Prepaid Cards: A Survey of Bank Attitudes, Adoption Rates, and Deployment Plans
|発行||Mercator Advisory Group, Inc.||商品コード||257053|
|出版日||ページ情報||英文 35 Pages
|プリペイドカード：銀行の姿勢・導入率・導入計画の調査 Prepaid Cards: A Survey of Bank Attitudes, Adoption Rates, and Deployment Plans|
|出版日: 2012年10月31日||ページ情報: 英文 35 Pages||
Mercator Advisory Group reports findings of a survey of
banksfor the American Bankers Association
Boston, MA - October 20, 2012 Prepaid cards are one of the fastest growing segments of the financial services industry, but banks' attitudes toward them vary, according to a study by Mercator Advisory Group for the American Bankers Association.
‘Prepaid Cards: A Survey of Bank Attitudes, Adoption Rates, and Deployment Plans’, a Mercator Advisory Group survey for the American Bankers Association, asked banks of all sizes about their use or planned use of various prepaid financial services products such as general purpose reloadable (GPR) cards, gift cards, payroll cards, government disbursement cards, and HSA cards.
The results of the survey identify how banks perceive these prepaid markets, which departments take the lead during the evaluation, and which departments lead the deployment. For banks that have already deployed prepaid or are preparing to launch a prepaid product, this survey identifies if they intend to be the issuer and why or why not, and how tightly they expect to integrate prepaid to existing teller terminals, ATM networks, and key business processes such as CIP.
The survey discovers that the more involved a bank is with prepaid, or the more research it has conducted, the more likely it was to report satisfaction with the prepaid market opportunity and the prepaid regulatory landscape.
"For banks, the hardest aspect of deploying a prepaid product is most often the challenge involved related to systems integration and business process integration," comments Tim Sloane, director of Mercator Advisory Group's Prepaid Advisory Service. "This survey indicates that banks generally intend to implement a full integration and fail to recognize that some prepaid implementations, such as Budgeting Cards, don't actually require ATM or teller support."
One of 44 exhibits in this report:
Source: Prepaid Card Products, 2012 survey of Banks by
Mercator Advisory Group for ABA
This report is 35 pages long and contains 44 exhibits.