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市場調査レポート

コブランドクレジットカード:製品レビュー

Co-Branded Credit Cards: A 2014 Product Review

発行 Mercator Advisory Group, Inc. 商品コード 315332
出版日 ページ情報 英文 24 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=101.39円で換算しております。
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コブランドクレジットカード:製品レビュー Co-Branded Credit Cards: A 2014 Product Review
出版日: 2014年10月01日 ページ情報: 英文 24 Pages
概要

当レポートでは、主要なコブランドクレジットカードプログラムについてレビューし、現在の主要サービスの動向の分析、特に独創的なプログラムのハイライト、およびさまざまなカード発行企業のリワードレベルや料金設定のための戦略などを調査しています。

本調査のハイライト

  • 発行企業・ネットワークパートナー、および金利・年会費・提供リワードのサマリーを含む、主要コブランドクレジット製品100件以上ののリスト
  • 北米のブランドトップ50および米国の小売り業者トップ100におけるコブランドクレジット普及の分析
  • 主要コブランドクレジットプログラムの区分:発行業者・ネットワーク・垂直産業別
  • 主なコブランド垂直産業向けAPRの分析、データ比較含む
  • ネットワークレベル、および主な発行業者・主要垂直産業にとっての年会費・リワード利益率の分析
  • 「消費者は複数のクレジットカードのなかからどのようにPOSで利用するカードを選んでいるか?」また「消費者がコブランドクレジット製品を利用する主な理由は何か?」といった質問への答え

分析対象企業

  • Alliance Data
  • American Express
  • Bank of America
  • Barclaycard
  • Capital One
  • Chase
  • Citi
  • Comenity
  • Discover
  • Disney
  • Gap Stores
  • Home Depot
  • Expedia
  • H.E.B.
  • Kroger
  • Lowe's
  • MasterCard
  • Meijer
  • Nordstrom
  • Orbitz
  • Synchrony
  • Target
  • TJX
  • US Bank
  • Visa
  • Walmart
  • World's Foremost Bank
目次

New Features Emerging to Differentiate Co-branded Credit Cards

New research presents an updated review and comparison of co-branded credit card programs in the United States

A staple of nearly every domestic airline and hotel loyalty program, the co-branded credit card has become commonplace in today's consumer credit marketplace. Defined as a credit card branded by a network (American Express, Discover, MasterCard, or Visa) issued by or for a commercial firm (i.e., not a bank) under that firm's brand name, co-branded cards have become ubiquitous in the U.S. marketplace. A variety of firms, including retailers, supermarkets, gasoline companies, and entertainment venues in addition to providers of travel services, now offer co-branded credit cards.

The financial terms and value-added features and services associated with many of these cards have become conventional over time. But some nuances are beginning to emerge as both issuers and brand partners seek differentiation within this homogenous product set. Mercator Advisory Group's most recent research report, ‘Co-branded Credit Cards: A 2014 Product Review’, analyzes trends in today's leading offerings, highlights a few particularly creative programs, and examines various issuers' strategies for setting reward levels and pricing.

“The ability to offer an attractive value proposition to all stakeholders has contributed to the success of co-branded credit cards in the U.S. market,” comments Michael Misasi, Senior Analyst at Mercator Advisory Group and author of the report. “Issuers and brand partners must continually look for new ways to add value in order for their products to stand out.”

The report analysis is based on a review of the universe of major co-branded credit card programs and updates data from a similar review in an earlier Mercator Advisory Group report, Co-branded Consumer Cards 2010: Mature Products Ripe for Change. In total, the new report makes use of data collected from the websites of more than 100 leading co-brand reward programs.

One of the exhibits included in this report:

                     Source: Mercator Advisory Group.

This report contains 24 pages and 11 exhibits.

Companies mentioned in this report include: Alliance Data, American Express, Bank of America, Barclaycard, Capital One, Chase, Citi, Comenity, Discover, Disney, Gap Stores, Home Depot, Expedia, H.E.B., Kroger, Lowe's, MasterCard, Meijer, Nordstrom, Orbitz, Synchrony, Target, TJX, US Bank, Visa, Walmart, and World's Foremost Bank.

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