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決済・ATM・プリペイド:支払い技術と購買エクスペリエンスの調和

Payments, ATMs, and Prepaid: How Payments Align with Experience

発行 Mercator Advisory Group, Inc. 商品コード 661550
出版日 ページ情報 英文 64 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.54円で換算しております。
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決済・ATM・プリペイド:支払い技術と購買エクスペリエンスの調和 Payments, ATMs, and Prepaid: How Payments Align with Experience
出版日: 2018年07月09日 ページ情報: 英文 64 Pages
概要

当レポートでは、米国消費者を対象に各種購買経路におけるエクスペリエンスについて調査 (「Customer Merchant Experience Survey」) を行った結果から、店舗・オンライン・複合経路における消費者の支払い行動に関する好み、懸念、要望、支払い方法の選択における影響因子、新しい決済技術、顧客の支出および訪問頻度を増やす市場機会の分析などをまとめています。

調査ハイライト

  • 支払いの選択肢 (特に現金利用の可否) :米国消費者広範に及ぶ心配事
  • 消費者による支払い方法の選択:店舗の分類・セキュリティ対策・オンラインでの簡単な利用の可否による
  • 新しい決済技術による消費者と店舗との関わり方の変化
    • オープンモバイルウォレット
    • ボイス対話型インターフェース
    • インスタントファイナンシング
    • 店舗会計時の即時融資
  • プリペイドギフトカード・店舗内ATM:店舗に顧客の支出増・訪問頻度増の機会を提供

調査項目

  • 支払い方法の好み・技術・行動
  • プリペイド利用者の行動・利用店舗・支出の推進
  • 店舗内ATM:現金を好む顧客に対応・支出を推進
  • 消費者の支払い行動との調和:区分別

掲載企業

  • Affirm
  • Android Pay/Google Pay
  • Apple Pay
  • Klarna
  • MasterPass
  • Siri
  • PayPal
  • Samsung Pay
  • Starbucks
  • Uber
  • その他
目次

New survey explores the payments experiences that U.S. consumers value most when shopping.

Second report from Mercator Advisory Group's new Customer Merchant Experience Survey.

Mercator Advisory Group's latest Primary Data report, ‘Payments, ATMs, and Prepaid: How Payments Align with Experience ’, is based on the company's new consumer survey, the Customer Merchant Experience Survey. The online survey of 3,002 U.S. adult consumers, which was conducted in February 2018, explores consumers' merchant experiences as they shop in-store, online, and via mixed channels. The survey was designed with the goal of defining and highlighting consumer expectations for optimal experiences with merchants.

This second report builds on the overall experiential analysis of the first and puts shopper's payments experiences into the broader context of what consumers value most in their merchant interactions.

Ken Paterson, VP, Special Projects, Mercator Advisory Group, the author of this report comments: “In our first report, we defined consumer expectations for optimal experiences with merchants. Within this context, this new analysis explores five broad drivers of shopper experience related to payments: payments choice, ability to use cash, payments security, transaction speed, and availability of gift cards/digital cards.”

This report is has 64 pages (in slide format) with 34 exhibits.

Companies and product brands mentioned are: Affirm, Android Pay/Google Pay, Apple Pay, Klarna, MasterPass, Siri, PayPal, Samsung Pay, Starbucks, Uber and other major retailer brands.

One of the exhibits included in this report:

Among the findings highlighted in this survey report:

  • Payment choice and specifically the ability to use cash in-store are of broad concern for customers in the U.S.
  • Consumers choose specific payment methods by merchant vertical, perceived security, and ease of use online.
  • New payment technologies are changing the ways in which customers transact with merchants, including open mobile wallets, voice-activated conversational interfaces, and instant financing at online or in-store checkout.
  • Both prepaid gift cards and in-store ATMs offer opportunities to merchants beyond any fee revenues; they encourage some shoppers to spend more in-store or to visit more often.

Topics explored in this report include:

  • Payment preferences, technologies, and behaviors
  • Prepaid buyer behavior, merchant channels, and incremental spending
  • In-store ATMs: addressing cash preferences of customers and incremental spending
  • Payments behavior alignment with Mercator's Shopper Segments
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