市場調査レポート

アジア太平洋地域市場における高級クレジットカードの市場機会

Premium Credit Card Opportunities in Asia-Pacific Markets

発行 Mercator Advisory Group, Inc. 商品コード 258737
出版日 ページ情報 英文 26 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.06円で換算しております。
Back to Top
アジア太平洋地域市場における高級クレジットカードの市場機会 Premium Credit Card Opportunities in Asia-Pacific Markets
出版日: 2013年01月04日 ページ情報: 英文 26 Pages
概要

停滞が続く欧米諸国と対照的に、アジア太平洋地域諸国は継続的な経済成長を遂げました。その結果、全世界の富裕層(HNWI)人口に占める同地域の比率は最大となっています。このような小規模ながら急成長を遂げている市場は、高級クレジットカードなどのハイエンド金融商品にとって重要な市場となっています。

当レポートでは、アジア太平洋地域諸国における高級クレジットカード市場について分析し、域内各国の富裕層(HNWI)市場の構造・動向や、一般/高級クレジットカードの市場規模・普及率および成長率の動向、各国でのサービス内容の比較(リワード・プログラムなど)、具体的事例(中国国内でのCitigroupの活動)などを調査して、その結果を概略以下の内容でお届けいたします。

エグゼクティブ・サマリー

イントロダクション

市場障壁の変化

中国

  • 市場
  • Citiの中国での取り組み
  • 高級クレジットカード・サービス

シンガポール

  • 市場
  • 高級クレジットカード・サービス

タイ

  • 市場
  • 高級クレジットカード・サービス

インドネシア

  • 市場
  • 高級クレジットカード・サービス

マレーシア

  • 市場
  • 高級クレジットカード・サービス

適切な比較となっているのか?

結論

目次

New report explores the potential for credit card issuers in region with largest number of high-net-worth individuals

Boston, MA - January 02, 2013 - As economies have slowed in North America and Europe, many countries in the Asia-Pacific have grown steadily. As a result, the number of wealthy individuals in the region has also continued to increase and Asia-Pacific for the first time has become home to the largest number of high-net-wealth individuals (HNWI) in the world.

This rise of a small but surging population of wealthy individuals is particularly important to issuers of high-end financial products such as premium credit cards. The future of premium credit cards in Asia is undoubtedly bright due to strong economic growth and promising population demographics. Examining the current state of the premium segment in the region enables a deeper understanding of the status quo and strong strategic decisions for the future.

Mercator Advisory Group's new report, ‘Premium Credit Card Opportunities in Asia-Pacific Markets’, examines the state of HNWIs around the world and the Asia-Pacific market in particular. The research provides a broad understanding of the HNWI demographic, projects their growth in selected Asia-Pacific markets, and surveys premium credit card growth in the Chinese, Singaporean, Thai, Indonesian and Malaysian credit card markets. Also included is a breakdown of premium credit card trends and offers in Asia, a comparison to domestic counterparts, and a discussion of the opportunities and challenges of market expansion into Asia-Pacific markets.

"As the premium credit card market emerges in the Asia-Pacific region, the opportunities and features associated with these cards will grow in parallel, benefiting all parties involved," says Tristan Hugo-Webb, Analyst and author of the report comments. "Although challenges to widespread deployment and adoption of premium credit cards exist in the region, such as regulatory hurdles in China, over time the Asia-Pacific region might become the most lucrative credit card market."

Highlights of this report include:

  • A detailed profile of HNWI and high income earners around the world and in Asia
  • The current state of general and premium credit card penetration and spending in select Asia-Pacific countries
  • Comparison of reward programs connected to premium credit cards offered by domestic banks in Singapore, Thailand, Indonesia and Malaysia with the offerings of American Express
  • A case study of Citigroup in China

One of the 13 exhibits in this

Source: HSBC Credit Card Monitor Survey 2012
©Mercator Advisory Group

The report is 26 pages long and contains 13 exhibits.

Companies mentioned in this report include: American Express, Bangkok Bank, Bank of Queensland, Bukopin Bank, Capgemini, CIMB Bank, Citigroup, Commonwealth Bank of Australia, DBS Bank, HSBC, Huaxia Bank, ICBC, ICB Bumiputera Bank, Julius Baer, Krungthai Bank, MayBank, RBC, United Overseas Bank, and Visa.

Table of Contents

Executive Summary

Introduction

Changing of the Guard

China

  • The Market
  • The Story of Citi in China
  • Premium Credit Card Offerings

Singapore

  • The Market
  • Premium Credit Card Offers

Thailand

  • The Market
  • Premium Credit Card Offerings

Indonesia

  • The Market
  • Premium Credit Card Offerings

Malaysia

  • The Market
  • Premium Credit Card Offerings

Comparing Apples and Oranges?

Conclusions

  • End Notes
  • Copyright
Back to Top