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米国における小売りギフトカードの動向

Retail Gift Card Trends in the United States: 2013 in Review

発行 Mercator Advisory Group, Inc. 商品コード 301558
出版日 ページ情報 英文 22 pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=114.71円で換算しております。
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米国における小売りギフトカードの動向 Retail Gift Card Trends in the United States: 2013 in Review
出版日: 2014年05月13日 ページ情報: 英文 22 pages
概要

当レポートでは、小売り業者が発行しているクローズドループのプリペイドカードもしくはプリペイドアカウントアクセスデバイス上へのチャージについて調査し、小売り業者が新技術から受けるメリット、バーチャル・モバイルカードへのチャージの成長、およびインセンティブカードへのチャージ動向などに関する分析を提供しており、概略以下の構成でお届けいたします。

主な調査内容

  • 特定の小売りセグメントの伸び悩みにより、店舗内ギフトセグメントにおけるクローズドループの減少
  • インセンティブセグメントの安定した業績は、全ての小売りセグメントが減少を経験してるわけではないことを示す
  • カード発行者が利用する流通チャネル上の情報では、B2Bおよびインターネットチャージが変動するものの、小売り業者によるカードモール経由のチャージは引き続き安定
  • 何年間も2%前後で停止していた後、バーチャルカードのチャージが増加する兆し
  • Mercator Advisory Groupによる米国のギフトカード発行会社調査において、モバイルカードのチャージが目立ち始める。まだ小さいが、カードバイヤーはモバイルギフトカードを意識しつつある。
  • リチャージは総量の10%以上の割合を継続。
目次

Mercator Advisory Group's new Research Report, Retail Gift Card Trends in the United States: 2013 in Review, documents the dollars loaded in 2013 onto closed-loop prepaid cards or prepaid account access devices issued by retailers. In the past, the segments in this report were included in Mercator Advisory Group's closed-loop market assessments. While this segment has shown steady growth over the past decade, 2013 saw the market decline.

Retailers took advantage of new technologies in 2013 and loads on virtual and mobile cards began to grow after three years of relative quiet. Loads onto incentives cards reveal that the declines were not felt evenly across the industry.

This year, in order to deliver data in a more timely fashion, Mercator Advisory Group is writing reports on individual segments as data becomes available. For example, government data typically becomes available later in the year, while retailers have their data earlier in the year. Retailers have asked to receive surveys and the resulting reports earlier in the year to help them with benchmarking and planning. Mercator Advisory Group plans to develop estimates for all the market segments we have consistently followed over the past 10 years.

In the past, Mercator Advisory Group published distribution information for prepaid cards as a separate report. The report released today includes distribution information along with load information for retailer-issued cards. All the charts and tables in this report represent the percentage of total loads, whether the cards were issued for direct-from-consumer loads or as incentives or other business-to-business purposes.

Highlights of the Report include:

  • Decline of the closed-loop, In-Store gift segment in 2013 due to the underperformance of certain retail segments
  • Consistent performance of the incentives segments, indicating that not all retail segments suffered a decline
  • Information on the distribution channels used by issuers, with retailers continuing to see steady load volumes through card malls even as business-to-business and Internet loads fluctuate
  • Signs of growth of virtual card load volumes in 2013 after years of hovering around 2%
  • Mobile card loads are beginning to show up in Mercator Advisory Group's survey of gift card issuers in the United States. They remain small, but card buyers are becoming aware of mobile gift cards
  • Reloads continuing as a percentage of total volume above 10%

One of the exhibits included in this report:

Source: Mercator Advisory Group

This report contains 22 pages and 14 exhibits.

Companies mentioned in this report include: Blackhawk Network, Cardpool, Coinstar, Dunkin Brands, Gift Card Rescue, Gyft, InComm, MCX, Plastic Jungle, Starbucks Coffee Co., Wrapp.

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