5.2.1.5 Rise in business data volume and variety
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Varying structure of regulatory policies
      • 5.2.2.2 Lack of 0rganizational capabilities and cultural barriers
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Increasing need to create insights from a pool of data
      • 5.2.3.2 Rising adoption of AI for data processing
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Quality of data collected by organizations for monetization
      • 5.2.4.2 Privacy and security concerns
      • 5.2.4.3 Increase in complexities in data structures
  • 5.3 ECOSYSTEM
    • FIGURE 31 DATA MONETIZATION MARKET: ECOSYSTEM
  • 5.4 SUPPLY CHAIN ANALYSIS
    • FIGURE 32 DATA MONETIZATION MARKET: SUPPLY CHAIN
  • 5.5 TYPES OF DATA MONETIZATION
    • FIGURE 33 DIRECT VS INDIRECT DATA MONETIZATION
    • 5.5.1 DIRECT DATA MONETIZATION
    • 5.5.2 INDIRECT DATA MONETIZATION
  • 5.6 TECHNOLOGICAL ANALYSIS
    • 5.6.1 DATA AS A SERVICE
    • 5.6.2 INSIGHT AS A SERVICE
    • 5.6.3 ANALYTICS-ENABLED PLATFORM AS A SERVICE
    • 5.6.4 EMBEDDED ANALYTICS
  • 5.7 COVID-19 DRIVEN MARKET DYNAMICS
    • 5.7.1 DRIVERS AND OPPORTUNITIES
    • 5.7.2 RESTRAINTS AND CHALLENGES
  • 5.8 PATENT ANALYSIS
    • FIGURE 34 NUMBER OF PATENTS PUBLISHED, 2012-2022
    • FIGURE 35 TOP FIVE PATENT OWNERS (GLOBAL)
    • TABLE 2 TOP TEN PATENT APPLICANTS (UNITED STATES)
  • 5.9 CASE STUDY ANALYSIS
    • 5.9.1 CASE STUDY 1: TO IMPROVE THE ACCURACY OF CUSTOMER CHURN PREDICTION THROUGH NEW MODELS, AND ALSO IMPROVE THE DATA MONETIZATION INITIATIVE
    • 5.9.2 CASE STUDY 2: TO UTILIZE THE AVAILABLE DATA AND GAIN A COMPETITIVE ADVANTAGE IN THE MARKET
    • 5.9.3 CASE STUDY 3: TO ENHANCE THE SAFETY AND MANAGE THE HUGE AMOUNT OF DATA GENERATED BY KEY PERFORMANCE INDICATORS (KPIS) USED FOR CONSTANT REPORTING ON SAFETY
    • 5.9.4 CASE STUDY 4: TO PROVIDE A COMPLETE VIEW OF BUSINESS PERFORMANCE AND SHARE THE INFORMATION WITH ITS EMPLOYEES IN REAL-TIME ACROSS FINANCE, HCM, WORKFORCE MANAGEMENT, AND ASSET MANAGEMENT DEPARTMENTS.
    • 5.9.5 CASE STUDY 5: TO FIND OUT INEFFICIENCIES IN THE HEALTHCARE CHAIN ON A PER PATIENT BASIS
  • 5.10 AVERAGE SELLING PRICE: DATA MONETIZATION MARKET
    • TABLE 3 PRICING ANALYSIS: DATA MONETIZATION MARKET
  • 5.11 TARIFF AND REGULATORY LANDSCAPE
    • 5.11.1 REGULATIONS
      • 5.11.1.1 North America
      • 5.11.1.2 Europe
      • 5.11.1.3 Asia Pacific
      • 5.11.1.4 Middle East and South Africa
      • 5.11.1.5 Latin America

6 DATA MONETIZATION MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • FIGURE 36 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 4 DATA MONETIZATION MARKET, BY COMPONENT, 2016-2020 (USD MILLION)
    • TABLE 5 DATA MONETIZATION MARKET, BY COMPONENT, 2021-2027 (USD MILLION)
    • 6.1.1 COMPONENT: DATA MONETIZATION MARKET DRIVERS
    • 6.1.2 COMPONENT: COVID-19 IMPACT
  • 6.2 TOOLS
    • TABLE 6 TOOLS: DATA MONETIZATION MARKET, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 7 TOOLS: DATA MONETIZATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 6.3 SERVICES
    • FIGURE 37 CONSULTING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 8 SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE, 2016-2020 (USD MILLION)
    • TABLE 9 SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE, 2021-2027 (USD MILLION)
    • TABLE 10 SERVICES: DATA MONETIZATION MARKET, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 11 SERVICES: DATA MONETIZATION MARKET, BY REGION, 2021-2027 (USD MILLION)
    • 6.3.1 SUPPORT AND MAINTENANCE
    • TABLE 12 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 13 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
    • 6.3.2 CONSULTING
    • TABLE 14 CONSULTING MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 15 CONSULTING MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
    • 6.3.3 IMPLEMENTATION AND INTEGRATION
    • TABLE 16 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 17 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)

7 DATA MONETIZATION MARKET, BY DATA TYPE

  • 7.1 INTRODUCTION
    • FIGURE 38 FINANCIAL DATA SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 18 DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2020 (USD MILLION)
    • TABLE 19 DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2021-2027 (USD MILLION)
    • 7.1.1 DATA TYPE: DATA MONETIZATION MARKET DRIVERS
    • 7.1.2 DATA TYPE: COVID-19 IMPACT
  • 7.2 CUSTOMER DATA
    • TABLE 20 CUSTOMER DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 21 CUSTOMER DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 7.3 PRODUCT DATA
    • TABLE 22 PRODUCT DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 23 PRODUCT DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 7.4 FINANCIAL DATA
    • TABLE 24 FINANCIAL DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 25 FINANCIAL DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 7.5 SUPPLIER DATA
    • TABLE 26 SUPPLIER DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 27 SUPPLIER DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)

8 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION

  • 8.1 INTRODUCTION
    • FIGURE 39 SALES AND MARKETING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 28 DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2020 (USD MILLION)
    • TABLE 29 DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021-2027 (USD MILLION)
    • 8.1.1 BUSINESS FUNCTION: DATA MONETIZATION MARKET DRIVERS
    • 8.1.2 BUSINESS FUNCTION: COVID-19 IMPACT
  • 8.2 SALES AND MARKETING
    • TABLE 30 SALES AND MARKETING: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 31 SALES AND MARKETING: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 8.3 SUPPLY CHAIN MANAGEMENT
    • TABLE 32 SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 33 SUPPLY CHAIN MANAGEMENT: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 8.4 OPERATIONS
    • TABLE 34 OPERATIONS: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 35 OPERATIONS: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 8.5 FINANCE
    • TABLE 36 FINANCE: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 37 FINANCE: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 8.6 OTHERS
    • TABLE 38 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 39 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)

9 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE

  • 9.1 INTRODUCTION
    • FIGURE 40 CLOUD DEPLOYMENT EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 40 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION)
    • TABLE 41 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • 9.1.1 DEPLOYMENT TYPE: DATA MONETIZATION MARKET DRIVERS
    • 9.1.2 DEPLOYMENT TYPE: COVID-19 IMPACT
  • 9.2 CLOUD
    • TABLE 42 CLOUD: DATA MONETIZATION MARKET, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 43 CLOUD: DATA MONETIZATION MARKET, BY REGION, 2021-2027 (USD MILLION)
  • 9.3 ON-PREMISES
    • TABLE 44 ON-PREMISES: DATA MONETIZATION MARKET, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 45 ON-PREMISES: DATA MONETIZATION MARKET, BY REGION, 2021-2027 (USD MILLION)

10 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE

  • 10.1 INTRODUCTION
    • FIGURE 41 SMALL AND MEDIUM-SIZED ENTERPRISES(SMES) TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 46 DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
    • TABLE 47 DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • 10.1.1 ORGANIZATION SIZE: DATA MONETIZATION MARKET DRIVERS
    • 10.1.2 ORGANIZATION SIZE: COVID-19 IMPACT
  • 10.2 LARGE ENTERPRISES
    • TABLE 48 LARGE ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 49 LARGE ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 10.3 SMALL AND MEDIUM-SIZED ENTERPRISES
    • TABLE 50 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 51 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)

11 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL

  • 11.1 INTRODUCTION
    • FIGURE 42 TELECOMMUNICATION VERTICAL EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    • TABLE 52 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION)
    • TABLE 53 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL, 2021-2027 (USD MILLION)
    • 11.1.1 INDUSTRY VERTICAL: DATA MONETIZATION MARKET DRIVERS
    • 11.1.2 INDUSTRY VERTICAL: COVID-19 IMPACT
  • 11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: DATA MONETIZATION MARKET SIZE, REGION, 2016-2020 (USD MILLION)
    • TABLE 55 BANKING, FINANCIAL SERVICES, AND INSURANCE: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 11.3 TELECOMMUNICATION
    • TABLE 56 TELECOMMUNICATION: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 57 TELECOMMUNICATION: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027(USD MILLION)
  • 11.4 CONSUMER GOODS AND RETAIL
    • TABLE 58 CONSUMER GOODS AND RETAIL: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 59 CONSUMER GOODS AND RETAIL: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 11.5 INFORMATION TECHNOLOGY
    • TABLE 60 INFORMATION TECHNOLOGY: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 61 INFORMATION TECHNOLOGY: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 11.6 HEALTHCARE
    • TABLE 62 HEALTHCARE: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 63 HEALTHCARE: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 11.7 MANUFACTURING
    • TABLE 64 MANUFACTURING: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 65 MANUFACTURING: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 11.8 MEDIA AND ENTERTAINMENT
    • TABLE 66 MEDIA AND ENTERTAINMENT: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 67 MEDIA AND ENTERTAINMENT: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 11.9 TRANSPORTATION AND LOGISTICS
    • TABLE 68 TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 69 TRANSPORTATION AND LOGISTICS: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 11.10 ENERGY AND UTILITIES
    • TABLE 70 ENERGY AND UTILITIES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 71 ENERGY AND UTILITIES: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 11.11 OTHERS
    • TABLE 72 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 73 OTHERS: DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)

12 DATA MONETIZATION MARKET, BY REGION

  • 12.1 INTRODUCTION
    • FIGURE 43 ASIA PACIFIC TO SHOW THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
    • TABLE 74 DATA MONETIZATION MARKET SIZE, BY REGION, 2016-2020 (USD MILLION)
    • TABLE 75 DATA MONETIZATION MARKET SIZE, BY REGION, 2021-2027 (USD MILLION)
  • 12.2 NORTH AMERICA
    • 12.2.1 NORTH AMERICA: DATA MONETIZATION MARKET DRIVERS
    • 12.2.2 NORTH AMERICA: COVID-19 IMPACT
    • FIGURE 44 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 76 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
    • TABLE 77 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 78 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION)
    • TABLE 79 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2021-2027 (USD MILLION)
    • TABLE 80 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2020 (USD MILLION)
    • TABLE 81 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2021-2027 (USD MILLION)
    • TABLE 82 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2020 (USD MILLION)
    • TABLE 83 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021-2027 (USD MILLION)
    • TABLE 84 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION)
    • TABLE 85 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 86 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
    • TABLE 87 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 88 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION)
    • TABLE 89 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2027 (USD MILLION)
    • TABLE 90 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION)
    • TABLE 91 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2021-2027 (USD MILLION)
    • 12.2.3 UNITED STATES
    • TABLE 92 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
    • TABLE 93 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 94 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION)
    • TABLE 95 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2021-2027 (USD MILLION)
    • TABLE 96 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2020 (USD MILLION)
    • TABLE 97 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2021-2027 (USD MILLION)
    • TABLE 98 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2020 (USD MILLION)
    • TABLE 99 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021-2027 (USD MILLION)
    • TABLE 100 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION)
    • TABLE 101 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 102 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
    • TABLE 103 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 104 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020(USD, MILLION)
    • TABLE 105 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2027 (USD MILLION)
    • 12.2.4 CANADA
    • TABLE 106 CANADA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
    • TABLE 107 CANADA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 108 CANADA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION)
    • TABLE 109 CANADA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2021-2027 (USD MILLION)
    • TABLE 110 CANADA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2020 (USD MILLION)
    • TABLE 111 CANADA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2021-2027 (USD MILLION)
    • TABLE 112 CANADA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2020 (USD MILLION)
    • TABLE 113 CANADA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021-2027 (USD MILLION)
    • TABLE 114 CANADA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION)
    • TABLE 115 CANADA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 116 CANADA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
    • TABLE 117 CANADA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 118 CANADA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION)
    • TABLE 119 CANADA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2027 (USD MILLION)
  • 12.3 EUROPE
    • 12.3.1 EUROPE: DATA MONETIZATION MARKET DRIVERS
    • 12.3.2 EUROPE: COVID-19 IMPACT
    • TABLE 120 EUROPE: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
    • TABLE 121 EUROPE: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 122 EUROPE: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION)
    • TABLE 123 EUROPE: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2021-2027 (USD MILLION)
    • TABLE 124 EUROPE: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2020 (USD MILLION)
    • TABLE 125 EUROPE: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2021-2027 (USD MILLION)
    • TABLE 126 EUROPE: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2020 (USD MILLION)
    • TABLE 127 EUROPE: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021-2027 (USD MILLION)
    • TABLE 128 EUROPE: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION)
    • TABLE 129 EUROPE: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 130 EUROPE: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
    • TABLE 131 EUROPE: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 132 EUROPE: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION)
    • TABLE 133 EUROPE: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2027 (USD MILLION)
    • TABLE 134 EUROPE: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION)
    • TABLE 135 EUROPE: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2021-2027 (USD MILLION)
    • 12.3.3 UNITED KINGDOM
    • 12.3.4 GERMANY
    • 12.3.5 FRANCE
    • 12.3.6 REST OF EUROPE
  • 12.4 ASIA PACIFIC
    • 12.4.1 ASIA PACIFIC: DATA MONETIZATION MARKET DRIVERS
    • 12.4.2 ASIA PACIFIC: COVID-19 IMPACT
    • FIGURE 45 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 136 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
    • TABLE 137 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 138 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION)
    • TABLE 139 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2021-2027 (USD MILLION)
    • TABLE 140 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2020 (USD MILLION)
    • TABLE 141 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2021-2027 (USD MILLION)
    • TABLE 142 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2020(USD MILLION)
    • TABLE 143 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021-2027 (USD MILLION)
    • TABLE 144 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION)
    • TABLE 145 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 146 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
    • TABLE 147 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 148 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION)
    • TABLE 149 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2027 (USD MILLION)
    • TABLE 150 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION)
    • TABLE 151 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2021-2027 (USD MILLION)
    • 12.4.3 AUSTRALIA AND NEW ZEALAND
    • 12.4.4 CHINA
    • 12.4.5 JAPAN
    • 12.4.6 SINGAPORE
    • 12.4.7 REST OF ASIA PACIFIC
  • 12.5 MIDDLE EAST AND AFRICA
    • 12.5.1 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET DRIVERS
    • 12.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
    • TABLE 152 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
    • TABLE 153 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 154 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION)
    • TABLE 155 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2021-2027 (USD MILLION)
    • TABLE 156 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2020 (USD MILLION)
    • TABLE 157 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2021-2027 (USD MILLION)
    • TABLE 158 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2020 (USD MILLION)
    • TABLE 159 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021-2027 (USD MILLION)
    • TABLE 160 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION)
    • TABLE 161 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 162 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
    • TABLE 163 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 164 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020(USD MILLION)
    • TABLE 165 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2027 (USD MILLION)
    • TABLE 166 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION)
    • TABLE 167 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2021-2027 (USD MILLION)
    • 12.5.3 KINGDOM OF SAUDI ARABIA
    • 12.5.4 UNITED ARAB EMIRATES
    • 12.5.5 SOUTH AFRICA
    • 12.5.6 REST OF MIDDLE EAST AND AFRICA
  • 12.6 LATIN AMERICA
    • 12.6.1 LATIN AMERICA: DATA MONETIZATION MARKET DRIVERS
    • 12.6.2 LATIN AMERICA: COVID-19 IMPACT
    • TABLE 168 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION)
    • TABLE 169 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2021-2027 (USD MILLION)
    • TABLE 170 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION)
    • TABLE 171 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY SERVICE, 2021-2027 (USD MILLION)
    • TABLE 172 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2016-2020 (USD MILLION)
    • TABLE 173 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DATA TYPE, 2021-2027 (USD MILLION)
    • TABLE 174 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2016-2020 (USD MILLION)
    • TABLE 175 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021-2027 (USD MILLION)
    • TABLE 176 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION)
    • TABLE 177 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2027 (USD MILLION)
    • TABLE 178 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION)
    • TABLE 179 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2021-2027 (USD MILLION)
    • TABLE 180 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION)
    • TABLE 181 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2027 (USD MILLION)
    • TABLE 182 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION)
    • TABLE 183 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY COUNTRY, 2021-2027 (USD MILLION)
    • 12.6.3 BRAZIL
    • 12.6.4 MEXICO
    • 12.6.5 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE

  • 13.1 INTRODUCTION
    • FIGURE 46 MARKET EVALUATION FRAMEWORK
  • 13.2 MARKET SHARE ANALYSIS
    • FIGURE 47 MARKET SHARE ANALYSIS OF COMPANIES IN THE DATA MONETIZATION MARKET
  • 13.3 MARKET RANKING
    • FIGURE 48 MARKET RANKING IN 2021
  • 13.4 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS
    • FIGURE 49 HISTORICAL FIVE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2017-2021
  • 13.5 KEY MARKET DEVELOPMENTS
    • 13.5.1 NEW LAUNCHES
    • TABLE 184 DATA MONETIZATION MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2019-2022
    • TABLE 185 DATA MONETIZATION MARKET: DEALS, 2019-2020
  • 13.6 COMPANY EVALUATION QUADRANT
    • 13.6.1 STARS
    • 13.6.2 EMERGING LEADERS
    • 13.6.3 PERVASIVE PLAYERS
    • 13.6.4 PARTICIPANTS
    • FIGURE 50 DATA MONETIZATION MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021

14 COMPANY PROFILES

  • 14.1 INTRODUCTION
  • 14.2 KEY COMPANIES
  • (Business overview, Products/solutions/services offered, Recent Developments, MNM view)**
    • 14.2.1 MICROSOFT
    • TABLE 186 MICROSOFT: BUSINESS OVERVIEW
    • FIGURE 51 MICROSOFT: COMPANY SNAPSHOT
    • TABLE 187 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 188 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 189 MICROSOFT: DEALS
    • 14.2.2 ORACLE
    • TABLE 190 ORACLE: BUSINESS OVERVIEW
    • FIGURE 52 ORACLE: COMPANY SNAPSHOT
    • TABLE 191 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 192 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 193 ORACLE: DEALS
    • 14.2.3 SALESFORCE
    • TABLE 194 SALESFORCE: BUSINESS OVERVIEW
    • FIGURE 53 SALESFORCE: COMPANY SNAPSHOT
    • TABLE 195 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 196 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 197 SALESFORCE: DEALS
    • 14.2.4 SAS
    • TABLE 198 SAS: BUSINESS OVERVIEW
    • TABLE 199 SAS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 200 SAS: DEALS
    • 14.2.5 TIBCO SOFTWARE
    • TABLE 201 TIBCO SOFTWARE: BUSINESS OVERVIEW
    • TABLE 202 TIBCO SOFTWARE: SOLUTIONS/SERVICES OFFERED
    • TABLE 203 TIBCO SOFTWARE: PRODUCT LAUNCHES
    • TABLE 204 TIBCO SOFTWARE: DEALS
    • 14.2.6 IBM
    • TABLE 205 IBM: BUSINESS OVERVIEW
    • FIGURE 54 IBM: COMPANY SNAPSHOT
    • TABLE 206 IBM: SOLUTIONS OFFERED
    • TABLE 207 IBM: PRODUCT LAUNCHES
    • 14.2.7 QLIK
    • TABLE 208 QLIK: BUSINESS OVERVIEW
    • TABLE 209 QLIK: SOLUTIONS OFFERED
    • TABLE 210 QLIK: DEALS
    • 14.2.8 SAP
    • TABLE 211 SAP: BUSINESS OVERVIEW
    • FIGURE 55 SAP: COMPANY SNAPSHOT
    • TABLE 212 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 213 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 214 SAP: DEALS
    • 14.2.9 LOOKER
    • TABLE 215 LOOKER: BUSINESS OVERVIEW
    • TABLE 216 LOOKER: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 217 LOOKER: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 218 LOOKER: DEALS
    • 14.2.10 THOUGHTSPOT
    • TABLE 219 THOUGHTSPOT: BUSINESS OVERVIEW
    • TABLE 220 THOUGHTSPOT: PRODUCTS/SOLUTION/SOLUTIONS OFFERED
    • TABLE 221 THOUGHTSPOT: PRODUCT LAUNCHES
    • TABLE 222 THOUGHTSPOT: DEALS
    • 14.2.11 SISENSE
    • TABLE 223 SISENSE: BUSINESS OVERVIEW
    • TABLE 224 SISENSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 225 SISENSE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 226 SISENSE: DEALS
    • 14.2.12 DOMO
    • TABLE 227 DOMO: BUSINESS OVERVIEW
    • FIGURE 56 DOMO: COMPANY SNAPSHOT
    • TABLE 228 DOMO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 229 DOMO: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 230 DOMO: DEALS
    • 14.2.13 ACCENTURE
    • 14.2.14 VIRTUSA
    • 14.2.15 INFOSYS
    • 14.2.16 1010DATA
    • 14.2.17 INFOR
    • 14.2.18 RELTIO
    • 14.2.19 DATAROBOT
    • 14.2.20 OPENWAVE MOBILITY
    • 14.2.21 NETSCOUT
    • 14.2.22 ADASTRA
    • 14.2.23 OPTIVA
    • 14.2.24 NESS
    • 14.2.25 COMVIVA
  • 14.3 STARTUP/SME PROFILES
    • 14.3.1 MONETIZE
    • 14.3.2 ELEVONDATA
    • 14.3.3 EMU ANALYTICS
    • 14.3.4 NARRATIVE
  • *Details on Business overview, Products/solutions/services offered, Recent Developments, MNM view might not be captured in case of unlisted companies.

15 ADJACENT MARKET

  • 15.1 INTRODUCTION
    • 15.1.1 RELATED MARKETS
    • 15.1.2 LIMITATIONS
  • 15.2 MASTER DATA MANAGEMENT MARKET
    • 15.2.1 MARKET DEFINITION
    • 15.2.2 MARKET OVERVIEW
    • 15.2.3 INTRODUCTION
    • TABLE 231 MASTER DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2014-2019 (USD MILLION)
    • TABLE 232 MASTER DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020-2025 (USD MILLION)
    • 15.2.4 SOLUTIONS
    • TABLE 233 SOLUTIONS: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2014-2019 (USD MILLION)
    • TABLE 234 SOLUTIONS: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 235 SOLUTIONS: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014-2019 (USD MILLION)
    • TABLE 236 SOLUTIONS: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 237 SOLUTIONS: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014-2019 (USD MILLION)
    • TABLE 238 SOLUTIONS: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 239 SOLUTIONS: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014-2019 (USD MILLION)
    • TABLE 240 SOLUTIONS: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 241 SOLUTIONS: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014-2019 (USD MILLION)
    • TABLE 242 SOLUTIONS: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 243 SOLUTIONS: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014-2019 (USD MILLION)
    • TABLE 244 SOLUTIONS: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • 15.2.5 SERVICES
    • TABLE 245 SERVICES: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2014-2019 (USD MILLION)
    • TABLE 246 SERVICES: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 247 SERVICES: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014-2019 (USD MILLION)
    • TABLE 248 SERVICES: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 249 SERVICES: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014-2019 (USD MILLION)
    • TABLE 250 SERVICES: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 251 SERVICES: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014-2019 (USD MILLION)
    • TABLE 252 SERVICES: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 253 SERVICES: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014-2019 (USD MILLION)
    • TABLE 254 SERVICES: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 255 SERVICES: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014-2019 (USD MILLION)
    • TABLE 256 SERVICES: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2025 (USD MILLION)
  • 15.3 DATA SCIENCE PLATFORM MARKET
    • 15.3.1 MARKET DEFINITION
    • 15.3.2 MARKET OVERVIEW
    • TABLE 257 GLOBAL DATA SCIENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2017-2024 (USD MILLION, Y-O-Y %)
    • 15.3.3 DATA SCIENCE PLATFORM MARKET, BY DEPLOYMENT MODE
    • TABLE 258 DATA SCIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2017-2024 (USD MILLION)
    • 15.3.4 ON-PREMISES
    • TABLE 259 ON-PREMISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 15.3.5 CLOUD
    • TABLE 260 CLOUD: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 15.3.6 DATA SCIENCE PLATFORM MARKET, BY ORGANIZATION SIZE
    • TABLE 261 DATA SCIENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
    • 15.3.7 LARGE ENTERPRISES
    • TABLE 262 LARGE ENTERPRISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • 15.3.8 SMALL AND MEDIUM-SIZED ENTERPRISES
    • TABLE 263 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)

16 APPENDIX

  • 16.1 DISCUSSION GUIDE
  • 16.2 DATA MONETIZATION IN AGRICULTURE
    • 16.2.1 INCREASING ADOPTION OF MOBILE TECHNOLOGIES AND DATA SENSING TECHNOLOGIES
  • 16.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 16.4 AVAILABLE CUSTOMIZATIONS
  • 16.5 RELATED REPORTS
  • 16.6 AUTHOR DETAILS