Top 50 U.S. Retail Banks and Credit Unions' Debit Rewards and Loyalty Programs: 2014 Annual Review
|発行||Mercator Advisory Group, Inc.||商品コード||327980|
|出版日||ページ情報||英文 24 Pages
|米国のリテールバンク・クレジットユニオンのトップ50によるデビットリワード・ロイヤルティプログラム：2014年の年次レビュー Top 50 U.S. Retail Banks and Credit Unions' Debit Rewards and Loyalty Programs: 2014 Annual Review|
|出版日: 2015年04月08日||ページ情報: 英文 24 Pages||
当レポートでは、デビットカードおよびデビットリワード動向のアップデートを提供しており、消費者の利用・態度に関する1次データ、金融機関トップ50のプログラムの詳細調査、マーチャント出資ディスカウントネットワーク (MFDN) の概要、小規模 vs 大規模リテールバンク・クレジットユニオン間のデビットリワードの変化、および今後の展望など、体系的な情報を提供しています。
The Durbin Amendment hasn't decimated debit rewards as was expected. Consumers find far too much value in debit rewards for retail banks and credit unions to eliminate them. Instead, financial institutions are targeting the right rewards to the right consumer and trending toward real-time redemption of discounts and other rewards and toward implementation of mobile apps, mobile couponing, and location-based rewards. It is clear that both retail banks that are regulated by the Durbin Amendment and those that are exempt continue to provide debit rewards. Smaller financial institutions have in fact increased their offering of debit rewards. Larger financial institutions are standing their ground, for the most part, with a few more or less offering debit rewards.
Mercator Advisory Group's report, Top 50 U.S. Retail Banks and Credit Unions' Debit Rewards and Loyalty Programs: 2014 Annual Review, provides an update on trends in debit cards and debit rewards. It includes primary data on consumer usage and attitudes, a survey of details of the top 50 FIs' programs, a look at merchant-funded discount networks (MFDNs), changes in debit rewards among smaller versus larger retail banks and credit unions, and what to expect in rewards in 2015.
This research report reveals that five years after the passage of the Durbin Amendment, debit rewards programs have rebounded such that 50-60% of financial institutions in the United States are offering debit rewards in one form or another. Research finds that consumers prefer cash rewards first and foremost on debit cards, and then traditional points or miles second. Issuers' strong preference for merchant-funded rewards programs over traditional issuer-funded points programs is also evident.
Companies mentioned in this report include: Affinity Solutions, American Airlines Federal Credit Union, America First Credit Union, Bank of America, BB&T, Buzz Points, Cardlytics, Cartera Commerce, Disney, Dynamics, Edo Interactive, Golden 1 Credit Union, JPMorgan Chase, Linkable Networks, PNC Bank, Pulse, RewardsNOW, San Diego County Credit Union, SchoolsFirst Credit Union, SunTrust, TD Bank, Truaxis (MasterCard), U.S. Bank, Welcome Real-time, and Wells Fargo.
Members of Mercator Advisory Group's Debit Advisory Service have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.