市場調査レポート

リテール金融機関トップ50社のデビットカードリワード・ロイヤルティ:2011年のレビュー

TOP 50 RETAIL FINANCIAL INSTITUTIONS' DEBIT REWARDS AND LOYALTY: 2011 ANNUAL REVIEW

発行 Mercator Advisory Group, Inc. 商品コード 235027
出版日 ページ情報 英文 23 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
Back to Top
リテール金融機関トップ50社のデビットカードリワード・ロイヤルティ:2011年のレビュー TOP 50 RETAIL FINANCIAL INSTITUTIONS' DEBIT REWARDS AND LOYALTY: 2011 ANNUAL REVIEW
出版日: 2012年03月27日 ページ情報: 英文 23 Pages
概要

当レポートでは、2011年の米国における主要デビットカード発行業者のリワード・ロイヤルティプログラムの変化について調査し、主要デビットカード発行業者によるプログラムの変更、追加および戦略、市場における加盟店負担ディスカウントネットワーク(MFDN)のマトリクス、ロイヤルティ戦略に影響する主な市場促進因子の分析、デビッドカード発狂業者トップ50社のリワード・ロイヤルティプログラムの詳細なマトリクス(特徴・参加資格を含む)を取り上げ、概略以下の構成でお届けします。

エグゼクティブ・サマリー

イントロダクション

世帯向けペイメントカードの利用

  • 消費者はデビットカードを選択
  • ペイメントの選択は不動ではない

2011年における注目すべきプログラムの変化

  • 停止されたプログラム
  • 変更されたプログラム
  • 変更が無かった、または若干の変更があったプログラム
  • 規制外のカード発行業者

加盟店負担ディスカウントネットワーク

リワードプログラムのサマリー:種類・特徴別

リワード・関連性

  • 2012年の見解

付録:リテール金融機関のトップ50社:デビットカードリワードプログラム

図表

目次

Abstract

New report from Mercator Advisory Group examines the top 50 debit cardissuers' rewards programs

Boston, MA -- In new research, Top 50 Financial Institutions' Debit Rewards and Loyalty: 2011 Annual Review, Mercator Advisory Group provides its annual examination of the changes taking place in the rewards and loyalty programs of the top debit card issuers in the United States. This is the first review of these programs since the implementation of the debit card interchange fee regulations that took effect on October 1, 2011. Though readers may expect to see a dramatic change from 2010, the research found that many of the issuers continued their programs, most notably Bank of America.

Many programs have migrated to merchant-funded discount networks (MFDN) strategies. Debit cardholders who value rewards programs will find them continuing to operate at many top financial institutions, which speaks to the resiliency of the product and its stakeholders in the face of significant changes in the business model.

Highlights of this report include:

A discussion of the modifications, additions, and strategies of the top debit card issuers

A matrix of MFDN solutions and the partners putting programs into the market

Analysis of the primary market drivers affecting loyalty strategies in the industry

A detailed matrix of the top 50 debit card issuers' rewards and loyalty programs (including characteristics and qualifications for participation)

"The demise of debit card rewards program might be better defined as the evolution of debit card rewards programs, at least for 2011," Patricia Hewitt, director of Mercator Advisory Group's Debit Advisory Service, comments.

One of five exhibits in this report:

image1

This report is 23 pages long and has five exhibits and an appendix.

Companies mentioned in this report include: Bank of America, U.S. Bank, Wells Fargo, JPMorgan Chase, PNC Bank, Fifth Third Bancorp, Citizens Bank, Visa, MasterCard, Affinity Solutions, Cardlytics, Cartera Commerce, EDO Interactive, Next Jump, and SunTrust.

Members of Mercator Advisory Group's Debit Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

Table of Contents

Executive Summary

Introduction

Household Payment Card Usage

  • Consumers Choose Debit
  • Payment Choice Isn't Static

Notable Program Changes in 2011

  • Deactivated Programs
  • Modified Programs
  • Unmodified or Slightly Modified Programs
  • Unregulated Issuers

Merchant-Funded Discount Networks

Rewards Program Summary by Type and Characteristic

Rewards and Relevancy

  • Thoughts for 2012

Appendix: Top 50 Retail Financial Institutions: Debit Rewards Programs

  • Copyright Notice

Figures and Tables

  • Figure 1: Debit Payment Volume Trends, 2005 - 2011
  • Figure 2: Household Card Ownership Trends, 2009 - 2011
  • Figure 3: Loyalty Programs' Behavior Incentives Mirror Market Drivers
  • Table 1: MFDN Solution Provider Partner Relationships
  • Table 2: Top 50 Retail Issuers' Program Types and Characteristics
Back to Top