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市場調査レポート

分析・オムニチャネルバンキングによる顧客エクスペリエンスの改善

Improving the Customer Experience Through Analytics and Omnichannel Banking

発行 Mercator Advisory Group, Inc. 商品コード 307581
出版日 ページ情報 英文 22 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=105.42円で換算しております。
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分析・オムニチャネルバンキングによる顧客エクスペリエンスの改善 Improving the Customer Experience Through Analytics and Omnichannel Banking
出版日: 2014年07月08日 ページ情報: 英文 22 Pages
概要

当レポートでは、エンゲージメントおよび顧客ロイヤルティの向上を促進する優れた顧客エクスペリエンスを生み出すために、分析およびリアルタイムの、全方位的見解を活用する銀行およびその他の金融機関の動向についてレビューしています。

主な調査内容

  • 銀行とのコミュニケーションに関する顧客嗜好についてのデータ
  • Mercator Advisory が示すアナリティカル顧客エクスペリエンス(ACE)のコンポーネント
  • 顧客の要望、ニーズおよび可能性のある行動を実際に理解する分析機能
  • 市場で利用可能なソリューション実例のプロファイル

本調査で言及した主な企業

  • ACI Worldwide, Apple, Bank of America, Best Buy, D+H, eBay, FICO, FIS, Fiserv, Macy's, Moven, Nordstrom, SAS, および Simple (BBVA).
目次

In new research, ‘Improving the Customer Experience Through Analytics and Omnichannel Banking’, Mercator Advisory Group reviews the trend for banks and other financial institutions to leverage analytics and real-time, 360-degree views of the customer to create an outstanding customer experience to encourage increased engagement and customer loyalty.

“The combination of increased outreach and enlightened engagement made possible by deep integration and native interoperability, augmented by robust enterprise marketing and analytics capabilities, offers a future where customer needs are readily apparent, and the overall customer experience is informative, enjoyable, and insightful,” comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

This report is 22 pages long and has 15 exhibits.

Organizations mentioned in this report include: ACI Worldwide, Apple, Bank of America, Best Buy, D+H, eBay, FICO, FIS, Fiserv, Macy's, Moven, Nordstrom, SAS, and Simple (BBVA).

Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

One of the exhibits included in this report:

                     Source:Mercator Advisory Group

Highlights of this report include:

  • Primary data on consumer preferences for interaction with banks
  • Components of what Mercator Advisory Group terms an analytical customer experience (ACE) solution
  • Function of analytics in truly understanding banking customers' wants, needs, and likely behaviors
  • Profiles of example solutions available in the market
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