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市場調査レポート

プライベートラベルクレジットカード (PLCC) の最新動向:新たな競合と市場機会

Private Label Credit Cards Update: New Opportunities, New Competitors

発行 Mercator Advisory Group, Inc. 商品コード 920808
出版日 ページ情報 英文 19 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=108.74円で換算しております。
プライベートラベルクレジットカード (PLCC) の最新動向:新たな競合と市場機会 Private Label Credit Cards Update: New Opportunities, New Competitors
出版日: 2019年12月31日 ページ情報: 英文 19 Pages
概要

当レポートでは、米国のプライベートラベルクレジットカード (PLCC) の市場を調査し、小売部門における消費者行動の変化、PLCCの新たな競合相手、PLCC事業者による戦略的展開・革新的商品開発の動向などをまとめています。

調査内容のハイライト

  • 消費者調査のデータ
    • 米国のカード保有者による利用行動の変化
    • レジ・POSでの代替手法による決済への移行傾向
  • 米国のPLCCアカウント・汎用カードの動向
  • 米国の個人向け無担保ローン商品の動向
  • 競合環境:PLCC発行者・競合事業者
  • 主要リテーラープログラムと発行パートナーのレビュー
  • 金融商品イノベーションによるPLCC環境の再形成:担保付きPLCC・半クローズドループPLCCプログラム

掲載企業・組織

  • Alliance Data/Comenity
  • Amazon
  • Apple
  • Capital One
  • Chase
  • Citibank
  • Discover
  • Goldman Sachs
  • US Bank
  • Synchrony
  • TD Bank
  • Walmart
目次

Program innovations keep private label credit cards competitive in the consumer retail marketplace.

New research report by Mercator Advisory Group reviews the U.S. private label credit card market and stakeholders as they adapt to changing retail and consumer interests.

In spite of their many advantages and widely deployed infrastructure, private label credit cards (PLCCs) are now subject to new competitive market forces in the U.S. market. Yet they remain an essential credit vehicle. They have successfully been adapted and grown over decades. They continue to show flexibility as retailers refresh their offerings, and they continue to enjoy a major numeric advantage in number of accounts compared to the newer transactional credit accounts. The analysis presented in Mercator Advisory Group's latest research report, Private Label Credit Cards Update: New Opportunities, New Competitors, reviews strategic developments and product outlook for private label credit cards and their stakeholders.

“The ability of the PLCC industry to remake itself and grow over the decades is remarkable, and it continues to attract new issuers and program sponsors. The competitive challenges facing retailers in adjusting the mix of online versus physical store sales creates strategic challenges for all stakeholders,” commented the author of the research report, Brian Riley, Director, Credit Advisory Service at Mercator Advisory Group. “But innovative programs ensure PLCC products will keep pace with the needs of retailers and their customers.”

This research report contains 19 pages and 12 exhibits.

Companies and other organizations mentioned in this research report include: Alliance Data/Comenity, Amazon, Apple, Capital One, Chase, Citibank, Discover, Goldman Sachs, US Bank, Synchrony, TD Bank, and Walmart.

One of the exhibits included in this report:

Highlights of the research report include:

  • Consumer survey data documenting U.S. cardholders' shifts in product use and inclinations to use alternative credit at checkout or point of sale (POS)
  • Trends in PLCC accounts versus general purpose cards and unsecured personal loan products in the United States.
  • The competitive environment of PLCC issuer competitors
  • A review of the leading retailer programs and issuing partners
  • Product innovations reshaping the PLCC landscape, including secured PLCCs and semi-closed loop PLCC programs