株式会社グローバルインフォメーション
TEL: 044-952-0102
市場調査レポート

欧州のオンライン決済市場

European Online Payments

発行 Mercator Advisory Group, Inc. 商品コード 234983
出版日 ページ情報 英文 30 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.77円で換算しております。
Back to Top
欧州のオンライン決済市場 European Online Payments
出版日: 2012年03月26日 ページ情報: 英文 30 Pages
概要

欧州は世界最大の電子商取引(eコマース)市場ですが、規制の欠如や不十分なオンライン決済オプションなど、数多くの課題を抱えています。欧州委員会(EC)では2015年までに市場規模を倍増させるべく、様々な是正手段を実施しています。様々な要因(既存の銀行口座の普及率と利用度を生かした銀行ベースの決済システム、プリペイド方式、オンラインウォレットなど)がオンライン決済の市場機会にプラスに働いています。

当レポートでは、欧州におけるオンラインペイメント市場について分析し、市場の最新動向、市場が抱える問題とその対応策、各国市場の詳細構造・動向、主要企業のプロファイルといった情報を盛り込んで、概略以下の構成でお届けします。

エグゼクティブ・サマリー

イントロダクション

欧州の電子商取引市場

  • 市場の発展
  • 問題と課題

オンライン決済市場

  • 欧州におけるオンライン決済ソリューションの種類
  • オンライン決済手法の導入への影響要因

主要国でのオンライン決済手段

  • ベルギー
  • デンマーク
  • フィンランド
  • フランス
  • ドイツ
  • イタリア
  • ノルウェー
  • ポーランド
  • スペイン
  • スウェーデン
  • オランダ
  • 英国

欧州のオンライン決済市場の代表的企業

  • ClickandBuy
  • PayPal
  • iDEAL
  • Amazon
  • DIRECTebanking.com/Sofortueberweisung
  • Google
  • Ukash
  • Paysafecard
  • Moneybookers/Skrill
  • その他

結論

  • 著作権表記
  • 脚注

図表一覧

目次

Abstract

New report by Mercator Advisory Group overviews European eCommerce and online payment market

Boston, MA -- Although Europe is the world's largest e-commerce market with robust 2011 online sales and strong projections of future sales. The market faces tremendous challenges such as lacking regulation and insufficient online payment options. The European Commission (EC) is implementing many corrective actions in hopes of doubling the market by 2015. Many factors contribute to opportunity in this market, including increases in online banking-based payment services leveraging existing high banking account penetration and usage. Other online payment methods like prepaid e-commerce vouchers and online wallets (designed to protect consumer data from fraud) are growing in popularity.

Mercator's latest research, European Online Payments, provides an up-to-date overview of the overall e-commerce and online payment card market in Europe in 2011. The current market situation and growth of the European eCommerce market are discussed, alongside other issues and challenges. Additional topics include regulator efforts to accelerate market development, various types of online payment options available (along with factors affecting their adoption), high-level profiles of online payment markets in 12 major European countries, and an introduction to select major online payment service providers in the market and recent developments.

"The European online payments market has rapidly evolved over the past decade," Terry Xie, Director of Mercator Advisory Group's International Advisory Service and author of the report, comments. "But development in different markets has often been isolated. Different markets have developed solutions to serve their consumers' needs in the quickly growing e-commerce market. That has worked well but is not going to support the market's further long-term growth as the European market increasingly becomes one both offline and online."

Highlights of the research findings include:

  • Market projections and recent growth rates for European e-commerce and online payment markets
  • Diversity of the European online payment mix because countries' markets differ significant in size, growth rate, and market penetration
  • Factors and dynamics affecting the differing rate of adoption for card payments across the European markets
  • Actions European regulators are taking to foster optimal growth
  • Changes the European online payment market can expect as regulators and the industries push the PSD and the SEPA initiatives forward

image1

This report contains 30 pages and nine exhibits.

Companies and services mentioned in this report include: ClickandBuy, PayPal, Amazon, iDEAL, Google, Ukash, Paysafecard, Giropay, Moneybookers/Skrill, DIRECTebanking.com, MasterCard/Maestro, UseMyBank, eDankort, Bancontact/Mister Cash, Visa Europe.

Table of Contents

Executive Summary

Introduction

Overview of the European E-Commerce Market

  • Market Development
  • Issues and Challenges

Online Payments Market

  • Types of Online Payment Solutions in Europe
  • Factors Affecting Adoption of Online Payment Methods

Online Payments Mix in Major Markets

  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Italy
  • Norway
  • Poland
  • Spain
  • Sweden
  • The Netherlands
  • The United Kingdom

Select Major Players in the European Online Payment Market

  • ClickandBuy
  • PayPal
  • iDEAL
  • Amazon
  • DIRECTebanking.com/Sofortueberweisung
  • Google
  • Ukash
  • Paysafecard
  • Moneybookers/Skrill
  • Others

Conclusions

  • Copyright Notice
  • End Notes

Figures and Tables

  • Figure 1: Online Sales in the European Union, 2008 - 2011
  • Figure 2: Mercator Advisory Group Forecasts of Online Sales in Europe, 2011 - 2015(E)
  • Figure 3: E-Commerce Penetration in Europe: Online Sales by Country, 2010 - 2011
  • Figure 4: E-Commerce Penetration in Europe: Online Sales as Share of Total Retail by Country, 2008 - 2011
  • Figure 5: E-Commerce Growth in European Countries, 2008 - 2011
  • Table 1: E-Commerce versus Online Payments
  • Figure 6: Popular Online Payment Methods in Europe
  • Table 2: Major Online Payment Services in European Markets
  • Figure 7: PayPal in European Markets
  • Figure 8: iDEAL's Performance in the Netherlands, 2007 - 2010
Back to Top