Becoming the Banking Customer's Primary Financial Institution
|発行||Mercator Advisory Group, Inc.||商品コード||299588|
|出版日||ページ情報||英文 22 pages
|バンキング顧客の一次金融機関となる Becoming the Banking Customer's Primary Financial Institution|
|出版日: 2014年04月16日||ページ情報: 英文 22 pages||
Today's banking customers are inundated with a wide variety of products and services from various financial institutions (FIs) as well as new solutions from nontraditional industry participants. The competition for market share in banking services is fierce. And since banking customers and credit union members are embracing new products and technologies and becoming increasingly sophisticated in their use, FIs that increase their understanding of customer wants and needs, many of which may be unstated, have a better chance of becoming their customers' primary financial institution.
In new research, “Becoming the Banking Customer's Primary Financial Institution”, Mercator Advisory Group reviews the increasing trend for banking customers to choose fewer financial institutions with which to interact and engage. Mercator survey data finds U.S. customers using fewer financial institutions, a trend that is making the competitive landscape even more challenging today than it has ever been.
“Financial institutions must increase their understanding of customer wants and needs, some of which may be unstated. Earning the customer's de facto designation as primary financial institution can be a long process with rich rewards,” comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.
One of the exhibits included in this report:
Source: Mercator Advisory Group.
This report is 22 pages long and has 15 exhibits.
Organizations mentioned in this report include: Apple, Bank of America, Chase, Citi, Cisco, D+H, Fiserv, Navy Federal Credit Union, Microsoft, SAS, USAA, and Wells Fargo.