市場調査レポート

今日のモバイルバンキング製品:米国の金融機関上位30行の事例

Mobile Banking Products Today: A Look at the Top 30 Banking Institutions

発行 Mercator Advisory Group, Inc. 商品コード 233137
出版日 ページ情報 英文 33 Pages
納期: 即日から翌営業日
価格
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今日のモバイルバンキング製品:米国の金融機関上位30行の事例 Mobile Banking Products Today: A Look at the Top 30 Banking Institutions
出版日: 2012年03月01日 ページ情報: 英文 33 Pages
概要

当レポートでは、米国の金融機関上位30行におけるモバイルバンキングの開発・活用状況について調査し、各行が導入したモバイルバンキング製品の特性を導入状況や機能性、カスタマーサポートなどの側面から分析して、その結果を概略以下の構成でお届けします。

エグゼクティブ・サマリー

イントロダクション

  • モバイルバンキングのための舞台の設定
  • 分析手法
  • モバイルバンキングの導入:前途にあるもの

モバイルバンキングの現状:上位30行の場合

  • 製品導入
  • モバイルバンキングの機能性
  • 他企業・顧客へのモバイルサービス提供の拡張
  • 促進活動での存在感
  • カスタマーサポートおよびサービス

結論

  • 著作権表記

図表一覧

目次

Abstract

Mercator Advisory Group report examines product deployment, functionality and customer support of mobile banking products at the nation's top banking institutions

Boston, MA -- For years, the promise of mobile banking had been ahead of the reality of the technology, but this has changed with the adoption of Web-enabled mobile phones, specifically smartphones. Mobile banking is now a high priority for the top U.S financial institutions, and investment in new mobile products and capabilities continues to grow at a rapid pace.

In new research, Mobile Banking Products Today: A Look at the Top 30 Banking Institutions, Mercator Advisory Group reviews the variety of mobile banking products available at the top 30 banking institutions in the United States.

Highlights of this report include:

Three primary categories, or modes that exist within mobile banking, each appropriate for use at different times, depending on user reference

Products that financial institutions (FIs) are upgrading and supporting for each mode, often by using third-party partners and outsourcers to speed development and time to market

The tools FIs are using when reaching out to prospects and customers regarding available products to differentiate themselves and spur adoption

Factors that will determine the further adoption of mobile banking, including customer comfort with available security which is of paramount importance and will determine the future growth rate of mobile banking

The shift in strategy and importance many FIs are making as mobile banking continues to evolve

"Increasing customer demand has spurred financial institutions to offer one or more variants of mobile banking. Customers are increasingly embracing mobile banking because of its ubiquity and convenience, and financial institutions see the growth potential and overall value that this important banking channel offers," Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service comments.

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This report is 33 pages long and has 17 exhibits

Organizations mentioned in this report include: Apple, Bank of America, BB&T, BBVA, Chase, Google, HP, Huntington Bank, KeyCorp, Microsoft, M&I Bank, Palm, RIM, USAA, US Bank, Union Bank, and Wells Fargo.

Members of Mercator Advisory Group's Banking Channels Advisory Servive have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

Table of Contents

Executive Summary

Introduction

  • Setting the Stage for Mobile Banking
  • Method of Analysis
  • Mobile Banking Adoption: What Lies Ahead

Top 30 Banks: The Current State of Mobile Banking

  • Product Deployment
  • Mobile Banking Functionality
  • Extending Mobile Offerings to Other Business Units or Customers
  • Promotional Presence
  • Customer Support and Service

Conclusion

  • Copyright Notice

Figures and Tables

  • Figure 1: Mobile Phone Types in the United States
  • Table 1: Level of Development of Mobile Banking by Mode
  • Figure 2: Percentage of Top 30 U.S. Retail Banks Offering Any Mode of Mobile Banking
  • Figure 3: Percentage of the Top 30 U.S. Banks Offering Mobile Banking by Mode
  • Figure 4: Percentage of the 25 of U.S. Top 30 Retail Banks Offering Mobile Banking by Mode
  • Figure 5: Combinations of Mobile Banking Modes Offered by Top U.S. Retail Banks
  • Figure 6: Mobile Operating Systems Supported by Top U.S. Banks Offering Mobile Banking
  • Figure 7: Basic Functions Offered by Top U.S. Retail Banks in at Least One Mobile Banking Mode
  • Table 2: Basic Mobile Banking Functions Offered by Mode
  • Figure 8: Union Bank Mobile Banking for Small Business
  • Figure 9: Advanced Mobile Banking Functions Offered by Top U.S. Banks
  • Table 3: Advanced Mobile Banking Function Offered by Mode
  • Figure 10: Mobile Banking Life-Cycle Stages
  • Figure 11: Mobile Banking Presence on Home Page of the 25 Top U.S. Banks That Offer Mobile Banking
  • Figure 12: Mobile Banking Promotion on Home Page of US Bank
  • Figure 13: iPad Promotion on Home Page of Huntington Bank
  • Figure 14: Depiction of Online and Mobile Banking Product Lines on Chase Home Page
  • Figure 15: Wells Fargo Bank Mobile Banking Page
  • Figure 16: "See it on the phone" Tool on Wells Fargo Website
  • Figure 17: Mobile Banking Security Information on BB&T Website
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