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小売店によるモバイルアプリ:決済を超えた重要性

Merchant Mobile Apps: Much More Than Payments

発行 Mercator Advisory Group, Inc. 商品コード 927032
出版日 ページ情報 英文 19 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=110.07円で換算しております。
小売店によるモバイルアプリ:決済を超えた重要性 Merchant Mobile Apps: Much More Than Payments
出版日: 2020年02月28日 ページ情報: 英文 19 Pages
概要

スマートフォンの普及とモバイルコマースの成長により、モバイルアプリのエコシステムは小売店が顧客との関係を維持する上で不可欠な存在となりました。

当レポートでは、米国の小売店によるモバイルアプリの現況を調査し、市場概要、機能の差別化の動向、使用に関する消費者の好み、アプリによる決済の動向、将来の市場機会などをまとめています。

調査内容のハイライト

  • 小売店モバイルアプリ市場の状況
  • モバイルアプリの機能の差別化
  • モバイルアプリの使用における消費者の好み
  • モバイルアプリベースの決済の方向性
  • 小売店によるモバイルアプリ:将来の市場機会

掲載企業

  • Amazon
  • Apple
  • Burger King
  • CardFree
  • Cheesecake Factory
  • Chipotle
  • Cumberland Farms
  • CVS Health
  • Domino's
  • Dunkin'
  • ExxonMobil
  • Federal Reserve Bank
  • Google
  • Gulf Oil
  • Kohl's
  • McDonald's
  • PayPal
  • Pizza Hut
  • Panera Bread
  • Samsung
  • Shell
  • Starbucks
  • Subway
  • Target
  • Walmart
目次

Merchant Mobile Apps Drive Consumer Adoption and Engagement.

Mercator Advisory Group research report highlights key differentiating factors within merchant mobile app landscape.

Ubiquitous smartphone ownership and mobile commerce growth have driven the mobile app ecosystem to become essential to merchants' success in sustaining relationships with their customers. A new research report from Mercator Advisory Group, ‘Merchant Mobile Apps: Much More Than Payments ’, provides insight on the current state of merchant mobile apps in the United States, with support from Mercator's survey data on consumer behavior in the U.S.

“Many consumers view their mobile device as lifestyle commerce and use their smartphones as a hub of engagement with merchants across almost all retail vertical markets. Merchant mobile apps with the right set of integrated features add to the customer experience and help increase longer-term purchase activity,” commented Raymond Pucci, Director, Merchant Services at Mercator Advisory Group, the author of this report.

This report is 19 pages long and has 10 exhibits.

Companies and other organizations mentioned in this report: Amazon, Apple, Burger King, CardFree, Cheesecake Factory, Chipotle, Cumberland Farms, CVS Health, Domino's, Dunkin', ExxonMobil, Federal Reserve Bank, Google, Gulf Oil, Kohl's, McDonald's, PayPal, Pizza Hut, Panera Bread, Samsung, Shell, Starbucks, Subway, Target, Walmart.

One of the exhibits included in this report:

Highlights of this research report include:

  • Merchant mobile app market landscape
  • Differentiating mobile app features and functions
  • Primary data showing consumer preferences in mobile app use
  • Direction of mobile app-based payments
  • Future opportunities for merchant mobile apps