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将来のデジタル化の活用:プリペイドカード事業者のケーススタディ

Embracing a Digital Future: The Case of Card Distributors

発行 Mercator Advisory Group, Inc. 商品コード 308752
出版日 ページ情報 英文 21 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=102.06円で換算しております。
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将来のデジタル化の活用:プリペイドカード事業者のケーススタディ Embracing a Digital Future: The Case of Card Distributors
出版日: 2014年07月24日 ページ情報: 英文 21 Pages
概要

各種決済手段の競合環境は、新技術の出現や仮想、デジタル、モバイル製品への消費者の嗜好とともに急速に変化しつつあり、事業者はこれらの技術を活用した事業へと柔軟に対応する必要があります。

当レポートでは、大手プリペイドカード事業者3社(Blackhawk Network Holdings Inc.、epay、InComm)によるオフラインからデジタル経路への移行についてのケーススタディとしてまとめています。

本書のハイライト

  • デジタル化への主要な消費者トレンドと事業への影響
  • 大手プリペイドカード事業者3社のケーススタディとそのデジタル戦略
  • 消費者トレンドに対応するために過去数年で行った同3社による主要な戦略的意思決定のサマリーと評価
  • 包括的なデジタル戦略の構築のためのベストプラクティスガイド
目次

A new research report from Mercator Advisory Group, Embracing a Digital Future: Three Case Studies in Prepaid Card Distribution, examines the successful transition from offline to digital channels, including mobile, online, and virtual, made by the three major players in the card distribution market: Blackhawk Network Holdings Inc., epay (a division of Euronet Worldwide Inc.), and InComm. These case studies provide a road map that companies with traditional products and methods can follow to pivot and expand into the digital future.

The competitive landscape for all payments is rapidly changing with the emergence of new technologies and consumer preferences for virtual, digital, and mobile products. Companies are at risk of displacement if they don't respond accordingly and update their businesses to embrace these technologies. The strategic decisions of the three companies profiled in this report have positioned them well to respond to these changing dynamics, and their decisions over the last three years are organized into separate categories, including entering new businesses, updating existing lines of business, and developing new technologies. How they achieved these goals is broken down in the report into various strategies that can be implemented across a variety of business types.

"The companies that have been largely dependent on plastic cards have found ways to prepare for a digital future," said Ben Jackson, Director of Mercator Advisory Group's Prepaid Advisory Service. "Their examples provide lessons for companies who need to adapt to new technologies."

This report is 21 pages long and contains 10 exhibits.

Companies mentioned in this report include: Adility, Blackhawk Network, Boomerang, Boost Mobile, Cardpool, Coinstar, epay, Euronet, ezi-pay New Zealand, Giftango, Ibotta, ifeelgoods, InComm, InteliSpend, Magi.com, mFoundry, Money Online, Monitise, On-Line Strategies, PayPal, , Ria, Skymall Ventures, T-Mobile, Treater, Valve, Virtual Piggy, Xbox, Zeevex

Members of Mercator Advisory Group's Prepaid Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

One of the exhibits included in this report:

image1

Highlights of the report include:

  • An introduction to the key consumer trends toward digital and their business implications
  • Case studies of the three largest card distributors and their digital strategies
  • A summary and evaluation of the key strategic decisions these companies have made over the past several years in order to address consumer trends
  • A best practices guide to start developing a comprehensive digital strategy
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