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市場調査レポート

中国のeペイメント市場

China's E-Payment Market 2012

発行 Mercator Advisory Group, Inc. 商品コード 254903
出版日 ページ情報 英文 30 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.77円で換算しております。
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中国のeペイメント市場 China's E-Payment Market 2012
出版日: 2012年11月20日 ページ情報: 英文 30 Pages
概要

中国はいまや世界第2位の経済大国であり、また世界最大の決済カード市場となっています。早ければ2013年にいは米国を追い越して、ペイメントカードの世界市場の主導国となる可能性があります。しかし、中国のペイメントカード市場は外資系企業に閉ざされたままであり、国際的なカードネットワークもまたほとんどが中国国内市場から排除されたままになっています。このような状況下で、WTO(世界貿易機構)が金融市場の開放(決済カード市場を含む)に関する規約を近年改定したことが、中国国内の規制改革を通じて、国際競争への参入などの業界の更なる変化につながるものと期待されています。

当レポートでは、中国のeペイメント(電子決済)市場について分析し、全体的な市場構造や背景事情、部門別の詳細動向(カード発行市場、カードアクセプタンス市場)、最新の技術・市場状況(オンライン/モバイル決済)、今後の市場動向の見通し(クレジットカード市場の減速、新たな規制、WTOの規約改正の影響、チップカードの普及、提携カード市場の動向など)といった項目を調査・考察して、その結果を概略以下の構成でお届けします。

エグゼクティブ・サマリー

イントロダクション

中国のeペイメント市場の概要

  • 中国のマクロ経済
  • 消費者の全般的な決済の動向

カード市場の発達の概要

  • クレジットカード市場の発達
  • デビットカード市場の発達
  • クレジット・デビットカード市場の成長見込み(今後5年間)
  • カードアクセプタンス市場の発展

新規のオンライン/モバイルチャネル

  • オンライン・ペイメント(決済)
  • モバイル・ペイメント(決済)

戦略的な傾向と発展

  • マーチャントディスカウント/インターチェンジ
  • クレジットカード市場の減速
  • ペイメントサービス・プロバイダーによるライセンス交付と規制
  • PBOC 2.0と非接触式カード
  • WTOの規約と、中国のeペイメント市場の開放
  • 提携カード

結論

  • 脚注
  • 著作権表記
目次

Abstract

New research from Mercator Advisory Group examines regulatory impact and developments in credit, debit, online, and mobile payments

Boston, MA November 16, 2012 China, the world's second largest economy, is also the world's largest payment card market and projected to surpass the United States as the leader in card payments as early as 2013. At the same time, China's payment market remains closed to foreign companies, and international card networks have also been mostly excluded from the domestic market.

Within this landscape, regulatory changes such as the recent World Trade Organization ruling to open financial markets (including the payment card market) will allow international competition and further change in this dynamic arena.

Mercator Advisory Group's latest research report, China's E-Payment Market 2012, provides an overview of China's electronic payments market, including a background of overall macroeconomic growth and trends. Also included are developments in credit and debit card issuing markets, an examination of the acceptance market, and updates in online and mobile payments. In addition, this research reviews strategic issues and changes in the industry, including the slowing credit card market, new payment regulations, the WTO ruling and its impact, the migration to chip cards, and a view of the Chinese co-branded credit card market.

"China's e-payment market is undergoing a very important era of change." Terry Xie, director of Mercator Advisory Group's International Advisory Service and principal analyst on the report, commented. "It is rare to see so many major changes happening at once. And that has major impacts of the global payments industry, more so than many have realized. The local banking and payments industry is trying to adapt to the new era, and so should the global payments industry and the players in it, who may need to reevaluate their China strategy as well as their global strategies."

Highlights of the research findings include:

  • Growth rates for the e-payment market, projections for the total number of credit and debit cards, and their total purchase value
  • Current credit card growth projections
  • The factors putting banking profit margins under increasing pressure.
  • The fastest growing and most quickly evolving markets and the market dynamics influencing the shifts
  • The impact of the WTO ruling on foreign banks and card networks, and possible future actions by both entities

One of the 15 exhibits included in this report:

image1

The report is 30 pages long and contains 15 exhibits.

Companies and services mentioned in this report include: Alipay, Bank of America, China Merchants Bank, China Mobile, ChinaPay, China UnionPay, Citibank, Communications Bank of China (CBC), East Asia Bank, Hainan Airlines, Haihang Xinsheng, Haihang Yisheng, HTC, Industrial and Commercial Bank of China (ICBC), MasterCard, NetEase, Shunfeng Express, Suning, Tenpay, MasterCard, Union MobilePay, Visa, and 360Buy.

Members of Mercator Advisory International Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

Table of Contents

Executive Summary

Introduction

Overview of China's E-Payment Market

  • China's Macroeconomy
  • Overall Consumer Payment Trends

Overall Card Market Development

  • Credit Card Market Development
  • Debit Card Market Development
  • Credit and Debit Card Market Five-Year Growth
  • Card Acceptance Market Development

The Emerging Online and Mobile Channels

  • Online Payments
  • Mobile Payments

Strategic Trends and Developments

  • Merchant Discount/Interchange
  • Credit Card Market Slows
  • Payment Service Provider Licensing and Regulations
  • PBOC 2.0 and Contactless
  • The World Trade Organization Ruling and the Opening of China's E-Payment Market
  • Cobranded Cards

Conclusion

  • End Notes
  • Copyright Notice
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