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EMV技術アップデート:従来技術から迅速化、QRコード化へ

EMV Technology Update: EMV Classic, Faster EMV, and Now QR Code EMV

発行 Mercator Advisory Group, Inc. 商品コード 653836
出版日 ページ情報 英文 15 Pages
納期: 即日から翌営業日
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EMV技術アップデート:従来技術から迅速化、QRコード化へ EMV Technology Update: EMV Classic, Faster EMV, and Now QR Code EMV
出版日: 2018年06月18日 ページ情報: 英文 15 Pages
概要

当レポートでは、EMV技術仕様の最新動向を調査し、EMV仕様の概要、セキュリティおよびカスタマーエクスペリエンスの向上に向けた取り組み、導入を阻む障壁、導入推進のためにすべきこと、カード発行者への提言などをまとめています。

調査ハイライト

  • POCでのセキュリティおよびカスタマーエクスペリエンスの向上に向けた取り組み:これまでの経緯
  • 詳細プロセスフロー
    • EMV
    • クイックEMV
    • 消費者提示・店舗提示のQRコードEMV
  • 米国市場の分析
    • NFCの導入が進まなかった理由
    • 導入推進のためにすべきこと
  • EMV QRの最適な市場展開に関する提言

掲載企業

  • American Express
  • Apple
  • Discover
  • Google (Android)
  • Mastercard
  • NYCE
  • Pulse Star
  • Starbucks
  • Visa
目次

EMV QR codes could solve the e-commerce fraud problem if merchant concerns can be overcome.

Card networks and merchants have had an adversarial relationship over the past 10 years. This has obstructed the deployment of more secure and convenient payment technologies at the point of sale, including EMV “smart cards,” mobile wallets equipped with Near Field Communication (NFC) technology, and contactless cards. Merchants have gone their own way on mobile wallets, preferring Quick Response (QR) Code-based mobile wallets to the NFC-based mobile wallets championed by the networks, banks, and mobile device manufacturers. Online retailers, for their part, complain that EMV has merely shifted fraud from the physical point of sale to the e-commerce site.

Mercator Advisory Group's latest research report, ‘EMV Technology Update: EMV Classic, Faster EMV, and Now QR Code EMV’, goes into detail on how these technologies work, and what card issuers need to do to ensure that EMV QR codes meet a friendlier reception than other network-backed standards.

“EMV got off to an extremely rough start in the United States,” comments Tim Sloane, Vice President, Payments Innovation, at Mercator Advisory Group, author of the report. “While the networks were able to improve the EMV experience by streamlining the process flow, a considerable amount of ill will built up, endangering the reception of a technology that normally merchants would welcome, since it greatly resembles the technology they themselves have adopted. Concentrating on the major pain point of e-commerce fraud would help give EMV QR Code the best chance of success, along with applicability in countries where the point-of-sale infrastructure is underdeveloped relative to the availability of mobile phones.”

This document contains 15 pages and 4 exhibits.

Companies mentioned in this research report include: American Express, Apple, Discover, Google (Android), Mastercard, NYCE, Pulse Star, Starbucks, and Visa.

One of the exhibits included in this report:

Highlights of the research report include:

  • A brief history of efforts to improve the security and customer experience at the point of sale
  • Detailed process flows for EMV, “quick” EMV, and consumer-presented and merchant-presented EMV QR Code
  • Analysis of why NFC has not taken off in the United States and what might be done to change this
  • Recommendations on how EMV QR could best be brought to market
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