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米国のEコマース市場:オンライン小売りをもたらすモバイルデバイス・代替決済

U.S. E-commerce: Mobile Devices and Alternative Payments Bring Retail Online

発行 Mercator Advisory Group, Inc. 商品コード 240743
出版日 ページ情報 英文 26 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.71円で換算しております。
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米国のEコマース市場:オンライン小売りをもたらすモバイルデバイス・代替決済 U.S. E-commerce: Mobile Devices and Alternative Payments Bring Retail Online
出版日: 2012年05月15日 ページ情報: 英文 26 Pages
概要

当レポートでは、スマートフォンおよび代替オンライン決済がもたらす消費者のコマース方法の変化について調査し、消費者が店舗で選ぶトランザクションとオンラインで実行するトランザクションの比較、米国におけるオンライン小売り・トラベルの支払総額の予測、オンライントラベル代理店の市場シェア予測、トラベルセグメントの産業別内訳、モバイルデバイス導入の最新動向分析と米国のEコマース売上高への潜在的影響、およびeBay/PayPalのケーススタディなどを取り上げ、概略以下の構成でお届けいたします。

エグゼクティブサマリー

イントロダクション

  • オンライン小売り
  • オンライントラベル
  • オンライントラベル代理店

ユニバーサル接続=ユニバーサルコマース

  • スマートフォン導入
  • モバイルデバイス:好まれるインターネットアクセスポイント、ショッピングプラットフォーム
  • ユニバーサルコマース

代替オンライン決済形態:PayPal

  • 買収
  • モバイルを重視
  • 実績
  • 将来

顧客満足度

消費者がオンラインで購入するもの

オフライン小売りの将来

  • デジタルウォレット

結論

図表

目次

Abstract

New research from Mercator Advisory Group highlights e-commerce developments and trends

Boston, MA -- Online retail sales growth increased for a second consecutive year in 2011, a feat that was not achieved from 2001 through 2010. And while the segment might not be growing as quickly as it was at the turn of the century, several trends indicate that online retail's resurgence could be sustainable.

The distinction between online and offline retail is beginning to dissolve, and the Internet is now affecting a majority of purchases, even those that are not made online. Mercator Advisory Group's newest report, U.S. E-Commerce: Mobile Devices and Alternative Payments Bring Retail Online, describes how smartphones and alternative online payment forms are changing the way consumers conduct commerce and compares the transactions consumers choose to make in stores with transactions executed online.

Highlights of the report include:

Estimated U.S. total payment volume of online retail and travel purchases, including Mercator Advisory Group's online retail projections through 2015

U.S. online travel agency market share estimates and an industry breakdown of the travel segment

An analysis of recent trends regarding mobile device adoption and their potential impact on U.S. e-commerce volume

An eBay/PayPal case study that analyzes the company's recent success, highlighting examples of alternative payment form best practices

Michael Misasi, Research Analyst at Mercator Advisory Group and author of the report comments, "Even though less than 6 percent of retail sales were made online in 2011, an increase in mobile connectivity, the innovation of alternative payment forms, and an improved online shopping experience will drive e-commerce growth in the future. As a medium for commerce, the Internet affords shoppers a level of product variety and price transparency that no brick-and-mortar retail location can match, and Mercator expects e-commerce to continue its steady penetration of the U.S. retail market."

One of the 17 exhibits included in this report:

image1

The report is 26 pages long and contains 17 exhibits.

Companies mentioned in this report include: Visa, MasterCard, American Express, Discover, PayPal, AJB Software eBay, Amazon, Google, Priceline, Expedia, Orbitz, Travelocity, Newegg, Overstock, Best Buy, Linens 'N Things, Circuit City, Blockbuster, Sears, GameStop, Lowe's, Nordstrom, Walgreens, Walmart, and Staples.

Members of Mercator Advisory Group's Credit Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

Table of Contents

Executive Summary

Introduction

  • Online Retail
  • Online Travel
  • Online Travel Agencies

Universal Connectivity = Universal Commerce

  • Smartphone Adoption
  • Mobile Devices: Preferred Internet Access Point, Shopping Platform
  • Universal Commerce

Alternative Online Payment Forms: PayPal

  • Acquisitions
  • Emphasis on Mobile
  • Performance
  • The Future

Customer Satisfaction

What Consumers Are Buying Online

The Future of Offline Retail

  • Digital Wallets

Conclusion

  • Copyright Notice

Figures and Tables

  • Figure 1: Online Retail Strengthened in 2011
  • Figure 2: Online Retail Outpaces Offline Sales Growth
  • Figure 3: Online Travel Volume Contracts in '09, Continues to Lose Share of Total E-Commerce
  • Figure 4: Priceline Gains Market Share
  • Figure 5: U.S. Smartphone Ownership Grows
  • Figure 6: Internet Consumption Is Going Mobile
  • Figure 7: Mobile Devices Are Becoming a Preferred Shopping Tool
  • Figure 8: Mobile Commerce Growing on eBay and PayPal
  • Figure 9: eBay Showing Accelerating Payments Growth
  • Figure 10: Online Retailers Achieve Higher Customer Satisfaction Scores
  • Figure 11: Efficient Product Delivery and Returns Can Unlock E-Commerce Growth
  • Figure 12: The Mix of Online and Mobile Retail Purchases Is More Concentrated than the Mix of In-store Purchases
  • Table 1: Hotel Reservations Represent the Largest Opportunity in Consumer Online Travel Spending
  • Table 2: Mobile Devices Are Disrupting Traditional Sales Channels
  • Table 3: Alternative Online Payment Providers Aren't Competing on Price
  • Table 4: eBay Strengthens Payments with Strategic Acquisitions
  • Table 5: Online Retailers Offering In-Store Pickup
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