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バンキング顧客の一次金融機関となる

Becoming the Banking Customer's Primary Financial Institution

発行 Mercator Advisory Group, Inc. 商品コード 299588
出版日 ページ情報 英文 22 pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=115.18円で換算しております。
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バンキング顧客の一次金融機関となる Becoming the Banking Customer's Primary Financial Institution
出版日: 2014年04月16日 ページ情報: 英文 22 pages
概要

現在のバンキング顧客は、非従来型の産業企業による新たなソリューションと共に、様々な金融機関の幅広い製品・サービスを受け取っています。バンキングサービスにおける市場シェア競争は激しくなっています。

当レポートでは、バンキング顧客の金融機関選択動向について調査し、関与する金融機関をいっそう少なくする傾向にある米国の顧客動向をレビューしており、概略以下の構成でお届けします。

調査ハイライト

  • 米国成人の金融機関・サービス利用動向に関する調査データ
  • 顧客の収益性・アカウント収益性を推測する経験則
  • 顧客関係を拡大・親密にし、金融機関における顧客内シェアを増やすための新たな方法
  • より良いターゲッティングのためにデータマネジメント・分析の活用
  • セグメンテーション・ターゲッティングのためのサンプルソリューション
目次

Today's banking customers are inundated with a wide variety of products and services from various financial institutions (FIs) as well as new solutions from nontraditional industry participants. The competition for market share in banking services is fierce. And since banking customers and credit union members are embracing new products and technologies and becoming increasingly sophisticated in their use, FIs that increase their understanding of customer wants and needs, many of which may be unstated, have a better chance of becoming their customers' primary financial institution.

In new research, “Becoming the Banking Customer's Primary Financial Institution”, Mercator Advisory Group reviews the increasing trend for banking customers to choose fewer financial institutions with which to interact and engage. Mercator survey data finds U.S. customers using fewer financial institutions, a trend that is making the competitive landscape even more challenging today than it has ever been.

“Financial institutions must increase their understanding of customer wants and needs, some of which may be unstated. Earning the customer's de facto designation as primary financial institution can be a long process with rich rewards,” comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

Highlights of this report include:

  • Survey data on trends in U.S. adults' usage of financial institutions and services
  • Rules of thumb for estimating customer profitability and account stickiness
  • New ways to expand and deepen the customer relationship and increase customer's share of wallet with the institution
  • Leveraging data management and analytics for better targeting
  • Sample solutions for segmentation and targeting

One of the exhibits included in this report:

Source: Mercator Advisory Group.

This report is 22 pages long and has 15 exhibits.

Organizations mentioned in this report include: Apple, Bank of America, Chase, Citi, Cisco, D+H, Fiserv, Navy Federal Credit Union, Microsoft, SAS, USAA, and Wells Fargo.

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