市場調査レポート

消費者向けプリペイドカードの流通戦略

Consumer Prepaid Distribution Strategies

発行 Mercator Advisory Group, Inc. 商品コード 225655
出版日 ページ情報 英文 19 pages
納期: 即日から翌営業日
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消費者向けプリペイドカードの流通戦略 Consumer Prepaid Distribution Strategies
出版日: 2011年12月07日 ページ情報: 英文 19 pages
概要

利益率が低いプリペイドカード事業の責任者にとって、カードを大量に流通させることは収益を確保するための前提条件であり、極めて重要な課題といえます。この意味で、現実の店舗やオンライン店舗の流通チャンネルに対する理解を深めることは大きな意味を持っています。ギフト用のプリペイドカードをこれらのチャンネルに乗せることができれば、新たな販路を見つけ出すための重要な足がかりを得ることができるからです。

当レポートは、米国におけるクローズドループ型(カード発行元の店舗でのみ使用可能)ギフトカードの流通戦略に注目し、発行元の小売企業が流通チャンネルを拡大するために利用可能な各種のアプローチを検討したもので、新たな技術の開発や米国政府がカード業界への規制を強化するため2009年に導入した法律の影響なども分析し、概略以下の構成でお届けします。

エグゼクティブ・サマリー

イントロダクション

プリペイドカード流通チャンネルについての解説

顧客のプリペイドカード流通チャンネル利用状況

技術と流通形態:依然としてプラスチックカードが主流

結論

  • 事業面:複数の流通チャンネルを確保することが重要
  • 技術面:今後も多様な技術が使われる見通し

図表

目次

New research shows the ways Closed-loop prepaid program managers drive volume and program profitability

Boston, MA-- For prepaid card program managers, distribution is top priority. New Mercator research, Consumer Prepaid Distribution Strategies, examines the methods available to prepaid card program managers as they seek out new outlets and markets.

The report focuses on how the closed-loop gift card business approaches distribution, given that retailers have led the way with in-store and online distribution channels. Understanding these channels will provide clues for prepaid card managers in all segments about how to find new outlets for their cards.

Helping to complete the distribution picture, the report also highlights some channels that have thus far been primarily used for open-loop cards.

Distribution plans must include both business and technological developments, and this report covers off on the current state of the digital card market. While these cards and channels will become increasingly important, until now, adoption has been slow.

Nonetheless, there is no distribution channel that the prepaid industry can afford to ignore.

“Due to thin margins, prepaid programs depend on volume for profitability. So, getting cards into many hands is critical to success,” Ben Jackson, senior analyst, Mercator Advisory Group's Prepaid Advisory Service and author of the report comments. “Program managers, whether handling open-loop or closed-loop cards, have a variety of distribution options. Understanding those options requires a grasp of both business and technology considerations.”

Highlights of the report include:

  • The eight main distribution channels of consumer prepaid card issuers.
  • The distribution channels that have remained significant despite the changes the government mandated in the regulations implementing the CARD Act of 2009.
  • Findings from Mercator's CustomerMonitor Survey regarding card buyer's channel preferences.
  • The new ways technology advances offer to sell cards to customers and the trends of retailer and consumer adoption.
  • The business and technological considerations distribution plans need to factor into the mix.

One of seven exhibits in this report:

This report is 19 pages long and contains seven exhibits.

Companies Mentioned in this report include: Amazon.com, Blackhawk Networks, CoinStar, CSP, CVS, Gap, InComm, iCardMall.com , iTunes, and Starbucks.

Table of Contents

Executive Summary

Introduction

Understanding the Prepaid Distribution Channels

Customer Adoption of Prepaid Distribution Channels

Technology and Distribution: Plastic Remains the Dominant Form Factor

Conclusion

  • On the Business Side, Multi-Channel Distribution Is Essential
  • On the Technical Side, Diversity Will Remain

Table of Figures

  • Figure 1: The Map of the Main Distribution Channels
  • Figure 2: Dollars Loaded on Closed-Loop Cards Via All Channels in the In-Store Gift Card Segment (2003-2010)
  • Figure 3: Estimated and Projected Dollars Loaded Onto Closed-Loop Gift Cards Through Card Malls (2009-2014)
  • Figure 4: Customer Adoption of Prepaid Channels (2011)
  • Figure 5: Locations Used to Buy Gift Cards of Any Type 2009-2011
  • Figure 6: Adoption of Virtual Cards by the Top 100 U.S. Retailers
  • Figure 7: Portion of the Population Who Purchased Virtual Cards in the Previous 12 Months (May 2011)
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