表紙:顧客データプラットフォームの世界市場・COVID-19の影響 (~2026年):コンポーネント・用途 (顧客維持&エンゲージメント・パーソナライズドレコメンデーション)・展開区分・組織規模・産業・機能・地域別
市場調査レポート
商品コード
1027864

顧客データプラットフォームの世界市場・COVID-19の影響 (~2026年):コンポーネント・用途 (顧客維持&エンゲージメント・パーソナライズドレコメンデーション)・展開区分・組織規模・産業・機能・地域別

Customer Data Platform Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability, and Region - Global Forecast to 2026

出版日: | 発行: MarketsandMarkets | ページ情報: 英文 359 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=114.10円
顧客データプラットフォームの世界市場・COVID-19の影響 (~2026年):コンポーネント・用途 (顧客維持&エンゲージメント・パーソナライズドレコメンデーション)・展開区分・組織規模・産業・機能・地域別
出版日: 2021年09月07日
発行: MarketsandMarkets
ページ情報: 英文 359 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

世界の顧客データプラットフォームの市場規模は予測期間中34.6%のCAGRで推移し、2021年の35億米ドルから、2026年には153億米ドルの規模に成長すると予測されています。

企業によるマーケティングおよび広告活動への支出の増加、カスタマーインテリジェンスの状況の変化、顧客への経路の急増など、さまざまな要因が同市場の成長を推進しています。

展開区分別では、クラウド部門が予測期間中最大のCAGRを示すと予測されています。クラウドベースの導入は、企業がデータを効率的に処理して報告したり、コラボレーションを強化したり、意思決定者がビジネスインテリジェンスに迅速にアクセスしたりするのに有用なため、採用率が高まっています。また、企業規模別では、大企業の部門が予測期間中高いCAGRを示し、また、大きなシェアも獲得すると予測されています。

当レポートでは、世界の顧客データプラットフォームの市場を調査し、市場の定義と概要、バリューチェーン、新型コロナウイルス感染症 (COVID-19) およびその他の市場影響因子の分析、法規制環境、アーキテクチャ、技術分析、市場規模の推移・予測、コンポーネント・展開区分・組織規模・用途・産業・機能・地域/主要国など各種区分別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要と動向

  • 市場力学
    • 促進要因
    • 抑制要因
    • 市場機会
    • 課題
  • 産業動向
  • 規制の影響
  • 将来の見通し
  • プラットフォームの進化
  • アーキテクチャ
  • エコシステム
  • 技術分析
  • 価格設定モデル
  • サプライチェーン分析
  • ポーターのファイブフォース分析
  • 購入者に影響を与える傾向
  • COVID-19の影響

第6章 市場分析・予測:コンポーネント別

  • プラットホーム
  • サービス
    • コンサルティングサービス

第7章 市場分析・予測:展開区分別

  • クラウド
  • オンプレミス

第8章 市場分析・予測:組織規模別

  • 中小企業
  • 大企業

第9章 市場分析・予測:用途別

  • パーソナライズドレコメンデーション
  • 予測的アナリティクス
  • 顧客維持・エンゲージメント
  • マーケティングデータの分類
  • セキュリティ管理
  • その他

第10章 市場分析・予測:産業別

  • 銀行・金融サービス・保険
  • 小売・Eコマース
  • メディア・エンターテインメント
  • 旅行・ホスピタリティ
  • 通信・IT
  • ヘルスケア
  • その他

第11章 市場分析・予測:機能別

  • オープンアクセス
  • リアルタイムアナリティクス
  • オーディエンス管理
  • ID管理

第12章 市場分析・予測:地域・主要国別

  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • ラテンアメリカ

第13章 競合情勢

  • 収益分析
  • 市場シェア分析
  • 企業評価クアドラント
  • 競合ベンチマーキング
  • スタートアップ/SME評価クアドラント
  • 競合シナリオ

第14章 企業プロファイル

  • 主要企業
    • ORACLE
    • SAP
    • ADOBE
    • SALESFORCE
    • MICROSOFT
    • SAS INSTITUTE
    • TERADATA
    • NICE
    • DUN & BRADSTREET
    • LEADSPACE
    • ZYLOTECH
    • UPLAND SOFTWARE
    • CALIBERMIND
    • CELEBRUS(D4T4 SOLUTIONS)
    • TEALIUM
    • ACQUIA
    • BLUECONIC
    • LYTICS
    • ZETA GLOBAL
    • AMPERITY
  • 他の有力企業
    • OPTIMOVE
    • TOTANGO
    • INSIDER
    • SEGMENT
    • LISTRAK
    • SIMON DATA
    • OMETRIA
    • TREASURE DATA
    • SALESMANAGO
    • ACTIONIQ

第15章 隣接市場・関連市場

第16章 付録

目次
Product Code: TC 6601

The customer data platform market size to grow from USD 3.5 billion in 2021 to USD 15.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 34.6% during the forecast period. Various factors such as increasing spending on marketing and advertising activities by enterprises, Changing landscape of customer intelligence to drive market, and Proliferation of customer channels are expected to drive the adoption of customer data platform solutions and services.

CDP is a packaged software that creates a unified, persistent customer database accessible to other systems. This customer data originates across different channels to create a particular customer profile. CDP provides some functionality of customer engagement and customer behavior. Lockdown due to an increase in the spread of Coronavirus (COVID-19) across major regions, such as Europe, Asia, and North America, has a positive impact on the CDP market. Nowadays, individuals are focusing majorly on online activities, such as eCommerce, and OTT platforms, which is expected to increase customer data worldwide. Therefore, this significantly helps organizations work on CDP, which helps them make marketing strategies more efficiently. It increases the demand for an omnichannel experience. An omnichannel experience also improves user experience as it uses a customer-centric approach. This approach significantly drives the CDP market as it provides a broader customer behavior experience for enterprises to implement their marketing strategies more efficiently. An omnichannel methodology is utilized majorly in the retail industry as it facilitates inventory management as well as order management by order allocation. Furthermore, consumers are shifting more toward digital resources that significantly help enterprises adopt an omnichannel methodology.

Technology and service providers have been facing significant disruption to their businesses from COVID-19. Hence, the COVID-19 pandemic has disrupted the global financial markets and has created panic, uncertainty, and distraction in the operations of global corporations.

The cloud segment to have the highest CAGR during the forecast period

By deployment mode, the customer data platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. The cloud-based deployment helps businesses more efficiently process and report data findings, enhance collaboration, and enable decision-makers to get faster access to business intelligence leading to its higher adoption in the customer data platform market.

The Large Enterprises segment to hold higher CAGR during the forecast period

The customer data platform market has been segmented by organization size into large enterprises and SMEs. The market for large enterprises is expected to register a higher CAGR during the forecast period as cloud-based solutions and services help them improve business performance and enhance productivity. Also, the large enterprises segment is expected to hold a larger market share in the customer data platform market during the forecast period due to the affordability and the acceptance of emerging technologies.

Among regions, APAC to hold highest CAGR during the forecast period

APAC is expected to grow at a good pace during the forecast period. Opportunities for smaller customer data platform vendors to introduce customer data platform solutions for numerous sectors have also increased. All these factors are responsible for the expeditious growth of the customer data platform market in the region. Companies operating in APAC continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, India and Australia have displayed ample growth opportunities in the customer data platform market.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer data platform market.

  • By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
  • By Designation: C-Level Executives: 35%, D-Level Executives: 25%, and Managers: 40%
  • By Region: APAC: 25%, Europe: 30%, North America: 30%, MEA: 10%, Latin America: 5%

The report includes the study of key players offering customer data platform solutions and services. It profiles major vendors in the global customer data platform market. The major vendors in the global customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (US), CaliberMind(US), Celebrus (UK), Tealium(US), AgilOne (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), and Amperity, Inc. (US), Optimove (US), Totango(US), Insider (Singapore), Segment(US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), ActionIQ (US)

Research Coverage

The market study covers the customer data platform market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment mode, organization size, application, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall customer data platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 INTRODUCTION TO COVID-19
  • 1.2 COVID-19 HEALTH ASSESSMENT
    • FIGURE 1 COVID-19: GLOBAL PROPAGATION
    • FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
  • 1.3 COVID-19 ECONOMIC ASSESSMENT
    • FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
    • 1.3.1 COVID-19 ECONOMIC IMPACT-SCENARIO ASSESSMENT
    • FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY
    • FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY
  • 1.4 OBJECTIVES OF THE STUDY
  • 1.5 MARKET DEFINITION
    • 1.5.1 INCLUSIONS AND EXCLUSIONS
  • 1.6 MARKET SCOPE
    • 1.6.1 MARKET SEGMENTATION
    • 1.6.2 REGIONS COVERED
  • 1.7 YEARS CONSIDERED FOR THE STUDY
  • 1.8 CURRENCY CONSIDERED
    • TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016-2019
  • 1.9 STAKEHOLDERS
  • 1.10 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 6 CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
    • TABLE 2 PRIMARY INTERVIEWS
      • 2.1.2.1 Breakup of primary profiles
    • FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
  • 2.2 KEY INDUSTRY INSIGHTS
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET
    • FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET
    • FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE
    • FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE
    • FIGURE 12 CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 MARKET FORECAST
    • FIGURE 13 FACTOR ANALYSIS
  • 2.5 MICROQUADRANT RESEARCH METHODOLOGY
    • TABLE 3 EVALUATION CRITERIA
    • 2.5.1 VENDOR INCLUSION CRITERIA
  • 2.6 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 14 DATA TRIANGULATION
  • 2.7 ASSUMPTIONS FOR THE STUDY
  • 2.8 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

    • TABLE 4 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH, 2021-2026 (USD MILLION)
    • FIGURE 15 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY COMPONENT
    • FIGURE 16 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY SERVICE
    • FIGURE 17 CUSTOMER DATA PLATFORM SNAPSHOT, BY DEPLOYMENT MODE
    • FIGURE 18 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY ORGANIZATION SIZE
    • FIGURE 19 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY APPLICATION
    • FIGURE 20 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY VERTICAL
    • FIGURE 21 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY REGION

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CUSTOMER DATA PLATFORM MARKET
    • FIGURE 22 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES BY ENTERPRISES AND THE PROLIFERATION OF CUSTOMER CHANNELS TO BE THE KEY FACTORS TO DRIVE THE OVERALL GROWTH OF THE CUSTOMER DATA PLATFORM MARKET
  • 4.2 CUSTOMER DATA PLATFORM MARKET: TOP THREE APPLICATIONS
    • FIGURE 23 PREDICTIVE ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • 4.3 CUSTOMER DATA PLATFORM MARKET, BY REGION
    • FIGURE 24 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020
  • 4.4 CUSTOMER DATA PLATFORM MARKET IN NORTH AMERICA, BY APPLICATION AND INDUSTRY VERTICAL
    • FIGURE 25 PERSONALIZED RECOMMENDATIONS APPLICATION AND BANKING, FINANCIAL SERVICES, AND INSURANCE INDUSTRY VERTICAL IN NORTH AMERICA TO ACCOUNT FOR THE HIGHEST SHARES IN THE CUSTOMER DATA PLATFORM MARKET IN 2021

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 26 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER DATA PLATFORM MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing spending on marketing and advertising activities by enterprises
      • 5.2.1.2 Changing landscape of customer intelligence
      • 5.2.1.3 Proliferation of customer channels
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Data privacy laws and protection of customer data are critical for CDP adoption
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Automated smart machines to drive customer experience
      • 5.2.3.2 Increasing investment and funding in CDP startups
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Longer time required for creating marketing campaigns
      • 5.2.4.2 Confusion around what CDP can and should do
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 USE CASES
      • 5.3.1.1 Use case: To understand an increasingly diverse customer base across industries
      • 5.3.1.2 Use case: To drive a highly personalized account-based marketing campaign
      • 5.3.1.3 Use case: To close more valuable deals quickly
      • 5.3.1.4 Use case: To increase pipeline quality, conversion rates, and win rates
      • 5.3.1.5 Use case: To improve audience segmentation and customer engagement
      • 5.3.1.6 Use case: To improve CRM and analytics capability
      • 5.3.1.7 Use case: To analyze consumer behavior on all touchpoints
  • 5.4 REGULATORY IMPLICATIONS
    • 5.4.1 GENERAL DATA PROTECTION REGULATION
    • 5.4.2 GOVERNANCE, RISK, AND COMPLIANCE
    • 5.4.3 EUROPEAN UNION DATA PROTECTION REGULATION
    • 5.4.4 CAN-SPAM ACT
    • 5.4.5 EPRIVACY REGULATION
    • 5.4.6 SOC 2 TYPE 2 COMPLIANCE
    • 5.4.7 CALIFORNIA CONSUMER PRIVACY ACT
  • 5.5 FUTURE OUTLOOK
    • 5.5.1 COMPETITIVE BENCHMARKING
    • TABLE 5 ANALYSIS OF PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET
  • 5.6 CUSTOMER DATA PLATFORM EVOLUTION
  • 5.7 CUSTOMER DATA PLATFORM ARCHITECTURE
    • FIGURE 27 CUSTOMER DATA PLATFORM FUNCTIONALITY
  • 5.8 CUSTOMER DATA PLATFORM ECOSYSTEM
    • TABLE 6 ECOSYSTEM: CUSTOMER DATA PLATFORM MARKET
  • 5.9 TECHNOLOGY ANALYSIS
    • 5.9.1 AI, ML, AND CUSTOMER DATA PLATFORM
      • 5.9.1.1 CLOUD COMPUTING AND CUSTOMER DATA PLATFORM
      • 5.9.1.2 Big data and analytics and customer data platform
  • 5.10 PRICING MODEL ANALYSIS
  • 5.11 SUPPLY CHAIN ANALYSIS
    • FIGURE 28 SUPPLY CHAIN ANALYSIS: CUSTOMER DATA PLATFORM MARKET
  • 5.12 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 7 IMPACT OF EACH FORCE ON THE CUSTOMER DATA PLATFORM MARKET
    • FIGURE 29 PORTER'S FIVE FORCES ANALYSIS: CUSTOMER DATA PLATFORM MARKET
    • 5.12.1 THREAT FROM NEW ENTRANTS
    • 5.12.2 THREAT FROM SUBSTITUTES
    • 5.12.3 BARGAINING POWER OF SUPPLIERS
    • 5.12.4 BARGAINING POWER OF BUYERS
    • 5.12.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.13 CUSTOMER DATA PLATFORM MARKET: TRENDS IMPACTING BUYERS
  • 5.14 CUSTOMER DATA PLATFORM MARKET: COVID-19 IMPACT
    • FIGURE 30 CUSTOMER DATA PLATFORM MARKET - PRE-COVID AND POST-COVID

6 CUSTOMER DATA PLATFORM MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • 6.1.1 COMPONENT: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • FIGURE 31 PLATFORM SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    • TABLE 8 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 9 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
  • 6.2 PLATFORM
    • TABLE 10 PLATFORM: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 11 PLATFORM: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 6.3 SERVICES
    • FIGURE 32 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 12 CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 13 CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 14 SERVICES: CUSTOMER DATA PLATFORM SERVICES MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 15 SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • 6.3.1 CONSULTING SERVICES
    • TABLE 16 CONSULTING SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 17 CONSULTING SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
      • 6.3.1.1 Support and maintenance
    • TABLE 18 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 19 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)

7 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE

  • 7.1 INTRODUCTION
    • 7.1.1 DEPLOYMENT MODE: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • FIGURE 33 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 20 CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 21 CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
  • 7.2 CLOUD
    • TABLE 22 CLOUD: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 23 CLOUD: CUSTOMER DATA PLATFORM SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 7.3 ON-PREMISES
    • TABLE 24 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 25 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)

8 CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE

  • 8.1 INTRODUCTION
    • 8.1.1 ORGANIZATION SIZE: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • FIGURE 34 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
    • TABLE 26 CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 27 CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
  • 8.2 SMALL AND MEDIUM-SIZED ENTERPRISES
    • TABLE 28 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 29 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 8.3 LARGE ENTERPRISES
    • TABLE 30 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 31 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)

9 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION

  • 9.1 INTRODUCTION
    • 9.1.1 APPLICATION: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • FIGURE 35 PREDICTIVE ANALYTICS SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 32 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 33 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
  • 9.2 PERSONALIZED RECOMMENDATIONS
    • TABLE 34 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 35 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 9.3 PREDICTIVE ANALYTICS
    • TABLE 36 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 37 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 9.4 CUSTOMER RETENTION AND ENGAGEMENT
    • TABLE 38 CUSTOMER RETENTION AND ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 39 CUSTOMER RETENTION AND ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 9.5 MARKETING DATA SEGMENTATION
    • TABLE 40 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 41 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 9.6 SECURITY MANAGEMENT
    • TABLE 42 SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 43 SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 9.7 OTHER APPLICATIONS
    • TABLE 44 OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 45 OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)

10 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL

  • 10.1 INTRODUCTION
    • 10.1.1 VERTICAL: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • FIGURE 36 TRAVEL AND HOSPITALITY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 46 CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 47 CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION)
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • TABLE 48 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 49 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 10.3 RETAIL AND ECOMMERCE
    • TABLE 50 RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 51 RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 10.4 MEDIA AND ENTERTAINMENT
    • TABLE 52 MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 53 MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 10.5 TRAVEL AND HOSPITALITY
    • TABLE 54 TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 55 TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 10.6 TELECOM AND IT
    • TABLE 56 TELECOM AND IT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 57 TELECOM AND IT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 10.7 HEALTHCARE
    • TABLE 58 HEALTHCARE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 59 HEALTHCARE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 10.8 OTHER VERTICALS
    • TABLE 60 OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 61 OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)

11 CUSTOMER DATA PLATFORM MARKET, BY CAPABILITY

  • 11.1 INTRODUCTION
  • 11.2 OPEN ACCESS
  • 11.3 REAL-TIME ANALYTICS
  • 11.4 AUDIENCE MANAGEMENT
  • 11.5 IDENTITY MANAGEMENT

12 CUSTOMER DATA PLATFORM MARKET, BY REGION

  • 12.1 INTRODUCTION
    • 12.1.1 REGION: COVID-19 IMPACT
    • FIGURE 37 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    • FIGURE 38 INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD
    • TABLE 62 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 63 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
  • 12.2 NORTH AMERICA
    • 12.2.1 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • 12.2.2 NORTH AMERICA: REGULATIONS
      • 12.2.2.1 The Personal Information Protection and Electronic Documents Act (PIPEDA)
      • 12.2.2.2 Gramm-Leach-Bliley (GLB) Act
      • 12.2.2.3 Health Insurance Portability and Accountability (HIPAA) Act of 1996
      • 12.2.2.4 Federal Information Security Management Act (FISMA)
      • 12.2.2.5 Federal Information Processing Standards (FIPS)
      • 12.2.2.6 California Consumer Privacy Act (CSPA)
    • FIGURE 39 NORTH AMERICA: MARKET SNAPSHOT
    • TABLE 64 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 65 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 66 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 67 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 68 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 69 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 70 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 71 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 72 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 73 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 74 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 75 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • TABLE 76 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION)
    • TABLE 77 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION)
    • 12.2.3 UNITED STATES
    • TABLE 78 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 79 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 80 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 81 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 82 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 83 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 84 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 85 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 86 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 87 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 88 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 89 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • 12.2.4 CANADA
    • TABLE 90 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 91 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 92 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 93 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 94 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 95 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 96 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 97 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 98 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 99 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 100 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 101 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
  • 12.3 EUROPE
    • 12.3.1 EUROPE: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • TABLE 102 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 103 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 104 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 105 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 106 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 107 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 108 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 109 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 110 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 111 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 112 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 113 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • TABLE 114 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION)
    • TABLE 115 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION)
    • 12.3.2 UNITED KINGDOM
    • TABLE 116 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 117 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 118 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 119 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 120 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 121 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 122 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 123 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 124 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 125 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 126 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 127 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • 12.3.3 GERMANY
    • TABLE 128 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 129 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 130 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 131 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 132 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 133 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 134 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 135 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 136 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 137 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 138 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 139 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • 12.3.4 FRANCE
    • TABLE 140 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 141 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 142 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 143 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 144 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 145 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 146 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 147 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 148 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 149 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 150 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 151 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • 12.3.5 REST OF EUROPE
  • 12.4 ASIA PACIFIC
    • 12.4.1 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • FIGURE 40 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 152 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 153 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 154 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 155 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 156 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 157 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 158 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 159 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 160 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 161 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 162 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 163 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • TABLE 164 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION)
    • TABLE 165 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION)
    • 12.4.2 CHINA
    • TABLE 166 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 167 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 168 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 169 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 170 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 171 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 172 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 173 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 174 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 175 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 176 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 177 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • 12.4.3 JAPAN
    • TABLE 178 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 179 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 180 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 181 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 182 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 183 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 184 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 185 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 186 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 187 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 188 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 189 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • 12.4.4 INDIA
    • TABLE 190 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 191 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 192 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 193 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 194 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 195 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 196 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 197 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 198 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 199 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 200 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 201 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • 12.4.5 AUSTRALIA
    • TABLE 202 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 203 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 204 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 205 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 206 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 207 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 208 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 209 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 210 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 211 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 212 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 213 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • 12.4.6 REST OF ASIA PACIFIC
  • 12.5 MIDDLE EAST AND AFRICA
    • 12.5.1 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • TABLE 214 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 215 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 216 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 217 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 218 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 219 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 220 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 221 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 222 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 223 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 224 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 225 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • TABLE 226 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015-2020 (USD MILLION)
    • TABLE 227 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021-2026 (USD MILLION)
    • 12.5.2 MIDDLE EAST
    • 12.5.3 AFRICA
  • 12.6 LATIN AMERICA
    • 12.6.1 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS
    • TABLE 228 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015-2020 (USD MILLION)
    • TABLE 229 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION)
    • TABLE 230 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015-2020 (USD MILLION)
    • TABLE 231 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION)
    • TABLE 232 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015-2020 (USD MILLION)
    • TABLE 233 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021-2026 (USD MILLION)
    • TABLE 234 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015-2020 (USD MILLION)
    • TABLE 235 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021-2026 (USD MILLION)
    • TABLE 236 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2020 (USD MILLION)
    • TABLE 237 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION)
    • TABLE 238 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015-2020 (USD MILLION)
    • TABLE 239 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021-2026 (USD MILLION)
    • TABLE 240 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2015-2020 (USD MILLION)
    • TABLE 241 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION)
    • 12.6.2 BRAZIL
    • 12.6.3 MEXICO
    • 12.6.4 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE

  • 13.1 OVERVIEW
  • 13.2 REVENUE ANALYSIS
    • FIGURE 41 REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS
  • 13.3 MARKET SHARE ANALYSIS
    • FIGURE 42 CDP MARKET: MARKET SHARE ANALYSIS
    • TABLE 242 CDP MARKET: DEGREE OF COMPETITION
  • 13.4 COMPANY EVALUATION QUADRANT
    • 13.4.1 STARS
    • 13.4.2 EMERGING LEADERS
    • 13.4.3 PERVASIVE PLAYERS
    • 13.4.4 PARTICIPANTS
    • FIGURE 43 KEY CDP MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2021
  • 13.5 COMPETITIVE BENCHMARKING
    • TABLE 243 COMPANY REGION FOOTPRINT
    • TABLE 244 COMPANY APPLICATION FOOTPRINT
  • 13.6 STARTUP/SME EVALUATION QUADRANT
    • 13.6.1 PROGRESSIVE COMPANIES
    • 13.6.2 RESPONSIVE COMPANIES
    • 13.6.3 DYNAMIC COMPANIES
    • 13.6.4 STARTING BLOCKS
    • FIGURE 44 STARTUP/SME CDP MARKET EVALUATION MATRIX, 2021
  • 13.7 COMPETITIVE SCENARIO
    • 13.7.1 PRODUCT LAUNCHES
    • TABLE 245 PRODUCT LAUNCHES, JAN 2020-JULY 2021
    • 13.7.2 DEALS
    • TABLE 246 DEALS, JULY 2020- JULY 2021

14 COMPANY PROFILES

  • 14.1 INTRODUCTION
  • (Business overview, Platforms and services offered, COVID-19-related developments, Recent developments, & MnM View)**
  • 14.2 KEY PLAYERS
    • 14.2.1 ORACLE
    • TABLE 247 ORACLE: BUSINESS OVERVIEW
    • FIGURE 45 ORACLE: COMPANY SNAPSHOT
    • TABLE 248 ORACLE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 249 ORACLE: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.2 SAP
    • TABLE 250 SAP: BUSINESS OVERVIEW
    • FIGURE 46 SAP: COMPANY SNAPSHOT
    • TABLE 251 SAP: CUSTOMER DTAA PLATFORM MARKET: RECENT DEVELOPMENTS
    • TABLE 252 SAP: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.3 ADOBE
    • TABLE 253 ADOBE: BUSINESS OVERVIEW
    • FIGURE 47 ADOBE: COMPANY SNAPSHOT
    • TABLE 254 ADOBE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENT
    • TABLE 255 ADOBE: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.4 SALESFORCE
    • TABLE 256 SALESFORCE: BUSINESS OVERVIEW
    • FIGURE 48 SALESFORCE: COMPANY SNAPSHOT
    • TABLE 257 SALESFORCE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 258 SALESFORCE: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.5 MICROSOFT
    • TABLE 259 MICROSOFT: BUSINESS OVERVIEW
    • FIGURE 49 MICROSOFT: COMPANY SNAPSHOT
    • TABLE 260 MICROSOFT: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENT
    • TABLE 261 MICROSOFT: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.6 SAS INSTITUTE
    • TABLE 262 SAS: BUSINESS OVERVIEW
    • FIGURE 50 SAS: COMPANY SNAPSHOT
    • TABLE 263 SAS: CUSTOMER DATA PLATFORM MARKET: NEW LAUNCHES
    • TABLE 264 SAS: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.7 TERADATA
    • TABLE 265 TERADATA: BUSINESS OVERVIEW
    • FIGURE 51 TERADATA: COMPANY SNAPSHOT
    • TABLE 266 TERADATA: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 267 TERADTA: SOCIAL MEDIA MANAGEMENT MARKET: DEALS
    • 14.2.8 NICE
    • TABLE 268 NICE: BUSINESS OVERVIEW
    • FIGURE 52 NICE: COMPANY SNAPSHOT
    • TABLE 269 NICE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 270 NICE: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.9 DUN & BRADSTREET
    • TABLE 271 DUN & BRADSTREET: BUSINESS OVERVIEW
    • TABLE 272 DUN & BRADSTREET: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 273 DUN & BRADSTREET: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.10 LEADSPACE
    • TABLE 274 LEADSPACE: BUSINESS OVERVIEW
    • TABLE 275 LEADSPACE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 276 LEADSPACE: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.11 ZYLOTECH
    • TABLE 277 ZYLOTECH: BUSINESS OVERVIEW
    • TABLE 278 ZYLOTECH: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • 14.2.12 UPLAND SOFTWARE
    • TABLE 279 UPLAND SOFTWARE: BUSINESS OVERVIEW
    • FIGURE 53 UPLAND SOFTWARE: COMPANY SNAPSHOT
    • TABLE 280 UPLAND SOFTWARE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 281 UPLAND SOFTWARE: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.13 CALIBERMIND
    • TABLE 282 CALIBERMIND: BUSINESS OVERVIEW
    • TABLE 283 CALIBERMIND: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 284 CALIBERMIND: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.14 CELEBRUS (D4T4 SOLUTIONS)
    • TABLE 285 CELEBRUS (D4T4 SOLUTIONS): BUSINESS OVERVIEW
    • TABLE 286 CELEBRUS (D4T4 SOLUTIONS): CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 287 CELEBRUS (D4T4 SOLUTIONS): CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.15 TEALIUM
    • TABLE 288 TEALIUM BUSINESS OVERVIEW
    • TABLE 289 TEALIUM: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 290 TEALIUM: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.16 ACQUIA
    • TABLE 291 ACQUIA: BUSINESS OVERVIEW
    • TABLE 292 ACQUIA: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 293 ACQUIA: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.17 BLUECONIC
    • TABLE 294 BLUECONIC: BUSINESS OVERVIEW
    • TABLE 295 BLUECONIC: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 296 BLUECONIC: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.18 LYTICS
    • TABLE 297 LYTICS: BUSINESS OVERVIEW
    • TABLE 298 LYTICS : CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 299 LYTICS: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.19 ZETA GLOBAL
    • TABLE 300 ZETA GLOBAL: BUSINESS OVERVIEW
    • TABLE 301 ZETA GLOBAL: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 302 ZETA GLOBAL: CUSTOMER DATA PLATFORM MARKET: DEALS
    • 14.2.20 AMPERITY
    • TABLE 303 AMPERITY: BUSINESS OVERVIEW
    • TABLE 304 AMPERITY: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 305 AMPERITY: CUSTOMER DATA PLATFORM MARKET: DEALS
  • *Details on Business overview, Platforms and services offered, COVID-19-related developments, Recent developments, & MnM View might not be captured in case of unlisted companies.
  • 14.3 OTHER KEY PLAYERS
    • 14.3.1 OPTIMOVE
    • 14.3.2 TOTANGO
    • 14.3.3 INSIDER
    • 14.3.4 SEGMENT
    • 14.3.5 LISTRAK
    • 14.3.6 SIMON DATA
    • 14.3.7 OMETRIA
    • 14.3.8 TREASURE DATA
    • 14.3.9 SALESMANAGO
    • 14.3.10 ACTIONIQ

15 ADJACENT AND RELATED MARKETS

  • 15.1 INTRODUCTION
    • 15.1.1 CUSTOMER ANALYTICS MARKET
    • TABLE 306 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 307 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018-2025 (USD MILLION)
    • TABLE 308 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 309 DATA MANAGEMENT/EXTRACT, TRANSFORM, LOAD MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 310 VOICE OF CUSTOMER MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 311 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 312 ANALYTICAL TOOLS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 313 DASHBOARD AND REPORTING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 314 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018-2025 (USD MILLION)
    • TABLE 315 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 316 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2018-2025 (USD MILLION)
    • TABLE 317 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 318 CONSULTING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 319 INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 320 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 321 EDUCATION AND TRAINING MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 322 MANAGED SERVICES MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 323 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 324 CLOUD: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 325 ON-PREMISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 326 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 327 LARGE ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 328 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 329 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 330 BRAND MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 331 CAMPAIGN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 332 CHURN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 333 CUSTOMER BEHAVIORAL ANALYSIS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 334 PRODUCT MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 335 OTHERS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 336 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018-2025 (USD MILLION)
    • TABLE 337 WEB: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 338 SOCIAL MEDIA: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 339 SMARTPHONE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 340 EMAIL: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 341 STORE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 342 CALL CENTER: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 343 OTHER DATA SOURCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 344 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 345 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 346 RETAIL AND ECOMMERCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 347 TELECOMMUNICATIONS AND INFORMATION TECHNOLOGY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 348 ENERGY AND UTILITIES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 349 MANUFACTURING: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 350 TRANSPORTATION AND LOGISTICS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 351 GOVERNMENT AND DEFENSE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 352 HEALTHCARE AND LIFE SCIENCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 353 MEDIA AND ENTERTAINMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 354 TRAVEL AND HOSPITALITY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 355 OTHER INDUSTRY VERTICALS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 356 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 357 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 358 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
    • TABLE 359 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 360 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2025 (USD MILLION)
    • TABLE 361 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 362 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 363 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 364 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018-2025 (USD MILLION)
    • TABLE 365 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 366 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 367 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 368 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 369 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 370 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 371 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 372 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
    • TABLE 373 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 374 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2025 (USD MILLION)
    • TABLE 375 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 376 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 377 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 378 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018-2025 (USD MILLION)
    • TABLE 379 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 380 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 381 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 382 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 383 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 384 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 385 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 386 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 387 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 388 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 389 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 390 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 391 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 392 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
    • TABLE 393 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 394 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2025 (USD MILLION)
    • TABLE 395 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 396 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 397 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 398 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018-2025 (USD MILLION)
    • TABLE 399 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 400 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 401 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 402 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 403 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 404 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 405 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 406 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 407 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 408 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 409 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 410 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 411 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 412 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
    • TABLE 413 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 414 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2025 (USD MILLION)
    • TABLE 415 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 416 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 417 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 418 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018-2025 (USD MILLION)
    • TABLE 419 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 420 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 421 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 422 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 423 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 424 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 425 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 426 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 427 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 428 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 429 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 430 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018-2025 (USD MILLION)
    • TABLE 431 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 432 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018-2025 (USD MILLION)
    • TABLE 433 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 434 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 435 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 436 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018-2025 (USD MILLION)
    • TABLE 437 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 438 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 439 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 440 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 441 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 442 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 443 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 444 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
    • TABLE 445 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 446 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2025 (USD MILLION)
  • 15.2 BIG DATA MARKET- GLOBAL FORECAST TO 2025
    • 15.2.1 INTRODUCTION
    • TABLE 447 BIG DATA MARKET SIZE, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 448 BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 449 BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 450 BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 451 BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 452 BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 453 NORTH AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 454 NORTH AMERICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 455 NORTH AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 456 NORTH AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 457 NORTH AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 458 NORTH AMERICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 459 EUROPE: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 460 EUROPE: BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 461 EUROPE: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 462 EUROPE: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 463 EUROPE: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 464 EUROPE: BIG DATA MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 465 ASIA PACIFIC: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 466 ASIA PACIFIC: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 467 ASIA PACIFIC: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 468 ASIA PACIFIC: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 469 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 470 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 471 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 472 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 473 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 474 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 475 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 476 LATIN AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2025 (USD MILLION)
    • TABLE 477 LATIN AMERICA: BIG DATA MARKET SIZE, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 478 LATIN AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 479 LATIN AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018-2025 (USD MILLION)
    • TABLE 480 LATIN AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018-2025 (USD MILLION)
    • TABLE 481 LATIN AMERICA: BIG DATA MARKET SIZE, BY COUNTRY, 2018-2025 (USD MILLION)

16 APPENDIX

  • 16.1 DISCUSSION GUIDE
  • 16.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 16.3 AVAILABLE CUSTOMIZATIONS
  • 16.4 RELATED REPORTS
  • 16.5 AUTHOR DETAILS