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新しい銀行支店戦略

The Evolving Branch Banking Strategy

発行 Mercator Advisory Group, Inc. 商品コード 321208
出版日 ページ情報 英文 20 pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.71円で換算しております。
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新しい銀行支店戦略 The Evolving Branch Banking Strategy
出版日: 2014年12月16日 ページ情報: 英文 20 pages
概要

当レポートでは、銀行支店の進化と支店の再構成の動向について調査し、支店数の推移、支店レイアウトの最新の動向、対面でのコミュニケーションの重要性の検証、顧客満足度の向上のための各種支店戦略などをまとめています。

調査対象

  • Diebold
  • Glory Global Solutions
  • Nautilus Hyosung
  • NCR
  • Wincor Nixdorf

調査ハイライト

  • 銀行・信用組合:24時間7日間の専門家への対面でのアクセスとデジタルソリューションへのアクセスを調整することで、顧客/組合員のニーズを満たし、同時にコストを抑制できる支店の創出に向けた取り組み
  • 多くの金融機関が支店数を減らす、あるいはレイアウトの再構成を進める中での新しい支店戦略
  • レイアウトの多くのバリエーション:一般的な取引、セルフサービス、要アシストサービス、相談のための個室エリア、ATMなどを区切ったオープンコンセプト
  • 販売およびサービスのトレーニングによるATMおよび支店の基本的な役割の変化:クロスセル&アップセルの販促および顧客満足度の向上を目指す
目次

Mercator Research Shows That Branches Remain Important

Research from Mercator Advisory Group examines the continued evolution of bank branches and the movement toward branch reconfiguration

In a new research report, The Evolving Branch Banking Strategy , Mercator Advisory Group reviews the importance of face-to-face communication when discussing complicated financial products and service such as loans, time deposits, and investments.

"Even while many banks, credit unions, and other financial institutions are right-sizing or otherwise reconfiguring their branches, most realize that in-person service is still important to their customers and members," comments Ed O'Brien, Director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

This report is 20 pages long and has 14 exhibits.

Companies mentioned in this report include : Diebold, Glory Global Solutions, Nautilus Hyosung, NCR, and Wincor Nixdorf.

Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

One of the exhibits included in this report:

image1

Highlights of this report include:

  • Banks and credit unions' efforts to create branches that meet (and exceed) customer/member needs while containing costs by balancing the desire for in-person expertise with 24x7 access as well as access to digital solutions
  • Emergence of new branch strategy as many financial institutions are reducing the number of branches they operate or reconfiguring their branch layouts
  • New variations in branch layouts, including open concepts with dedicated zones for basic transactions, self- and assisted-service interaction, private areas for advice-based services, and teller automation and cash recycling equipment to enhance the overall customer experience
  • Changes in the fundamental role of tellers and other branch through expanded sales and service training aimed at promoting cross- and up-sell efforts and increasing overall customer satisfaction
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