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デビットカードリワード:焦点を絞ったアプローチ

Debit Rewards: Taking a Focused Approach

発行 Mercator Advisory Group, Inc. 商品コード 858140
出版日 ページ情報 英文 15 Pages, 8 Exhibits
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=109.62円で換算しております。
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デビットカードリワード:焦点を絞ったアプローチ Debit Rewards: Taking a Focused Approach
出版日: 2019年06月04日 ページ情報: 英文 15 Pages, 8 Exhibits
概要

デビットカード発行会社はもっとも購買意欲をかき立て、かつ費用対効果の高いロイヤルティリワードプログラムを模索しています。

当レポートでは、デビットカードのリワードプログラムについて調査し、金融機関がカード所有者に提供するリワードの各種タイプ、金融機関タイプ別のリワードの分析、加盟店による取り組み、購買意欲の推進となるリワードプログラムに関するディスカッションなどをまとめています。

調査内容のハイライト

  • 金融機関がカード所有者に提供するリワードの各種タイプ
  • デビットカードリワードプログラムの調査
    • 大手金融機関
    • 小規模金融機関 (資産額100億ドル以下)
    • デジタルバンク
  • 加盟店への調査:加盟店から提供されるリワード
  • デビットカードリワードのサポート:金融機関が採用可能なアプローチ
    • リワードが購買意欲の推進となる顧客層への焦点

掲載企業

  • American Express
  • Axos Bank
  • Bank of America
  • BB&T
  • Consumers Credit Union
  • Cumberland Farms
  • Discover
  • Farmer's State Bank
  • Fifth Third Bank
  • First United Bank and Trust
  • Green Dot Bank
  • JP Morgan Chase
  • Kroger
  • PNC Bank
  • Randolph Brooks FCU
  • Schools First FCU
  • Security Service FCU
  • Starbucks
  • SunCoast FCU
  • SunTrust Bank
  • Target
目次

Debit card issuers' search for the most motivating yet cost-effective loyalty reward options.

Rewards offered with traditional debit cards are still available from large and small financial institutions but are on the decline as debit card issuers look to cut costs in the face of ever smaller product margins. Forty percent of U.S. consumers surveyed by Mercator Advisory Group indicate that they are receiving rewards with their debit card today.

Mercator Advisory Group's latest research report, “Debit Card Rewards: Taking a Focused Approach”, discusses new competition faced by debit card issuers and suggests how then can keep their programs motivating yet cost-effective.

“Consumers today may have a more difficult time finding debit cards rewards from traditional financial institutions, but digital-only or challenger banks and merchants are filling the void. Some consumers, particularly those in younger demographic segments, which financial institutions want as customers, appear motivated to spend more in the pursuit of rewards and are taking their transactions and balances to these alternative payment options,” comments Sarah Grotta, Director, Debit and Alternative Products Advisory Service at Mercator Advisory Group and author of the report.

This report has 15 pages and 8 exhibits.

Companies mentioned in this report include: American Express, Axos Bank, Bank of America, BB&T, Consumers Credit Union, Cumberland Farms, Discover, Farmer's State Bank, Fifth Third Bank, First United Bank and Trust, Green Dot Bank, JP Morgan Chase, Kroger, PNC Bank, Randolph Brooks FCU, Schools First FCU, Security Service FCU, Starbucks, SunCoast FCU, SunTrust Bank, and Target.

One of the exhibits included in this report:

Highlights of the report include:

  • Review of the types of rewards that financial intuitions are providing to their cardholders
  • Survey of debit card rewards programs of large financial institutions, institutions below $10 billion in assets, and digital-only banks
  • Survey of merchant segments with merchant-provided rewards
  • A discussion of approaches that financial institutions can take to support rewards on debit cards through a narrower focus on customers most likely to benefit and be motivated by them
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